Heepsy vs Sprout Social vs Influencer Hero: Features, Pricing and Key Differences
The key differences between Heepsy, Sprout Social, and Influencer Hero lie in the scope and features of each platform for influencer marketing. Heepsy excels in influencer discovery with advanced search filters but lacks comprehensive campaign management and CRM tools, requiring additional resources for outreach and tracking. Sprout Social combines influencer discovery with campaign management and reporting, featuring AI-driven tools like the Brand Fit Score for brand alignment, but its high cost and enterprise-level focus make it best suited for larger teams.
Influencer Hero offers an all-in-one solution for discovery, outreach automation, CRM, and performance tracking, with seamless integrations for eCommerce brands and tools for affiliate management and product gifting. It also provides AI-powered insights and customizable workflows, allowing brands to scale their influencer programs efficiently while maintaining personalized interactions with creators.
This article will compare Heepsy, Sprout Social, and Influencer Hero to help you determine which platform best suits your brand's influencer marketing needs.
Heepsy vs Sprout Social vs Influencer Hero Comparison
Feature
Heepsy
Sprout Social
Influencer Hero
Influencer Discovery / Database
Extensive database with filters for location, niche, engagement, and audience demographics.
Influencer discovery through social listening and content analytics; identifies potential partners based on engagement and brand mentions. Does not have a dedicated influencer database.
450M+ influencers across Instagram, TikTok, YouTube, and more, with advanced filters (niche, location, engagement rate, follower range). Includes verified contact details, automated outreach, and performance metrics.
Core Focus
Influencer discovery and analytics.
Social media management, analytics, and brand monitoring for large organizations, with influencer marketing as an add-on.
All-in-one influencer marketing platform — discovery, outreach, CRM, affiliate tracking, and analytics — designed for scaling D2C brands and agencies.
Best For
Agencies and brands focusing on data-driven influencer research.
Enterprise brands or agencies managing multiple social platforms, prioritizing analytics, reporting, and brand reputation.
D2C eCommerce brands or agencies managing multi-platform influencer campaigns with affiliate programs and automated workflows.
Campaign Management & CRM
Requires external tools for outreach and performance tracking.
Campaign tagging and monitoring within reports; lacks a dedicated influencer CRM for relationship or gifting management.
Complete CRM for influencer management — tracks communication, gifting, affiliate codes, UGC content, and payments in one place. Includes automated outreach and reporting.
Customer Support
Email-based support; no dedicated account manager.
Premium support for enterprise clients with dedicated success managers and onboarding for custom plans.
Dedicated onboarding and customer success manager included in all paid plans, plus live chat and account-level support.
Pricing
Starts around $99/month; higher tiers for data export and analytics.
Standard: $649/month (up to 1,000 creators) Pro: $1,049/month (up to 5,000 creators) Business: $2,490/month (up to 10,000 creators) Custom & Agency Solutions: tailored pricing for enterprise-scale outreach.
1. Influencer Discovery / Database
Heepsy and Influencer Hero both provide extensive influencer databases, with Heepsy offering a strong focus on discovery and analytics, while Influencer Hero goes deeper with integrated outreach and performance tracking. Sprout Social offers influencer discovery through social listening and brand mentions, but lacks a dedicated influencer database, making it more suitable for brand reputation management than pure influencer discovery.
2. Core Focus
Heepsy specializes in influencer discovery and analytics, providing deep insights into influencer engagement and audience demographics. Sprout Social focuses on social media management, analytics, and brand monitoring, incorporating influencer marketing as an add-on, making it better suited for large organizations managing their entire social presence. Influencer Hero, on the other hand, is an all-in-one platform designed for managing full-scale influencer marketing campaigns, covering discovery, outreach, CRM, and detailed performance analytics.
3. Best For
Heepsy is ideal for agencies and brands looking to perform data-driven influencer research. Sprout Social is best suited for larger brands and enterprises managing multiple social platforms and focusing on brand reputation and analytics. Influencer Hero is perfect for D2C brands and agencies that need to manage multi-channel influencer campaigns, automate workflows, and track ROI from one unified platform.
4. Campaign Management & CRM
Heepsy lacks built-in campaign management and CRM tools, requiring external solutions for outreach and tracking. Sprout Social provides basic campaign management tools but lacks a dedicated influencer CRM, focusing more on content management and social listening. Influencer Hero excels in campaign management, offering a complete CRM for outreach, task tracking, influencer segmentation, affiliate management, and post-performance analytics, making it a one-stop solution for managing influencer relationships.
