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When it comes to tracking PR performance and earned media value, Onclusive has long been a go-to platform. But many marketers are starting to hit roadblocks—users often mention steep onboarding times, limited influencer-specific data, and pricing that doesn’t scale well for growing brands. As a result, brands are exploring more flexible, creator-first platforms that offer both media intelligence and direct influencer marketing tools under one roof.
Influencer Hero is a top choice for teams who want a plug-and-play platform combining influencer discovery, campaign management, affiliate tracking, and real-time analytics in one place. Its transparent pricing and full-service support also make it a standout for brands that want fast results without hiring an agency or juggling multiple tools.
Tools like Onclusive still lead in legacy PR coverage, but they often lack the hands-on creator workflows that DTC brands and agencies now prioritize. That’s where alternatives like Influencer Hero and others in this list come in.
Here are the top 10 Onclusive alternatives we’ll explore in this article:
Here are four reasons users frequently cite when explaining why they’re looking for alternatives to Onclusive:
Users report that Onclusive often misses coverage on specific outlets or podcast/radio mentions, even when those sources are manually checked. This inconsistency leads to gaps in reporting, especially across social platforms like Facebook or TikTok.
G2 reviewers describe the UI as outdated and non-intuitive, requiring significant training. They note that dashboards and search setup can be cumbersome without hands‑on assistance.
Although Onclusive handles traditional PR tracking well, users say it lacks depth with influencer-specific data. For many marketers, the platform doesn’t offer the full media database or social listening functionalities they expect from modern influencer tools.
Users have experienced delays receiving broadcast clips or support responses, sometimes waiting multiple days for promised media files. That downtime undercuts urgency in fast-moving campaign cycles.
Our comparison focuses on several key aspects:
Platform Coverage: Instagram, TikTok, YouTube, X, Facebook, Reddit, LinkedIn, Threads, WeChat, Weibo, BlueSky, and more.
Best For: Onclusive is best suited for enterprise brands and PR teams looking for a robust solution that combines social listening, influencer analytics, and earned media tracking across both mainstream and niche platforms.
Pricing: Customized pricing based on the type of media coverage and the platform scope. Onclusive offers access to both Onclusive Social and Critical Mention platforms, which may be bundled or quoted separately depending on use case.
Reviews: 4.4 / 5.0 (G2)
Ease of Use (UX/UI): Users describe Onclusive as having a steep learning curve at first, especially due to the breadth of features and platform coverage. However, once onboarded, many appreciate its clean layout and powerful filtering options for narrowing down insights.
Customer Support: Onclusive offers dedicated account managers who provide personalized onboarding, platform training, and ongoing support. Users appreciate the hands-on assistance when setting up advanced queries and outreach campaigns.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch
Best For: Influencer Hero is best for growing D2C and eCommerce brands looking to scale influencer and affiliate campaigns across multiple platforms with smart automation and integrated gifting solutions.
Pricing: (Plans are monthly and scalable.)
Reviews: 5.0 / 5.0 (Capterra)
Ease of Use (UX/UI): Influencer Hero is known for its intuitive design and streamlined user interface. The platform features automated workflows, a clean dashboard, drag-and-drop campaign builder, and customizable email templates, making it easy for teams to launch and manage campaigns without technical expertise.
Customer Support: Customer support is a standout strength of Influencer Hero. The platform delivers 24/7 real-human live chat, fast email responses, and an extensive Help Center packed with video and written tutorials. Every plan includes a dedicated account manager from day one, and Pro plan users gain exclusive access to a private Slack channel for real-time support and strategy consultations.
While Onclusive excels in traditional media monitoring like TV, radio, and podcasts, Influencer Hero is purpose-built for scaling modern influencer campaigns across social platforms. Onclusive’s strengths lie in PR analytics and earned media insights, whereas Influencer Hero focuses on automation, CRM precision, and eCommerce gifting integration, making it the preferred choice for influencer-first, ROI-driven brands.
