Later vs Heepsy vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Later vs Heepsy vs Influencer Hero is this: Later (formerly Mavrck) is built for large-scale enterprise brands with rich creator networks and advanced automation, Heepsy offers a lightweight, budget-friendly tool focused on influencer discovery and micro-influencer analytics, and Influencer Hero delivers an all-in-one platform tailored for D2C brands looking to manage influencers, track performance, and integrate directly with their e-commerce stack.
Influencer Hero typically offers faster time-to-launch for Shopify brands, while Later demands a more complex onboarding process and Heepsy has fewer enterprise-grade campaign management features.
In this article, we’ll dive deep into the comparison between Later vs Heepsy vs Influencer Hero, exploring their features, pricing, strengths and weaknesses to help you decide which platform is best for your brand.
Later vs Heepsy vs Influencer Hero Comparison
Features
Later (Mavrck)
Heepsy
Influencer Hero
Influencer Discovery / Database
Large creator network; strong enterprise filters; mostly Instagram/TikTok
Simple database focused on micro-influencers; limited campaign tools
Full multi-platform database with advanced filters, audience insights & fraud detection
Dedicated CSM, fast support; hands-on onboarding based on demo data
Pricing
Starts at $28,500/year
Free plan included, priced tiers start at $89/month
Starts at $649/month
Influencer Discovery Differences
Later offers a large enterprise-grade creator network with strong filters, while Heepsy focuses mainly on basic discovery for micro-influencers. Influencer Hero includes multi-platform discovery with advanced filters, audience insights, and fraud detection that go deeper than both.
Platform Focus Differences
Later is built for enterprise brands running ambassador and loyalty-style programs, whereas Heepsy serves smaller teams that primarily need influencer search. Influencer Hero takes an all-in-one approach, combining discovery, outreach, CRM, gifting, affiliates, and reporting for mid-market and D2C brands.
Campaign Management & CRM Differences
Later includes structured enterprise workflows but requires more setup, while Heepsy offers only lightweight list management. Influencer Hero provides full campaign boards, automated outreach, and creator CRM tools designed for teams wanting to manage everything end-to-end.
Support Differences
Later delivers enterprise-level support, though response times can vary with account tier, whereas Heepsy mainly offers basic email assistance. Influencer Hero includes hands-on onboarding and fast live support based on our demo and sales data.
Pricing
Later’s pricing starts at $28,500/year, making it the highest-cost option among the three. Heepsy offers a free plan with paid tiers starting at $89/month, while Influencer Hero begins at $649/month with significantly broader functionality included.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Later and Heepsy
Influencer Hero is best for D2C and Shopify brands that want an all-in-one platform with deep e-commerce integrations, automated outreach, advanced CRM, gifting, affiliates, and full campaign execution tools. Later is the better fit for large enterprise teams running ambassador or loyalty programs at scale, while Heepsy is best for small teams that mainly need affordable influencer discovery without end-to-end workflow management.
Brands choose Influencer Hero because it delivers the balance the market actually needs: enterprise-level automation without enterprise-level pricing, faster onboarding, and direct integrations that make product seeding and affiliate tracking seamless for Shopify and WooCommerce stores.
Later Overview
Later is a hybrid social-media management and influencer marketing platform that lets brands schedule content, find and collaborate with creators, and track performance across multiple social channels. It unifies creator discovery, campaign workflows, and content publishing in one place, ideal for teams looking to manage social posting and influencer activation together.
Later Standout Features
Creator Discovery & Recruitment: Later provides access to “10M+ influencers,” with search and filtering tools that help eCommerce brands identify and recruit niche creators.
Full Campaign Workflow: The platform supports each stage of influencer execution, from outreach and content approval to payments, making it useful for mid-sized D2C teams wanting an end-to-end solution.
Social Scheduling & Cross-Channel Publishing: Beyond influencer management, Later includes Instagram, TikTok, YouTube, and other publishing tools, plus “Link in Bio,” appealing to brands already running their own social calendars.
Performance & Analytics: Later tracks engagement, clicks, conversions, EMV, and benchmark metrics, helping marketers measure influencer ROI.
Scalable Support Options: Brands can choose between self-service plans or managed services handled by Later’s team.
Best For: Brands already managing social content that want to layer influencer marketing into the same workflow—especially mid-sized D2C teams seeking combined scheduling + creator collaboration rather than a pure enterprise IM platform.
Pricing & Contract Length
Essentials: $28,500
Pro: $42,000
Premier: $60,000
A one-time $5,000 onboarding fee applies for all new customers.
Pros
Combines social scheduling and influencer workflows in one tool
Large creator database with solid campaign-management features
Strong analytics for tracking performance (clicks, conversions, EMV)
Managed-service options for brands wanting more hands-on support
User-friendly interface and positive support reviews
Some users find the database and filters less detailed than enterprise-grade platforms
Social scheduling plans cap posts/social sets on lower tiers
May lack specialized influencer features (e.g., payments, affiliate tracking) unless custom-configured
Brands focused only on influencer marketing may end up paying for social-management features they don’t need
Free Tools
Later offers a 14-day free trial for its social scheduling plans as well as a free Instagram Engagement Rate Calculator.
Heepsy Overview
Heepsy is an influencer-marketing platform designed primarily to help brands quickly discover and evaluate creators across major social channels like Instagram, YouTube, and TikTok. Its core focus is streamlined influencer search and profile analysis, including audience demographics, engagement quality, and authenticity, rather than full-scale campaign management.
Heepsy Standout Features
Advanced search filters & audience segmentation: Ideal for smaller e-commerce brands and Shopify stores, Heepsy allows filtering by location, niche, follower count, engagement rate, language, and more.
