Top 8 Free Instagram Engagement Rate Calculators

May 2, 2024
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Peter Nettesheim
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Top 8 Free Instagram Engagement Rate Calculators

This article rounds up the top 8 free Instagram engagement rate calculators that can help you analyze and enhance your interactions effectively. As Instagram continues to evolve, staying ahead with the best tools ensures that your marketing strategies remain effective. From analyzing follower interactions to optimizing content strategies, these calculators provide essential insights that are crucial for any marketer looking to make an impact online. Let’s explore these indispensable tools and how they can elevate your Instagram presence.

8 Best Instagram Engagement Rate Calculators

  1. Influencer Hero
  2. InBeat
  3. Modash
  4. Collabstr
  5. Upgrow
  6. Hypeauditor
  7. Grin
  8. Phlanx

Steps to use all below Instagram engagement rate tools

1. Enter Instagram Handle or URL

Input your Instagram username or the direct URL of the profile you want to analyze into the designated field.

2. Submit for Analysis

Click the submit button to let the tool analyze the engagement metrics such as likes, comments, and shares per post.

3. Review Engagement Rate

The tool will display the engagement rate, usually shown as a percentage, along with detailed insights into how users interact with your posts.

1. Influencer Hero

<img src="Influencer-hero-instagram-engagement-rate-calculator.png" alt="Influencer hero instagram engagement rate calculator">

Data or Metrics provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate
  • Views the influencer's audience growth
  • Analyzes the audience location
  • Analyzes the audience gender split (% female & male followers)
  • Analyzes the audience average age
  • Forecasts estimated sales and Earned Media Value (EMV)

Daily free search:

Influencer Hero allows up to 15 free searches daily.

UI UX Quality:

Influencer Hero boasts an exceptional user interface and user experience, receiving a 95% score in our internal rating system. This score reflects a highly intuitive and user-friendly design, optimized to provide a seamless experience for users exploring extensive influencer data.

Our Insights:

Influencer Hero stands out by providing very detailed data, making it the only tool that covers such a comprehensive range of metrics essential for effective influencer marketing. This platform is particularly notable for its unique features like forecasting sales and calculating Earned Media Value, making it a valuable tool for marketers aiming to measure ROI from influencer collaborations.

2. InBeat

<img src="inbeat-instagram-engagement-rate-calculator.png" alt="InBeat instagram engagement rate calculator">

Data provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate
  • Provides recent popular posts

Daily free search:

InBeat allows users one free search per day.

UI UX Quality:

InBeat's user interface and user experience are rated at 90%, indicating a polished and efficient design that enhances user interaction and data retrieval without overwhelming complexity.

Our Insights:

InBeat offers a straightforward tool but requires users to follow their social media pages to continue using the service beyond the initial free search. Although this could be a minor inconvenience, the tool provides solid fundamental features for analyzing fake followers and engagement rates, along with insights into recent popular posts

3. Modash

<img src="modash-instagram-engagement-rate-calculator.png" alt="Modash instagram engagement rate calculator">

Data provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate
  • Views the influencer's audience growth
  • Provides recent popular posts

Modash provides more data/metrics when signed up:

  • Audience check
  • Audience demographics
  • Audience interest
  • Fake followers analysis
  • Contact details

Daily free search:

Modash provides 10 free searches per day.

UI UX Quality:

With a score of 85%, Modash's design is user-friendly and decent, though it may not include as many features as some competitors. This score reflects its focus on accessibility and straightforward functionality.

Our Insights:

Modash offers a good mix of essential features, including analysis of fake followers and engagement rates. It is praised for its decent design and ease of use, although it lacks some advanced analytical features available in other tools. Modash's balance between comprehensive data and user-centric design makes it a favorable choice for basic influencer analytics.

4. Collabstr

<img src="collabstr-instagram-engagement-rate-calculator.png" alt="collabstr instagram engagement rate calculator">

Data provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate

Collabstr provides more data/metrics when signed up:

  • Detailed engagement rate calculator 
  • Wider influencer access
  • Influencer marketing tools

Daily free search:

Collabstr allows up to 5 free searches daily.

UI UX Quality:

Collabstr's user interface and user experience are evaluated at 45%, reflecting a less appealing design and limited functionality compared to other platforms. This score suggests a need for improvement in both visual appeal and user interaction.

Our Insights:

Collabstr provides basic functionalities like analyzing fake followers and calculating engagement rates. However, the tool's design and limited informational depth are points of concern, as noted in user feedback about its less appealing interface and the restricted scope of data provided.

5. Upgrow

<img src="upgrow-instagram-engagement-rate-calculator.png" alt="Upgrow instagram engagement rate calculator">

Data provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate
  • Views the influencer's audience growth
  • Provides recent popular posts

Daily free search:

Upgrow offers 5 free searches per day.

