Klaviyo Integration with Influencer Hero: Streamline Influencer Email Workflows

Influencer Hero’s Klaviyo integration connects your influencer CRM directly with your email marketing platform, so your influencer contacts and email lists stay in sync as your program grows. 

Instead of manually exporting creator emails, managing duplicate contacts, or worrying about influencers ending up in the wrong campaigns, you can move influencer data between Influencer Hero and Klaviyo in a structured, reliable way. This helps teams keep influencer communication organized while reducing the operational work that usually comes with scaling influencer programs.

This guide shows you how to connect Influencer Hero to Klaviyo and use it to automate influencer list management, improve segmentation, and keep your email workflows clean. You’ll learn what the integration does, how the setup works, and how DTC brands use it in practice — from excluding influencers from customer campaigns to running influencer-only updates and onboarding flows.

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Why Klaviyo Matters for Your Influencer Program 

Klaviyo plays a central role in how many DTC and eCommerce brands manage customer communication and first-party data. As an email and SMS marketing platform, it’s often where subscriber lists, behavioral data, and campaign engagement history live. 

Klaviyo does not work to find influencer emails (Influencer Hero can help you with that), but it becomes valuable once influencer contacts are already identified. Because influencer programs increasingly rely on owned data to measure impact beyond surface-level metrics, the systems that store and activate that data matter.

• A primary home for first-party customer data: Klaviyo is widely adopted by DTC brands as their core email and SMS platform, with tens of thousands of merchants using it to manage subscriber data, engagement signals, and lifecycle messaging. This makes it one of the main places where customer and audience data is owned, structured, and retained.
• Direct connection to revenue-driving communication: Email and SMS remain two of the highest-ROI channels for eCommerce brands, and Klaviyo is often the system powering those channels. Because influencer programs frequently aim to influence downstream actions like signups, repeat purchases, or campaign participation, understanding how influencers intersect with email audiences helps brands connect creator activity to revenue-related outcomes.
• Centralized segmentation and audience control: Klaviyo is commonly used as the source of truth for audience segmentation — separating customers, prospects, partners, and other contact groups. For influencer programs, this matters because creators increasingly overlap with owned audiences, and maintaining clean segmentation is essential for accurate reporting and operational clarity.

When influencer performance is evaluated in isolation, it’s limited to engagement or referral metrics. When it’s assessed alongside Klaviyo-level data — where audience ownership, communication history, and revenue influence are visible — influencer impact becomes easier to contextualize within the broader growth engine of the business.

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What Is the Influencer Hero + Klaviyo Integration? 

The Influencer Hero + Klaviyo integration connects your influencer management workflow with your email marketing platform, allowing influencer contact data to move between both systems without manual exports or list rebuilding. 

It enables teams to import existing subscribers from Klaviyo into Influencer Hero and export selected influencers back into Klaviyo using structured lists and tags, keeping influencer data aligned with how email audiences are managed. By syncing influencer contacts at the data level, the integration helps teams keep influencer programs organized as they scale, reduce operational overhead, and maintain clean segmentation inside Klaviyo.

The integration does not handle writing or sending emails. Instead, it focuses on data sync and segmentation, while Influencer Hero provides brand collaboration email templates as well as other AI integrations that teams can use for influencer outreach and communication alongside their Klaviyo workflows.

Best for:  Brand and teams that use Klaviyo as their primary email platform and want a reliable way to manage influencer contacts, segmentation, and workflows without manual data handling.

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What the Klaviyo Integration Lets You Do (Key Capabilities) 

The Influencer Hero + Klaviyo integration connects your influencer CRM with your email marketing database, allowing influencer contact data to move between both systems. It supports importing subscribers into Influencer Hero and exporting influencers back into Klaviyo using list- and tag-based workflows. All actions are performed from within Influencer Hero once the integration is connected.

1) Import email subscribers from Klaviyo into Influencer Hero

Users can bring existing email subscribers from Klaviyo into Influencer Hero to work with them inside the influencer CRM.

• Import subscriber contact records from Klaviyo into Influencer Hero
• Make imported contacts available inside the Influencer Finder
• View imported subscribers alongside other influencer records in Influencer Hero

2) Export influencers from Influencer Hero to Klaviyo

Users can send selected influencers from Influencer Hero into Klaviyo as contacts using bulk actions.

• Select influencers from campaign boards or CRM views in Influencer Hero
• Export selected influencers to Klaviyo using the Bulk Tool
• Create or add contacts to a specific list in Klaviyo during export

3) Assign influencers to Klaviyo lists

Users can control which Klaviyo lists influencers are added to at the time of export.

• Choose a destination list in Klaviyo when exporting influencers
• Add influencers to existing Klaviyo lists from Influencer Hero
• Keep influencer contacts grouped separately from customers or leads in Klaviyo

4) Apply tags to influencer contacts in Klaviyo

Users can apply optional tags to influencer contacts during the export process.

• Add custom tags to influencer contacts from Influencer Hero
• Store tags on the contact record inside Klaviyo
• Use tags to differentiate influencer contacts within Klaviyo

5) Manage Klaviyo export actions from multiple areas in Influencer Hero

Once connected, Klaviyo export actions become available across relevant Influencer Hero workflows.