From a pricing standpoint, Onclusive starts at around $8,000/year, making it more suitable for enterprise PR teams. In contrast, Influencer Hero offers monthly plans starting at $649, making it significantly more accessible for D2C brands and eCommerce teams aiming to scale efficiently.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, X, Snapchat, Reddit.
Best For: Traackr is best for global brands and performance-driven teams focused on influencer benchmarking, ROI measurement, and strategic budget allocation, especially in industries like beauty, fashion, and lifestyle.
Pricing:
Reviews: 4.3 / 5.0 (G2)
Ease of Use (UX/UI): Traackr is recognized for its clean layout and logical interface, which makes influencer management smooth once users are trained. However, the platform has a moderate learning curve, especially when diving into advanced benchmarking tools and reporting dashboards.
Customer Support: The platform receives high marks for its customer success team, which is known for being responsive, strategic, and proactive. Onboarding includes personalized training, and ongoing support is offered to ensure teams make the most of its powerful features.
Onclusive and Traackr serve different segments of the marketing ecosystem. Onclusive is more suitable for brands focused on traditional media monitoring (TV, radio, podcasts) and public relations analytics. In contrast, Traackr shines when it comes to data-rich influencer campaign performance, providing benchmarking, ROI tracking, and strategic budget tools that appeal to enterprise influencer marketing teams.
Pricing also differentiates these tools significantly. Onclusive starts at around $8,000 - $20,000/year, while Traackr begins at $32,500/year, with costs rising depending on customizations. For teams seeking deep influencer analytics and budget optimization, Traackr is a strong fit; for those looking to integrate media and influencer coverage, Onclusive is the more balanced option.
Platform Coverage: Instagram, TikTok, YouTube, X , Twitch, Pinterest, WordPress blogs.
Best For: Upfluence is best for Shopify and Amazon sellers looking for an end-to-end influencer solution that combines discovery, outreach, campaign execution, affiliate tracking, and payments, all optimized for measurable ROI.
Pricing: Upfluence offers annual contracts with the following pricing.
Reviews: 4.6 / 5.0 (G2)
Ease of Use (UX/UI): Upfluence offers a robust and well-organized dashboard, but new users may need onboarding to fully utilize its capabilities. While experienced marketers find its workflow smooth and efficient, beginners sometimes report initial complexity due to the platform’s breadth.
Customer Support: Upfluence provides standard customer support with onboarding sessions, though some users have expressed a desire for more flexible support channels or faster response times. Documentation and feature tutorials are included, but real-time support may vary depending on the pricing tier.
While Onclusive focuses on media intelligence and influencer monitoring, Upfluence provides a comprehensive campaign execution platform ideal for Shopify and Amazon sellers. Upfluence goes beyond discovery, offering tools for real-time ROI tracking, affiliate program management, and automated payments, all integrated with key eCommerce ecosystems.
From a pricing perspective, Onclusive starts at $8,000–$20,000/year, depending on coverage, while Upfluence starts at $16,007/year, with a discounted $14,406/year upfront option. For brands that prioritize direct sales attribution and product seeding through influencers, Upfluence offers a more actionable and eCommerce-focused toolkit.
Platform Coverage: Captiv8 supports influencer campaigns across Instagram, YouTube, TikTok, Facebook, Twitter, and Pinterest.
Best For: Captiv8 is best for large brands and enterprise teams looking for advanced campaign analytics, team collaboration features, and competitive tracking across influencer content. It’s particularly suited for those with bigger budgets who need customized reporting and robust data integrations.
Pricing:
No monthly or customizable plans are available; pricing is rigid and enterprise-focused
Reviews: 4.6 / 5.0 (G2)
Ease of Use (UX/UI): Users often find Captiv8’s dashboard visually modern and data-rich, with helpful features like drag-and-drop reporting and filter locking to save discovery setups. However, the platform is geared toward experienced teams, and newer users may find the interface dense due to the depth of tracking metrics and filters.