UI UX Quality:

Upgrow scores highly with a 95% rating for its user interface and user experience, indicating an excellent design that is both colorful and easy to read. This high score showcases its commitment to providing a user-friendly environment that enhances data visualization and interaction.

Our Insights:

Upgrow excels in its UI and UX, offering a vibrant and clear interface that makes navigating through the provided data a pleasure. The tool provides fundamental analytics such as fake follower checks and engagement calculations, along with insights into audience growth and recent popular posts, making it particularly useful for marketers looking to get a quick overview of influencer performance.

6. Hypeauditor

<img src="hypeauditor-instagram-engagement-rate-calculator.png" alt="Hypeauditor instagram engagement rate calculator">

Data provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate

Hypeauditor provides more data/metrics when signed up:

  • Audience check
  • Audience demographic
  • Follower growth
  • Brand mentions
  • Ad performance
  • Influencer’s contact

Daily free search:

Hypeauditor offers 10 free searches per day.

UI UX Quality:

HypeAuditor has a low UI and UX score of 15%, indicating significant room for improvement in terms of design and user experience.

Our Insights:

HypeAuditor provides basic functionality with a focus on analyzing fake followers and calculating engagement rates. However, it does not offer detailed audience growth or demographic insights, and the overall user experience is rated quite low, reflecting potential user dissatisfaction with the interface or features.

7. Grin

<img src="grin-instagram-engagement-rate-calculator.png" alt="Grin instagram engagement rate calculator">

Data provided:

  • Engagement rate analysis
  • Fake followers detector
  • Fake influencers detector

Grin provides more data/metrics when signed up:

  • Detailed influencer analysis tool
  • Influencer comparison tool

Daily free search:

Grin provides significant tools and insights through its platform; however, the specifics of any free daily searches or trials are not detailed.

UI UX Quality:

Grin has a very low UI and UX score of 10%, suggesting that when it was active, the user experience was likely poor and potentially a factor in the tool's inactivity.

Our Insights:

Grin's tool is currently not operational, and it previously did not offer a significant range of features, focusing more on basic functionalities that are now inaccessible.

8. Phlanx

<img src="phlanx-instagram-engagement-rate-calculator.png" alt="Phlanx instagram engagement rate calculator">

Data provided:

Calculates and analyzes engagement rate.

Phlanx provides more data/metrics when signed up:

  • Engagement calculators
  • Social Media Auditors
  • Brand Mentions
  • Influencer Directory
  • Engagement Calculator Manager
  • Campaign Manager
  • Competitor Tracker
  • Collaborations
  • Contracts
  • Dedicated User Accounts

Daily free search:

Phlanx offers 10 free searches per day.

UI UX Quality:

Phlanx has a UI and UX score of 60%, which is moderate. It indicates that while functional, there are areas in the interface and user experience that could be enhanced for better user satisfaction.

Our Insights:

Phlanx primarily provides engagement rate calculations without additional detailed data or advanced analytics. It’s suitable for users looking for straightforward engagement metrics but may not satisfy those seeking in-depth influencer analysis or audience insights.

Factors that impact post’s engagement rate on Instagram

1. Content Quality

At the heart of engagement lies the quality of the content. High-quality visuals, compelling captions, and relevant hashtags are essential for catching the eye of users as they scroll through their feeds. Content that resonates with the audience, evokes emotion, or provides value is more likely to spark engagement.

2. Timing and Frequency

Posting at the right time can significantly impact engagement rates. Understanding the peak times when your audience is most active allows you to maximize visibility and reach. Additionally, the frequency of posting can influence engagement—too many posts may overwhelm followers, while too few may lead to decreased visibility.

3. Audience Engagement

Engagement begets engagement. Encouraging interaction with your audience through likes, comments, and shares fosters a sense of community and encourages others to join the conversation. Responding to comments and engaging with followers demonstrates authenticity and strengthens relationships.

4. Algorithm Changes

Instagram's ever-evolving algorithm plays a significant role in determining the visibility and reach of posts. Factors such as user interactions, post relevancy, and timeliness impact how content is prioritized in users' feeds. Staying informed about algorithm changes and adapting your strategy accordingly is essential for maintaining engagement.

5. Hashtag Strategy

Strategic use of hashtags can broaden the reach of your posts and increase discoverability. Researching relevant hashtags and using a mix of popular and niche tags can help attract new followers and engage with users interested in similar content.

6. Visual Appeal

Instagram is a visual platform, and aesthetics matter. Eye-catching imagery, cohesive feed aesthetics, and consistent branding create a visually appealing profile that encourages users to engage with your content. Investing in high-quality photography or graphic design can elevate the visual appeal of your posts.

7. Call to Action (CTA)

Including a clear call to action in your captions prompts users to take action, whether it's liking the post, leaving a comment, or sharing with friends. Encouraging specific actions increases the likelihood of engagement and guides users on how to interact with your content.

