Brevo Integration with Influencer Hero: Track Influencer-Driven Email Revenue

The Influencer Hero + Brevo integration connects Influencer Hero with Brevo, linking influencer campaigns directly to your email and SMS marketing data. 

It allows brands to sync influencer-referred contacts into Brevo, track sign-ups driven by creators, and connect email and SMS performance back to specific influencers and campaigns. The main outcome is clear tracking across the full funnel, from influencer traffic to owned-channel engagement and revenue. 

This guide shows what the integration does, how simple it is to set up, and how teams use it in real workflows. 

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Why Brevo Matters for Your Influencer Program

Brevo is a leading CRM and marketing automation platform used by DTC and e-commerce brands to manage email, SMS, and lifecycle marketing at scale. As one of the most widely adopted marketing platforms globally, Brevo plays a central role in how brands build, retain, and monetize customer relationships over time.

What makes Brevo especially powerful is its position as the system where long-term customer value is realized. With email and SMS lists acting as high-value owned assets, Brevo becomes the source of truth for understanding engagement, repeat purchases, and retention—well beyond a single interaction or conversion.

By centralizing customer communication and lifecycle data, Brevo gives marketing teams a clear view into how audiences behave after acquisition, making it an essential platform for brands focused on sustainable growth and lifetime value—not just short-term wins.

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What is the Influencer Hero + Brevo integration?

The Influencer Hero + Brevo integration allows brands to move influencer-related contact data between Influencer Hero and Brevo for analysis and email outreach. Brands can import contact lists from Brevo into Influencer Hero to review and identify which contacts may qualify as potential influencers, and export selected influencer contact details back into Brevo for targeted email campaigns.

This integration is limited to contact and list syncing. It does not handle message sending, engagement tracking, or revenue attribution between platforms. Its purpose is to connect influencer identification in Influencer Hero with email communication workflows already managed in Brevo.

Best for: DTC brands, ecommerce teams, and agencies that want to identify potential influencers from existing Brevo contact lists and send targeted email campaigns to selected creators.

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What the Brevo Integration Lets You Do (Key Capabilities)

The Influencer Hero + Brevo integration connects Influencer Hero with Brevo to link influencer CRM data with email and SMS marketing systems. 

1) Sync Influencer-Referred Contacts to Brevo

Users can sync contacts generated by influencer campaigns into Brevo.

• Send influencer-referred email sign-ups from Influencer Hero to Brevo
• Add contacts to specific lists inside Brevo
• Preserve influencer and campaign source data during the sync

2) Import Existing Email Subscribers Into Influencer Hero

Email contacts from Brevo can be imported into Influencer Hero.

• Import subscriber records from Brevo into Influencer Hero
• Match contacts to influencer referral data when available
• Use imported contacts for influencer analysis inside Influencer Hero

3) Segment Contacts By Influencer And Campaign

Influencer and campaign data can be used for segmentation in Brevo.

• Segment Brevo contact lists by influencer source
• Segment contacts by campaign or referral origin
• Use segmentation inside Brevo for email and SMS workflows

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Why is This Integration Useful?

The Influencer Hero + Brevo integration is useful for merchants who want to reuse existing email contacts for influencer programs and manage influencer communication through email lists. It focuses on list management and targeted outreach—not performance attribution or engagement tracking.

Identify Potential Influencers From Existing Email Lists

Many brands already have large contact lists in Brevo. By importing those lists into Influencer Hero, teams can review contacts and identify which subscribers may qualify as potential influencers based on profile data and audience characteristics.

Create Dedicated Email Lists For Influencers

Once influencers are identified in Influencer Hero, their contact details can be exported back into Brevo. This allows teams to create dedicated email lists specifically for influencers, separate from regular customers or subscribers.

Send Influencer-Specific Newsletters Or Updates

With influencer contacts grouped inside Brevo, brands can send targeted emails such as campaign announcements, product launches, gifting instructions, or program updates—without mixing influencers into standard customer newsletters.

Keep Influencer Communication Organized Outside The CRM

Some teams prefer handling outbound communication in their email platform rather than a CRM. This integration allows influencer lists to stay synced with Brevo, so email outreach can be managed where the rest of the brand’s email communication already happens.

Reuse Existing Data Instead Of Rebuilding Influencer Lists

Instead of starting influencer discovery from scratch, brands can reuse Brevo contact lists they’ve already built. This makes it easier to test influencer programs using existing subscribers without exporting spreadsheets or duplicating data manually.

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Example Use Cases

Brands use the Influencer Hero + Brevo integration when they want to move contact lists between their email platform and influencer CRM for analysis and targeted communication. Below are common, real-world ways teams use this integration in day-to-day workflows.

Importing Email Subscribers To Identify Potential Influencers

Brands import existing contact lists from Brevo into Influencer Hero to review subscribers as potential influencers. This allows teams to analyze contacts they already have—such as loyal customers or repeat buyers—and identify which ones may be a good fit for influencer collaborations.

Best for: brands that want to source influencers from their existing email audience instead of starting from scratch.

Exporting Influencer Lists For Dedicated Email Communication

Once influencers are identified or selected inside Influencer Hero, their contact details can be exported back into Brevo. Teams use these lists to create influencer-only email groups for announcements, campaign invitations, or program updates.

Best for: teams that want to keep influencer communication separate from customer newsletters.

Managing Influencer Email Outreach Outside The CRM

Some teams prefer sending influencer emails directly from their email marketing platform. By keeping influencer contact lists synced with Brevo, brands can manage email outreach, updates, or onboarding communication where the rest of their email workflows already live.

Best for: brands that handle most outbound communication through Brevo and want influencer lists available there.

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How to Set Up Brevo in Influencer Hero

Connecting Brevo to Influencer Hero is a simple process that takes just a few clicks. From the Integrations section inside Influencer Hero, you can connect your Brevo account and choose how influencer contact data is synced into your email and SMS lists—no technical setup required.

If you want a step-by-step walkthrough, you can visit our Help Desk Center where all integrations are documented with clear instructions. 

Influencer Hero and Brevo are designed to work together with minimal configuration, so teams can start connecting influencer activity to email and SMS performance almost immediately.

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Final Thoughts

The Influencer Hero + Brevo integration connects influencer campaigns with the email and SMS data where customer relationships actually develop. 

By linking influencer-referred contacts, segmentation, and revenue attribution, brands get a clearer view of how creators contribute beyond the first click—across sign-ups, conversions, and repeat purchases.

If you want to see how this integration fits into your existing influencer and lifecycle marketing setup, you can book a demo and we’ll show you how teams use Influencer Hero integrations in real workflows and how they help connect influencer activity to measurable business outcomes.

Explore other Influencer Hero integrations:

• Outlook
• Thanks.io
• Slack

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