Customer Support: Customer service is one of the most frequently mentioned drawbacks. Both brands and creators have reported issues with slow response times, unresolved payout problems, and inconsistent support experiences. While onboarding is included, ongoing support may vary in quality.
Onclusive is primarily a media intelligence platform that supports influencer tracking alongside TV, podcast, and news monitoring, ideal for PR-driven teams. Captiv8, on the other hand, is tailored for influencer marketing execution, offering a full suite for discovery, communication, and data reporting, but with a strong emphasis on enterprise-scale campaign management.
In terms of cost, Onclusive starts around $8,000–$20,000/year, while Captiv8 begins at $25,000/year, with additional optional costs pushing it over $50K/month for full commerce features.
Captiv8 is better suited for large marketing departments with complex influencer campaigns, whereas Onclusive fits better into organizations prioritizing holistic brand visibility and earned media analytics.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, X.
Best For: CreatorIQ is best for enterprise brands and agencies seeking a robust, end-to-end influencer marketing platform with advanced reporting, CRM tools, and strong data partnerships across social channels.
Pricing:
Reviews: 4.6 / 5.0 (G2)
Ease of Use (UX/UI): CreatorIQ’s interface is structured and data-rich, designed for experienced teams who need deep customization. While onboarding is essential due to its feature depth, users find the workflow intuitive once trained, with streamlined campaign setup, creator briefing, and content approvals.
Customer Support: Support is one of CreatorIQ’s standout strengths. Each account receives a dedicated implementation manager and customer success team, offering help with onboarding, campaign strategy, and quarterly planning. Users often describe the support team as hands-on and deeply knowledgeable, extending beyond basic troubleshooting.
Onclusive is built for media monitoring and PR teams, offering social listening, sentiment analysis, and earned media tracking across traditional channels like TV, radio, and news. In contrast, CreatorIQ is an influencer marketing powerhouse, enabling full campaign execution with top-tier reporting, CRM features, and content asset management.
For brands that prioritize data reliability, reporting, and scaled influencer operations, CreatorIQ is a premium option; Onclusive is ideal for PR teams looking to unify traditional and digital monitoring in one place.
In terms of pricing, Onclusive starts at $8,000–$20,000/year, whereas CreatorIQ begins at $35,000/year, rising sharply for larger teams or advanced modules.
Platform Coverage: Instagram, TikTok, YouTube, Twitch, X (Twitter), Snapchat
Best For: HypeAuditor is best for brands focused on data-driven influencer marketing, looking to combine audience authenticity insights, AI-powered discovery, and ROI tracking across social platforms. It's a solid choice for mid-sized to enterprise teams who need deep analysis and flexible pricing.
Pricing: Custom plans based on usage. Flexible contract terms depending on platform access, campaign volume, and number of reports.
Reviews: 4.5 / 5.0 (G2)
Ease of Use (UX/UI): The platform offers a modern interface with clear campaign flows and intuitive visuals, though some users report a moderate learning curve, particularly when navigating the deeper analytics or using integrations.
Customer Support: HypeAuditor provides dedicated onboarding and ongoing support depending on your plan. The team is generally seen as responsive and helpful, especially when assisting with campaign setup or resolving technical questions.
Onclusive is built primarily for media and PR teams that need cross-platform brand monitoring, including earned media such as TV, podcasts, and online news.
HypeAuditor, by contrast, is focused on influencer marketing execution and measurement, offering tools for AI-driven discovery, social listening, content approval, and real-time ROI tracking for campaigns.
When it comes to pricing, Onclusive starts around $8,000 - $20,000/year, whereas HypeAuditor begins at approximately $10,000/year, with more customizable pricing depending on features and scale. For influencer-first brands that prioritize analytics and outreach within one tool, HypeAuditor offers more actionable campaign infrastructure.
Platform Coverage: Instagram, TikTok, YouTube, X, Twitch, Snapchat
Best For: GRIN is ideal for eCommerce and DTC brands looking to manage every aspect of their influencer campaigns, from discovery and outreach to product seeding, affiliate tracking, and UGC collection, within one integrated platform.