5. Customer Support
Heepsy offers email-only support and lacks dedicated account management. Sprout Social provides 24/7 support with dedicated consultants for enterprise clients but does not have a hands-on approach for smaller brands. Influencer Hero stands out with dedicated onboarding, live chat, personalized account management, and a customer success team, ensuring a more tailored and proactive customer experience.
6. Pricing
Heepsy offers tiered pricing starting at around $99/month, with more advanced features available at higher-tier plans. Sprout Social starts at $1,599/user/month (billed annually) for limited influencer tracking and outreach. Influencer Hero offers flexible pricing starting from $649/month (1,000 creators), with Pro and Business plans covering more advanced features and higher creator limits, all within one comprehensive dashboard.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Heepsy and Sprout Social
Heepsy excels in influencer discovery with its extensive database and advanced filtering tools, making it ideal for data-driven research. However, it lacks built-in campaign management and CRM features, requiring brands to use external tools for outreach and performance tracking.
Sprout Social offers a more robust solution with influencer discovery, campaign management, and social media analytics. However, its focus on social media management and brand monitoring, along with its higher pricing, makes it better suited for larger enterprise-level brands.
Influencer Hero bridges the gap by offering the best of both worlds: the powerful influencer discovery and analytics of Heepsy, combined with the campaign management, CRM, and eCommerce integrations of Sprout Social. With features like automated outreach, AI-powered CRM workflows, gifting management, affiliate tracking, and integrations with Shopify and WooCommerce, Influencer Hero provides an all-in-one solution at a more accessible price point.
Heepsy Overview
Heepsy is an influencer marketing platform designed to streamline the process of discovering and working with creators across Instagram, TikTok, and YouTube. The platform is particularly suited for eCommerce and D2C brands seeking an efficient, scalable solution for influencer identification, audience analytics, and campaign management.
With a focus on authenticity, Heepsy uses AI to detect fake followers, ensuring brands partner with genuine influencers who align with their target demographics.
Heepsy Standout Features
Extensive Creator Database: Heepsy boasts access to a vast network of over 50 million influencers globally, allowing brands to find creators across Instagram, TikTok, and YouTube. Brands can filter influencers by niche, engagement, and audience demographics.
AI-Powered Fake Follower Detection: Heepsy uses advanced AI technology to help brands identify influencers with authentic audiences. This feature ensures that brands work with creators whose engagement and reach are genuine, optimizing the effectiveness of campaigns and reducing the risk of wasted spend on influencers with fake followers.
Advanced Search Filters: With powerful filters, Heepsy allows brands to refine influencer searches based on audience demographics, brand mentions, and engagement rates. This precision ensures that brands connect with the right influencers, improving the success of their campaigns.
Shopify Integration for Affiliate Tracking: Heepsy integrates seamlessly with Shopify, enabling eCommerce brands to track affiliate links, monitor conversions, and measure sales. This makes it easy for brands to get a clear picture of their influencer campaign performance and ROI.
Campaign Management Dashboard: While simpler compared to some enterprise solutions, Heepsy offers an intuitive dashboard that allows users to manage influencer lists, export data, and track campaign performance in one place. This is particularly useful for brands looking to run targeted campaigns without the complexity of a larger platform.
Best For
Heepsy is ideal for D2C and eCommerce brands seeking a cost-effective tool to discover authentic influencers, track affiliate sales, and execute focused campaigns without the need for complex software setups. It's also suitable for small to medium-sized businesses that want to scale influencer marketing without the high costs of enterprise-level tools.
Pricing & Contract Length
There are different plans based on team size and campaign needs:
Free Plan: Lets you explore the discovery feature and preview influencer profiles.
Starter Plan:$89/month — Includes up to 15,000 results, 50 influencer profiles, and 50 outreach emails.
Plus Plan:$249/month — Offers 40,000 results, 1,000 advanced profiles, and 1,000 outreach emails. Adds bulk outreach, contact exports, media gallery, and campaign reporting.
Advanced Plan:$369/month — Includes 60,000 results, 3,000 profiles, and 3,000 outreach emails. Unlocks advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.
Heepsy offers monthly, 6-month, and annual commitments, with the higher tiers providing the most complete set of features for eCommerce teams.
Pros
Large database of 50M+ influencers across major platforms.
AI tools for detecting fake followers and ensuring audience authenticity.
Affordable for small to medium-sized businesses.
Shopify integration for affiliate and sales tracking.
User-friendly interface for quick influencer discovery.
Cons
Limited campaign management features compared to larger platforms.
No built-in payment processing for influencer payouts.
Sales tracking and integrations (like WooCommerce) are only available on higher-tier plans.
Reporting capabilities are basic compared to enterprise-level solutions.
