Offer18 Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

September 3, 2024
|
Published
13 Min
|
Reading
Denise Michelle
| Author
Peter Nettesheim
| Collaborator
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you
ACCESS FREE LIST

Offer18 Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

When it comes to affiliate marketing, selecting the right performance marketing platform is essential for driving successful campaigns and maximizing your ROI. Offer18 has established itself with advanced features such as affiliate tracking and analytics, anti fraud mechanism, personalization, and integration with major platforms like Shopify, WooCommerce, Magento, and BigCommerce. However, businesses often seek alternatives that offer more specialized features, competitive pricing, or better support. 

Competitors like Influencer Hero, UpPromote, Refersion, ShareASale, Awin, ClickBank, ReferralCandy, and Social Snowball each offer unique capabilities that cater to different affiliate marketing needs. Whether you're focused on influencer marketing, expanding your affiliate network, or leveraging referral marketing, these platforms provide a variety of features, pricing options, and reviews to consider. In this article, we explore and compare these top alternatives to Offer18, helping you choose the best tool for your affiliate marketing strategy.

Criteria for Suggesting Offer18 Alternatives

Our comparison focuses on several key aspects:

Key affiliate features

A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.

Integrations

Overview of all the integrations the software offers. 

Industry Verticals

Different industries which use the software. 

Customer Support

Level of support the platform offers 

Pricing and reviews

Understanding the cost and reviews can help brands to make the right decision.
 

Types of Affiliate Marketing Platforms

Affiliate marketing platforms are generally categorized as either inbound or outbound, each tailored to meet different needs for brands aiming to build and manage their affiliate programs effectively.

Inbound Platforms:

  • Marketplace Access: Inbound platforms typically feature a built-in marketplace where content creators, publishers, and affiliates can browse and apply to join a brand's program. This marketplace is designed to attract affiliates who are actively seeking partnerships with brands.
  • Partnership Tools: These platforms emphasize facilitating connections between brands and affiliates, offering tools that help manage relationships with bloggers, content creators, and publishers.
  • Growth Potential: While inbound platforms can foster organic growth, scalability might be slower since brands often wait for affiliates to apply, which can limit the speed of expanding the program.
  • Best For: Inbound platforms are ideal for traditional affiliate marketing strategies, particularly those targeting bloggers and content publishers who are looking to partner with brands.

Outbound Platforms:

  • Proactive Affiliate Recruitment: Unlike inbound platforms, outbound platforms lack a marketplace. Instead, they provide brands with robust tools to proactively search for, recruit, and engage affiliates directly.
  • Advanced Management Tools: These platforms offer comprehensive tools for creating and managing affiliate links, discount codes, and tracking campaign performance, enabling brands to take a hands-on approach to their affiliate programs.
  • Scalability: Outbound platforms typically allow for faster scalability, as brands can actively pursue and onboard affiliates, including social media influencers and other digital partners, to accelerate growth.
  • Best For: Outbound platforms are best suited for brands aiming to rapidly expand their affiliate programs, particularly those involving direct outreach to social media influencers, affiliate marketers, and niche content creators.

Key Comparisons:

  • Control vs. Discovery: Inbound platforms rely more on affiliates discovering and joining programs, which can lead to organic growth, whereas outbound platforms give brands greater control over who they partner with, allowing for targeted recruitment.
  • Audience Reach: Outbound platforms are particularly effective for brands looking to tap into the power of social media influencers and niche markets, while inbound platforms are better for traditional affiliate relationships.
  • Time to Scale: Outbound platforms generally offer quicker scalability due to the proactive nature of recruitment, making them ideal for brands with aggressive growth goals. In contrast, inbound platforms may offer slower, but more sustained growth over time.

Offer18

<img src="offer18-affiliate-software.png" alt="Offer18 affiliate software landing page">

Known For:

Offer18 is a powerful performance marketing platform known for its advanced tracking and analytics capabilities. It is particularly recognized for its ability to track beyond geographical boundaries, offering users a comprehensive solution for monitoring affiliate activities across different regions. 

Offer18’s integration with major ad networks and e-commerce platforms makes it a versatile tool for businesses seeking to optimize their affiliate marketing efforts. 

The platform is favored by D2C e-commerce brands and marketers who require detailed insights into their campaigns to drive performance improvements.

Key Affiliate Features:

  • Tracking & Analytics: Offers advanced tracking beyond geographical limitations, allowing businesses to monitor affiliate activities across multiple regions and channels.
  • Anti-Fraud Mechanism: Integrated anti-fraud tools detect and prevent malicious traffic, protecting your performance advertising from fraud.
  • Automation: Offer18 continuously improves its automation features, helping businesses manage affiliate marketing efficiently while controlling costs.
  • Whitelabel Solution: Manage your affiliate network effectively with Offer18’s white-label solution, allowing partners to maintain consistent branding in their marketing efforts.

Other Key Features:

  • Link Tester: Offer18’s Link Tester automatically redirects visitors based on geolocation, offering a personalized user experience and real-time insights into partner engagement.
  • Migration: Offer18 provides a smooth migration process, efficiently transferring data from outdated providers to ensure uninterrupted operations.

Type of Platform:

Inbound platform, designed to attract affiliates and optimize their performance through detailed tracking, analytics, and real-time reporting.

Integrations:

Offer18 integrates seamlessly with major e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, Google Ads, Instagram Ads, Facebook ads, Wix, AdsFlyer, and Adjust, making it easy for users to manage their affiliate programs within their existing infrastructure.

