August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
Australia has become a major center for creator-led growth, driven by strong DTC brands, retail-first ecommerce businesses, and a creator economy that performs across paid, organic, and social commerce channels. As budgets become more performance-focused, choosing the right influencer marketing agency in Australia is no longer about vanity metrics — it’s about working with a partner that can generate UGC, support launches, drive sales, and deliver clear ROI.
Whether you’re an Australian brand running always-on creator programs, a DTC or ecommerce business looking to scale UGC and paid social, or an international company activating creators locally, the right influencer marketing agency can help you source the right creators, manage campaigns end to end, and turn creator partnerships into a repeatable growth lever.
In this article, we break down the best influencer marketing agencies in Australia, outlining what each agency specializes in, the brands they work with, their core services, unique strengths, and notable clients — helping you quickly identify the right partner for your next creator or influencer campaign.
Top 10 Influencer Marketing Agencies in Australia
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Hoozu is known for building strategy-first influencer and creator programs that prioritize human connection and measurable outcomes. The agency focuses on long-term creator relationships rather than short-term activations, helping brands turn influencer marketing into a sustainable growth channel.
With over 11 years of experience in the creator economy, Hoozu consistently delivers campaigns that drive engagement, trust, and performance across paid and organic channels. Its work stands out for blending strategic planning, creator quality, and end-to-end execution under one roof.
Hoozu differentiates itself through a strategy-led, human-first approach to influencer marketing. By combining deep creator expertise with end-to-end execution, the agency helps brands build authentic connections that translate into real business impact rather than one-off engagement spikes.
Hoozu uses internal creator recruitment frameworks, campaign management systems, and content planning workflows to power fully managed influencer programs. Reporting, performance insights, and paid amplification optimization are handled in-house, allowing the team to control quality, execution, and measurement without relying on a self-serve platform.
NC Media is known for performance-driven influencer marketing built around scale, systems, and measurable ROI. The agency specializes in turning influencer marketing into a predictable and repeatable growth channel rather than an experimental tactic.
With over 50,000 influencer partnerships executed and more than 120,000 pieces of UGC produced, NC Media brings enterprise-level rigor to creator campaigns. Its strength lies in combining data, creative execution, and operational efficiency for global brands.
NC Media stands out for its ability to scale influencer marketing with precision and consistency. By blending technology, data, and creative execution, the agency helps brands move beyond test campaigns and build influencer marketing into a reliable performance channel.
NC Media relies on influencer discovery tools, affiliate tracking systems, campaign dashboards, and UGC asset management tools to support fully managed programs. While it does not offer a self-serve SaaS platform, all technology-powered workflows are operated by NC Media’s internal team to ensure tight execution and accurate ROI measurement.
Social Soup is known for outcome-driven influencer marketing built on trust, advocacy, and authentic word-of-mouth. The agency leverages a large community of creators, product triallers, and reviewers to help brands build social proof at scale.
Social Soup focuses on long-term impact rather than surface-level reach, supporting brands across awareness, consideration, and advocacy stages. Its campaigns are backed by insights and proprietary technology, earning recognition as an AiMCO award-winning agency.
Social Soup differentiates itself through its community-first approach and focus on measurable influence. By combining human insight with technology, the agency helps brands turn creator advocacy into long-term brand trust and commercial impact.
Social Soup operates its proprietary SMART influencer marketing platform to manage sampling, reviews, and influencer campaigns. Advanced influencer and community management systems, AI-powered planning tools, and performance analytics dashboards enable the team to deliver fully managed, insight-driven campaigns rather than self-serve execution.
The Exposure Co. is known for running fully managed influencer marketing campaigns built around clear goals and measurable outcomes. The agency takes a data-centric approach to pairing brands with creators, ensuring audience relevance rather than surface-level reach. With a strong focus on long-term creator relationships,
The Exposure Co. helps brands move beyond one-off posts into sustained advocacy. Its hands-on execution model makes it a trusted partner for both Australian and international brands.
The Exposure Co. stands out for its fully managed, data-driven approach to influencer marketing. By handling every aspect in-house, the agency removes operational complexity while helping brands build authentic, long-term creator partnerships.
The Exposure Co. uses proprietary influencer databases and data tools to analyze audience demographics, location, and engagement. Campaign tracking, creator management, and performance measurement are handled internally, with no self-serve platform offered to clients.
Bastion is known for delivering integrated marketing and communications strategies that place brands in a position of strength. With a large multidisciplinary team, the agency embeds influencer marketing within broader brand, media, and communications ecosystems. Bastion excels at managing complex, multi-market campaigns, particularly for enterprise and government clients. Its influencer work prioritizes reputation, trust, and long-term brand impact over short-term visibility.
Bastion differentiates itself as one of Australia’s largest integrated agencies, combining influencer marketing with PR, media, and brand strategy. This allows the agency to deliver influencer programs that strengthen reputation and scale across markets.
