Top 10 Influencer Search Tools

April 22, 2024
|
Published
13 Min
|
Reading
Peter Nettesheim
| Author
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you
ACCESS FREE LIST

Top Influencer Search Tools

Influencer search tools have become crucial for brands aiming to enhance their visibility and engagement through influencer partnerships. This article explores the top 10 influencer outreach tools, each offering unique features that cater to diverse marketing needs. From advanced analytics and demographic targeting to integration capabilities with social media platforms, these tools are designed to optimize your influencer campaigns and ensure a higher return on investment. Whether you are a small business or a large enterprise, understanding the capabilities of these tools can significantly influence your marketing strategy.

To begin with, let us understand the important features of influencer search tools that are essential for success in the influencer marketing search.

Essential Influencer Search Features

1. Advanced Search Filters

One of the cornerstone features of influencer search tools is advanced search filters. These filters allow brands to narrow down their search based on specific criteria such as demographics, interests, engagement rates, audience demographics, location, and more. By honing in on these key parameters, brands can identify influencers who closely align with their target audience and campaign objectives.

2. Comprehensive Database

A robust influencer search tool should provide access to a vast database of influencers spanning various social media platforms, industries, and niches. This expansive database ensures that brands have a wide selection of potential collaborators to choose from, allowing them to find influencers who resonate with their brand identity and values.

3. Audience Insights

Understanding the audience demographics and interests of potential influencers is essential for ensuring alignment with a brand's target audience. Influencer search tools that offer audience insights provide valuable data on an influencer's followers, including demographics, interests, behaviors, and engagement patterns. This insight helps brands evaluate the relevance and suitability of an influencer for their campaign.

4. Performance Metrics

Effective influencer search tools should provide access to performance metrics that allow brands to evaluate an influencer's effectiveness and impact. Metrics such as engagement rates, reach, impressions, click-through rates, and conversions provide valuable insights into an influencer's ability to drive audience engagement and achieve campaign goals.

5. Contact Management

Managing influencer contacts and communication efficiently is crucial for successful influencer outreach. Influencer search tools should offer contact management features that allow brands to organize and categorize influencer contacts, track communication history, and streamline outreach efforts.

6. Campaign Management Integration

Integrating influencer search tools with campaign management platforms streamlines the process of planning, executing, and managing influencer marketing campaigns. Seamless integration allows brands to set campaign goals, define deliverables, track progress, and measure performance within a single platform, facilitating collaboration and optimization.

7. Email Outreach

Email outreach functionality is another valuable feature offered by influencer search tools. This feature enables brands to send personalized outreach messages to influencers directly from the platform, including customizable email templates, automated follow-ups, and performance tracking. Email outreach streamlines the communication process and increases the likelihood of a positive response from influencers.

8. Influencer Relationship Management (IRM)

Building and nurturing relationships with influencers is essential for long-term success in influencer marketing. Influencer search tools that offer influencer relationship management features allow brands to track communication history, monitor influencer activity, collaborate on content creation, and manage influencer contracts and payments within the platform.

The below are the top 10 Influencer search tools evaluated on above and more features.

Top 10 Influencer Search Tools for Effective Influencer Marketing

  1. Influencer Hero
  2. Upfluence
  3. Traackr
  4. CreatorIQ
  5. Later (formerly Mavrck)
  6. Modash
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="Influencer-Search-Tools-alternatives.png" alt="Influencer Search Tools software pricing comparison with top 10 alternatives">
Top 10 Influencer Software: price, commitment, and reviews

<img src="Influencer-Search-Tools-alternatives.png" alt="Influencer Search Tools software social media coverage comparison with top 10 alternatives">
Top 10 Influencer Software: Social Media Coverage

<img src="Influencer-Search-Tools-alternatives.png" alt="Influencer Search Tools software features comparison with top 10 alternatives">
Top 10 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Influencer Search Capabilities:

Influencer Hero offers detailed influencer search capabilities covering multiple social platforms including Instagram, YouTube, TikTok, Facebook, and Pinterest. Specifically, it boasts very detailed influencer search capabilities including audience demographics, location, and lookalikes to quickly find relevant influencers.