General Information:

Offer18, founded in 2013 and based in India, is a performance marketing platform offering advanced tracking and analytics tools for optimizing affiliate marketing campaigns.

Key Clients:

Rapid Mile, 21 Media, Times Internet

Industry Verticals:

Offer18 caters to various industries, including e-commerce, gaming, dating, and health, making it a versatile tool for different business needs.

Who is it for?:

Ideal for D2C e-commerce brands, marketers, and individuals looking to optimize their affiliate marketing efforts with advanced tracking and analytics.

Customer Support:

Offer18 provides 24/7 phone support and chatbot assistance, ensuring users have access to help whenever they need it.

Pricing and Customer Reviews:

  • Pricing: $399 per month
  • Review: 4.2 / 5.0
  • Free Trial: Available
  • Review Source: Growann

Pros:

  • Integration with Major Ad Networks: Offer18 integrates with a variety of major ad networks, making it easy to manage campaigns across multiple traffic sources.
  • Cross-Device Tracking: Offer18 offers cross-device tracking, enabling businesses to monitor user journeys across different devices and channels for a complete view of campaign performance.

Cons:

  • Dependency on Third-Party Services: Some users have noted that Offer18’s effectiveness can be dependent on third-party services, which may introduce potential risks or limitations.
  • High Cost: The platform’s pricing may be considered high for smaller businesses or those with limited budgets.
  • Data Storage and Privacy: Data storage practices with Offer18 may be influenced by regional and industry-specific privacy regulations. Users should carefully review the platform’s data policies to ensure compliance with their local regulations and industry standards.

10 Alternatives to Offer18 for Effective Affiliate Marketing

  1. Influencer Hero
  2. UpPromote
  3. Refersion
  4. Awin
  5. Share a Sale
  6. ClickBank
  7. Goaffpro
  8. Impact
  9. Referral Candy
  10. Social Snowball

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Known For:

Influencer Hero is recognized for its comprehensive suite of tools tailored for managing influencer marketing campaigns. It stands out with its ability to streamline influencer outreach, campaign management, and performance tracking. 

The platform is particularly favored by brands and agencies looking to scale their influencer marketing efforts with a robust CRM system that enhances communication and relationship management with influencers. 

Influencer Hero also excels in providing detailed analytics and reporting, helping users make data-driven decisions.

Key Affiliate Features:

  • Personalized Affiliate Links: Allows users to create personalized affiliate links to track clicks, conversions, and commission earnings.
  • Automated Payments: Facilitates seamless and automated payment processing for affiliate commissions, reducing manual work.
  • Customizable Campaigns: Users can design and customize their campaigns according to specific brand goals and influencer collaborations.
  • Affiliate Gifting: Enables brands to send products to influencers as part of their affiliate marketing strategy.
  • Discount Code Generator: Directly from the Influencer CRM, marketers can create discount codes, making it easier to incentivize purchases and track affiliate performance.

Other Key Features:

In addition to affiliate marketing capabilities, Influencer Hero offers a comprehensive influencer finder, outreach tools, CRM for managing relationships, content & UGC tools for leveraging user-generated content, influencer gifting, and robust reporting and analytics. These features make it an all-in-one platform for brands looking to enhance their influencer marketing efforts.

Type of Platform:

Outbound platform, designed to assist brands in reaching out to influencers and managing affiliate marketing campaigns effectively. It offers a full suite of tools for both inbound and outbound marketing strategies.

Integrations:

Shopify, WooCommerce, Magento, Instagram, Klaviyo, Gmail, Outlook.

General Information:

Founded in 2017, Influencer Hero offers robust tools for managing influencer marketing campaigns, tailored specifically for e-commerce brands.

Key Clients:

Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, Olivida, Holzprofi24

Industry Verticals:

Beauty, Fashion & Retail, e-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality 

Who is it for?

The platform is ideal for D2C e-commerce brands and marketing agencies looking to streamline their influencer marketing efforts with comprehensive tools.

Customer Support:

24/7 live chat support, along with fast response times and dedicated account manager to assist users with any issues.

Pricing and Customer Reviews:

  • Pricing: $249/month
  • Reviews: 4.9/5.0
  • Free Trial: No
  • Review Source: Shopify Apps

Pros:

  • Diverse Network of Influencers: Access to a wide range of influencers across various niches.
  • Comprehensive Tools: Offers an all-in-one solution for influencer marketing, including CRM, outreach, and analytics.
  • Automated Payments: Simplifies the process of paying affiliates, reducing manual errors.
  • Detailed Reporting: Provides in-depth analytics to help users optimize their campaigns.

Cons:

  • Limited Customization: Some users may find the customization options for campaigns and links limited.

Offer18 VS Influencer Hero

When comparing Offer18 and Influencer Hero, it's important to consider the core functionalities of each platform. Influencer Hero is more focused on influencer marketing, offering extensive tools for managing relationships, campaigns, and payments, whereas Offer18 is known for its performance marketing and affiliate tracking capabilities. 

Pricing also differs significantly, with Influencer Hero positioned as a premium tool at $249 per month, reflecting its comprehensive feature set. Offer18, on the other hand, may appeal to those specifically focused on affiliate marketing and looking for a more cost-effective solution. 

Both platforms offer robust reporting and analytics, but Influencer Hero’s influencer CRM and outreach tools provide a more complete solution for brands heavily invested in influencer marketing.

2. UpPromote

<img src="uppromote-software.png" alt="UpPromote software landing page">

Known For:

UpPromote is known for its user-friendly interface and flexible pricing plans that cater to both small businesses and larger enterprises. 

The platform is particularly praised for its cross-promotion opportunities, allowing users to engage in joint marketing efforts with other brands to expand their reach. 

