Top 10 Current Tech Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 23, 2024
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14 Min
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Peter Nettesheim
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Top 10 Current Tech Alternatives for Effective Influencer Marketing

In the rapidly evolving world of digital marketing, influencer marketing platforms like Current Tech have become indispensable tools for brands looking to amplify their online presence. With its recent updates and expanded features, Current Tech continues to be a strong contender in the influencer marketing space. However, as the landscape becomes increasingly competitive, businesses are exploring alternatives that can offer tailored functionalities, niche focuses, or enhanced analytics. This article delves into the top alternatives to Current Tech, providing insights into their unique offerings, to help you find the platform that best fits your marketing strategy's needs.

<img src="currrent-tech-software.png" alt="Current Tech software landing page">

Criteria for Suggesting Current Tech Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Current-alternatives.png" alt="Current software pricing comparison with top 10 alternatives">
Top 11 Influencer Software: price, commitment, and reviews

10 Alternatives to Current Tech for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="Current-alternatives.png" alt="Current software social media coverage comparison with top 10 alternatives">
Top 11 Influencer Software: Social Media Coverage

<img src="Current-alternatives.png" alt="Current software features comparison with top 10 alternatives">
Top 11 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

Influencer Hero offers both a SaaS platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Twitter, Pinterest, Snapchat, LinkedIn.

Key Features:

Influencer Hero stands out with a full range of features including influencer finder, influencer CRM, automated influencer outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing. It's designed to simplify the management and analysis of influencer campaigns, from discovery to performance tracking.

Current Tech vs. Influencer Hero:

Influencer Hero offers a more robust set of features compared to Current Tech, especially in areas like influencer gifting and affiliate marketing, which are integral for brands looking to diversify their influencer marketing strategy. Influencer Hero's blend of SaaS and agency services, along with comprehensive platform coverage, makes it a versatile choice for businesses aiming for a hands-on or hands-off approach. The inclusion of TikTok and affiliate marketing capabilities gives it a competitive edge, catering to the evolving dynamics of social media marketing.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both SaaS and agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Upfluence excels with features like influencer finder, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate payments. The platform is lauded for its seamless integration and comprehensive analytics, which facilitate effective campaign management and influencer collaboration.

Current Tech vs. Upfluence:

While Upfluence shares many similarities with Current Tech in terms of the breadth of features, a common complaint among its users is the platform's learning curve. Upfluence's distinct advantage lies in its powerful search capabilities and analytics, offering deeper insights into influencer performance and audience demographics. However, its lack of direct Facebook integration might limit its utility for campaigns focused on that platform, contrasting with Current Tech's broader social media coverage.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, Facebook.

Key Features:

Traackr is known for its influencer finder, CRM, and reporting & analytics. However, it lacks features in influencer outreach, gifting, content collection, and affiliate payments. Its strength lies in its analytical capabilities, especially for identifying influencers and gauging their impact.

Current Tech vs. Traackr: 

Traackr focuses more on analytics and management than the full spectrum of influencer marketing tasks, differentiating it from Current Tech, which offers a more comprehensive set of features. Traackr's omission of TikTok and affiliate marketing tools may make it less appealing for campaigns targeting younger audiences or those looking for performance-based payment models. Its analytical depth, however, offers significant value for businesses prioritizing data-driven influencer selection and performance tracking.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Features include influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate payments. CreatorIQ is distinguished by its enterprise-level capabilities, particularly in data analysis, influencer vetting, and campaign optimization.

Current Tech vs. CreatorIQ: 

CreatorIQ is positioned as an enterprise solution with a strong emphasis on data security and advanced analytics, contrasting with Current Tech's broader appeal. Its robust feature set and enterprise focus make it suitable for large brands or agencies requiring in-depth reporting and high-scale campaign management. The platform's comprehensive coverage and emphasis on data security and analytics provide a competitive edge over Current Tech, especially for organizations with complex compliance and reporting needs.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later also provides both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Later is renowned for its content planning and automation tools, influencer CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing. Its unique selling point is the integration with the TikTok Creator Marketplace and its robust content scheduling features, making it ideal for brands focused on content-driven influencer campaigns.

Current Tech vs. Later:

Compared to Current Tech, Later brings a distinctive approach by combining content scheduling with influencer marketing, making it particularly valuable for brands that are heavily focused on visual content and social media presence. While Current Tech provides a broad set of influencer marketing tools, Later's integration with TikTok Creator Marketplace and emphasis on content scheduling offer additional benefits for businesses seeking to enhance their social media strategy and influencer collaboration.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Grin offers a SaaS platform but does not provide agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Grin excels in influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing. It is particularly noted for its seamless eCommerce integrations and its ability to manage influencer relationships directly from the platform, providing a streamlined workflow for brands and agencies.

