Influencity vs InBeat vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Influencity, InBeat, and Influencer Hero lies in their scope and automation depth.
Influencity is a full-scale influencer marketing platform built for D2C and eCommerce brands that want everything in one place, from discovery and outreach to CRM, campaign tracking, and Shopify-integrated affiliate management. InBeat, on the other hand, focuses on simplicity and affordability.
Meanwhile, Influencer Hero stands out for its automation power, offering AI-personalized outreach, campaign boards, and built-in affiliate and payment workflows for brands scaling influencer operations at volume.
In this article, we’ll dive deep into the comparison between Influencity, InBeat, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which is best for your brand.
Influencity vs InBeat vs Influencer Hero Comparison
Features
Influencity
InBeat
Influencer Hero
Influencer Discovery / Database
15M+ creators across Instagram, TikTok, YouTube, and X
Focused on vetted Instagram & TikTok creators; includes free tools
Global 450M+ database across 8 social networks
Core Focus
All-in-one influencer marketing suite (discovery → reporting)
Simple, affordable discovery & outreach for small brands
Advanced automation for outreach, CRM, and affiliate tracking
Best For
D2C & eCommerce teams managing full influencer programs
Startups and small businesses testing influencer marketing
Visual CRM with tagging, segmentation, and campaign boards
Basic dashboards for campaign tracking and performance
Robust CRM with automated workflows, drip emails, and ROI tracking
Customer Support
Dedicated onboarding (4–6 weeks) & live support
Responsive, hands-on support for small teams
24/7 chat, live onboarding, and in-platform help desk
Pricing
From $3,816/year (Professional Plan)
Custom pricing; free tools available
From $649/month, scalable to enterprise tiers
Influencer Discovery & Database
Influencity offers one of the largest creator databases (15M+ profiles) across multiple platforms, while InBeat focuses on vetted Instagram and TikTok creators for more niche targeting. Influencer Hero’s 450M+ creator database goes broader, covering eight major social networks with advanced AI-powered discovery.
Core Focus
Influencity aims to be a complete influencer marketing hub, from discovery to reporting. InBeat simplifies creator search and outreach for smaller teams, while Influencer Hero prioritizes automation and scalability for brands managing large influencer programs.
Best For
Influencity suits D2C brands that want control and insight across the full campaign workflow. InBeat is ideal for startups or small teams new to influencer marketing, and Influencer Hero fits growing eCommerce brands ready to scale their influencer operations efficiently.
Campaign Management & CRM
Influencity provides a visual CRM and campaign boards for tracking progress. InBeat keeps things light with simple dashboards, while Influencer Hero stands out with automated workflows, drip emails, and ROI tracking built into its CRM.
Customer Support
Influencity offers structured onboarding and live support, InBeat delivers quick, personal assistance for small users, and Influencer Hero provides 24/7 chat, onboarding sessions, and proactive customer success management.
Pricing
Influencity starts at about $3,816/year, InBeat offers flexible custom plans and free tools, and Influencer Hero starts at $649/month, scaling up for enterprise teams with larger contact limits.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Influencity and InBeat
Influencer Hero is best for brands that need Shopify and WooCommerce integrations, affiliate tracking, and automated outreach workflows all in one platform. It’s built for scaling D2C teams that want to run large influencer programs with minimal manual work.
Influencity is ideal for brands that value data depth and reporting, offering detailed analytics, audience insights, and structured CRM boards, perfect for marketers who want full visibility and control across campaigns.
InBeat works best for smaller teams or startups that just need fast and affordable creator discovery on Instagram and TikTok, without the cost or complexity of enterprise tools.
Influencity Overview
Influencity is a comprehensive influencer marketing platform designed to help brands and agencies streamline influencer discovery, campaign management, and performance tracking. Using publicly available data from Instagram, TikTok, and YouTube, it provides a data-driven solution that allows small and medium-sized businesses to scale their influencer initiatives efficiently and affordably.
The platform’s core mission is to simplify and enhance influencer marketing through AI-powered search tools, automated outreach capabilities, and detailed analytics—while offering flexible pricing suitable for different business sizes.
Influencity Standout Features
AI-Powered Discovery: Instantly find top-performing influencers using AI-enhanced keyword searches and lookalike recommendations—ideal for niche markets like “eco-friendly skincare.”
Extensive Public Database: Browse over 15 million influencer profiles across major platforms without requiring opt-ins, giving startups and emerging brands a broad reach.