Additionally, UpPromote offers seamless integration with major e-commerce platforms, making it an attractive choice for brands looking to grow their affiliate network without complex setups.

Key Affiliate Features:

  • Cross-Promotion Opportunities: Enables users to collaborate with other brands for joint marketing efforts.
  • Affiliate Tracking: Provides detailed tracking of affiliate performance, including clicks, conversions, and sales.
  • Automated Rewards: UpPromote automates the reward distribution process, making it easier to incentivize customers and affiliates.
  • Customizable Branding: Businesses can personalize referral programs to match their brand identity with customizable links, domains, and affiliate portals.

Other Key Features:

UpPromote includes tools for ambassador recruitment, along with features for managing invoice generation and tax setup, streamlining the administrative aspects of affiliate marketing.

Type of Platform:

Outbound platform, designed to help brands expand their reach through affiliate marketing and cross-promotion with other businesses.

Integrations:

Shopify, WooCommerce, Mailchimp, Google Analytics, Facebook Pixel.

General Information:

Founded in 2018, UpPromote offers a user-friendly interface and a variety of tools for managing affiliate programs.

Key Clients:

TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.

Industry Verticals:

Serves industries such as retail, consumer goods, and beauty.

Who is it for?

Ideal for D2C e-commerce brands and smaller businesses looking to expand their reach through affiliate marketing and customer referrals.

Customer Support:

Offers email support along with tutorials and videos to help users get the most out of the platform.

Pricing and Customer Reviews:

  • Pricing: Free
  • Reviews: 4.4/5.0
  • Free Trial: No
  • Review Source: Growann

Pros:

  • Flexible Pricing Plans: Offers a range of pricing plans to suit different business needs, including a free option.
  • User-Friendly Interface: Known for its easy-to-use platform that doesn’t require technical expertise.
  • Cross-Promotion Opportunities: Helps brands expand their reach by collaborating with other businesses.
  • Detailed Tracking: Provides comprehensive tracking of affiliate activities, making it easy to monitor performance.

Cons:

  • Limited Influencer Library: Focuses more on affiliate marketing, with fewer tools available for influencer marketing.

Offer18 VS UpPromote

Offer18 and UpPromote serve different purposes, with Offer18 being more focused on performance marketing and detailed affiliate tracking, while UpPromote offers a broader approach with cross-promotion opportunities and customer referral programs. 

UpPromote’s pricing flexibility, including a free plan, makes it accessible to smaller businesses, whereas Offer18’s pricing may be more suitable for companies heavily invested in performance marketing. 

In terms of integrations, both platforms support major e-commerce platforms, but UpPromote offers a simpler setup process. 

Overall, UpPromote may be better suited for smaller e-commerce brands looking to grow their affiliate programs, while Offer18 excels in detailed affiliate tracking and performance optimization.

3. Refersion

<img src="refersion-software.png" alt="Refersion software landing page">

Known For:

Refersion is well-known for its robust tracking capabilities and its ability to handle large volumes of affiliates. The platform offers a comprehensive set of tools designed for both affiliates and merchants, making it a popular choice among businesses looking to scale their affiliate programs. 

Refersion’s first-party tracking technology ensures accurate and reliable data, even in the face of changing privacy regulations, making it a trusted solution for performance marketers.

Key Affiliate Features: 

  • Attribution & First-Party Tracking: Provides reliable tracking of affiliate activities, ensuring accurate attribution of sales and conversions.
  • Affiliate Portal: Offers a dedicated portal where affiliates can track their performance, view earnings, and access marketing materials.
  • Customizable Commission Structures: Allows businesses to set up tailored commission rates and rewards based on specific affiliate criteria.
  • Real-Time Analytics: Delivers real-time data on affiliate performance, helping businesses optimize their programs quickly.
  • Affiliate Discovery & Marketplace: Discover top-performing affiliates and post offers in the Refersion Marketplace to attract new partners and expand your brand’s reach.

Other Key Features:

Beyond affiliate marketing, Refersion integrates with other marketing tools to offer a more holistic approach to performance marketing. The platform supports customer referral programs, providing additional avenues for businesses to increase revenue through word-of-mouth marketing.

Type of Platform:

Inbound platform, primarily focused on attracting affiliates and optimizing their performance through detailed tracking and analytics.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Klaviyo, Zapier, Salesforce.

General Information:

Founded in 2013, Refersion has built a reputation for reliable affiliate tracking and management.

Key Clients:

Verb, Fuego, Simply Earth, Harney & Sons, In common Beauty

Industry Verticals:

It serves a range of industries, including health and wellness, CBD, and home goods.

Who is it for?:

Refersion is ideal for D2C e-commerce brands looking to scale their affiliate programs with robust tracking and analytics.

Customer Support:

Offers chatbot support and email assistance, ensuring users have access to help when needed, though support options may be limited compared to some competitors.

Pricing and Customer Reviews:

  • Pricing: $99/month
  • Reviews: 3.2/5.0
  • Free Trial: Yes
  • Review Source: G2

Pros:

  • Ease of Use: Refersion is known for its user-friendly interface, which simplifies the process of managing affiliates.
  • Robust Tracking: The platform's first-party tracking ensures accurate attribution, even with evolving privacy regulations.
  • Outstanding Customer Support: Users receive responsive and reliable customer support, ensuring any issues are promptly addressed.

Cons:

  • Limited Advanced Features: While Refersion offers strong tracking and management tools, some users may find the platform lacking in more advanced marketing features.
  • Occasional Glitches and Bugs: Users have experienced occasional technical glitches and bugs, which can disrupt the user experience at times.

