Influencity vs Meltwater vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Influencity, Meltwater, and Influencer Hero comes down to their focus and how much of the influencer workflow they cover.
Influencity specializes in influencer analytics and data-driven discovery, making it a strong option for brands that want deep audience insights but don’t need full campaign management. Meltwater is primarily a PR, media monitoring, and social listening tool with influencer features added on—better suited for corporate teams than D2C brands looking for influencer-focused workflows. Influencer Hero, however, offers a full end-to-end platform that includes discovery, CRM, automated outreach, gifting, affiliate tracking, and ROI analytics, making it the most complete solution for eCommerce and D2C brands.
In this article, we’ll dive deep into the comparison between Influencity, Meltwater, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform is the best fit for your brand.
Influencity vs Meltwater vs Influencer Hero Comparison
Feature
Influencity
Meltwater
Influencer Hero
Influencer Discovery / Database
Large influencer database with strong analytics and audience insights.
Limited influencer discovery; mainly focuses on journalists, media outlets & KOLs.
Live chat, onboarding & dedicated customer success (based on demo data).
Pricing
~$168–$348/month depending on package.
Custom pricing (high enterprise tiers).
$649/month for full feature access; no long-term contract.
Influencer Discovery / Database
Influencity provides a well-structured influencer discovery system with strong analytics. Meltwater is not primarily an influencer discovery tool—it focuses more on journalists, media outlets, and brand mentions. Influencer Hero offers the most scalable creator discovery option with a 450M+ influencer database, advanced filtering, and automated outreach.
Core Focus
Influencity is all about analytics-first influencer research. Meltwater’s foundation is PR, media monitoring, and social listening, with influencer tools added as a secondary feature set. Influencer Hero is built specifically for influencer marketing and affiliate workflows, offering the most complete feature suite for D2C and eCommerce brands.
Best For
Influencity works well for data-driven brands analyzing creators in depth. Meltwater is better for large enterprises that need PR monitoring alongside limited influencer features. Influencer Hero is ideal for Shopify and WooCommerce brands wanting to run discovery, outreach, CRM, gifting, affiliates, and ROI tracking in one system.
Campaign Management & CRM
Both Influencity and Meltwater lack a full CRM designed specifically for influencer relationship management. Influencer Hero, by contrast, offers a complete CRM, automated outreach sequences, gifting workflows, and affiliate tracking so teams can manage influencers from first contact to revenue.
Customer Support
Meltwater offers robust enterprise-level support. Influencity provides email-based assistance with optional onboarding. Influencer Hero balances both, offering live chat, onboarding, and customer success support based on demo data—accessible even for smaller brands.
Pricing
Influencity sits in the mid-range starting at $3,816/year with analytics-focused pricing. Meltwater is the most expensive, starting at $50,000/year, due to its enterprise nature. Influencer Hero, at $649/month, delivers the entire influencer + affiliate toolkit—offering much better value for D2C teams who need everything in one place.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Influencity and Meltwater
If your brand wants deep influencer analytics and audience data, Influencity is a solid choice. It’s especially useful for teams that focus heavily on vetting creators before outreach.
Meltwater, however, is better suited for large enterprises that prioritize PR, media monitoring, and social listening, with influencer features playing a secondary role—not an ideal fit for D2C brands relying on creator-driven growth.
Most brands choose Influencer Hero because it’s the only platform in this comparison that offers a true end-to-end influencer system. With discovery, CRM, automated outreach, gifting workflows, affiliate tracking, and ROI analytics all built in, Influencer Hero replaces multiple tools and integrates directly with Shopify and WooCommerce. For D2C brands that want measurable results and scalable workflows, Influencer Hero is the clear frontrunner.
Influencity Overview
Influencity is an end-to-end influencer marketing platform that helps brands find creators, manage campaigns, and analyze performance using publicly available social data.
It brings the entire workflow into one system—from discovery and outreach to tracking and reporting—making it a reliable choice for mid-sized D2C brands and agencies that prioritize structured, data-driven operations.
Influencity Standout Features
AI-Powered Influencer Discovery: Advanced filters for keywords, hashtags, demographics, and audience insights—ideal for global targeting or niche segmentation.
Visual CRM & Kanban Workflow: A Trello-style board for managing campaign stages, deliverables, budgets, and multiple clients or regions.
Shopify Integration for Gifting & Affiliate Tracking: Assign discount codes, monitor sales, and track influencer-driven revenue—perfect for Shopify-focused eCommerce brands.
Automated Reporting & UGC Tracking: Automatically gathers story, reel, post, and video metrics with export options in PDF, Excel, or CSV.
