Top 5 Best Free YouTube Engagement Rate Calculators

May 2, 2024
13 Min
Peter Nettesheim
| Author
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Top 5 Best Free YouTube Engagement Rate Calculators

A YouTube engagement rate calculator is essential for creators, brands, and marketers to understand video performance and audience interaction. It measures metrics like likes, comments, shares, and watch time, offering insights into content resonance. By analyzing these metrics, creators can refine their strategies based on audience preferences and trends.

Furthermore, the calculator allows for benchmarking against industry standards and competitors, aiding in performance evaluation and strategy adjustment. For brands, it's indispensable for assessing influencer campaign effectiveness and ROI.

In essence, the calculator empowers users to make informed decisions, optimize content strategies, and stay competitive in the dynamic YouTube landscape.

5 Best Youtube Engagement Rate Calculators

  1. Influencer Hero
  2. Hypeauditor
  3. Grin
  4. Phlanx
  5. InsightIQ

Steps to use all below Youtube engagement rate tools

1. Input YouTube Channel URL

In the designated field, enter the URL of the YouTube channel for which you want to calculate the engagement rate.

2. Analyze Engagement Metrics

After entering the channel URL, the tool will analyze engagement metrics such as likes, comments, shares, and watch time for the channel's videos.

3. View Engagement Rate

Based on the analyzed data, the tool will calculate the engagement rate for the selected YouTube channel. This rate is typically expressed as a percentage and represents the level of audience interaction with the channel's content.

1. Influencer Hero

<img src="Influencer-hero-youtube-engagement-rate-calculator.png" alt="Influencer hero youtube engagement rate calculator">

Data or Metrics provided:

  • Analyzes fake followers
  • Calculates and analyzes engagement rate
  • Views the influencer's audience growth
  • Analyzes the audience location
  • Analyzes the audience gender split (% female & male followers)
  • Analyzes the audience average age
  • Forecasts estimated sales and EMV (Earned Media Value)

Daily free search:

Offers up to 15 daily free searches, allowing for repeated use throughout the day.

UI UX Quality:

Rated at 95%, Influencer Hero's interface and user experience are top-notch, ensuring ease of use and clear data presentation.

Our Insights:

Influencer Hero stands out as the only tool providing a detailed breakdown of audience demographics including age and gender, alongside location and growth metrics. Its comprehensive features are especially noted for their detailed data insights and the capability to forecast sales and EMV, making it a standout choice for serious marketers.

2. Hypeauditor

<img src="hypeauditor-youtube-engagement-rate-calculator.png" alt="Hypeauditor youtube engagement rate calculator">

Data provided:

  • Analysis of fake followers
  • Calculation and analysis of engagement rate

Hypeauditor provides more data/metrics when signed up:

  • Channel quality score
  • Subscribers growth
  • Audience demographics
  • Content analytics
  • Similar channels
  • Brand mentions
  • Video performance
  • Channel CPM

Daily free search:

Hypeauditor provides 10 free searches each day.

UI UX Quality:

With a UI UX rating of 15%, Hypeauditor's interface might seem less intuitive or aesthetically pleasing compared to other platforms.

Our Insights:

Hypeauditor provides an audience quality score but does not delve into percentage splits of audience demographics. Its primary focus is on authenticity and engagement metrics, which are crucial for understanding audience interactions without the deeper demographic insights.

3. Grin

<img src="grin-youtube-engagement-rate-calculator.png" alt="Grin youtube engagement rate calculator">

Data provided:

  • Engagement rate analysis
  • Fake followers detector
  • Fake influencers detector

Grin provides more data/metrics when signed up:

  • Detailed influencer analysis tool
  • Influencer comparison tool

Daily free search:

Grin provides significant tools and insights through its platform; however, the specifics of any free daily searches or trials are not detailed.

UI UX Quality:

Rated at 10%, indicating significant room for improvement in both usability and design.

Our Insights:

Grin is noted to be inactive at the moment with an error message stating "Sorry, this content isn't available right now." This limits its utility for any practical purposes currently.

4. Phlanx

<img src="phlanx-youtube-engagement-rate-calculator.png" alt="Phlanx youtube engagement rate calculator">

Data provided:

  • Calculation and analysis of engagement rate

Phlanx provides more data/metrics when signed up:

  • Engagement calculators
  • Social Media Auditors
  • Brand Mentions
  • Influencer Directory
  • Engagement Calculator Manager
  • Campaign Manager
  • Competitor Tracker
  • Collaborations
  • Contracts
  • Dedicated User Accounts

Daily free search:

Offers up to 10 daily free searches, providing a moderate level of access for users.