Offer18 VS Refersion

When comparing Offer18 with Refersion, the main distinction lies in their primary focus and feature set. Offer18 excels in performance marketing and detailed tracking, making it a strong choice for businesses heavily invested in affiliate marketing. 

Refersion, while also focused on tracking, offers a more user-friendly interface and additional features like an affiliate portal and customizable commission structures, making it more versatile for businesses looking to manage large volumes of affiliates. 

Refersion’s inbound marketing approach is suited for brands aiming to attract and retain affiliates, whereas Offer18 might be more appropriate for those prioritizing detailed analytics and performance optimization. 

Pricing is another key differentiator, with Refersion offering a $99 per month plan, which may be more accessible for smaller businesses compared to Offer18’s pricing structure.

4. Awin

<img src="awin-software.png" alt="Awin software landing page">

Known For:

Awin is one of the most established affiliate marketing platforms, recognized for its extensive network of affiliates and partners. The platform offers a global reach, making it an ideal choice for businesses looking to expand their affiliate marketing efforts internationally. 

Awin is particularly known for its detailed reporting and analytics, which provide users with valuable insights into their affiliate campaigns. 

The platform also offers customizable referral campaigns, allowing businesses to tailor their marketing strategies to meet specific goals.

Key Affiliate Features: 

  • Real-Time Performance Tracking: Offers real-time analytics and reporting, allowing brands to monitor referral activity and campaign effectiveness instantly.
  • Customizable Referral Campaigns: Enables the creation of tailored referral campaigns, complete with unique branding and messaging to align with marketing goals.
  • Automated Rewards System: Simplifies the reward process by automating the distribution of incentives to advocates, ensuring timely and accurate payouts.
  • Fraud Prevention Measures: Incorporates robust fraud detection mechanisms to safeguard the integrity of referral programs, protecting brands from fraudulent activities.

Other Key Features:

Awin also supports multi-channel tracking, allowing businesses to monitor the effectiveness of their campaigns across different marketing channels. This feature is particularly useful for companies with complex marketing strategies that involve multiple touchpoints.

Type of Platform:

Inbound platform, designed to attract a broad range of affiliates and optimize their performance through customizable campaigns and detailed analytics.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, AppsFlyer, Adjust, Button, Branch, Squarespace, Wx, Wordpress

General Information:

Founded in 2017, Awin is recognized for its extensive network and detailed reporting capabilities.

Key Clients:

Nike, Boohoo, Acer, and MyProtein.

Industry Verticals:

Awin serves multiple industries, including retail, travel, finance, telecommunications, and more.

Who is it for?:

Awin is ideal for D2C e-commerce brands, large enterprises, and individuals looking for a comprehensive and scalable affiliate marketing solution.

Customer Support:

Awin provides email and phone support, ensuring that users have access to help when needed.

Pricing and Customer Reviews:

  • Pricing: Not specified
  • Reviews: 4.2/5.0
  • Free Trial: No
  • Review Source: G2

Pros:

  • Extensive Network: Provides access to a large pool of affiliates, increasing the potential reach of marketing campaigns.
  • Detailed Analytics: Offers comprehensive reporting tools that provide insights into campaign performance.
  • Customizable Campaigns: Allows businesses to tailor their referral campaigns to meet specific objectives.
  • Global Reach: Awin’s international network makes it ideal for businesses looking to expand their affiliate marketing efforts globally.

Cons:

  • Complex Setup: Setting up and managing campaigns on Awin can be complex, particularly for new users.
  • Approval Process: The platform’s stringent approval process may be a barrier for some businesses looking to join the network.

Offer18 VS Awin

Offer18 and Awin cater to different segments of the affiliate marketing industry. Awin, with its extensive global network and detailed reporting tools, is better suited for businesses looking to expand their affiliate marketing efforts internationally. 

Offer18, on the other hand, focuses more on performance marketing and detailed tracking, making it ideal for businesses seeking a more analytical approach to affiliate marketing. Awin’s customizable referral campaigns and global reach provide significant advantages for businesses looking to engage with a wide audience, whereas Offer18’s strength lies in its ability to optimize affiliate performance through advanced tracking. 

Pricing details for Awin are less transparent, which may be a consideration for businesses evaluating their options. 

Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.

5. Share a Sale

<img src="share-a-sale-software.png" alt="Share a sale software landing page">

Known For:

Share a Sale is a well-established affiliate marketing platform, recognized for its extensive network of affiliates and merchants. The platform is particularly known for its recruitment tool, which allows businesses to grow their partner base by attracting and managing a large number of affiliates. 

Share a Sale’s robust tracking and reporting tools provide users with detailed insights into their affiliate campaigns, making it easier to optimize performance. It’s a popular choice among businesses in various industries, from e-commerce to technology.

Key Affiliate Features: 

  • Recruitment Tool: Helps businesses grow their partner base by attracting a large number of affiliates and managing them efficiently.
  • Affiliate Tracking: Provides detailed tracking of affiliate performance, including clicks, conversions, and sales.
  • Custom Commission Structures: Allows businesses to set up tailored commission rates and rewards based on specific criteria.
  • Real-Time Reporting: Offers real-time data on affiliate activities, enabling businesses to optimize their campaigns quickly.
  • Custom Short Links: Generate personalized short links and deep links that direct customers straight to specific product pages, enhancing user experience and conversion rates.
  • Influencer Activation: Seamlessly integrate and monitor influencer campaigns, tracking their social media efforts to boost sales through organic promotion.