Branded Creator Application Pages: Create custom landing pages so influencers can apply directly to your campaigns, boosting inbound creator interest.
Best For: Mid-sized eCommerce and D2C brands that need structured workflows, visual project management, and deep analytics. Also well-suited for agencies managing several brand accounts.
Business: Custom pricing with added AI email assistant + advanced tracking
Auto-Tracker Add-On: ~ $660/year for 50 influencers
All plans are billed annually.
Pros
Access to 15M+ influencer profiles
Complete workflow from discovery to reporting
Shopify gifting and affiliate tracking
Strong analytics with both auto & manual tracking
Exportable reporting (PDF, Excel, CSV)
Cons
Only integrates with Shopify
No built-in chat for creator communication
Onboarding/setup can take 4–6 weeks
No UGC licensing or ad whitelisting
No mobile app
Free Tools
Basic Influencer Search
Fake Follower Checker
Engagement Rate Calculator
Meltwater Overview
Meltwater is a high-powered enterprise platform that blends influencer marketing with media intelligence—thanks to its Klear integration.
Designed for large brands and agencies, it offers an end-to-end solution for influencer discovery, outreach, campaign management, and ROI tracking, all tied directly into Meltwater’s broader PR, social listening, and media monitoring capabilities.
Meltwater Standout Features
Global Influencer Database (30M+ Profiles): Access one of the world’s largest influencer databases across Instagram, TikTok, YouTube, and blogs. AI-powered visual search and True Reach technology ensure accurate audience quality by filtering out inflated engagement metrics.
Affiliate & Conversion Tracking: Easily connect affiliate links or coupon codes to measure clicks, conversions, sales, and ROI directly inside the platform—ideal for product seeding and performance-based influencer programs.
Comprehensive Campaign Reporting: Generate polished reports (PDF or PowerPoint) with detailed insights including reach, engagement, media value, conversions, and top-performing creators.
Integrated Communication & Payments: Through Klear, Meltwater enables seamless influencer outreach, contract management, and secure payments via ClearPay—all from one centralized dashboard.
Extended Meltwater Suite: Gain access to Meltwater’s full brand intelligence stack, including social listening, media monitoring, competitive tracking, and social media management tools.
Best For: Large enterprises, multinational brands, and agencies that want to consolidate influencer marketing, PR analytics, and social listening under a single enterprise-grade provider.
Pricing & Contract Length
Meltwater offers annual contracts based on team size and influencer volume:
3 users / 300 influencers: ~$50,000/year (discounted to ~ $33,100)
5 users / 1,000 influencers: ~$73,000/year (discounted to ~ $45,000)
All plans include two dedicated consultants, a 4–6 week implementation manager, and 24/7 support.
Pros
Massive 30M+ global influencer database
Built-in affiliate & conversion tracking
Instant branded reporting (PDF/PPT)
Dedicated onboarding team for enterprise clients
Integrated outreach, campaign management, and payments
Unified platform with PR + social listening capabilities
Cons
Very high pricing ($33K–$50K+)
Annual-only contracts with no flexibility
Limited export options and occasional software lag
Competitive analysis tools could be stronger
Expensive compared to specialized influencer-only platforms
Free Tools
No free plan for the influencer suite
Paid clients receive free onboarding and training
Access to free industry resources (e.g., Influencer Rate Card, benchmark reports) through the Meltwater Resource Hub
Influencer Hero Overview
Influencer Hero is a robust all-in-one influencer marketing platform designed for D2C and eCommerce brands that want to scale, automate, and manage influencer campaigns across multiple social channels.
It combines every essential tool—discovery, CRM, outreach automation, UGC management, affiliate tracking, and multi-platform reporting—into one streamlined system built for growth.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Manage 10 to 10,000 creators with a powerful CRM that keeps outreach personalized at scale—ideal for fast-growing eCommerce teams and enterprise D2C brands.
Multi-Platform eCommerce Integrations: Connects with Shopify, WooCommerce, and custom stores to track gifting, commissions, and influencer-driven sales in real time.
Automated & Personalized Outreach: AI-enhanced workflows send tailored email sequences at scale, boosting engagement and conversions without sacrificing authenticity.
Chrome Extension for Instant Discovery: Pull insights directly from Instagram, TikTok, and YouTube to evaluate influencers on the spot.
UGC Collection & Product Gifting: Automatically collect and organize creator content, manage product seeding, and build a reusable UGC library for future campaigns.
Best For: D2C and eCommerce brands—especially Shopify and WooCommerce users—looking to automate large-scale creator programs and track ROI across multiple platforms.
