Modash vs Traackr vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Traackr and Influencer Hero is how deeply they balance discovery, analytics, and campaign execution support for brands of different scales. Modash is strong in real-time influencer discovery and audience audits, making it ideal for lean teams and e-commerce startups; Traackr is built for mature marketing organizations and global enterprises; while Influencer Hero aims to bridge the gap — offering discovery, campaign management, and ROI tracking in one tool, optimized for brands that want full control without stitching together multiple SaaS tools.
In short: Modash gives you fast access to influencer insights and audits at lower cost, Traackr gives you the enterprise-grade governance and global scale, and Influencer Hero gives you a middle path with comprehensive campaign tooling plus deeper performance insights — all in one platform. In this article, we’ll dive deep into the comparison between Modash, Traackr and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which is best for your brand.
Modash vs Traackr vs Influencer Hero Comparison
Feature
Modash
Traackr
Influencer Hero
Influencer Discovery
Focused on creator discovery through a large public database with audience demographics, engagement, and fake follower detection.
Primarily enterprise-level database with vetted creators and advanced audience insights. More curated than open.
Combines global discovery with niche filtering, plus integrated outreach and campaign tools — built for D2C and Shopify eCommerce brands.
Campaign Management
Limited campaign tools — users often export data to manage campaigns externally.
Robust campaign management with multi-market coordination, approval workflows, and performance tracking.
End-to-end campaign creation, tracking, and influencer communication in one dashboard, including affiliate tracking and reporting.
Analytics & Reporting
Provides engagement, reach, and audience authenticity reports but limited ROI attribution.
Deep analytics with spend tracking, performance benchmarking, and customizable dashboards for large marketing teams.
Advanced ROI and conversion analytics, influencer sales attribution, and campaign performance dashboards tailored for D2C and eCommerce brands.
Relationship Management (CRM)
Basic influencer lists, notes, and email integration.
Comprehensive influencer relationship management with tiering, history tracking, and compliance controls.
Integrated CRM linking discovery, outreach, contracts, and payments — offering full influencer lifecycle management.
Integrations & Usability
Easy-to-use interface with limited integrations, suitable for small teams.
Extensive integrations (Salesforce, social APIs, data visualization tools), made for enterprise ecosystems.
Native integrations with Shopify, WooCommerce, Klaviyo, and analytics tools, offering D2C-friendly automation without extra setup.
Discovery and Database Approach
Modash offers a massive open influencer database ideal for fast, data-driven searches, while Traackr’s database is curated and built for enterprise compliance and regional analysis. Influencer Hero combines both: broad reach with lookalike and niche discovery capabilities, ideal for D2C brands seeking creators aligned with specific customer profiles.
Campaign Execution
Modash focuses mainly on discovery, requiring users to manage campaigns elsewhere. Traackr supports complex campaign workflows across teams and regions. Influencer Hero stands out by offering full campaign management — from outreach to performance tracking and payouts — within one platform, cutting out external tools like spreadsheets or CRMs.
Analytics and ROI Tracking
While Modash provides reliable engagement and audience authenticity reports, it lacks deep ROI attribution. Traackr excels in spend visibility and benchmark reporting for large teams. Influencer Hero goes further with built-in sales attribution, allowing Shopify and D2C brands to measure actual revenue per creator and campaign.
Influencer Relationship Management
Modash includes light CRM features such as notes and tagging. Traackr expands this with full lifecycle management — contracts, compliance, and history tracking. Influencer Hero integrates CRM directly with discovery and analytics, making it possible to manage relationships, communications, and payments in one unified system.
Integrations and Brand Use Cases
Modash is perfect for startups and small D2C teams that want a fast way to find influencers. Traackr fits enterprise-level brands managing multi-region teams and compliance. Influencer Hero bridges both worlds, integrating with Shopify, WooCommerce, and Klaviyo to support D2C brands that prioritize sales tracking and influencer ROI.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Traackr
If your brand is focused on influencer discovery at scale and needs access to a large creator database, Modash is a strong option. With its massive influencer database and advanced search filters, it’s perfect for finding influencers quickly and efficiently, especially for brands looking for scale and influencer outreach.
However, D2C and Shopify brands choose Influencer Hero when they need a true all-in-one solution — covering discovery, outreach, CRM, campaign tracking, UGC reuse, and automated payments across multiple platforms. Unlike Modash, it integrates directly with Shopify and WooCommerce, automating influencer payments and tracking ROI, making it better suited for teams that want to run multi-platform campaigns with full visibility and automation.
Modash Overview
Modash is an AI-powered influencer marketing platform that helps brands discover, analyze, and connect with creators at scale. With a massive public database of over 350 million influencers across Instagram, TikTok, and YouTube, it gives marketing teams the tools to find authentic creators, evaluate audience quality, and measure campaign impact—all in one place.
Built for Shopify-first eCommerce brands, D2C companies, and startups, Modash focuses on simplicity and performance. It enables teams to identify niche creators quickly and optimize influencer partnerships—without the complexity of enterprise-level software.