Other Key Features:

Share a Sale also supports various integrations with major e-commerce platforms, making it easier for businesses to manage their affiliate programs within their existing infrastructure. Additionally, the platform offers tools for managing merchant relationships, which can help businesses build stronger partnerships.

Type of Platform:

Inbound platform, designed to attract a large number of affiliates and optimize their performance through detailed tracking and real-time reporting.

Integrations:

Shopify, WooCommerce, Bigcommerce, Paypal, Mailchimp, Wix, Shoplazza.

General Information:

Established in 2000, Share a Sale has built a strong reputation for its reliable affiliate marketing solutions.

Key Clients:

Northwest, Nanit, Buffy, and Ergobaby.

Industry Verticals:

It caters to industries like beauty, e-commerce, food & beverage, and technology, offering specialized solutions for each.

Who is it for?

Ideal for D2C e-commerce brands, merchants, and agencies looking to expand their affiliate programs and build strong partnerships with affiliates.

Customer Support:

Offers customer support through email and phone, providing users with assistance when needed.

Pricing and Customer Reviews:

  • Pricing: Not specified
  • Reviews: 3.6/5.0
  • Free Trial: No
  • Review Source: G2

Pros:

  • Extensive Network: Provides access to a large pool of affiliates, making it easier for businesses to grow their affiliate programs.
  • Detailed Reporting: Offers comprehensive tracking and reporting tools that help businesses optimize their campaigns.
  • Expert Management Services: Provides agency-managed services to assist brands and agencies in maximizing the effectiveness of their affiliate marketing strategies.

Cons:

  • Complex Setup: Setting up and managing campaigns on Share a Sale can be complex, particularly for new users.
  • Limited Customization: Some users may find the customization options for campaigns and links limited compared to other platforms.
  • Slow Customer Support: Response times from customer support can be slow, with occasional unresponsiveness.

Offer18 VS Share a Sale

Offer18 and Share a Sale cater to different segments of the affiliate marketing industry, with Share a Sale being more focused on providing a large network of affiliates and robust recruitment tools, while Offer18 excels in performance marketing and detailed tracking. 

Share a Sale’s strength lies in its ability to attract and manage a large number of affiliates, making it a good choice for businesses looking to expand their affiliate programs. On the other hand, Offer18 offers more advanced tracking and reporting features, making it ideal for businesses focused on optimizing their affiliate performance. 

Pricing details for Share a Sale are less transparent, which may be a consideration for businesses evaluating their options. Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.

Influencer List Widget
Free Influencer List
Receive a list with all influencers which follow your Instagram page. Influencers which already know you are 8X more likely to work with you.
ACCESS FREE LIST HERE
Influencer List Image

6. ClickBank

<img src="Clickbank-software.png" alt="Clickbank software landing page">

Known For:

ClickBank is renowned for its extensive affiliate marketplace, offering a wide range of digital and physical products for affiliates to promote. 

The platform is particularly known for its user-friendly interface and comprehensive e-commerce tools, which allow users to easily create and manage digital products. 

ClickBank’s global reach and large network of affiliates make it an attractive option for businesses looking to expand their marketing efforts across different regions.

Key Affiliate Features: 

  • E-Commerce Tools & Services: Provides users with the ability to create and manage digital products, including e-books, courses, and software, making it easier to attract affiliates.
  • Global Affiliate Network: Offers access to a large network of affiliates, helping businesses expand their reach and increase sales.
  • Custom Commission Structures: Allows businesses to set custom commission rates based on different criteria, such as product type or affiliate performance.
  • Automated Payments: Facilitates seamless and automated payment processing for affiliate commissions, reducing manual work.
  • Data & Analytics: Offers detailed reporting on key metrics like conversion rates, customer lifetime value, and fraud prevention.

Other Key Features:

In addition to its affiliate marketing capabilities, ClickBank offers robust e-commerce tools that allow users to create, promote, and sell digital products. These tools are particularly valuable for businesses that offer digital goods and want to leverage affiliate marketing to increase sales.

Type of Platform:

Inbound platform, designed to attract a broad range of affiliates and optimize their performance through customizable campaigns and detailed analytics.

Integrations:

Shopify, GetResponse, AWeber mailing, Facebook, Mailchimp.

General Information:

Founded in 1998, ClickBank is a veteran in the affiliate marketing space, known for its large network and reliable services.

Key Clients:

Tea burn, Organifi, Ship Offers, Voluum, Disk.

Industry Verticals:

Consumer Goods, Beauty, Fitness.

Who is it for?:

The platform is ideal for D2C e-commerce brands and individuals who want to sell digital products through affiliate marketing.

Customer Support:

ClickBank offers 24/7 phone call support, ensuring that users can get help whenever they need it. This level of support is particularly beneficial for businesses that operate across different time zones.

Pricing and Customer Reviews:

  • Pricing: Depends on product
  • Reviews: 4.3/5.0
  • Free Trial: No
  • Review Source: Trustpilot

Pros:

  • Access to a Large Affiliate Network: ClickBank’s extensive network of affiliates makes it easier for businesses to expand their reach.
  • E-Commerce Tools: The platform’s robust tools for creating and managing digital products are particularly valuable for businesses that offer digital goods.
  • Automated Payments: Simplifies the process of paying affiliates, reducing manual errors.
  • Global Reach: ClickBank’s international network allows businesses to expand their affiliate marketing efforts globally.

Cons:

  • Strict Policies: ClickBank has strict policies regarding the types of products that can be sold on its platform, which may limit some businesses.
  • Complex Fee Structure: The platform’s fee structure can be complex, particularly for new users.