• Access “Export to Klaviyo” as a Bulk Tool action in campaign boards
• Use the export action on selected influencer records for collaborations in the CRM
• Display Klaviyo-specific actions only when the integration is connected

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Why Is This Integration Useful? 

This integration is designed to help teams make better use of the data already available. By syncing influencer records from Influencer Hero into Klaviyo, teams can segment creators based on existing signals such as subscriptions, engagement, and list membership. This makes it easier to identify high-intent creators, reduce manual list handling, and connect influencer programs with existing marketing data—without changing how Klaviyo is used day to day.

Helps identify influencers already subscribed to your brand

Beyond organizing influencer communication, this integration unlocks a valuable opportunity: identifying influencers directly within your existing Klaviyo subscriber list. These are individuals who have already opted in, engaged with your emails, or shown interest in your products or services, which signals existing brand awareness and affinity. As a result, outreach feels warmer and more relevant, and collaboration invitations are more likely to receive a positive response compared to cold outreach.

Keeps influencer contacts out of customer-facing campaigns

This integration gives teams a reliable way to separate influencers from customers inside Klaviyo, so promotional campaigns, discounts, and lifecycle emails are sent to the right audience — without relying on manual exclusions or last-minute list checks.

Makes influencer communication more consistent across campaigns

Many teams communicate with influencers outside their main email workflows, which leads to fragmented messaging and missed updates. By syncing influencer contacts into Klaviyo, it is easier to send campaign updates, onboarding information, or program announcements in a consistent way. This type of structure is especially important for brands building a long-term influencer relationship management process.

Reduces errors when managing influencer data at scale

With direct syncing, influencer records move between Influencer Hero and Klaviyo in a controlled way, so list membership and tags reflect the current state of your program.

Supports better performance analysis across owned channels

Influencer performance is easier to interpret when creators are visible within owned marketing systems like email. Syncing influencer contacts into Klaviyo allows teams to understand how influencer-related audiences interact with email campaigns, opt-ins, and updates, giving more context to influencer-driven outcomes beyond surface-level engagement metrics.

Fits into existing email workflows without changing how teams work

Most DTC teams already have established processes in Klaviyo for segmentation, approvals, and campaign execution. This integration works within those existing workflows, allowing influencer data to plug into the same structure without requiring new tools, custom processes, or separate systems to manage creator communication.

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Example Use Cases

The Klaviyo integration is most useful when influencer programs start overlapping with owned marketing channels and teams need clearer structure around communication and data. Below are real-world scenarios that show how brands use Influencer Hero and Klaviyo together as part of their day-to-day influencer workflows.

1. Running Influencer-Only Communication for Campaign Coordination

Brands running ongoing influencer campaigns often need a reliable way to communicate updates without relying on ad-hoc emails or manual lists. By exporting approved influencers from Influencer Hero into dedicated Klaviyo lists, teams can send campaign-specific updates such as timelines, in-store visit details, content guidelines, or launch reminders. 

This keeps influencer communication consistent and centralized, while ensuring creators don’t get mixed into customer-facing email campaigns.

2. Supporting Fast-Turnaround or Time-Sensitive Influencer Activations

Some influencer campaigns require quick execution, such as in-store activations, event-based collaborations, or short promotional windows. In these cases, teams need to source and onboard creators efficiently, keep campaign details aligned, and follow up without delays.

By managing influencer sourcing and status inside Influencer Hero and syncing relevant contacts into Klaviyo, teams can structure lists or tags for timely follow-up communication. This makes it easier to send updates, re-engage high-performing creators, and support future activations without rebuilding contact lists or workflows from scratch.

3. Managing Influencer Segmentation Across Multiple Campaigns

For brands running multiple influencer campaigns at the same time, communication can easily overlap or become inconsistent. With the Klaviyo integration, influencers can be exported from Influencer Hero into separate lists or tagged by campaign, region, or activation type. This allows teams to send targeted updates only to the relevant creators, while keeping influencer data organized as campaigns evolve or repeat over time.

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How to Set Up Klaviyo in Influencer Hero

Connecting Influencer Hero with Klaviyo is a straightforward, one-time setup designed to take only a few minutes. Once connected, Influencer Hero can identify influencers already in your Klaviyo audience and make Klaviyo export actions available directly inside your influencer workflows, such as campaign boards and bulk actions.

You can complete the setup either from inside Influencer Hero’s Integrations page or through the Klaviyo App Store. For a step-by-step walkthrough with screenshots, you can visit the Influencer Hero Help Desk Center, where all available integrations are documented. There’s also a dedicated Klaviyo integration guide available here.

While the guide walks through each step in detail, most users are able to connect Klaviyo and start using the integration almost immediately.

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Final Thoughts

The Influencer Hero and Klaviyo integration helps brands keep influencer data connected to the same systems they already use to manage owned audiences and communication. 

By syncing influencer contacts between Influencer Hero and Klaviyo, teams can keep creator information organized, maintain clean segmentation, and support influencer programs without relying on manual exports or disconnected workflows. 

If you want to see how this integration fits into your broader influencer workflow — from discovery and outreach to campaign management and performance tracking — booking a demo is the best next step. A walkthrough will show how Influencer Hero works alongside Klaviyo and how your team can manage influencer relationships more effectively as your program scales.

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