Shopify Integration: Manage affiliate campaigns, track sales, and issue promo codes directly within Shopify—perfect for eCommerce businesses.
Customizable CRM & Segmentation: Tag and organize influencers by performance, region, or content style, making relationship management more efficient.
Real-Time Tracking & Reporting: Access live engagement, reach, and conversion metrics to measure ROI and fine-tune campaign strategies.
Best For: Influencity is ideal for small to mid-sized brands or agencies that want a cost-effective, data-focused influencer marketing platform. Its intuitive design and powerful features make it especially useful for startups and eCommerce companies looking to expand their influencer operations efficiently.
Pricing & Contract Length
Professional Plan: $3,816 per year, includes 10,000 monthly searches, 150 influencer profile unlocks, 1,200 monthly outreach emails, and full Shopify integration.
Business Plan: Custom pricing available upon consultation, tailored to specific organizational needs.
Add-Ons: Auto-tracking tool available for around $660/year. All plans are billed annually, with flexible options for larger teams and specialized requirements.
Pros
AI-powered search makes influencer discovery faster and more precise.
Shopify integration simplifies affiliate tracking and performance analysis.
Customizable CRM allows advanced filtering and segmentation.
Real-time analytics support informed, data-based decisions.
Competitive pricing suited for scaling businesses.
Cons
No built-in chat or negotiation tools (requires manual communication).
Limited platform coverage, Twitter analytics are available, but direct outreach isn’t supported.
Auto-tracking functionality comes as a paid add-on.
No automation for UGC licensing or paid media amplification.
Free Tools
Influencer Search Tool: Filter creators by engagement, niche, and location.
Fake Follower Checker: Assess audience authenticity before partnerships.
Engagement Rate Calculator: Instantly determine an influencer’s engagement rate.
InBeat Overview
inBeat is an influencer marketing platform tailored for startups, small to mid-sized brands, and marketing teams seeking an easy-to-use and budget-friendly solution for influencer discovery and campaign coordination. With a strong focus on Instagram and TikTok, it enables brands to quickly find high-performing micro and nano influencers for authentic collaborations.
The platform prioritizes simplicity, offering intuitive filters, bulk export options, and a clean, minimal dashboard, making it an excellent fit for businesses new to influencer marketing or managing smaller campaigns.
Influencer Search & Discovery: Easily find creators on Instagram and TikTok using filters such as follower count, engagement rate, audience demographics, and location.
Automated Similar Profile Search: Discover influencers similar to your top performers by entering a username, ideal for scaling campaigns and replicating successful partnerships efficiently.
Campaign Management Dashboard: Track influencer collaborations, monitor engagement metrics, and visualize campaign performance through an organized dashboard.
Bulk Contact Export: Export influencer lists in bulk for outreach using your preferred email tools or CRMs, perfect for Shopify stores or small agencies managing outreach externally.
Free Marketing Toolkit: Access a range of free utilities, including ROAS, CPM, and CPA calculators, TikTok and Snapchat ad mockup creators, and engagement rate analyzers.
Best For: inBeat is ideal for startups, D2C brands, and small marketing teams that need an affordable, user-friendly way to find and collaborate with micro and nano influencers on Instagram and TikTok.
Pricing & Contract Length
inBeat uses a custom pricing model, requiring a demo call for a personalized quote. Based on user insights and available data:
Free access includes limited discovery tools and calculators.
Paid plans are available upon request, offered on monthly or annual contracts depending on user needs.
Pros
Verified database of micro and nano influencers.
Excellent onboarding and responsive support.
Valuable free tools for campaign planning and analysis.
Simple, beginner-friendly interface.
Budget-conscious option for smaller brands.
Cons
Shopify and eCommerce integrations not yet available.
ROAS, CPM & CPA Calculators: Estimate campaign profitability and ad efficiency.
TikTok & Snapchat Ad Mockup Generators: Design quick ad visuals for planning and presentations.
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing platform designed for eCommerce and D2C brands aiming to manage their entire influencer workflow in one place, from influencer discovery and outreach to gifting, affiliate tracking, and performance measurement.
Unlike platforms that focus solely on discovery or analytics, Influencer Hero unifies every step of the process. It helps brands identify top-performing creators, automate outreach, and measure ROI with direct Shopify and WooCommerce integrations. Built for scalability and automation, it empowers marketing teams to drive measurable growth through streamlined influencer operations..