Offer18 VS ClickBank

Offer18 and ClickBank cater to different segments of the affiliate marketing industry, with ClickBank being more focused on digital products and e-commerce tools, while Offer18 excels in performance marketing and detailed tracking. 

ClickBank’s strength lies in its ability to attract a large network of affiliates and its user-friendly tools for creating and managing digital products. On the other hand, Offer18 offers more advanced tracking and reporting features, making it ideal for businesses focused on optimizing their affiliate performance. 

Pricing for ClickBank depends on the product, which may be a consideration for businesses evaluating their options. Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.

7. Goaffpro

<img src="hypeauditor-software.png" alt="Goaffpro software landing page">

Known For:

Goaffpro is known for its simplicity and accessibility, offering a free plan that makes it an attractive option for small businesses and individuals new to affiliate marketing. 

The platform provides advanced affiliate tracking and automated payments, making it easier for users to manage their affiliate programs without needing technical expertise. 

Goaffpro’s user-friendly interface and social media integration further enhance its appeal to small businesses looking to grow their affiliate programs with minimal investment.

Key Affiliate Features: 

  • Affiliate Tracking: Provides advanced tracking of affiliate performance, including clicks, conversions, and sales.
  • Automated Payments: Facilitates seamless and automated payment processing for affiliate commissions, reducing manual work.
  • Multi-Level Marketing: Supports complex multi-level marketing with unlimited chain levels, network links for affiliate recruitment, and a compensation plan builder.
  • Analytics: Provides actionable insights through comprehensive analytics, using AI and machine learning to optimize growth, with data available to both affiliates and administrators.

Other Key Features:

Goaffpro is designed to be both seller and affiliate-friendly, offering a seamless experience that caters to the needs of both parties. The platform’s intuitive interface and robust features make it easy for sellers to manage their affiliate programs, while affiliates benefit from streamlined tools for tracking, reporting, and earning commissions. This dual focus ensures a mutually beneficial relationship, driving growth and success for both sellers and affiliates.

Type of Platform:

Inbound platform, designed to attract affiliates and optimize their performance through advanced tracking and automated payments.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Pagefly, PayPal Payouts, Wix, Squarespace.

General Information:

Founded in 2020, Goaffpro is relatively new in the affiliate marketing space, but it has quickly gained popularity for its simplicity and effectiveness.

Key Clients:

G Fuel, Lakme, Juicy Chemistry, S&D, Minimalist, Green Soul.

Industry Verticals:

The platform caters to industries like health and wellbeing, beauty, and e-commerce.

Who is it for?:

Goaffpro is ideal for D2C e-commerce brands and individuals who are new to affiliate marketing and looking for a cost-effective solution to grow their affiliate programs. Its free plan and user-friendly features make it particularly appealing to small businesses and startups.

Customer Support:

Goaffpro provides customer support through email and social media channels, ensuring users have access to help when needed. However, support options are more limited compared to other platforms that offer phone or live chat support.

Pricing and Customer Reviews:

  • Pricing: Free
  • Reviews: 4.0/5.0
  • Free Trial: Yes
  • Review Source: Growann

Pros:

  • Automated Payments: The platform supports automated payment processing, reducing the manual workload for users.
  • User-Friendly Interface: Known for its simple and intuitive interface, Goaffpro is easy to use, even for those new to affiliate marketing.
  • Social Media Integration: Allows businesses to easily promote their affiliate programs on social media, increasing reach and engagement.
  • Free Plan: Offers a free plan, making it accessible for small businesses and startups with limited budgets.

Cons:

  • Limited Advanced Features: While Goaffpro is user-friendly, it may lack some advanced features that larger businesses require for more complex affiliate marketing strategies.
  • Scalability: Goaffpro is ideal for small to medium-sized businesses, but some users find it less scalable for larger enterprises with more complex affiliate program requirements.

Offer18 VS Goaffpro

Offer18 and Goaffpro serve different niches within the affiliate marketing industry. Goaffpro is designed for small businesses and individuals new to affiliate marketing, offering a free plan and a user-friendly interface that makes it easy to get started. Its focus on simplicity and accessibility makes it a great option for those with limited budgets and experience. Offer18, on the other hand, is more suited for businesses that require detailed tracking and advanced performance marketing features. 

While Goaffpro offers automated payments and social media integration, Offer18 provides more robust reporting and analytics, making it better suited for businesses that are serious about optimizing their affiliate programs. The choice between the two will largely depend on the size of the business, budget, and the specific features required.

8. Impact

<img src="impact-software.png" alt="Impact software landing page">

Known For:

Impact is recognized as a leader in the partnership automation space, offering a comprehensive platform for managing and optimizing partnerships across affiliates, influencers, strategic business partners, and more. 

The platform is particularly known for its cross-device solutions and proprietary identification technology, which ensure accurate tracking and attribution of partner-driven sales and conversions. Impact is also favored for its scalability, making it a top choice for large enterprises looking to manage complex, multi-channel partnership programs.

Key Affiliate Features:

  • Cross-Device Solutions: Impact’s proprietary identification technology ensures accurate tracking of partner-driven sales and conversions across multiple devices.
  • Comprehensive Reporting: Provides detailed reporting and analytics, enabling users to optimize their partnership programs based on real-time data.
  • Branded Interface: Businesses can create branded affiliate sign-up links to onboard exclusive partners privately, ensuring these partners are uniquely aligned with their brand.
  • Fraud Protection: Impact’s robust fraud detection tools help protect businesses from fraudulent activities, ensuring the integrity of their partnership programs.

