How to Find Gaming Influencers

In the fast-paced world of gaming, leveraging influencers can significantly impact your brand's visibility and reach. Finding the right influencers requires a strategic approach, utilizing a combination of tools, platforms, and metrics to identify the most suitable candidates. In this guide, we'll explore various methods and resources to effectively discover gaming influencers, ranging from specialized websites and social media platforms to analytics tools and community forums.

1. Utilize Influencer Discovery Tools

To enhance your influencer marketing strategy, consider employing an influencer discovery platform like Influencer Hero. This platform offers a seamless and efficient approach to identifying and connecting with gaming influencers. With its user-friendly interface and extensive database, Influencer Hero simplifies the search process, providing valuable insights into influencers' audience demographics and engagement metrics through its Influencer Finder feature. Whether searching by keywords or utilizing AI-powered lookalike features, brands can quickly pinpoint relevant gaming influencers. By leveraging Influencer Hero, companies can optimize their influencer campaigns, saving valuable time and resources while ensuring targeted and impactful collaborations. Schedule a demo with us today to experience the benefits firsthand.

2. Leverage Social Listening Tools

Harnessing the power of social listening tools such as Brandwatch and Mention can significantly enhance your ability to track conversations and identify influential gamers across various social media platforms. These tools provide invaluable insights into trending topics, discussions, and key influencers within the gaming community, allowing brands to stay ahead of the curve and strategically engage with relevant audiences. By leveraging social listening tools effectively, brands can refine their influencer strategies and maximize their impact in the gaming space.

3. Explore Specialized Websites
TwitchTracker

Leverage TwitchTracker: Explore TwitchTracker to uncover the top streamers on Twitch, complete with detailed statistics and streaming schedules. This platform offers invaluable insights into the most influential personalities within the gaming community, allowing brands to identify potential collaborators and strategic partnership opportunities. By utilizing TwitchTracker effectively, brands can stay informed about the latest trends and developments in the gaming space, ultimately enhancing their outreach and engagement with target audiences.

Steam Charts

Stay ahead of the curve by monitoring Steam Charts, which tracks the most-played games on the Steam platform. This invaluable resource enables brands to pinpoint potential influencers within specific gaming communities, helping to tailor marketing strategies and collaborations accordingly. By leveraging Steam Charts effectively, brands can align themselves with trending games and influential gamers, maximizing their reach and impact within the gaming industry.

Gaming News Sites

Explore Gaming News Sites and Google Trends: Stay ahead of the curve by regularly monitoring leading gaming news sites such as IGN, Kotaku, and Polygon. These platforms offer valuable insights into trending topics, emerging influencers, and the latest developments within the gaming community. By staying informed, you can strategically align your influencer marketing efforts with current trends and engage with the most relevant gaming personalities.

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4. Maximize Social Media Platforms

Reddit

‍Join Reddit communities such as r/gaming and r/esports to uncover emerging influencers and trending topics within the gaming community. By actively participating in these subreddits, brands can identify potential collaborators and stay updated on the latest discussions and developments in the gaming space. Engaging with Reddit communities provides invaluable insights into audience preferences and allows brands to tailor their influencer strategies accordingly, ultimately fostering meaningful connections and driving engagement within the gaming community.

Instagram

Start by searching with relevant gaming hashtags like #gamingcommunity and #streamerlife. Engage with posts, explore the Explore page, and search using keywords like "gaming" or specific game titles. By consistently interacting with gaming-related content and following relevant gaming accounts, Instagram's algorithm will recognize your interests and show more relevant gaming influencers in your recommendations. Additionally, leverage Instagram's recommended accounts feature to find similar influencers once you've identified suitable profiles. By actively participating in Instagram's gaming community and using its search and recommendation features, brands can connect with gaming influencers and explore collaboration opportunities.

TikTok

‍Search relevant gaming hashtags like #gamingcommunity and #gamerlife, and follow gaming-related accounts. By consistently interacting with gaming content, TikTok's algorithm will recognize your interests and show more relevant gaming influencers in your For You page. Additionally, explore TikTok's Discover page to find trending gaming content and discover new influencers.

YouTube

Utilize the platform's search bar to input relevant keywords such as popular game titles or gaming-related terms. Explore the channels that appear, paying attention to their subscriber count, engagement rates, and the consistency of their uploads. Additionally, utilize YouTube's recommendation algorithms by watching videos from similar gaming channels, as this can lead you to discover more influencers within the gaming niche.

Metrics to Consider to Evaluate Gaming Influencer’s Engagement

1. Calculate Engagement Rate

‍Engagement rate is typically calculated as the sum of likes, comments, shares, and other interactions divided by the total number of followers, expressed as a percentage. 

For example:

We have a gaming influencer with 20,000 followers on Instagram, and we're evaluating the engagement rate for one of their recent posts. 

Total Engagement:
Total likes on the post: 700
Total comments on the post: 300
Total = 1000

Calculate Engagement Rate: 

Engagement rate = (Total engagement / Total followers) * 100
Engagement rate = (1000 / 20,000) * 100
Engagement rate = 5%

2.Consider Platform-Specific Metrics

Different social media platforms may prioritize certain types of engagement. For example, on Twitch, engagements such as chat interactions and subscriptions are valuable, while on YouTube, likes, comments, and shares carry more weight.

YouTube influencer report:

3. Analyze Engagement Trends

Look for patterns in engagement over time. Consistent or increasing engagement rates indicate a highly engaged audience, while fluctuating or declining rates may suggest waning interest or potential issues with content quality or relevance.

4. Compare Engagement Across Content Types

Assess the engagement levels across various types of content such as gameplay videos, live streams, reviews, and collaborations. Determine which types of content resonate most with the audience and drive higher engagement. 

5. Account for Audience Size

Keep in mind that engagement rate can vary based on the size of the influencer's audience. While larger influencers may have lower engagement rates due to scale, micro-influencers often boast higher engagement rates with niche audiences.

6. Assess Engagement Authenticity

Verify the authenticity of engagements by examining the nature and sentiment of comments, shares, and interactions. Genuine, relevant engagements indicate a loyal and invested audience, whereas spammy or irrelevant interactions may skew the engagement rate. 

7. Compare Against Industry Benchmarks

‍Benchmark the influencer's engagement rate against industry averages and competitors within the gaming niche to determine their relative performance and effectiveness in engaging their audience. 

8. Consider Audience Growth Rate

Monitor the influencer's audience growth rate in conjunction with engagement rate to ensure that engagement levels are sustainable and indicative of genuine audience interest and loyalty over time.

In conclusion, finding the right gaming influencers requires a strategic approach that encompasses various tools, platforms, and metrics. With Influencer Hero, brands can unlock a world of possibilities in influencer marketing. By leveraging our user-friendly platform, brands can streamline the process of discovering and connecting with gaming influencers, ensuring targeted and impactful collaborations. From searching for relevant gaming influencers to managing influencer campaigns, Influencer Hero equips brands with the insights and tools needed to maximize their reach and engagement within the gaming community. Start your journey towards successful influencer partnerships today by booking a demo with Influencer Hero.

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