Influencer Hero Standout Features
AI-Powered Multi-Platform Discovery: Find and assess influencers across Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, X, and Snapchat. Its AI engine recommends suitable creators and flags fake followers to ensure genuine engagement.
Campaign-Based CRM Boards: Manage influencer relationships using intuitive drag-and-drop boards with bulk actions, perfect for D2C teams or agencies handling numerous collaborations.
Automated Outreach & Email Sequences: Simplify communication through personalized, multi-step email workflows and smart follow-ups, ideal for Shopify brands and startups looking to save time without losing authenticity.
Integrated Gifting, Affiliate & Payment Tools: Seamlessly connect with Shopify and WooCommerce to send gifts, track affiliate performance, and automate influencer payments.
Real-Time Reporting & ROI Insights: Access unified analytics to monitor clicks, conversions, engagement, and ROI per influencer, essential for performance-focused teams.
Best For: Ideal for eCommerce and D2C brands leveraging Shopify or WooCommerce that want to scale influencer, affiliate, and UGC programs efficiently. It also caters to agencies managing multiple client campaigns at scale.
Pricing & Contract Length
Standard: $649/month
Pro: $1,049/month
Business: $2,490/month
Custom & Agency Plans: Tailored options for larger brands or agencies, with pricing adjusted based on influencer volume and campaign scope.
Pros
End-to-end automation from discovery to payment
Deep Shopify and WooCommerce integration
Real-time analytics across multiple social platforms
Scalable CRM and bulk outreach features
Responsive customer support with onboarding and live chat
Cons
Lacks social listening tools
Some advanced automation features require a learning period
Final Thoughts on Influencity vs InBeat vs Influencer Hero
When comparing Influencity, InBeat, and Influencer Hero, each platform offers distinct advantages depending on your brand’s needs. Influencity stands out with its comprehensive all-in-one solution, perfect for brands seeking in-depth analytics, robust CRM tools, and multi-platform influencer discovery. It’s a great choice for brands that need control over every aspect of their influencer marketing campaigns and have the resources to manage them at scale. Meanwhile, InBeat shines for smaller teams or those just starting out with influencer marketing, offering a more affordable and simplified solution for creator discovery and outreach on Instagram and TikTok.
However, Influencer Hero truly excels for growing brands looking to scale efficiently. With its Shopify integrations, affiliate tracking, and powerful automation tools, it streamlines influencer outreach, campaign management, and payments, allowing you to focus on building relationships rather than managing every detail.
Want to see how it works for your brand? Book a free demo today and start optimizing your influencer marketing strategy.
FAQs
Which influencer marketing platform offers the best database for creator discovery?
Influencity offers one of the largest databases with over 15M creators across multiple platforms. InBeat focuses on Instagram and TikTok influencers, providing an affordable and streamlined solution for small teams. Influencer Hero covers 8 social platforms, with a strong focus on scalability and automation, making it ideal for brands that want to manage influencers across multiple channels.
How do pricing and subscription models compare for Influencity, InBeat, and Influencer Hero?
Influencity offers a yearly plan starting at $3,816, while InBeat provides a more flexible, custom pricing model with free tools for testing the platform. Influencer Hero starts at $649/month, with tiered pricing based on the volume of influencer contacts and campaign management features, offering a scalable solution for larger brands.
Which platform is best for eCommerce businesses looking for Shopify integration?
Influencer Hero is the best choice for eCommerce businesses, as it integrates seamlessly with Shopify and WooCommerce for affiliate tracking, gifting, and sales reporting. Influencity also offers Shopify integration, but its features are more focused on campaign management rather than direct sales tracking. InBeat lacks direct eCommerce integrations, making it less suited for Shopify-based businesses.
What is the most user-friendly platform for small businesses or startups?
InBeat is the most user-friendly for small businesses or startups, with its simple dashboard and easy-to-use creator discovery tools for Instagram and TikTok. It’s affordable and straightforward, making it ideal for teams just starting out with influencer marketing. Influencer Hero and Influencity are more robust and suitable for companies looking to scale and manage larger campaigns.
Which platform offers the most robust influencer campaign automation?
Influencer Hero leads in campaign automation, offering tools like AI-powered outreach, automated email flows, and affiliate tracking. Influencity also provides campaign tracking and CRM, but its focus is more on data insights and full campaign visibility. InBeat offers basic campaign management but lacks advanced automation features.