Pricing: Plans start at $25,000 per year, with monthly payments available and a required 12-month commitment; typical monthly costs range from $2,500 to over $10,000 depending on usage, though pricing transparency may vary based on selected features.
Reviews: 4.5 / 5.0 (G2)
Ease of Use (UX/UI): Users generally find GRIN easy to navigate, with a clean and intuitive design that facilitates seamless influencer campaign management. However, some note a learning curve, especially with advanced features like AI-powered discovery and automated workflows.
Customer Support: GRIN offers robust customer support, with many users praising the helpfulness of the team. However, some feedback indicates that response times can be slow, and certain issues might require persistence.
Onclusive is primarily focused on providing analytics and social listening tools, making it a better fit for brands interested in detailed performance insights and content optimization. On the other hand, GRIN shines with its robust eCommerce integrations, offering a comprehensive suite for product seeding, affiliate tracking, and content management, which is more suitable for DTC brands looking for end-to-end campaign management.
When it comes to pricing, GRIN tends to be more expensive, starting at $2,500 per month, with higher pricing tiers for larger teams. Onclusive's pricing model is generally more transparent, making it a better choice for smaller brands or those with more limited budgets.
Platform Coverage: Instagram and TikTok
Best For: Ainfluencer is best for brands looking for a self-service platform to manage influencer campaigns on Instagram and TikTok, providing easy access to a marketplace of over 5 million influencers with no software fees or usage limits.
Pricing: Paid campaign packages (optional):
Minimum influencer payment: $10 per post
Reviews: 4.4 / 5.0 (G2)
Ease of Use (UX/UI): Brands can easily create, manage, and track campaigns, although some users mention that the influencer discovery features could be more advanced. The platform is intuitive for both brands and influencers, with campaign invitations and communication streamlined through the app.
Customer Support: Ainfluencer’s customer support is generally responsive, particularly for managed campaigns, but some users mention that they would benefit from more direct support options for self-service users.
Onclusive and Ainfluencer serve different purposes in influencer marketing, with Onclusive focusing more on performance analytics, social listening, and content optimization. It is ideal for brands looking to measure the ROI and impact of their influencer campaigns in depth. In contrast, Ainfluencer offers a more accessible, self-service platform with a wide reach to influencers on Instagram and TikTok, particularly for those looking for a simpler, cost-effective solution to launch influencer campaigns.
Pricing for Ainfluencer is completely free for self-service users, while managed campaigns come with a tiered pricing structure ranging from $7,999 to $29,999, depending on the campaign size and reach.
Onclusive, on the other hand, typically offers a higher-tier pricing model suited for brands needing advanced analytics and performance tracking, with pricing usually starting at around $1,000/month for more detailed insights.
Platform Coverage: Instagram, TikTok, YouTube, Twitter (analytics only)
Best For: Influencity is best for brands looking for a comprehensive influencer marketing platform that covers discovery, outreach, CRM, campaign management, and analytics. It is especially ideal for eCommerce brands that need Shopify integration for gifting and affiliate tracking.
Pricing: Annual contracts only.
Reviews: 4.4 / 5.0 (G2)
Ease of Use (UX/UI): Influencity is widely regarded for its user-friendly interface, especially its intuitive campaign management board, which is similar to Trello. The platform offers a smooth workflow from discovery to reporting, though some users report that the onboarding process can take up to six weeks.
Customer Support: The customer support for Influencity is generally positive, with helpful resources and a dedicated team to assist with onboarding and troubleshooting. However, some users note that support can sometimes be slow.
Onclusive and Influencity both cater to influencer marketing needs, but Onclusive offers more in-depth analytics, social listening, and content optimization.
It is ideal for brands looking for detailed performance tracking and ROI analysis. On the other hand, Influencity provides a more hands-on, end-to-end solution for managing influencer campaigns, including discovery, outreach, and reporting, especially for eCommerce brands with Shopify integrations.
