From magic and comedy to beauty, travel, and family life, Facebook continues to be a thriving hub where creators across the United States connect with millions through engaging, relatable, and entertaining content. With its massive user base and strong community features, Facebook remains a go-to platform for influencers to share their creativity, build loyal followings, and shape conversations across a wide range of topics.
This curated list of the top 20 US Facebook influencers highlights standout creators who consistently deliver high-quality videos, stories, and tutorials that resonate with audiences nationwide. Whether you’re a brand seeking meaningful partnerships or a fan looking to discover fresh and inspiring content, these influencers represent some of the most impactful and dynamic voices shaping the Facebook creator space today.
1. Xavier Mortimer: A Las Vegas-based magician and entertainer, Xavier Mortimer (xaviermortimervegas) amazes millions on Facebook with his spellbinding illusions and creative visual performances.
Topics: Magic, Entertainment
Followers: 16M
2. Bailey Sarian: Bailey Sarian (baileysarian1) combines storytelling and cosmetics in her signature “Murder Mystery” series, keeping her Facebook fans hooked with every episode.
Topics: Makeup, Mystery Stories
Followers: 11M
3. Gabrielle Union: Actress and entrepreneur Gabrielle Union (gabrielleunionofficial) shares a blend of fashion, family moments, and lifestyle inspiration with her Facebook followers.
Topics: Fashion, Family, Lifestyle
Followers: 4.8M
4. Joseph's Machines: Inventor Joseph (josephsmachines) shares delightfully absurd contraptions on Facebook, turning everyday tasks into hilariously over-engineered entertainment.
Topics: Machine, Entertainment
Followers: 3.8M
5. Gylian Makeup: Gylian (gylianmakeup) captivates her Facebook audience with creative makeup transformations, product tutorials, and beauty content that’s both stunning and practical.
Topics: Makeup, Beauty
Followers: 2.2M
6. Ainsley Rodriguez: Ainsley Rodriguez (hardcoreainsley), a Latina content creator and mom-to-be, shares beauty tips, wellness advice, and health-focused lifestyle inspiration on Facebook.
Topics: Beauty, Health, Wellness
Followers: 2M
7. Sean Does Magic: Sean (seandoesmagic), a popular magician and YouTuber, captivates his Facebook fans with quick, clever tricks and upbeat magic-filled content.
Topics: Magic, Entertainment
Followers: 1.7M
8. Dallin and Bella: Dallin and Bella, the couple behind dellavlogs, bring their Facebook audience along on their family journey through heartwarming parenthood and lifestyle content.
Topics: Family, Parenthood, Lifestyle
Followers: 1.5M
9. Calvin Grindz: Calvin Grindz (CalvinGrindz) delivers nonstop laughs on Facebook through his energetic skits, comedy videos, and entertaining take on everyday life.
Topics: Entertainment, Comedy, Funny Video
Followers: 1.4M
10. Guava Juice: Known for his wild energy and hilarious content, GuavaJuice keeps his Facebook audience entertained with over-the-top comedy videos and quirky challenges.
Topics: Comedy, Entertainment
Followers: 1.4M
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11. Jilly Anais: Jilly Anais (JillyAnais), a multifaceted artist and two-time cookbook author, shares a mix of cooking, fashion, and lifestyle inspiration with her engaged Facebook community.
Topics: Fashion, Lifestyle, Cooking
Followers: 1.4M
12. Emmy Combs: Emmy Combs (emmycombss), a licensed cosmetologist and professional makeup artist with alopecia, empowers her Facebook audience through stunning beauty looks and inspiring self-expression.
Topics: Beauty, Make up, Fashion
Followers: 1.3M
13. Arash: Cookbook author Arash, known as Shred Happens (shredhappens), inspires his Facebook followers with healthy, low-carb, high-protein, and keto-friendly recipes.
Topics: Healthy Food Recipes
Followers: 1.2M
14. Nicole Sunderland: Luxury travel creator Nicole Sunderland behind bucketlistlists on Facebook showcases dream destinations and bucket-list experiences on Facebook through her stunning Bucket List Lists content.