Other Features:

In addition to its powerful search tools, Influencer Hero supports a comprehensive range of features:

  • Influencer CRM: Manage partnerships effectively.
  • Influencer Outreach: Automated outreach is supported using drip campaigns and enhanced Ai personalisation. 
  • Reporting & Analytics: Analyze performance metrics comprehensively.
  • Influencer Gifting: Integrated with CMS like Shopify and WooCommerce to automate product dispatches.
  • Content & UGC Collection: Automatically saves all influencer posts and provides access to the files.
  • Affiliate Marketing: Includes its own affiliate integration for influencers to track and be paid based on sales and automatic payouts. 

Pricing & Commitments:

The platform is priced at $249 per month, with a monthly commitment.

General Company Information:

Influencer Hero also offers agency services alongside its software platform. The company is noted for its comprehensive feature set that is designed to be competitive and cover all aspects compared to other platforms in the market.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Influencer Search Capabilities:

Upfluence covers Instagram, YouTube, TikTok, and Pinterest. The platform is recognized for its ability to search and analyze influencers across these key social media channels.

Other Features:

  • Influencer CRM: Available for partnership management.
  • Influencer Outreach: Automated outreach capabilities are included.
  • Reporting & Analytics: Comprehensive performance analytics.
  • Influencer Gifting: Supports product dispatch integrations.
  • Content & UGC Collection: Captures and accesses influencer posts.
  • Affiliate Marketing: Features affiliate performance tracking and payout.

Pricing & Commitments:

Priced at $2,000 per month with an annual commitment required.

General Company Information:

Like Influencer Hero, Upfluence also provides agency services. It is appreciated for covering most features needed by marketers, although some users have reported issues with the platform's flexibility and customer service.

3. Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Influencer Search Capabilities:

Traackr supports influencer searches on Instagram, YouTube, and Facebook. It focuses on providing detailed analytics and demographic insights about influencers on these platforms.

Other Features:

  • Influencer CRM: Helps manage and maintain influencer relationships.
  • Reporting & Analytics: Extensive tools to analyze influencer effectiveness and campaign performance.
  • Affiliate Payments: Not available.

Pricing & Commitments:

The service costs approximately $2,600 per month, with an annual subscription required.

General Company Information:

Traackr is distinctive for its targeted approach, mainly focusing on key platforms rather than a broad spectrum. It does not offer agency services, positioning itself primarily as a SaaS platform.

4. CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Influencer Search Capabilities:

CreatorIQ extends its search across Instagram, YouTube, TikTok, Facebook, and Pinterest. It is well-regarded for its comprehensive data handling and influencer analytics.

Other Features:

  • Influencer CRM: Efficient partnership management tools.
  • Influencer Outreach: Includes automated influencer outreach.
  • Reporting & Analytics: In-depth performance analysis.
  • Influencer Gifting: Seamlessly integrates with e-commerce platforms.
  • Content & UGC Collection: Automated collection and storage of influencer content.
  • Affiliate Marketing: Robust integration for influencer sales tracking and payouts.

Pricing & Commitments:

The platform requires a monthly payment of $2,350, with an annual commitment.

General Company Information:

CreatorIQ also offers agency services and is often praised for its integrated and robust software solutions. However, there is a noted lack of public information which may affect potential users researching the platform.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Influencer Search Capabilities:

Later covers Instagram, YouTube, TikTok, Facebook, and Pinterest. Known for its ease of use, it integrates directly with TikTok Creator Marketplace and brands can manage influencer relationships effectively across these major platforms.

Other Features:

  • Influencer CRM: Manages influencer partnerships.
  • Influencer Outreach: Automated outreach functions.
  • Reporting & Analytics: Detailed reporting tools.
  • Influencer Gifting: E-commerce integration for product dispatch.
  • Content & UGC Collection: Efficient management of influencer-generated content.
  • Affiliate Marketing: Includes detailed tracking and payment integration for influencer-led sales.

Pricing & Commitments:

Priced at $3,000 per month with an annual commitment required.

General Company Information:

In addition to its software capabilities, Later also provides agency services, and it is noted for its integration with the TikTok Creator Marketplace, enhancing its appeal to brands targeting younger demographics.

6. Modash

<img src="Modash-software.png" alt="Modash software landing page">

Influencer Search Capabilities:

Modash offers influencer search capabilities on Instagram, YouTube, and TikTok. It provides detailed search functions to help brands find the most relevant influencers based on specific criteria such as demographics and engagement rates.

Other Features:

Modash primarily focuses on search and does not offer any other features. 

Pricing & Commitments:

Modash is available at a monthly rate of $249, offering a more flexible commitment option compared to some other platforms.

