Modash Engagement Rate Calculator | Review, Benefits, Alternatives

May 8, 2024
9 Min
Peter Nettesheim
| Author
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Modash Engagement Rate Calculator | Review, Benefits, Alternatives

In the fast-paced world of influencer marketing, grasping the concept of engagement rate is crucial. Both Modash and Influencer Hero influencers' engagement rate calculator across different platforms. Integrated seamlessly within their analytics suite, these calculators not only evaluate engagement but also delve into audience demographics, performance trends, and even perform fake follower checks. With these complementary features, marketers gain a comprehensive understanding of potential influencer partnerships, enabling them to make informed and strategic decisions in their campaigns.

Understanding Engagement Rate in Influencer Marketing

Engagement rate is a critical metric in influencer marketing as it measures how actively engaged an audience is with a content creator's posts. This metric is essential because a high engagement rate often correlates with a more passionate and responsive audience, which can lead to more successful marketing campaigns.

Introducing Modash Engagement Rate Calculator

The Modash Engagement Rate Calculator is a robust analytics tool that helps marketers assess the engagement metrics of influencers across different platforms. This tool is part of Modash's broader analytics capabilities, which include audience demographic analysis, performance tracking, and fake follower checks. Modash supports influencer analysis across multiple platforms, ensuring marketers have a comprehensive view of potential influencer partnerships.

How Modash Calculates Engagement Rate on Instagram

Modash calculates Instagram engagement by considering typical engagement actions such as likes, comments, and shares relative to the number of followers. Here's a more detailed breakdown:

1. Total Engagement

Sum of all interactions on a given post.

2. Engagement Rate Formula

The engagement rate is calculated by dividing the total engagement by the number of followers, then multiplying by 100 to get a percentage.

3. Comparison Metrics

Modash also allows comparisons against median engagement rates within similar accounts or industries.

How Modash Calculates Engagement Rate on Tiktok

TikTok engagement calculations in Modash follow a similar methodology but are tailored to the platform’s unique interaction types:

1. Video Interactions

Includes likes, comments, shares, and video replays.

2. Follower Base Consideration

Total interactions are divided by the total number of followers.

3. Engagement Metrics

These metrics help determine how likely followers are to interact with content, providing deeper insights into audience behavior.

How Modash Calculates Engagement Rate on Youtube

YouTube's engagement rate calculation by Modash incorporates several platform-specific elements:

1. Engagement Actions

Includes likes, comments, shares, and views.

2. Engagement Formula

The total number of engagement actions divided by views, offering a view-based engagement rate.

3. Comparative Analysis

Allows users to compare engagement across different videos and against industry averages.

Benefits and Drawbacks of Using Modash Engagement Rate Calculator


Modash's free Engagement Rate Calculator provides immediate access to influencer engagement metrics, enabling users to quickly evaluate potential partnerships. It also benchmarks these metrics against similar creators, offering valuable comparative insights that aid in strategic decision-making​
Modash provides the following data points for free:

  • Calculates engagement rate
  • Calculates average likes and comments
  • Calculates total followers and subscribers
  • Analyzes engagement for recent posts
  • Analyzes engagement rate distribution
  • Provides recent popular posts
<img src="modash-instagram-engagement-rate-calculator.png" alt="Modash engagement rate calculator for Instagram">
<img src="modash-tiktok-engagement-rate-calculator.png" alt="Modash engagement rate calculator for Tiktok">
<img src="modash-youtube-engagement-rate-calculator.png" alt="Modash engagement rate calculator for youtube">


The free version of Modash's calculator is limited in features, compelling users to upgrade for comprehensive data analysis and advanced functionalities. 

Modash provides more data/metrics when signed up.

  • Contact details
  • Audience breakdown
  • Detailed fake follower checker

Additionally, while convenient for preliminary assessments, the accuracy and depth of the data provided can sometimes be insufficient for detailed campaign planning.

On the other hand, Influencer Hero’s free engagement rate calculator provides all the data of Modash + the following data points: 

  • Views the influencer's audience growth
  • Analyzes the audience location
  • Analyzes the audience gender split (% female & male followers)
  • Analyze the audience average age
  • Forecasts estimated sales and Earned Media Value (EMV)

With more free searches per day, Influencer Hero provides a more convenient option for brands and marketers seeking an advanced tool that delivers extensive results for their campaign planning.

<img src="influencer-hero-engagement-rate-calculator.png" alt="Influencer Hero Engagement Rate Calculator for Instagram and Tiktok">

Modash VS Influencer Hero Engagement Rate Calculator

Influencer Hero offers a robust engagement rate calculator that supports Instagram, YouTube, and TikTok. It excels in delivering a comprehensive analysis of engagement metrics, including:

  • Detection of fake followers
  • Detailed engagement rate calculations
  • Audience growth tracking
  • Insights into audience demographics such as location, gender split, and average age
  • Forecasts of estimated sales and Earned Media Value (EMV)

Influencer Hero provides up to 15 free searches daily and features a high UI/UX quality score of 95%, ensuring ease of use and an appealing design. This tool is highly regarded by marketers for its extensive data coverage and in-depth evaluations.

Conversely, Modash also offers engagement rate calculations for Instagram, TikTok, and YouTube but focuses more on basic metrics. It provides functionalities such as:

  • Engagement rate calculation
  • Average likes and comments calculation
  • Total followers and subscribers calculation
  • Engagement for recent posts calculation
  • Engagement rate distribution calculation
  • Identification of recent popular posts of influencers

However, Modash does not provide the same level of detailed audience demographic analysis or growth tracking as Influencer Hero. It allows up to 10 free searches daily and has a UI/UX score of 85%, based on our internal scoring system, indicating a user-friendly but slightly less refined interface compared to Influencer Hero. While adequate for basic engagement tracking, Modash may not meet the needs of marketers looking for deeper and more comprehensive marketing analysis.


In conclusion, Modash Engagement Rate Calculator provides a practical tool for marketers to assess influencer engagement across multiple platforms. It offers essential features such as fake follower checks and engagement calculations, but its free version is limited, prompting users to register for comprehensive analysis. In contrast, Influencer Hero presents a more robust solution with additional metrics on audience demographics and growth, along with a higher number of free searches. Depending on the depth of data and analysis required, marketers might find Influencer Hero more aligned with their needs for detailed campaign planning.

How is an engagement rate calculator helpful for brands and influencers?
What are alternatives to Modash engagement rate?
What are the benefits and drawbacks of using Modash engagement rate calculator?
How does Influencer Hero compare to Modash in terms of engagement rate calculation?
What is considered a good engagement rate?

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