Ultimate Guide: How to Find Pet Influencers in the Pet Industry | Expert Tips & Tools

February 27, 2024
16 Min
Peter Nettesheim
| Author
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How to Find Pet Influencers

Are you looking to leverage the power of pet influencers to promote your brand or product? In today's digital age, identifying the right influencers can significantly amplify your reach and engagement within the pet industry. But with the vast landscape of social media and online platforms, how do you pinpoint the most impactful voices amidst the noise? Fear not, as we delve into expert strategies, top tools, and key metrics to guide you through this process effectively.

1. Utilize Advanced Influencer Discovery Tools (e.g. Influencer Hero)

Streamlining your influencer marketing efforts is crucial, and advanced platforms like Influencer Hero can be invaluable. These platforms simplify the process of finding and connecting with pet influencers. Equipped with user-friendly interfaces and extensive influencer databases, tools like Influencer Hero offer features such as an Influencer Finder, using which you can efficiently search for influencers. The influencer search tool provides insights into both the influencer and their audience followers. From location filters that allow you to find influencers based on country, state, and cities, to detailed audience demographics including age, gender, fake followers, and more, the tool provides you with the necessary resources to quickly find relevant influencers. When looking for pet influencers, you can either search based on keywords or enhance your search with our lookalike feature by simply entering one ideal profile, and the AI will provide you with a list of similar profiles, allowing you to identify pet influencers with a few clicks. This feature empowers brands to effortlessly discover relevant influencers, assess their audience demographics and engagement metrics, and facilitate seamless collaborations. By harnessing the capabilities of platforms like Influencer Hero, brands can optimize their resources and ensure targeted and impactful influencer campaigns. Explore the efficiency of Influencer Hero by scheduling a demo today.

<img src="Influencer-hero-pet-influencer-finder.png" alt="Influencer hero software pet influencer finder feature">

2. Explore Pet-Focused Directories

Pet-focused directories such as Pet Influencer Hub and The Pet Influencer provide invaluable resources for brands seeking to connect with influential voices in the pet industry. These platforms curate comprehensive lists of pet influencers, organizing them based on species, audience size, and engagement levels. By leveraging these directories, brands can efficiently identify the most relevant influencers to collaborate with, ensuring their marketing efforts resonate effectively within the pet community.

<img src="pet-influencers-search-pet-directories.jpg" alt="Find pet influencer through pet-focused directories">

3. Monitor News Sites and Google Trends

Stay updated by regularly monitoring news sites that cover a wide array of pet-related topics. These platforms are invaluable resources for identifying emerging influencers and staying abreast of the latest trends within the pet industry. By keeping a watchful eye on news articles, features, and interviews, you can uncover new voices that are gaining traction and becoming influential figures in the pet community. Moreover, utilize the power of Google Trends to delve deeper into the realm of pet-related searches and discussions. By tracking popular pet-related keywords and topics on Google Trends, you can gain valuable insights into what pet owners are currently interested in and which influencers are capturing the attention of the masses.

<img src="pet-influencers-search-website.jpg" alt="Find pet influencers through websites and news sites">

4. Leverage Social Media Platforms


Start by engaging authentically in pet-related subreddits, where you can share valuable insights and connect with other members. Keep an eye out for users who consistently offer helpful information or receive lots of upvotes on their posts—they might be influencers in the making. Joining relevant subreddits like r/pets or r/dogs allows you to immerse yourself in discussions and spot active contributors who could be potential influencers.


When it comes to Instagram, start by searching for popular pet-related hashtags, such as #pets #petsonfinstagram #petstagram #petinfluencer. Dive into posts to find influencers who share visually captivating content and have active followers. Take note of the interactions in the comments section—it's a good indicator of authenticity and engagement. By paying attention to these details, you can identify influencers who resonate with their audience and are worth collaborating with.


Explore the dynamic landscape of pet-related Facebook groups to connect with influential figures within the community. By joining these specialized groups, brands gain access to a network of potential influencers actively engaging with their audience. Engage with group members to discern those who demonstrate thought leadership or consistently contribute compelling content. These interactions serve as valuable opportunities to identify potential collaborators whose expertise and passion align with your brand's objectives within the pet industry.

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TikTok's algorithm prioritizes content based on factors like engagement, watch time, and relevance to the user's interests. Therefore, engage with pet-related content by liking, commenting, and sharing posts to signal interest to the algorithm. Additionally, create a "Favorites" list of pet influencers whose content resonates with your brand, allowing TikTok to recommend similar creators.

<img src="pet-influencers-search-social-media-platform.jpg" alt="Find pet influencers through social media platform">

Important Metrics to Examine the Suitable Pet Influencers:

1. Engagement Rate

The proportion of an influencer's followers who actively interact with their content via actions like likes, comments, and shares. As an illustration, suppose an influencer boasts 20,000 followers and consistently garners 1,000 likes per post; their engagement rate stands at 5%. This figure offers a significant understanding of the degree of involvement and connection between the influencer and their audience.

<img src="Influencer-hero-pets-engagement.png" alt="Influencer hero software engagement rate measuring feature">

2. Audience Demographics

Understanding audience demographics is essential for gaining insights into the makeup of an influencer's followers, ensuring they match your target audience. For example, delving into factors like age, gender, and location of an influencer's audience through tools like Instagram Insights or similar analytics platforms can yield invaluable information. Influencer Hero provides detailed analytics on each influencer’s audience, making it easier for you to find the relevant influencers. By understanding the demographics of an influencer's audience, brands can tailor their marketing strategies effectively to resonate with their intended consumer base.

<img src="Influencer-hero-pets-audience-demographic.png" alt="Influencer hero software audience demographic feature">

3. Fake Followers

Assess the authenticity of an influencer's audience by closely examining follower profiles for signs of suspicious activity, such as bot-like behavior or irrelevant profiles. These steps are crucial in ensuring that your influencer collaborations effectively reach genuine audiences. Additionally, our Influencer Finder feature offers insights into an influencer's growth history and analyzes the presence of fake and suspicious followers. This aids in identifying fake followers and suspicious followers, providing a clearer understanding of your reachability for sponsored posts.

<img src="Influencer-hero-pets-fake-followers.png" alt="Influencer hero software fake followers identifier feature">

In conclusion, discovering the ideal pet influencers demands a strategic approach paired with appropriate tools. Utilizing platforms such as Influencer Hero, exploring social media channels, and analyzing metrics like engagement rate and audience demographics can streamline and enhance the process. For brands aiming for impactful collaborations within the pet industry, teaming up with Influencer Hero provides access to a comprehensive influencer database and invaluable analytics. Schedule a demo today to witness the transformative potential of the Influencer Hero platform in optimizing your influencer marketing campaign.

How do I differentiate between a genuine pet influencer and a fake one?
Can I find pet influencers through social media platforms like Instagram?
How do I approach pet influencers for collaboration?
Do pet influencers typically specialize in specific pet niches?
What are some key metrics to consider when evaluating pet influencers?

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