As the influencer marketing landscape evolves, businesses seek robust tools to manage and optimize their campaigns. Meltwater, a well-established name in media monitoring and social listening, recently acquired Klear to enhance its influencer marketing capabilities. However, many companies are exploring alternatives that offer distinct advantages in features, pricing, and flexibility. This article delves into the top Meltwater alternatives, including Influencer Hero, HypeAuditor, Modash, BrandBassador, and Captiv8, to help you find the best fit for your influencer marketing needs.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost, commitment levels, and user reviews can help brands make informed decisions based on budget, flexibility, and customer satisfaction.
Influencer Hero offers both a SaaS platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest, Twitch, Twitter, LinkedIn.
Start from $249/month.
Monthly.
5.0 (source: Shopify app store)
Influencer Hero provides a comprehensive suite of tools including influencer finder, influencer CRM, automated influencer outreach, reporting and analytics, influencer gifting, content and UGC collection, and affiliate marketing.
Influencer Hero offers a more affordable monthly pricing plan at $249 compared to Meltwater’s pricing. It provides all key features, making it a robust alternative. However, Meltwater might have a more extensive analytics and reporting capability due to its established presence in the market. Influencer Hero also integrates seamlessly with Shopify, enhancing its utility for e-commerce businesses. The commitment is monthly, which offers more flexibility compared to Meltwater's longer-term contracts.
Tagger is purely a SaaS platform and does not offer agency services.
Instagram, YouTube, TikTok, Facebook.
Start from $2.5K/month.
Annual.
4.3 (source: G2)
Tagger features influencer discovery, campaign management, influencer CRM, reporting and analytics, content management, and payments. It also supports automated influencer outreach and gifting.
Tagger, recently acquired by Sprout Social, costs around $2,500 per month, making it significantly more expensive than Meltwater. While both platforms offer extensive analytics and reporting, Tagger's strengths lie in its user-friendly interface and strong campaign management features. Meltwater’s more affordable pricing and possibly broader platform support may give it an edge for some users.
Grin is a SaaS platform without additional agency services.
Instagram, YouTube, TikTok.
Start from $2.5K/month.
Annual.
4.7 (source: Capterra)
Grin specializes in influencer relationship management, automated outreach, detailed reporting, influencer gifting, and affiliate payments. It is particularly noted for its CRM capabilities and comprehensive analytics.
Grin’s annual pricing at around $2,500 per month makes it a more premium option compared to Meltwater. Grin’s influencer search is unique as it involves requesting a list, which might not be as seamless as Meltwater’s in-platform search. However, Grin excels in its CRM functionalities and influencer relationship management, potentially offering deeper insights and more robust campaign management than Meltwater.
Upfluence provides both SaaS and agency services.
Instagram, YouTube, TikTok, Pinterest.
Start from $2K/month.
Annual.
4.5 (source: G2)
Upfluence provides tools for influencer search, campaign management, automated outreach, influencer CRM, performance analytics, and influencer gifting. It also supports content and UGC collection, and affiliate marketing.
:Upfluence’s pricing starts at around $2,000 per month with annual commitments. While Upfluence covers most features similar to Meltwater, one common complaint is the platform’s user interface and learning curve. Meltwater’s intuitive interface might be more appealing to users seeking ease of use. However, Upfluence’s additional agency services might be beneficial for brands looking for more hands-on support.
Aspire offers both software and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
Start from $2K/month.
Annual.
4.6 (source: Shopify App Store)
Aspire includes influencer discovery, relationship management, campaign tracking, influencer gifting, and performance analytics. It also supports content and UGC collection, and has robust affiliate marketing features.
Aspire is priced at about $2,000 per month with annual commitments. While Aspire offers a comprehensive set of features similar to Meltwater, its outreach capabilities are somewhat limited. Meltwater’s broader platform support and possibly more advanced analytics tools could be a deciding factor for some businesses. Aspire’s integration with Shopify is a strong point for e-commerce brands looking to streamline product gifting to influencers.
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Traackr only offers a software platform.
Instagram, YouTube, Facebook, Pinterest.
Start from $2.6K/month.
Annual.
4.3 (source: G2)
Traackr specializes in influencer finding, reporting and analytics, and influencer CRM. The platform focuses on providing detailed analytics and performance metrics for influencer campaigns.
Traackr provides robust analytics and performance tracking similar to Meltwater but lacks some of Meltwater's broader media monitoring and social listening capabilities. Traackr’s focus on detailed influencer metrics makes it ideal for data-driven campaigns but might not be as versatile as Meltwater for comprehensive media insights. Traackr's pricing is higher at approximately $2,600 per month with annual commitments, which can be restrictive compared to Meltwater's more flexible pricing options.