Modash Standout Features:
Massive Public Creator Database: Access a global database of 350M+ influencer profiles across all niches and industries. Modash’s open database lets you discover creators by topic, location, or audience type—making it one of the largest influencer discovery tools on the market.
AI-Powered Lookalike Search: Expand your reach with Modash’s AI recommendation engine, which finds creators similar to your top performers. Ideal for Shopify and D2C brands, this tool helps you target new audiences that share your ideal customer’s demographics and interests.
Advanced Search Filters: Search influencers by engagement rate, follower count, audience demographics, content format, or language. These precision filters make it easy to find creators who align with your goals and drive meaningful conversions.
Campaign Tracking & Media Gallery: Stay organized with built-in tools for tracking performance and storing influencer content. Easily monitor engagement, measure ROI, and manage content from multiple campaigns in one centralized dashboard.
Shopify Integration for Affiliate Tracking: Connect Modash with Shopify to track influencer-driven revenue. Create affiliate links, track clicks and conversions, and calculate commissions directly within the platform—perfect for brands focused on measurable results.
Best For: Modash is ideal for Shopify-first and D2C eCommerce brands focused on discovery and analytics, startups seeking a scalable, data-driven influencer solution and marketing teams that value speed and simplicity over complex campaign management.
Pricing & Contract Length
Essentials – $199/month: Access to core discovery tools and engagement metrics
Enterprise – Custom pricing: Tailored for large-scale influencer programs and additional integrations
Plans can be billed monthly or annually, with discounts available for yearly subscriptions.
Pros
One of the largest influencer databases (350M+ profiles)
AI-powered lookalike discovery for scaling efficiently
Advanced filtering for hyper-targeted searches
Shopify integration for accurate affiliate and sales tracking
Intuitive, lightweight interface ideal for small teams
Cons
Limited automation for outreach and CRM functions
Basic cross-platform analytics and reporting
Lacks built-in CRM for long-term influencer relationship management
Free Tools
Test Modash’s capabilities with a suite of free tools designed to help brands assess creator performance and authenticity:
Free Influencer Search Tool: Explore Instagram, TikTok, and YouTube creators (1K+ followers) by niche and audience filters.
Fake Follower Checker: Verify influencer authenticity and audience quality before collaborating.
Engagement Rate Calculators: Measure engagement across platforms to identify high-performing creators.
Lookalike Tool: Find influencers similar to your best-performing creators to scale outreach efficiently.
Traackr Overview
Traackr is an enterprise-grade influencer marketing platform designed for global brands and agencies that manage large-scale influencer programs. Its primary purpose is to help marketing teams discover, manage, and measure influencer relationships across multiple markets — with a strong emphasis on brand safety, compliance, and performance analytics. Unlike tools focused only on influencer discovery, Traackr operates as a relationship and data-driven system of record for brands running complex, multi-market influencer operations.
Traackr Standout Features:
Influencer Relationship Management (IRM): Traackr offers one of the most advanced IRM systems in the market, allowing enterprise teams to organize creators by region, tier, or campaign status. This feature is crucial for global D2C or enterprise brands that manage hundreds of influencer partnerships and need a unified CRM for tracking communication history, contracts, and deliverables.
Performance Benchmarking & Spend Optimization: The platform allows marketers to benchmark influencer performance across markets and campaigns, providing visibility into cost efficiency and ROI. This is particularly useful for marketing teams overseeing multiple regional budgets, ensuring each campaign aligns with business KPIs.
Global Campaign Management & Compliance: Traackr supports multi-country campaign execution, enabling localized content approvals and compliance tracking across different legal frameworks. It’s especially valuable for regulated industries like beauty, health, and finance, where regional disclosure standards vary.
Audience Insights & Brand Fit Analysis: Each influencer profile includes deep audience analytics — such as demographics, interests, and brand affinity scores — to help enterprise D2C brands identify creators whose audiences match their customer personas.
Integrations with Enterprise Ecosystems: Traackr integrates seamlessly with major systems like Salesforce, Tableau, and social APIs, giving marketing teams the ability to sync influencer data with CRM and BI tools. For enterprise teams running multiple software stacks, this integration eliminates data silos and improves cross-department reporting.
Best For: Traackr is best for enterprise brands, agencies, and global D2C companies that manage influencer programs across multiple regions and require advanced governance, reporting, and compliance tools.
Pricing & Contract Length
Traackr offers custom pricing based on company size, region coverage, and feature requirements. According to available sales and demo data:
Starting Plan: around $2,600–$3,000 per month (billed annually).
Enterprise Plan: tailored for large teams and multi-market use, often exceeding $30,000–$40,000 per year, depending on scale. Traackr typically operates on annual contracts, with onboarding and dedicated customer support included in higher-tier plans.
Pros
Strong compliance and governance tools for enterprise teams.
Deep influencer performance analytics and spend tracking.
Centralized relationship management across regions and markets.
Seamless integrations with Salesforce, Tableau, and analytics tools.
Reliable customer success and support for large organizations.