Good, bad, and average engagement rates on Instagram

Here's a breakdown of what can be considered as good, bad, and average engagement rates on Instagram across different follower sizes:

1. Nano-Small Accounts (1,000 to 5,000 followers)

  • Good Engagement Rate: 7%
  • Average Engagement Rate: 3.3% to 4.3%
  • Low Engagement Rate: Below 1.5%

2. Nano-Medium Influencers (5,000 to 10,000 followers)

  • Good Engagement Rate: 3.6%
  • Average Engagement Rate: 1.2% to 1.6%
  • Low Engagement Rate: Below 0.6%

3. Micro-Small Influencers (10,000 to 50,000 followers)

  • Good Engagement Rate: 2.5%
  • Average Engagement Rate: 0.7% to 1.1%
  • Low Engagement Rate: Below 0.4%

4. Micro-Medium Influencers (50,000 to 100,000 followers)

  • Good Engagement Rate: 2.4%
  • Average Engagement Rate: 0.6% to 1%
  • Low Engagement Rate: Below 0.3%

5. Macro Influencers (100,000 to 500,000 followers)

  • Good Engagement Rate: 2.6%
  • Average Engagement Rate: 0.8% to 1.1%
  • Low Engagement Rate: Below 0.4%

6. Mega Influencers (500,000 to 1,000,000 followers)

  • Good Engagement Rate: 2.4%
  • Average Engagement Rate: 0.8% to 1.2%
  • Low Engagement Rate: Below 0.4%

7. Celebrities (>1,000,000 followers)

  • Good Engagement Rate: 2.5%
  • Average Engagement Rate: 1.1% to 1.3%
  • Low Engagement Rate: Below 0.6%

Good, bad, and average engagement rates on Instagram for different industries along with audience demographics

1. Fashion and Beauty Industry

  • Good Engagement Rate: 3% to 6%
  • Average Engagement Rate: 1% to 3%
  • Low Engagement Rate: Below 1%
  • Audience Demographics: Primarily female, aged 18-34, interested in fashion, beauty, and lifestyle content.

2. Fitness and Wellness Industry

  • Good Engagement Rate: 4% to 8%
  • Average Engagement Rate: 2% to 4%
  • Low Engagement Rate: Below 2%
  • Audience Demographics: Both male and female, aged 18-45, interested in fitness, health, and wellness-related content.

3. Food and Beverage Industry

  • Good Engagement Rate: 3% to 6%
  • Average Engagement Rate: 1.5% to 3%
  • Low Engagement Rate: Below 1.5%
  • Audience Demographics: Diverse audience, including food enthusiasts, chefs, and foodies of all ages.

4. Travel and Hospitality Industry

  • Good Engagement Rate: 4% to 8%
  • Average Engagement Rate: 2% to 4%
  • Low Engagement Rate: Below 2%
  • Audience Demographics: Travel enthusiasts, adventure seekers, aged 25-55, interested in exploring new destinations and experiences.

5. Technology and Gadgets Industry

  • Good Engagement Rate: 2.5% to 5%
  • Average Engagement Rate: 1% to 2.5%
  • Low Engagement Rate: Below 1%
  • Audience Demographics: Tech-savvy individuals, early adopters, aged 18-45, interested in the latest gadgets and innovations.

6. Entertainment and Media Industry

  • Good Engagement Rate: 3% to 6%
  • Average Engagement Rate: 1.5% to 3%
  • Low Engagement Rate: Below 1.5%
  • Audience Demographics: Diverse audience, including movie buffs, music lovers, and fans of TV shows and celebrities.

7. Automotive Industry

  • Good Engagement Rate: 2% to 4%
  • Average Engagement Rate: 1% to 2%
  • Low Engagement Rate: Below 1%
  • Audience Demographics: Car enthusiasts, automotive hobbyists, aged 18-55, interested in cars, motorcycles, and automotive culture.

8. Home and Interior Design Industry

  • Good Engagement Rate: 3.5% to 7%
  • Average Engagement Rate: 1.5% to 3.5%
  • Low Engagement Rate: Below 1.5%
  • Audience Demographics: Homeowners, interior design enthusiasts, DIYers, aged 25-55, interested in home decor and renovation.

Insights from the Top 8 Free Instagram Engagement Rate Calculators

In exploring the top 8 free Instagram engagement rate calculators, we've identified that tools vary significantly in functionality, user interface, and analytical depth. A good engagement rate typically ranges between 1% and 3%, depending on various factors including industry norms and follower count. For optimal results, leveraging calculators that provide comprehensive insights into engagement patterns, such as Hootsuite and Phlanx, can significantly enhance your marketing strategies. These tools are indispensable for effectively measuring and boosting interaction on your Instagram content.

FAQs
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