When it comes to pricing, Influencity offers two plans: the Professional Plan at $3,816 per year and the custom-priced Business Plan. Onclusive’s pricing structure, typically aimed at larger brands, tends to be more focused on performance analytics and may come with higher starting costs.
Influencity offers a more budget-friendly, integrated approach for brands looking for simpler campaign management with robust features like influencer discovery and reporting.
Platform Coverage: Instagram, TikTok, YouTube, LinkedIn
Best For: Favikon is best for data-driven brands looking for an AI-powered influencer marketing platform to streamline influencer discovery, outreach, and campaign management. It’s particularly useful for teams that need advanced analytics and CRM tools to scale creator collaborations efficiently.
Pricing: Annual billing only; extremely affordable compared to most influencer platforms.
Reviews: 4.6 / 5.0 (G2)
Ease of Use (UX/UI): Favikon’s platform is designed to cater to advanced users with its comprehensive features, including AI-powered influencer discovery and CRM. However, some note that the platform’s depth may be overwhelming for smaller brands or beginners.
Customer Support: Favikon offers solid customer support with 24/7 chatbot assistance and personalized onboarding for higher-tier plans. However, users with the Starter plan may find support more limited, while those on higher tiers can benefit from more direct, premium assistance.
Onclusive is more focused on analytics and performance tracking, offering detailed insights into ROI and social listening, making it ideal for brands seeking data-driven content optimization. In contrast, Favikon is more suited for brands that need a high-performance platform for influencer discovery, outreach, and relationship management, with a particular strength in AI-powered discovery and CRM tools.
When it comes to pricing, Favikon’s pricing is more accessible, starting at $69/year for the Starter plan, with higher tiers offering more advanced features. Onclusive’s pricing, typically geared towards larger brands, can be higher, especially for its advanced analytics features.
As the demand for more flexible, creator-focused platforms grows, many brands are turning to Onclusive alternatives that offer a broader, more integrated influencer marketing experience.
Onclusive remains a leader in traditional PR analytics and earned media tracking, but it often falls short in providing the hands-on tools needed for influencer-centric workflows. Many users have cited issues with its steep learning curve, limited social and influencer capabilities, and slow customer support, leading them to explore alternatives that offer more comprehensive solutions.
Among the top alternatives, Influencer Hero stands out as one of the best options for brands looking for an all-in-one influencer marketing platform. It combines influencer discovery, campaign management, affiliate tracking, and real-time analytics with transparent pricing and full-service support, making it ideal for growing brands.
Unlike Onclusive, Influencer Hero is purpose-built for influencer-first strategies, making it a great choice for businesses that need fast, effective results without the complexity and high costs of traditional PR tools.
Top alternatives to Onclusive include Influencer Hero, Traackr, Upfluence, Captive8, and CreatorIQ. Influencer Hero is ideal for D2C and eCommerce brands, offering influencer discovery, campaign management, affiliate tracking, and real-time analytics in one platform.
Influencer Hero focuses on influencer marketing, offering tools for discovery, campaign management, and real-time analytics. Unlike Onclusive’s PR-focused features, Influencer Hero integrates influencer-driven marketing with transparent pricing, making it more cost-effective for growing brands.
Look for AI-powered influencer discovery, CRM tools, real-time analytics, and eCommerce integrations. Influencer Hero excels in these areas, automating outreach, tracking ROI, and offering full-service support for scaling campaigns.
Influencer Hero starts at $649/month, offering cost-effective solutions compared to Onclusive’s starting price of $8,000/year. Other platforms like Traackr and Upfluence have varying pricing, with Traackr starting at $32,500/year.
Yes, platforms like Influencer Hero allow for efficient campaign management and real-time ROI tracking. Influencer Hero provides tools for influencer discovery, outreach, and performance tracking, offering a more influencer-first approach compared to Onclusive’s PR focus.
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