Free Tools
Influencer Search Tool: Heepsy offers a free version of their influencer search tool, allowing brands to find influencers based on specific filters like location and engagement.
Fake Follower Checker: Heepsy’s free tool helps brands assess the authenticity of influencer audiences, which is crucial for filtering out influencers with fake followers.
Engagement Rate Calculator: Heepsy provides a free tool to calculate engagement rates, helping brands evaluate potential influencers before reaching out.
If you need more comprehensive features, such as full campaign management and advanced reporting, a paid plan would be necessary.
Sprout Social Overview
Sprout Social is an enterprise-focused influencer marketing and social analytics platform designed to help brands manage campaigns, monitor brand safety, and measure ROI across multiple social channels. While it’s not a full end-to-end influencer platform, Sprout Social excels in data visibility and performance management, making it popular among enterprise marketing teams and agencies handling large-scale campaigns.
Sprout Social Standout Features
Brand Fit Score & Influencer Vetting: Sprout Social utilizes a proprietary Brand Fit Score to assess the relevance of influencers based on audience demographics, engagement rates, and past performance. This tool is particularly useful for enterprise teams who prioritize data-driven influencer selection over manual vetting processes.
Advanced Reporting & EMV Tracking: One of Sprout Social’s key strengths is its Earned Media Value (EMV) and engagement reporting tools. These features help marketing teams measure ROI by quantifying the financial value of influencer mentions and campaign reach, making it ideal for brands with substantial advertising budgets.
Content Approval Workflows: Designed for teams requiring multiple stakeholder approvals, Sprout Social offers structured content review workflows. This is essential for regulated industries like beauty, finance, and healthcare, where compliance and consistency across influencer posts are critical.
Competitive & Benchmark Analysis: Sprout Social allows users to compare their influencer performance and brand mentions against competitors, helping D2C brands and enterprises assess market share and identify positioning gaps.
Social Listening & Sentiment Analysis: This feature tracks conversations, hashtags, and influencer mentions, enabling brands to assess public sentiment and monitor campaigns.
Best For
Sprout Social is ideal for enterprise marketing teams, agencies, and established brands that require in-depth analytics, content approval workflows, and brand safety features to manage large-scale influencer and social campaigns effectively.
Pricing & Contract Length
Based on available demo and industry data, Sprout Social offers the following plans:
Standard Plan: $1,599 per user/month (billed annually) — includes core influencer tracking, reporting, and limited outreach tools.
Professional Plan: Custom pricing (annual contract) — includes campaign management, EMV tracking, and competitive benchmarking.
Enterprise Plan: Custom pricing (annual contract) — includes integrations, team-level permissions, and advanced reporting APIs.
Sprout Social typically requires an annual contract, with no monthly billing options available for enterprise accounts.
Pros
Strong analytics and EMV reporting capabilities
Detailed influencer vetting via Brand Fit Score
Secure content approval workflows for large teams
Great for compliance and brand safety
Reliable customer support and enterprise training
Cons
No built-in influencer outreach automation
No native affiliate tracking or eCommerce gifting tools
Requires annual contracts with high entry pricing
Limited flexibility for small or mid-sized D2C brands
Minimal focus on UGC management or creator storefronts
Free Tools
Social ROI Calculator: Sprout Social offers a free tool that helps brands estimate the impact of their social content and measure how it contributes to overall results.
Image Resizer (Landscape): This free tool allows brands to resize images to fit the specific dimensions required for various social media platforms and placements, ensuring consistent and optimized visuals.
Free Social Media Templates: Sprout Social provides free access to a library of pre-made templates that help brands quickly create engaging social media posts, even without a design team.
If you need additional features, such as advanced analytics, campaign management, or reporting, a paid plan will be required.
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing platform tailored for D2C and eCommerce brands, providing all the tools necessary to manage influencer campaigns from start to finish.
The platform integrates influencer discovery, outreach, campaign management, affiliate tracking, UGC collection, and payouts, enabling brands to run performance-driven influencer strategies. With seamless integrations to Shopify, WooCommerce, and Amazon, Influencer Hero ensures that brands can track real-time, measurable results from their influencer collaborations.
Influencer Hero Standout Features
450M+ Creator Database with Verified Contacts: Influencer Hero gives brands access to a global database of over 450 million creators across Instagram, TikTok, YouTube, and more. Each profile includes verified contact details, engagement data, and audience insights. For D2C brands running high-volume outreach or international campaigns, this ensures efficient scaling without needing third-party tools.
Automated Outreach & Influencer CRM: Manage outreach sequences, follow-ups, and relationship tracking in one place. The integrated CRM lets brands categorize influencers (gifted, paid, affiliate, etc.), store communication history, and track deliverables — ideal for brands managing hundreds of creators simultaneously.