Authenticity metrics & fake-follower analysis: The platform flags suspicious activity through follower-growth trends, engagement patterns, and risk scores, helping D2C brands avoid low-quality creators.
List building & data exports: Users can organize influencers into lists, tag progress statuses (e.g., “contacted,” “proposal sent”), and export data.
Basic outreach tools: While not a full automation suite, Heepsy includes contact info (based on plan), email templates, and campaign listings to support manual outreach.
Accessible pricing: Compared with enterprise platforms, Heepsy offers lower-cost plans that provide strong discovery and analytics capabilities.
Best For: Small to mid-sized brands, agencies, and Shopify stores that need efficient influencer discovery and vetting but don’t yet require advanced campaign automation, seeding logistics, or robust e-commerce integrations.
Explore our list of the top 10 Heepsy alternatives to find the best platform for managing and scaling your influencer marketing efforts.
Pricing & Contract Length
Free Plan: Limited access to basic search and analytics.
Starter – $89/month: Up to 15k results, 50 profiles, and 50 outreach emails.
Plus – $249/month: 40k results, 1,000 profiles, 1,000 outreach emails, bulk outreach, contact exports, media galleries, and campaign reporting.
Outreach features are limited on lower-tier plans, often requiring manual steps.
Some user feedback highlights weaker support and cancellation policies.
Limited depth on emerging or niche social platforms.
May become restrictive for brands managing high-volume influencer programs.
Free Tools
Instagram ER Calculator
TikTok ER Calculator
YouTube ER Calculator
Instagram Follower Count Checker
TikTok Follower Count Checker
YouTube Subscriber Count Checker
Instagram Fake Follower Check
Instagram Audit Tool
YouTube Channel Analyzer
Instagram Pricing Calculator
YouTube Pricing Calculator
TikTok Pricing Calculator
Marketing ROI Calculator
Influencer Hero Overview
Influencer Hero is an end-to-end influencer marketing platform built for eCommerce and D2C brands looking to streamline every part of their workflow, from creator discovery and outreach to campaign management and affiliate tracking.
With advanced automation, a built-in CRM, and native integrations with Shopify and WooCommerce, it enables teams to scale efficiently, measure ROI, and maintain long-term creator relationships. It’s particularly suited for fast-growing brands that need a centralized hub to manage high volumes of influencer activity.
Influencer Hero Standout Features
Comprehensive CRM & Workflow Automation: A full CRM with bulk outreach, automated follow-ups, and customizable multi-step sequences that reduces manual work and simplifies managing multiple campaigns.
Shopify & WooCommerce Integration: Real-time, native integrations that allow brands to track affiliate revenue, manage product seeding, and monitor creator-driven sales directly within their eCommerce stack.
Multi-Platform Campaign Support: Run and coordinate campaigns across Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, Snapchat, and X, enabling cross-channel coverage at scale.
AI-Powered Creator Recommendations: AI and predictive insights highlight high-potential creators that match brand goals, speeding up the selection process.
Real-Time Performance Dashboards: Live metrics on engagement, conversions, and ROI help teams adjust strategies quickly and continuously improve performance.
Best For: eCommerce and D2C brands on Shopify or WooCommerce that want to expand their influencer and affiliate programs. Ideal for teams seeking a single platform for outreach, gifting, tracking, and reporting.
Pricing & Contract Length
Standard: $649/month (up to 1,000 creators)
Pro: $1,049/month (up to 5,000 creators)
Business: $2,490/month (up to 10,000 creators)
Custom & Agency: Flexible, tailored plans
Monthly and annual billing options are available.
Pros
Robust automation for scaling large influencer programs
Native Shopify + WooCommerce integrations
Supports all major creator platforms
AI-driven creator recommendations
Real-time analytics and reporting
Cons
Some automation features require initial setup time
Outreach templates have limited customization options
Free Tools
Influencer Finder for existing customers and subscribers
Follower authenticity scanner for Instagram, TikTok, and YouTube
Competitor analysis generator
Follower counter and analytics dashboard
Engagement rate calculator
EMV (Earned Media Value) calculator
Lookalike creator finder
Final Thoughts on Later vs Heepsy vs Influencer Hero
Later, Heepsy, and Influencer Hero each serve very different types of brands. Both Later and Heepsy can be useful depending on your stage, but they leave clear gaps for brands that need a full end-to-end influencer marketing workflow.
Influencer Hero fills those gaps by combining discovery, automated outreach, CRM, gifting, affiliates, reporting, and deep Shopify/WooCommerce integrations in one platform. For D2C brands and growing eCommerce teams, it offers the best mix of features, usability, and ROI without the enterprise pricing of Later or the limitations of Heepsy’s lightweight toolset.
Ready to see how Influencer Hero can streamline your influencer program? Book a free demo today.
FAQs
Which platform is best for D2C and eCommerce brands?
Influencer Hero is best for D2C brands because it combines discovery, automated outreach, seeding, UGC, and affiliate tools in one platform, unlike Later or SocialCat.
What’s the main difference between Later and Influencer Hero?
Later focuses on analytics and brand safety for enterprise teams, while Influencer Hero offers full workflow automation, CRM, and creator management for growing brands.
Is SocialCat a good option for scaling influencer programs?
SocialCat works for small Shopify stores doing product-for-content deals, but it’s too limited for brands that need automation, seeding workflows, or performance tracking.
How does pricing compare between Later, SocialCat, and Influencer Hero?
Later starts at $32,500/year, SocialCat at $99/month, and Influencer Hero at $645/month, making Influencer Hero the most complete mid-tier solution.
Which platform offers the best influencer discovery tools?
Later offers advanced analytics, SocialCat has a small creator pool, and Influencer Hero provides a large database with filters plus automated outreach for faster scaling.