Topics: Luxury Travel and Destinations
Followers: 1.1 M
15. Chrissy Allen: Balancing life as a wife, mama, and dentist, Chrissy (csapunch) shares fun, relatable family content and lifestyle moments with her Facebook audience.
Topics: Motherhood, Family, Lifestyle, Entertainment
Followers: 1M
16. Allison Bracken: Allison Bracken, known as rollingwithophelia, invites her Facebook community into a life of travel, adventure, and simple living on the road.
Topics: Travel, Adventure, Simple Living
Followers: 997K
17. Victoria Lyn Beauty: Victoria Lyn (victorialynbeauty) brings celebrity-inspired makeup looks and beauty tutorials to life on Facebook, helping her followers master glam with ease.
Topics: Makeup, Beauty, Recreate Celebrity Looks
Followers: 675K
18. Nicole Guerriero: Nicole Guerriero (nguerriero19) mixes beauty, lifestyle, and makeup tutorials to create a vibrant and personal Facebook presence loved by her longtime fans.
Topics: Makeup, Beauty, Lifestyle
Followers: 601K
19. Emily Vondy: Emily Vondy (thevondyfam) invites her Facebook community into her world of family life and motherhood through heartfelt and joyful content with The Vondy Fam.
Topics: Family, Motherhood
Followers: 548K
20. Joe Gatto: Joe (thejoemustgoon) brings heart and flavor to Facebook with his viral series of cooking for strangers, blending food recipes and lifestyle storytelling in every post.
Topics: Food Recipe, Lifestyle
Followers: 215K
Collaborating with top Facebook influencers in the U.S. is a strategic move to enhance your brand’s reach, tapping into a highly active and engaged community on the platform. While Instagram remains a dominant social network, Facebook offers unique advantages for campaigns due to its vast and diverse user base. As part of the Meta ecosystem, Facebook and Instagram influencers often overlap, with many influencers boasting substantial followings on both platforms. However, the audience on Facebook tends to be more varied, which can provide brands with an opportunity to connect with different demographics that may not be as prominent on Instagram.
By partnering with Facebook influencers, you can significantly broaden the scope of your marketing campaign, ensuring your message reaches a wider and more diverse audience. This is especially beneficial for businesses looking to expand their presence and engage with users who may prefer Facebook over other social media platforms.
To streamline the process of finding high-performing Facebook influencers for your campaign, you can utilize Influencer Hero. The platform’s Influencer Finder feature gives you access to a comprehensive database of millions of influencers across various social media platforms, including Facebook. With the help of up to 20 advanced search filters, Influencer Hero allows you to pinpoint the best influencers tailored to your campaign goals and target audience, making it easier than ever to identify and collaborate with top-tier talent.
Collaborating with leading U.S. Facebook influencers is a powerful way to boost your brand’s visibility and engage with a broader, more diverse audience. As we've highlighted in this list of the top 20 U.S. Facebook influencers, these creators offer not only large followings but also deep audience engagement, making them valuable partners for brands across industries. Whether you're aiming to increase awareness, drive conversions, or simply reach new audiences, partnering with the right Facebook influencers can significantly elevate your marketing impact.
To simplify the process of finding and managing influencer collaborations, Influencer Hero offers a powerful all-in-one platform. If you're ready to elevate your Facebook influencer strategy, Influencer Hero is the ideal place to start.
Check out these top US influencers as well:
Facebook influencers in the U.S. can help brands reach a highly engaged and diverse audience. With a broad demographic range, Facebook offers opportunities to connect with users across age groups and interests, enhancing brand visibility and engagement.
While many influencers are active on both platforms, Facebook audiences tend to be more varied in age and interests. Facebook also encourages more in-depth content and community interaction, making it ideal for storytelling and discussions.
Yes, Facebook remains one of the most widely used social platforms in the U.S., especially among older and middle-aged demographics. Influencers on the platform continue to drive significant engagement and conversions.
Brands can use influencer marketing platforms like Influencer Hero, which offers access to millions of influencer profiles—including Facebook—with advanced filters to match influencers to your target audience and campaign goals.
Once you find the right influencer using a platform like Influencer Hero, the next steps include reaching out with a clear proposal, setting campaign goals, defining deliverables, and tracking results. Influencer Hero supports this entire process with its end-to-end influencer campaign management features.
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