Other Key Features:

  • Migration Assistance: Expert support is provided to seamlessly transition your affiliate program from your existing network to Impact’s platform.
  • Agency Partnerships: Impact focuses on technology while partnering with accredited agencies to deliver exceptional service without conflicts of interest.
  • Global Marketplace: Access a global marketplace to discover, connect with, and recruit high-performing media partners for your affiliate program.

Type of Platform:

Inbound platform, designed to attract a diverse range of partners and optimize their performance through advanced tracking and analytics.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Salesforce, Hubspot, Google Ads, Facebook.

General Information:

Founded in 2008, Impact is a well-established platform known for its advanced capabilities in managing complex affiliate programs across various industries.

Key Clients:

Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.

Industry Verticals:

Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty

Who is it for?:

Impact is ideal for D2C brands and large enterprises looking to manage and optimize complex, multi-channel partnership programs.

Customer Support:

Impact offers email and chatbot support, providing users with access to assistance when needed.

Pricing and Customer Reviews:

  • Pricing: Custom pricing based on business needs (start from $500/month)
  • Reviews: 4.6/5.0
  • Free Trial: Yes
  • Review Source: G2

Pros:

  • Ease of Use: Impact is known for its user-friendly interface, making it easy to manage complex partnership programs.
  • Comprehensive Reporting: Offers detailed analytics and reporting tools that provide valuable insights into partner performance.
  • Scalability: The platform is highly scalable, making it suitable for large enterprises with complex partnership needs.

Cons:

  • Slow Customer Support: Some users have reported slow response times from customer support.
  • High Cost: The platform’s pricing may be prohibitive for smaller businesses or those with limited budgets.
  • Delayed Payments: The payment process on Impact tends to be slow, causing delays in receiving funds.

Offer18 VS Impact

Offer18 and Impact cater to different segments of the affiliate marketing and partnership industry. While Impact is designed for large enterprises with complex partnership needs, Offer18 focuses more on performance marketing and detailed tracking, making it ideal for businesses looking to optimize their affiliate programs. 

Impact’s strength lies in its ability to manage a wide range of partnerships, including affiliates, influencers, and strategic business partners, while Offer18 is more specialized in affiliate marketing. Impact’s higher cost and advanced features make it suitable for large enterprises, whereas Offer18 may be a more cost-effective solution for businesses focused on affiliate marketing. 

Both platforms offer robust reporting and analytics, but the choice between them will largely depend on the size and complexity of the business’s partnership needs.

9. Referral Candy

<img src="referral-candy-software.png" alt="Referral candy software landing page">

Known For:

Referral Candy is known for its focus on referral marketing, offering an easy-to-use platform for businesses looking to increase word-of-mouth sales through automated referral programs. The platform is particularly favored by e-commerce businesses that want to leverage their existing customer base to drive new sales. 

Referral Candy’s automated system makes it easy to set up and manage referral campaigns, providing businesses with a low-effort solution to increase customer acquisition.

Key Affiliate Features: 

  • Automated Referral Program Management: Referral Candy’s automated system handles everything from referral tracking to rewards distribution, making it easy for businesses to manage their programs.
  • Customizable Rewards: Allows businesses to offer a variety of rewards, such as discounts, cash incentives, or store credits, to encourage referrals.
  • Detailed Analytics: Provides insights into referral program performance, helping businesses optimize their campaigns based on real-time data.
  • Fraud Detection: The platform includes tools to detect and prevent fraudulent referrals, ensuring the integrity of the program.

Other Key Features:

In addition to referral marketing, Referral Candy integrates with major e-commerce platforms, making it easy for businesses to incorporate referral programs into their existing infrastructure. The platform also offers tools for customer loyalty programs, which can help businesses increase customer retention.

Type of Platform: 

Inbound platform, designed to attract new customers through word-of-mouth referrals and optimize referral program performance through automated management and analytics.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Bold, Celery, Cratejoy, Paywhirl, Volusion.

General Information:

Founded in 2019, Referral Candy focuses on helping eCommerce businesses grow through effective referral marketing strategies.

Key Clients:

Colgate, Stanley, Tupperware, Steve Madden

Industry Verticals:

Retail, Beauty, Travel, Wellness, Technology

Who is it for?:

Ideal for D2C e-commerce brands and agencies looking to boost word-of-mouth sales through automated referral programs.

Ideal for D2C e-commerce brands and agencies looking to boost word-of-mouth sales through automated referral programs.

Customer Support:

Referral Candy provides customer support through a chatbot, which can help users with common issues, though some users may find it less comprehensive compared to direct support options.

Pricing and Customer Reviews:

  • Pricing: $59/month
  • Reviews: 4.9/5.0
  • Free Trial: Yes
  • Review Source: Shopify Apps

Pros:

  • Industry Benchmarks: Allows users to compare their referral program performance with industry standards, providing valuable insights.
  • Automated Management: Referral Candy’s automated system reduces the effort required to manage referral programs, making it ideal for small teams.
  • Responsive Customer Support: Provides effective and timely support to address user needs.

Cons:

  • Syncing Issues: Some users have reported challenges with syncing the platform with other marketing tools.
  • Customization Challenges: The platform can be difficult to customize, limiting its flexibility for certain brands.

Offer18 VS Referral Candy

Offer18 and Referral Candy serve different purposes within the marketing landscape. Referral Candy is primarily focused on referral marketing, offering an easy-to-use, automated solution for businesses looking to increase customer acquisition through word-of-mouth. Offer18, on the other hand, is more focused on performance marketing and affiliate tracking, providing advanced tools for optimizing affiliate programs. 