HypeAuditor is a SaaS platform without additional agency services.
Instagram, YouTube, TikTok.
N/A
N/A
4.6 (source: G2).
HypeAuditor focuses on influencer discovery and analytics, providing detailed performance metrics and audience demographics. It supports automated outreach, reporting and analytics, and affiliate marketing.
HypeAuditor is known for its robust analytics and audience insights, making it a strong alternative to Meltwater. However, it lacks some features like influencer gifting and content collection, which Meltwater provides. HypeAuditor’s detailed performance metrics might appeal more to users focused on data-driven marketing strategies, while Meltwater offers a more holistic set of tools.
Modash is a SaaS platform without additional agency services.
Instagram, YouTube, TikTok.
Start from $249/month.
Monthly.
4.9 (source: Capterra)
Modash provides tools for influencer search, audience and influencer analytics, and content and UGC collection. Its CRM features are relatively new, and it also supports automated outreach.
Modash, priced at $249 per month with a monthly commitment, is a cost-effective alternative to Meltwater. While it covers the basics of influencer marketing, Modash’s CRM capabilities are still developing, making Meltwater a more mature option in terms of relationship management. Modash’s focus on content and UGC collection might be beneficial for brands prioritizing user-generated content.
BrandBassador offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook.
N/A
N/A
4.7 (source: G2)
BrandBassador provides comprehensive tools for influencer discovery, campaign management, automated outreach, reporting and analytics, influencer gifting, and content and UGC collection. It also supports affiliate marketing and has robust influencer CRM capabilities.
BrandBassador’s pricing is not publicly available, but it is known for its strong campaign management and affiliate marketing features. Compared to Meltwater, BrandBassador’s interface might be more user-friendly, but Meltwater’s long-standing presence in the market provides it with a more extensive analytics suite. BrandBassador’s integration with various social platforms makes it a versatile choice for influencer marketing campaigns.
Captiv8 offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
Start from $2K/month.
Semi Annual.
4.6 (source: G2).
Captiv8 includes influencer discovery, campaign management, automated outreach, performance analytics, and influencer CRM. It also supports affiliate marketing and has a strong focus on data and insights.
Captiv8, priced at around $2,000 per month with semi-annual commitments, is considered more expensive than Meltwater. While Captiv8 offers a broad range of features, including detailed analytics and multiple platform support, its interface is noted to be complex and may have a steeper learning curve. Meltwater’s more intuitive interface might appeal to users looking for ease of use and quick onboarding.
In summary, the best Meltwater alternatives offer diverse features and pricing options to suit various influencer marketing needs. From comprehensive analytics and automated outreach to gamified engagement and detailed performance metrics, these platforms provide unique strengths to enhance your marketing campaigns. Whether you need flexible pricing, advanced CRM capabilities, or extensive social listening, there is a suitable solution to meet your specific requirements. By considering your budget and campaign goals, you can select the most effective platform to optimize your influencer marketing efforts.
Some of the best alternatives to Meltwater for influencer marketing include Influencer Hero, HypeAuditor, Modash, BrandBassador, and Captiv8. These platforms offer various features such as influencer discovery, campaign management, automated outreach, and detailed analytics, each catering to different business needs and budgets.
Influencer Hero provides a comprehensive suite of tools, including influencer finder, CRM, automated outreach, reporting and analytics, influencer gifting, and more, at a more affordable price of $249 per month. Meltwater, while slightly more expensive, offers advanced analytics and a well-established platform. Influencer Hero also offers monthly commitments, providing more flexibility compared to Meltwater's longer-term contracts.
Yes, several Meltwater alternatives offer both software and agency services. Notable examples include Influencer Hero, BrandBassador, and Captiv8. These platforms provide additional support for influencer marketing campaigns through their agency services, making them suitable for businesses seeking hands-on assistance along with robust software tools.
Influencer Hero is renowned for its robust analytics and audience insights, making it an excellent choice for businesses focused on data-driven marketing strategies. It provides detailed performance metrics and audience demographics.
When choosing a Meltwater alternative, consider factors such as the specific features you need (e.g., influencer discovery, CRM, automated outreach, reporting), the platforms you want to cover (e.g., Instagram, YouTube, TikTok), pricing and contract flexibility, integration capabilities (e.g., with Shopify), and whether you need additional agency services for strategic support. Evaluating these criteria will help you find the best fit for your influencer marketing needs.
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