Advanced features may require onboarding to master
Free Tools
Fake Follower Scanner
Engagement Rate Calculator
Earned Media Value Calculator
Influencer Finder for IG, newsletter, and existing customers
Influencer Analytics Tool
Lookalike Tool
Follower Counter
Competitor Report
Influencer Hero is a powerful all-in-one influencer marketing platform built to help brands scale, automate, and manage influencer campaigns across multiple social media platforms.
Tailored for D2C and eCommerce businesses, it combines every essential marketing tool—from influencer discovery and CRM automation to UGC collection, affiliate tracking, and multi-platform campaign management—in one streamlined system.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Manage anywhere from 10 to 10,000 influencers with Influencer Hero’s advanced CRM. It keeps communication personalized at scale—making it ideal for enterprise D2C brands and fast-growing eCommerce teams managing large creator networks.
Multi-Platform eCommerce Support: Seamlessly integrates with Shopify, WooCommerce, and custom-built stores to give brands real-time visibility into influencer-driven sales, gifting, and commissions. Perfect for ROI-focused brands tracking performance across multiple platforms.
Automated & Personalized Outreach: AI-enhanced workflows allow teams to send personalized email sequences at scale, improving both engagement and conversion rates. A great solution for brands looking to automate communication without losing authenticity.
Chrome Extension for Real-Time Discovery: With the Influencer Hero Chrome Extension, users can pull creator insights directly from Instagram, TikTok, and YouTube. Teams can instantly evaluate influencer data and make informed decisions during discovery.
UGC Collection & Product Gifting: Automatically collect, organize, and repurpose influencer-generated content. The platform identifies top-performing posts, manages product seeding, and builds a reusable UGC library to power product-led campaigns.
Best For: Influencer Hero is best suited for D2C and eCommerce brands, particularly Shopify and WooCommerce users, who want to scale influencer and affiliate programs, automate outreach, and track ROI across multiple social platforms.
Pricing & Contract Length
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency Plans – Tailored pricing for large teams and agencies
Pros
Comprehensive influencer marketing suite (discovery, outreach, CRM, UGC, affiliate)
Supports all major platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch
AI-powered automation for smarter workflows
Deep Shopify and WooCommerce integrations for accurate ROI tracking
Intuitive dashboards for real-time performance insights
Influencity is a strong choice for brands that prioritize data-heavy influencer discovery and audience analytics, while Meltwater is built primarily for PR, media monitoring, and social listening with influencer tools added on. Both platforms work well for specific use cases, but neither offers a complete influencer workflow from discovery to revenue tracking—making them less suited for D2C brands that rely on creators for consistent growth.
Influencer Hero, on the other hand, brings together everything teams need: AI-powered discovery, full CRM, automated outreach, gifting management, affiliate tracking, and ROI analytics. With native Shopify and WooCommerce integrations, it’s the most practical and scalable choice for brands wanting measurable results and a streamlined process.
Book a free demo to see how Influencer Hero can help you run influencer marketing more efficiently and drive real revenue.
FAQs
What is the main difference between Influencity, Meltwater, and Influencer Hero?
Influencity focuses on influencer analytics and audience insights, while Meltwater is primarily a PR and media monitoring platform with limited influencer tools. Influencer Hero is the only true all-in-one solution, offering discovery, CRM, automated outreach, gifting, affiliate tracking, and ROI analytics in one place.
Which platform is best for D2C and Shopify brands?
Meltwater is designed for enterprise PR teams, and Influencity lacks eCommerce integrations. Influencer Hero is the strongest choice for D2C brands because it integrates directly with Shopify and WooCommerce and provides automated gifting, affiliate links, and complete revenue tracking.
Which tool has the best influencer discovery features?
Influencity offers deep analytics, but Meltwater’s discovery tools aren’t built specifically for influencers. Influencer Hero gives brands access to a 450M+ creator database, advanced filters, audience data, and automated outreach sequences—making it the most robust discovery option for scaling teams.
How do the pricing models compare?
Influencity ranges from ~$168–$348/month and Meltwater uses high enterprise pricing that varies by contract. Influencer Hero costs $649/month and replaces multiple tools by including CRM, outreach automation, gifting management, and affiliate tracking—leading to significantly higher value for D2C brands.
Why do brands switch from Influencity or Meltwater to Influencer Hero?
Teams often outgrow Influencity’s limited campaign management and Meltwater’s PR-focused workflows. Influencer Hero centralizes all influencer and affiliate operations, helping brands save time, automate manual tasks, and track revenue directly from creator collaborations.
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