UI UX Quality:

The UI and UX quality of Phlanx is rated at 60%, indicating a fairly good user experience and interface that balances functionality with usability.

Our Insights:

Phlanx focuses primarily on providing engagement rate calculations. Although it doesn’t offer a wide range of data analytics like some other tools, it is effective for users who need a straightforward assessment of engagement metrics. The tool's simplicity makes it particularly accessible for beginners or those needing quick calculations without extensive additional analytics.

5. InsightIQ

<img src="insightIQ-youtube-engagement-rate-calculator.png" alt="InsightIQ youtube engagement rate calculator">

Data provided:

  • Calculation and analysis of engagement rate
  • Recent popular posts

Daily free search:

InsightIQ allows up to 10 free searches per day.

UI UX Quality:

InsightIQ has a UI UX rating of 80%, suggesting a high level of user satisfaction in terms of interface design and overall user experience.

Our Insights:

InsightIQ offers basic engagement rate calculations alongside visibility into recent popular posts, which can be particularly useful for tracking content trends and performance over time. The tool is noted for its focus on engagement and trending data, catering especially to users who aim to keep their strategies aligned with current viewer preferences and reactions.

What are the factors that impact a video’s engagement rate on YouTube?

1. Content Quality

The quality and relevance of the video content play a significant role in engaging viewers. High-quality videos that are well-produced, informative, entertaining, or emotionally resonant are more likely to captivate and retain audience attention.

2. Title and Thumbnail

An attention-grabbing title and thumbnail can entice viewers to click on the video. Compelling titles and thumbnails that accurately represent the content and evoke curiosity or interest can increase click-through rates and engagement.

3. Video Length

The length of the video can impact engagement. While some viewers prefer shorter videos for quick consumption, others may prefer longer, in-depth content. It's essential to strike a balance and tailor the video length to the audience's preferences and the content's complexity.

4. Audience Retention

Audience retention, or the percentage of the video watched by viewers, is a crucial engagement metric on YouTube. Videos that effectively retain audience attention and keep viewers engaged throughout their duration are more likely to rank higher in search results and recommendations.

5. Content Relevance and Value

The relevance and value of the content to the target audience are paramount. Videos that address topics of interest, answer common questions, provide solutions to problems, or offer unique insights are more likely to resonate with viewers and encourage engagement.

6. Call-to-Action (CTA)

Including clear and compelling calls-to-action (CTAs) within the video can prompt viewers to engage further with the content. CTAs may encourage viewers to like, comment, subscribe, share, or visit external links, thereby increasing engagement metrics.

7. Consistency and Frequency

Consistently uploading new content and maintaining a regular posting schedule can help build audience loyalty and engagement over time. Viewers are more likely to engage with channels that consistently deliver fresh and valuable content.

8. Interaction with Viewers

Engaging with viewers through comments, polls, and community posts fosters a sense of community and encourages further engagement. Responding to comments, addressing viewer feedback, and fostering discussions can strengthen viewer relationships and loyalty.

9. Optimization for Search and Discovery

Optimizing video metadata, including titles, descriptions, tags, and captions, can improve visibility and discoverability in YouTube search results and recommendations. Videos that rank higher and appear in relevant contexts are more likely to attract engagement from viewers.

What is a good, bad and average engagement rates in youtube?

<img src="youtube-influencers-average-engagement-rate.png" alt="Youtube influencers average engagement rate">

Here is breakdown of good, bad, and average engagement rates on YouTube for popular industries along with audience demographics:

<img src="youtube-industry-engagement-rate.png" alt="Youtube influencers industry engagement rate">

Insights from the Top 5 Free YouTube Engagement Rate Calculators

This article has navigated through the features and capabilities of some of the best free YouTube engagement rate calculators available. From detailed demographic analytics with Influencer Hero to basic engagement metrics from Phlanx and InsightIQ, each tool offers unique insights to enhance your YouTube strategy. Whether you're aiming to boost interaction through intelligent data analysis or understand your audience better, these top tools provide the essential metrics to optimize and elevate your content on YouTube effectively.

What is a good engagement rate on YouTube?
How do you calculate engagement rate on YouTube?
What can you do to increase your YouTube engagement rate?
Why is YouTube engagement rate important?
How does YouTube calculate engagement for channel analytics?

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