Cons
Higher pricing compared to mid-market solutions like Modash or Influencer Hero.
Steeper learning curve for smaller teams.
No self-serve or monthly plans for startups or small D2C brands.
Requires longer onboarding for full implementation.
Free Tools
Traackr does not offer free tools or a free plan. All features — including discovery, analytics, and campaign management — are part of its paid enterprise packages. While they occasionally provide free resources like industry reports (e.g., State of Influencer Marketing Benchmark Report), there are no standalone free tools or trials currently available.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built for eCommerce and D2C brands that want to manage every step of their influencer strategy — from discovery and outreach to UGC collection, affiliate tracking, and ROI measurement.
Designed for scalability, it combines AI-powered CRM automation, multi-platform campaign management, and deep eCommerce integrations (Shopify, WooCommerce, and custom stores), making it one of the most complete influencer marketing solutions available.
Whether you’re a fast-growing D2C brand or a large eCommerce business, Influencer Hero helps you find the right creators, build authentic relationships at scale, and measure real results — all from a single dashboard.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Automate outreach, track communication, and manage up to 10,000 influencers while keeping interactions personal. Influencer Hero’s AI-driven CRM makes large-scale campaign management effortless.
Multi-Platform eCommerce Integrations: Connect your Shopify, WooCommerce, or custom store to track influencer-driven sales, product seeding, and commissions in real time — ideal for brands focused on measurable ROI.
Automated, Personalized Outreach: Send AI-personalized emails at scale that feel authentic and consistent. Perfect for startups and scaling teams looking to boost reply and conversion rates.
Chrome Extension for Real-Time Discovery: Discover influencers on Instagram, TikTok, and YouTube directly from your browser. Instantly view engagement metrics, audience insights, and follower authenticity — without switching tabs.
UGC Collection & Product Gifting: Easily collect and organize influencer-generated content for ads or social posts. Streamline gifting and product seeding to power product-led campaigns.
Best For: Influencer Hero is ideal for D2C and eCommerce brands — especially those using Shopify or WooCommerce — that want to:
Manage influencer and affiliate programs in one place
Automate CRM workflows and outreach
Track ROI and performance across multiple platforms
Pricing & Contract Length
All plans include influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking. Monthly billing and flexible scalability make it easy to grow with your needs.
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency – Custom pricing: For large teams and agencies
When comparing Modash, Traackr, and Influencer Hero, the key differences come down to scale, functionality, and usability. Modash stands out for startups and small eCommerce brands that mainly need influencer discovery and audience analytics without the overhead of a full management system. Traackr, on the other hand, is built for global enterprises with large influencer programs and multiple regional teams — offering sophisticated relationship management, compliance tracking, and multi-market reporting at a much higher price point.
Influencer Hero bridges the gap perfectly — providing an all-in-one influencer marketing solution that combines Modash’s simplicity with Traackr’s enterprise depth, at a more accessible cost. From influencer discovery to outreach, campaign management, affiliate tracking, and ROI analytics, everything is integrated into one intuitive platform. For D2C and Shopify-based brands that want to scale influencer collaborations efficiently, Influencer Hero delivers the best balance between functionality, affordability, and automation.
Ready to see how Influencer Hero can simplify your influencer marketing workflow? Book a free demo today and experience the platform in action.
FAQs
What is the main difference between Modash, Traackr, and Influencer Hero?
The main difference lies in the depth and scope of features. Modash focuses on influencer discovery and audience analytics, while Traackr is an enterprise relationship management system designed for global campaigns. Influencer Hero, however, combines both — offering discovery, outreach, campaign tracking, affiliate management, and ROI analytics in a single platform built for D2C and eCommerce brands.
Which influencer marketing platform offers the best value for money?
Influencer Hero provides the best value by combining all essential influencer marketing tools — including affiliate tracking and performance analytics — under one subscription. Modash is more affordable but limited to discovery and basic reporting, while Traackr’s enterprise pricing starts higher, making it less suitable for smaller or growing brands.
Which platform is easier to use for Shopify or D2C brands?
Influencer Hero integrates natively with Shopify, WooCommerce, and Klaviyo, allowing D2C brands to connect their store data directly to influencer campaigns. Modash does not offer built-in eCommerce integrations, and Traackr’s integrations are more geared toward enterprise CRMs and analytics tools like Salesforce and Tableau.
Can I track influencer sales and ROI with Modash, Traackr, or Influencer Hero?
Traackr and Modash both offer engagement analytics but lack direct sales attribution for influencer campaigns. Influencer Hero stands out by offering built-in affiliate link and discount code tracking, letting brands measure actual revenue driven by each influencer — a major advantage for D2C marketers focused on measurable ROI.
Which platform is better for growing influencer relationships long-term?
Traackr excels at managing complex, multi-region influencer networks, but it can be overwhelming and costly for smaller brands. Influencer Hero provides a scalable influencer CRM that helps you manage collaborations, automate outreach, and track payments — ideal for growing D2C brands that want enterprise-level tools without the enterprise price tag.
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