While Referral Candy is a great choice for businesses looking to boost referrals with minimal effort, Offer18 is better suited for those seeking a more detailed and analytical approach to affiliate marketing. 

Pricing also differs, with Referral Candy offering a more affordable option at $59 per month, compared to Offer18’s more feature-rich but potentially higher-cost solution. Both platforms offer valuable features, but the choice will depend on whether a business is more focused on referral or affiliate marketing.

10. Social Snowball

<img src="social-snowball-software.png" alt="Social Snowball software landing page">

Known For:

Social Snowball is recognized for its innovative approach to referral marketing, offering a platform that turns customers into affiliates with minimal effort. The platform is particularly popular among e-commerce businesses that want to capitalize on their existing customer base by turning them into brand advocates. 

Social Snowball’s easy-to-use interface and automation tools make it simple for businesses to launch and manage referral campaigns, increasing customer acquisition and sales through word-of-mouth marketing.

Key Affiliate Features:

  • Referral Marketing Campaigns: Allows users to create and manage referral campaigns that turn customers into affiliates, helping to drive new sales through word-of-mouth.
  • Automated Payouts: The platform automates the process of paying out commissions to customer-affiliates, reducing manual work and ensuring timely payments.
  • Customizable Rewards System: Design flexible reward systems, including discounts, cash incentives, or exclusive perks, with tiered affiliate structures based on performance.
  • Real-Time Analytics: Provides real-time data on campaign performance, helping businesses optimize their referral programs based on the latest insights.

Other Key Features:

In addition to its referral marketing capabilities, Social Snowball integrates with popular e-commerce platforms, making it easy for businesses to manage their referral programs within their existing infrastructure. The platform’s bulk action and automation features further enhance its usability, allowing businesses to manage large-scale referral programs with minimal effort.

Type of Platform:

Outbound platform, designed to turn existing customers into brand advocates through referral marketing and optimize campaign performance with real-time analytics and automated payouts.

Integrations:

Shopify, Zapier, Tydo, Prehook, Klaviyo, Adoric.

General Information:

Founded in 2020, Social Snowball is a newer entrant in the affiliate marketing space, quickly gaining popularity for its innovative approach to customer referrals.

Key Clients:

Obvi, Tabs, True Classic, Solawave, and Javy.

Industry Verticals:

Food & Beverages, Beauty, and Wellness Industries.

Who is it for?:

Social Snowball is ideal for D2C e-commerce brands and agencies looking to harness the power of word-of-mouth marketing by turning their existing customers into brand advocates. Its user-friendly interface and automation features make it particularly appealing to small businesses and startups.

Customer Support:

Social Snowball offers chatbot and email support, providing users with timely assistance when needed.

Pricing and Customer Reviews:

  • Pricing: $99/month
  • Reviews: 4.9/5.0
  • Free Trial: Yes
  • Review Source: Shopify Apps

Pros:

  • Bulk Actions and Automations: The platform supports bulk actions and automations, allowing users to save time and manage large-scale referral programs efficiently.
  • Real-Time Analytics: Provides real-time data on referral program performance, helping businesses make informed decisions quickly.
  • Customizable Campaigns: Allows businesses to tailor referral campaigns to meet specific goals, increasing the effectiveness of their marketing efforts.
  • Automated Payouts: Simplifies the process of paying out commissions to customer-affiliates, reducing manual work and ensuring timely payments.

Cons:

  • Metrics Focused on Revenue: Some users have noted that the platform’s metrics are primarily focused on revenue, potentially overlooking other important aspects of campaign performance.
  • Limited Customer Support: The platform’s customer support is primarily provided through chatbot and email, which may not be sufficient for users with more complex issues.

Offer18 VS Social Snowball

Offer18 and Social Snowball target different areas of the marketing landscape, with Social Snowball focusing on referral marketing and turning customers into affiliates, while Offer18 is more focused on performance marketing and affiliate tracking. 

Social Snowball’s strength lies in its ease of use and automation features, making it an excellent choice for small businesses and startups looking to grow through word-of-mouth marketing. On the other hand, Offer18 offers more advanced tracking and reporting features, making it better suited for businesses focused on optimizing their affiliate programs. 

Pricing for Social Snowball is relatively affordable at $99 per month, which may appeal to smaller businesses, whereas Offer18 may require a higher investment depending on the feature set chosen. Both platforms offer valuable features, but the choice will depend on whether a business is more interested in referral marketing or detailed affiliate program optimization.

Finding the Best Offer18 Alternatives: A Comprehensive Overview

In this article, we explored several powerful alternatives to Offer18, each offering unique strengths tailored to different business needs. Influencer Hero stands out for its comprehensive influencer marketing tools, while UpPromote is ideal for smaller businesses with its flexible pricing and user-friendly interface. Refersion excels in advanced tracking, making it perfect for those requiring detailed insights. Share a Sale and Awin provide extensive networks for businesses seeking global reach, while ClickBank specializes in digital products. Referral Candy and Social Snowball shine in referral marketing, offering automated solutions for customer-driven growth. 

Each platform offers robust features, but the best choice depends on your specific marketing goals, whether you prioritize tracking, influencer management, or referral programs.

Summary
This is some text inside of a div block.
This is some text inside of a div block.
Pricing/Month
Shopify Reviews
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Read More
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
FAQs
What is Offer18, and how does it work?
What are the best alternatives to Offer18 for affiliate marketing?
How does Offer18 compare to other affiliate marketing platforms?
What features should I look for in an Offer18 alternative?
Is Offer18 suitable for small businesses?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.