Bastion relies on internal research frameworks, media monitoring tools, and integrated campaign planning systems to support influencer marketing execution. All influencer strategy and delivery are managed by in-house teams, with no self-serve influencer platform.
Hello Social is known for treating influencer marketing as a performance channel rather than a branding add-on. The agency integrates creators directly into full-funnel paid media strategies, allowing influencer content to drive measurable outcomes across awareness, consideration, and conversion.
Rather than optimizing for likes or impressions alone, Hello Social places a strong emphasis on sentiment, efficiency, and revenue impact. This approach makes the agency especially well suited for brands that want influencer marketing tightly connected to paid social and growth marketing.
Hello Social differentiates itself through a performance-first approach that treats creators as a core media channel. By embedding influencer content directly into paid social strategies, the agency helps brands drive measurable results rather than surface-level engagement.
Hello Social uses advanced Meta Business Suite integrations alongside custom sentiment and performance analysis tools to track results across campaigns. Creator partnerships are managed directly, allowing the agency to optimize influencer content within paid media environments without relying on third-party influencer marketplaces.
Born Bred Talent is known for representing some of Australia’s most influential TikTok and Gen Z creators. The agency operates on a talent-first model, giving brands direct access to creators they exclusively manage rather than sourcing from open marketplaces.
Born Bred Talent has built a strong reputation around youth culture, trend-led storytelling, and TikTok-native formats that feel organic rather than overly produced. Its campaigns are especially effective for brands looking to stay culturally relevant and connect with younger, social-native audiences.
Born Bred Talent differentiates itself through its exclusive creator roster and deep understanding of Gen Z culture. By working directly with managed talent, brands benefit from tighter collaboration, faster execution, and stronger creative alignment compared to open influencer marketplaces.
Born Bred Talent uses TikTok API integrations and a creator-centric CRM to manage talent relationships, campaign workflows, and creator performance. All influencer marketing activity is handled internally through its exclusive talent stable, allowing the agency to maintain control over quality, availability, and execution.
The Right Fit is known for disrupting traditional influencer and talent booking models through transparency and automation. Founded by Taryn Williams, the platform allows brands to book vetted talent directly without middleman fees. The Right Fit is particularly attractive to brands that want control, speed, and cost efficiency. Its marketplace supports influencer, model, and actor bookings at scale.
The Right Fit stands out for removing agency markups and offering direct brand-to-talent access. This transparency makes it a strong option for brands seeking flexibility and efficiency.
The platform uses AI-powered matching algorithms to align brands with suitable talent. All bookings are managed through the theright.fit marketplace, Australia’s largest talent database.
Emote Digital is known for delivering integrated digital marketing solutions that combine influencer marketing with paid media, web, and eCommerce. With over 20 years of experience, the agency supports brands across both B2B and B2C environments. Emote’s influencer marketing is tightly connected to performance marketing and digital transformation initiatives. This makes it a strong choice for brands seeking end-to-end digital execution.
Emote Digital differentiates itself through its long-standing digital expertise and fully integrated service offering. Influencer marketing is managed as part of a broader digital ecosystem rather than a standalone channel.
Emote uses proprietary influencer management platforms alongside digital advertising, analytics, CMS, and optimisation tools. All influencer campaigns are fully managed internally, with no self-serve platform for clients.
RISER Collective is known for large-scale product sampling and bulk UGC creation rather than traditional influencer campaigns. The platform enables brands to seed products to thousands of pre-vetted micro-influencers at once. RISER’s model focuses on volume, speed, and retail-ready content. It is especially effective for brands needing UGC libraries at scale.
RISER Collective stands out for its bulk UGC delivery model and pre-vetted micro-influencer community. By offering a single-fee, opt-in approach, the platform reduces friction and maximizes creator participation.
RISER uses product sampling systems, influencer vetting workflows, and UGC clipping pipelines to manage campaigns at scale. The platform handles ability lies in managed execution rather than a traditional influencer marketplace.
Australia has developed a mature and diverse influencer marketing ecosystem, bringing together performance-focused agencies, creator-led talent teams, platform-driven UGC solutions, and integrated marketing groups. As this guide highlights, there’s no single “best” approach — some agencies are built for scalable UGC and sales-driven execution, while others specialize in exclusive creator access, paid media integration, or long-term brand and reputation building.
The key is choosing an agency that matches how you grow: whether you’re scaling ecommerce revenue, supporting retail and product launches, or building consistent creator partnerships that compound over time. Seeing these agencies side by side makes it easier to understand where each one delivers the most value.
To keep exploring, visit our agency directory, where you can compare influencer marketing agencies, social media agencies, paid ads specialists, PR firms, and more — filtered by services, industries, and expertise to help you find the right partner for your next campaign.
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