Affiliate Tracking & Discount Code Management: Built for eCommerce performance marketing, Influencer Hero allows brands to generate custom affiliate links and discount codes while tracking influencer-driven sales in real time. This data-driven approach helps marketers identify top-performing influencers and optimize ROI.
UGC & Content Management: Brands can store, tag, and reuse influencer-generated content directly inside the platform. This is particularly valuable for Shopify, Amazon, or WooCommerce sellers who repurpose UGC in ads or product pages for higher conversion.
Analytics & Post-Tracking Dashboard: Influencer Hero provides real-time campaign analytics — tracking impressions, engagement, sales, and ROI across platforms. For performance-driven marketers, this enables precise reporting to measure the direct impact of influencer partnerships on revenue.
Best For
Influencer Hero is best for Shopify, WooCommerce, and Amazon D2C brands looking to scale influencer and affiliate programs with built-in automation, tracking, and integrations — all without enterprise-level pricing or complexity.
Pricing & Contract Length
Based on sales and demo data, Influencer Hero offers the following plans:
Standard Plan: $649/month – includes influencer discovery, outreach, CRM, and affiliate management.
Pro Plan: $1,049/month – adds advanced automation, UGC library, and expanded platform integrations.
Business Plan (Enterprise): $2,490/month – includes multi-store management, API access, and full customization.
Contracts are monthly or annual, with savings available for annual commitments.
Final Thoughts on Heepsy vs Sprout Social vs Influencer Hero
When comparing Heepsy, Sprout Social, and Influencer Hero, the first two excel at influencer discovery and analytics but lack the full suite of tools required for end-to-end campaign management. Heepsy is strong in helping brands find influencers through its extensive database and AI-driven insights, but it lacks robust CRM, outreach, and reporting capabilities. Sprout Social offers more comprehensive features, including social media management and brand monitoring, but its focus on social analytics and its enterprise-level pricing make it more suitable for larger organizations with complex needs.
Influencer Hero, however, stands out as the most complete solution among the three. It combines influencer discovery, automated outreach, CRM, affiliate tracking, UGC collection, and performance analytics into one platform. Unlike Heepsy and Sprout Social, Influencer Hero enables brands to manage the entire influencer marketing process, from campaign planning to ROI tracking. It’s perfect for D2C and eCommerce brands looking to scale their influencer marketing efforts with a performance-driven, all-in-one platform.
If you're looking for a tool that streamlines your influencer marketing workflow, scales with your brand’s growth, and provides measurable results, book a free demo with Influencer Hero today to see how it can elevate your influencer marketing strategy.
FAQs
Is Influencer Hero suitable for Shopify and Amazon brands?
Yes, Influencer Hero integrates directly with Shopify, WooCommerce, and Amazon, offering automatic affiliate tracking, code generation, and real-time sales attribution. This makes it an excellent fit for eCommerce and D2C brands, providing more comprehensive features than Heepsy or Sprout Social for those using these platforms.
Can I track influencer performance using these platforms?
Heepsy focuses on engagement metrics but lacks detailed campaign insights. Sprout Social offers in-depth campaign analytics, but Influencer Hero provides the most comprehensive performance tracking — including post-performance analytics, affiliate link data, and automated reports — giving brands complete visibility into ROI.
Why do brands prefer Influencer Hero over Heepsy and Sprout Social?
Brands choose Influencer Hero because it centralizes the entire influencer marketing process — from influencer discovery and outreach automation to CRM, affiliate tracking, and performance analytics. Unlike Heepsy and Sprout Social, Influencer Hero is designed for brands that want to scale their influencer marketing efforts efficiently and track real-time results in one unified dashboard.
What is the main difference between Heepsy, Sprout Social, and Influencer Hero?
Heepsy is focused on influencer discovery and analytics, making it ideal for brands looking for data-driven insights. Sprout Social combines influencer discovery with advanced campaign analytics and media monitoring but is more suited for large enterprises. Influencer Hero, however, brings everything together — influencer discovery, outreach automation, CRM, affiliate tracking, and post-performance reporting — making it the most comprehensive solution for managing influencer campaigns from start to finish.
What makes Influencer Hero different from other influencer marketing platforms?
Influencer Hero differentiates itself by offering a complete suite of tools in one place. While platforms like Heepsy and Sprout Social focus on specific aspects of influencer marketing, Influencer Hero combines influencer discovery, CRM, automated outreach, affiliate tracking, UGC collection, and performance analytics. It’s designed for D2C and eCommerce brands that want to scale their influencer marketing, track ROI, and manage campaigns seamlessly without needing multiple platforms.