General Company Information:

Modash is relatively new in the influencer marketing field and focuses on providing core functionalities that are essential for effective influencer search and management.

7. Tagger

<img src="tagger-software.png" alt="Tagger software landing page">

Influencer Search Capabilities:

Tagger provides influencer search capabilities across Instagram, YouTube, TikTok, and Facebook. Its rich data analytics enable deep dives into influencer performance and audience engagement.

Other Features:

  • Influencer CRM: Streamlined management of partnerships.
  • Influencer Outreach: Automated systems for engaging potential influencers.
  • Reporting & Analytics: Detailed insights into campaign performance.
  • Influencer Gifting: Supports influencer gifting campaigns.
  • Content & UGC Collection: Collection and archival of influencer content.
  • Affiliate Marketing: Manages and tracks affiliate payments.

Pricing & Commitments:

Priced at $2,500 per month, Tagger requires an annual commitment.

General Company Information:

Recently acquired by Sprout Social, Tagger is positioned for integration into a broader social media management suite, enhancing its appeal to marketers looking for comprehensive solutions.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Influencer Search Capabilities:

Aspire offers robust search capabilities across Instagram, YouTube, TikTok, Facebook, and Pinterest. Its platform allows for a broad and detailed analysis of influencers across these key social networks.

Other Features:

  • Influencer CRM: Effective management of influencer relationships.
  • Influencer Outreach: Automated and manual outreach options.
  • Reporting & Analytics: In-depth analytics on influencer campaigns.
  • Influencer Gifting: Integrated with e-commerce platforms for seamless gifting.
  • Content & UGC Collection: Streamlines the collection of user-generated content.
  • Affiliate Marketing: Provides detailed tracking and payment systems.

Pricing & Commitments:

Aspire is available for $2,000 per month with an annual commitment.

General Company Information:

Aspire also offers agency services, giving it a versatile edge in managing influencer campaigns not only through software but also through direct human expertise.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Influencer Search Capabilities:

Klear excels in searching influencers on Instagram, YouTube, and TikTok. It is particularly noted for its advanced filtering capabilities and social listening tools, allowing brands to target influencers by specific interests and engagements.

Other Features:

  • Influencer CRM: Manages and nurtures influencer relationships.
  • Influencer Outreach: Facilitates outreach with automation tools.
  • Reporting & Analytics: Provides comprehensive analytics on various metrics.
  • Influencer Gifting: Supports the dispatch of products to influencers.
  • Content & UGC Collection: Manages the storage and reuse of influencer content.
  • Affiliate Marketing: Includes affiliate marketing tools for performance tracking.

Pricing & Commitments:

Klear's services are offered at $2,300 per month with an annual commitment.

General Company Information:

Klear is distinctive for its social listening capabilities, allowing marketers to set filtered alerts to stay ahead of market trends and influencer activities.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Influencer Search Capabilities:

Influencity provides influencer search capabilities on Instagram, YouTube, and TikTok, with a focus on par with other major platforms. It offers detailed searches that help brands find influencers who closely match their campaign goals.

Other Features:

  • Influencer CRM: Includes tools for influencer relationship management.
  • Reporting & Analytics: Detailed reporting on the effectiveness of influencer campaigns.
  • Note: Influencer Gifting, Content & UGC Collection, and Affiliate Payments features are not available.

Pricing & Commitments:

The platform is priced at $348 per month, with a monthly commitment option available, making it more flexible compared to others.

General Company Information:

As one of the newer players in the influencer marketing space, Influencity is recognized for its strong search capabilities and straightforward approach, focusing on core functionalities that appeal to a broad range of marketers.

Conclusion: Insights on Top 10 Influencer Outreach Tools

Selecting the right influencer search tool is pivotal for the success of your marketing strategy. The best tools offer comprehensive analytics, advanced demographic filters, and seamless integration with social media management platforms. Ensuring authenticity through fraud detection and assessing influencer ROI through detailed performance metrics are also crucial. For best performance try to look for an all in one influencer marketing platform which seamlessly connected your influencer search with the other processes involved. By utilizing robust influencer search tools, brands can optimize their influencer marketing efforts, ensuring they connect with the most effective influencers and achieve measurable success in their campaigns.

FAQs
What are the best features to look for in influencer search tools?
How can I find the right influencers for my brand using these tools?
Are there any influencer search tools that integrate with social media management platforms?
What is the importance of influencer analytics in selecting an influencer search tool?
How can I ensure the authenticity of influencers found through search tools?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.