How to Find Business Influencers: A Complete Guide for Industry Marketing

February 27, 2024
17 Min
Peter Nettesheim
| Author
See Which Influencers Follow Your Instagram
They are 8X more likely to work with you

How to Find Business Influencers

In the vast landscape of the business world, identifying influential voices can be daunting. Where do you begin to find the thought leaders and industry experts who can amplify your brand's message? From specialized websites and social media platforms to monitoring industry events, our guide explores the strategies and tools to effectively uncover and engage with business influencers, ensuring your brand reaches the right audience with credibility and authority. Stay ahead of the curve by leveraging these insights to forge impactful partnerships and propel your business forward.

1. Use Influencer Discovery Tools

Efficiently discovering business influencers can be achieved by utilizing specialized influencer discovery tools tailored to the business industry, such as Influencer Hero. This platform streamlines the process of identifying and connecting with relevant influencers, offering user-friendly interfaces and comprehensive databases. With features like the Influencer Finder and Influencer outreach, Influencer Hero simplifies the task of locating suitable influencers and provides valuable insights into audience demographics and engagement metrics. By harnessing the capabilities of such tools, businesses can optimize their influencer marketing strategies, ultimately saving valuable time and resources. The platform's influencer search tool offers various filters, including location and audience demographics, allowing for quick and precise identification of relevant influencers. Whether searching by keywords or leveraging the AI-powered lookalike feature, brands can efficiently connect with business influencers and establish meaningful collaborations. To explore the full potential of Influencer Hero, schedule a demo today.

<img src="Influencer-hero-business-influencer-finder.png" alt="Influencer hero software business influencer finder feature">

2. Explore Specialized Websites

Explore industry-specific platforms such as Forbes, Harvard Business Review, or specialized blogs to discover notable business influencers. These platforms offer abundant resources for identifying emerging voices, accessing expert insights, and understanding audience perceptions of influential figures. By actively engaging with these online communities, you can gain valuable insights and determine which influencers align with your brand's values and target audience, enabling informed collaboration decisions.

<img src="business-influencers-search-websites.jpg" alt="Find business influencers through specialized websites and industry-specific platforms">

3. Social Media Platforms


Use relevant hashtags such as #business, #entrepreneurship, or industry-specific tags related to your niche. Engage with content from influencers you've already identified by liking, commenting, and sharing their posts. Instagram's algorithm takes note of your interactions and preferences, suggesting similar accounts and content in your explore feed. Explore the "Suggested for You" section, which recommends accounts based on your activity and interests. Additionally, utilize Instagram's search bar to input keywords or hashtags relevant to your industry. Analyze the suggested accounts and content to identify potential influencers who align with your brand.

Influencer List Widget
Free Influencer List
Receive a list with all influencers which follow your Instagram page. Influencers which already know you are 8X more likely to work with you.
Influencer List Image


Harness the extensive networking capabilities of LinkedIn, the leading professional platform, to pinpoint and establish connections with key business influencers within your industry. Utilize its sophisticated search filters to narrow down your search by industry, location, or job title. Engage with influencers by actively participating in discussions, amplifying their content, and sending tailored connection requests. Expand your network further by joining industry-specific LinkedIn groups, where you can identify and engage with influential voices relevant to your niche. You can also connect with them through emails. You can use LinkedIn email finder to find their email addresses and extend your outreach beyond the LinkedIn platform.

<img src="business-influencers-search-social-media-platform.jpg" alt="Find business influencers through social media platforms">

4. Industry Events

Attend industry events, conferences, and networking gatherings to meet and connect with business influencers face-to-face. Engage in conversations, exchange contact information using a virtual contact card, and follow up with personalized messages or invitations to collaborate. Building relationships offline can often lead to valuable partnerships and opportunities for mutual benefit.

<img src="business-influencers-search-industry-events.jpg" alt="Find business influencers through industry events and networking">

5. Monitor News Sites and Google Trends

Stay attuned to industry-specific news outlets and publications to pinpoint key experts and thought leaders regularly featured in articles and interviews relevant to the business landscape. Additionally, utilize Google Trends to track emerging trends and identify influencers producing content aligned with these themes within the business sector.

<img src="business-influencers-search-news-sites.jpg" alt="Find business influencers through news sites and google trends">

Evaluate the Engagement Rate of Business Influencers

1. Calculate Engagement Rate

Divide the total number of engagements (likes, comments, shares) on a post by the influencer by their total number of followers, then multiply by 100 to get the percentage. This formula gives you the engagement rate for a single post. Example: If an influencer has 10,000 followers and a post receives 500 likes and 50 comments, the total engagement would be 550. The engagement rate would be (550 / 10,000) * 100 = 5.5%.

<img src="Influencer-hero-business-engagement-rate.jpg" alt="Formula to calculate engagement rate">

2. Consider Average Engagement Rate

Instead of evaluating a single post, look at the influencer's average engagement rate over several posts. This provides a more comprehensive understanding of their audience interaction.

3. Compare with Industry Benchmarks

Research industry benchmarks for engagement rates on Instagram to assess how the influencer's engagement rate compare. This helps you gauge whether their engagement is above or below average for their business niche.

4. Analyze Engagement Quality

Look beyond the numbers and analyze the quality of engagement. Are the comments meaningful and relevant to the content? Do followers ask questions or share personal experiences? High-quality engagement indicates a strong connection with the audience.

5. Consider Audience Size

Keep in mind that engagement rates may vary depending on the influencer's follower count. Smaller influencers often have higher engagement rates because of their more dedicated and niche audience.

<img src="Influencer-hero-business-audience-reach.png" alt="Influencer hero software audience size and reach feature">

6. Look for Fake Engagement

Be wary of influencers who artificially inflate their engagement through tactics like buying followers or using engagement pods. Look for suspicious patterns such as a high number of likes from accounts with no profile pictures or generic usernames.

By thoroughly evaluating the engagement rate of business influencers on Instagram, you can make informed decisions about which influencers are best suited to promote your brand and reach your target audience effectively.

In conclusion, navigating the landscape of business influencers is essential for any brand looking to enhance its visibility and credibility. With tools like Influencer Hero, alongside strategies such as exploring industry-specific websites and social media platforms, connecting with influential figures becomes more streamlined and effective. By prioritizing authenticity and leveraging platforms like Influencer Hero, brands can forge meaningful partnerships that drive tangible results. Remember, success in influencer marketing lies in building genuine relationships and delivering value to both influencers and their audiences. With the insights and strategies shared in our guide, you're equipped to unlock the full potential of influencer marketing and propel your business forward.

What are the potential benefits of partnering with business influencers for my brand?
What are some effective ways to track the performance and ROI of influencer marketing campaigns in the business industry?
How can I determine an influencer's engagement rate?
How can I negotiate influencer rates within my budget?
Can micro-influencers be effective for my business?

Most Popular Blogs

Ready to achieve 10X+ ROI?

Schedule a Demo with one of our media experts below.