Current Tech vs. Grin:

Grin stands out from Current Tech by offering deep eCommerce integrations, such as with Shopify, which enables brands to directly link influencer campaigns with sales performance. This eCommerce-centric approach, combined with its comprehensive feature set, positions Grin as a preferable option for direct-to-consumer brands looking to closely track the ROI of their influencer marketing efforts. The platform's emphasis on direct influencer relationships and sales integration provides a clear advantage over Current Tech for businesses with a strong online retail focus.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger offers a SaaS platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Tagger is known for its powerful influencer discovery engine, influencer CRM, outreach capabilities, reporting & analytics, and a unique emphasis on social listening. Although it doesn't offer influencer gifting or content & UGC collection directly, its strength lies in the depth of its analytics and social listening features, helping brands to not only find influencers but also to understand market trends and audience sentiment.

Current Tech vs. Tagger

Tagger differentiates itself from Current Tech with its advanced social listening tools, enabling brands to tap into audience conversations and trends alongside managing influencer campaigns. While both platforms offer comprehensive analytics and influencer management features, Tagger's additional focus on social listening provides valuable insights for brands aiming to align their influencer marketing strategies with broader market dynamics and audience preferences. This makes Tagger an appealing choice for companies prioritizing data-driven decision-making and market research alongside influencer collaboration.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Aspire shines with its influencer discovery, CRM, outreach, reporting & analytics, influencer gifting, content collection, and affiliate marketing features. It is particularly noted for its strong community-building tools and the ability to automate influencer collaboration and content management, streamlining the process of running large-scale campaigns.

Current Tech vs. Aspire :

Aspire provides a comprehensive suite of tools similar to Current Tech but distinguishes itself with a strong emphasis on community building and automation for influencer collaborations. Its capabilities in automating various aspects of influencer marketing campaigns, combined with powerful tools for building and engaging influencer communities, offer significant advantages for brands and agencies looking to scale their efforts efficiently. Compared to Current Tech, Aspire's advanced automation and community engagement tools offer a unique proposition for users seeking to enhance their influencer marketing strategies with a focus on building lasting relationships.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear focuses on its software platform.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Klear is renowned for its advanced influencer discovery, influencer CRM, reporting & analytics, and a strong emphasis on influencer vetting and campaign management. While it offers a wide array of features, it is particularly noted for its sophisticated analytics and demographic insights, enabling brands to make informed decisions based on detailed influencer and audience data.

Current Tech vs. Klear:

Klear distinguishes itself from Current Tech through its detailed demographic insights and influencer vetting process. These capabilities allow users to not only find influencers but also deeply understand their audience, aligning campaigns more closely with target demographics. Compared to Current Tech, Klear's focus on analytics and data-driven decision-making offers a competitive advantage for brands and agencies that prioritize precision in their influencer selection process. However, the absence of agency services may limit the support for businesses looking for more hands-on campaign management assistance.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Influencity excels in influencer discovery, CRM, automated outreach, reporting & analytics, and boasts strong features for campaign management and ROI analysis. It is highly regarded for its ability to streamline the influencer marketing workflow through automation and detailed performance analytics, making campaign management more efficient and data-driven.

Current Tech vs. Influencity:

Influencity sets itself apart from Current Tech with its robust automation and detailed ROI tracking capabilities. These features offer users a granular view of their campaign's performance, facilitating more informed strategic decisions and efficient campaign adjustments. While both platforms provide comprehensive tools for influencer marketing, Influencity's emphasis on automation and performance measurement offers tangible benefits for users seeking to optimize their influencer marketing efforts with a focus on measurable outcomes. This makes Influencity particularly appealing to brands and agencies looking to maximize the efficiency and effectiveness of their influencer campaigns.

Discover the Best Current Tech Alternatives: A Conclusion

In exploring the diverse landscape of influencer marketing platforms, we've highlighted key alternatives to Current Tech, each offering unique features and services to meet various marketing needs. From Influencer Hero's comprehensive platform and agency services to the specialized eCommerce integrations of Grin and the advanced social listening tools of Tagger, these alternatives provide robust options for brands aiming to enhance their influencer marketing strategies. Whether you're focused on content scheduling, eCommerce performance, or data-driven insights, there's an alternative tailored to your specific goals, ensuring your marketing efforts are as impactful as possible.

FAQs
What are the best alternatives to Current Tech for influencer marketing?
How do Current Tech alternatives compare in terms of platform coverage?
Which Current Tech alternative is best for eCommerce brands?
Are there any Current Tech alternatives that offer both SaaS and agency services?
What makes an alternative to Current Tech stand out in terms of influencer management and analytics?

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