August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
Gaming brands in Singapore are investing more into creators than ever—but choosing the best gaming influencer marketing agencies in Singapore isn’t just about reach or follower counts. The right agency should understand gaming culture, know how to work with streamers and creators across platforms and livestream commerce, and most importantly, be able to tie creator campaigns back to real business outcomes like installs, sales, and long-term brand lift.
Whether you’re launching a new game, promoting in-game purchases, or building a gaming brand through creators and UGC, working with a specialized agency can save time, reduce risk, and scale results faster.
In this article, we’ll explore the best gaming influencer marketing agencies in Singapore, breaking down their key services, unique strengths, notable clients, and the types of gaming brands they’re best suited for.
Top Gaming Influencer Marketing Agencies in Singapore
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
KOL Digital is known for running gaming and entertainment-focused influencer campaigns that feel native to the communities they target. The agency has strong access to KOLs across Asia, especially creators active in gaming, livestreaming, and entertainment ecosystems.
KOL Digital stands out for integrating brand messaging directly into livestreams, collaborative content, and community-driven formats. Their campaigns prioritize authenticity, engagement quality, and conversion-driven storytelling rather than one-off sponsored posts.
KOL Digital combines deep KOL access across Asia with a strong focus on gaming and entertainment storytelling. Their ability to integrate brands naturally into livestreams and community-driven content makes them especially effective for gaming brands targeting Gen Z and online-first audiences.
KOL Digital operates with internally managed influencer sourcing systems, campaign planning tools, and performance monitoring workflows. While there is no self-serve platform, the agency uses SEO-driven optimization, livestream integration workflows, and campaign analytics to manage and optimize influencer campaigns end to end.
Gaming and esports, entertainment, livestreaming, digital media, consumer brands targeting online communities and Gen Z audiences.
NC Media is known for running large-scale, performance-driven influencer campaigns that prioritize ROI and predictable growth. The agency has executed over 50,000 influencer partnerships and produced more than 120,000 pieces of UGC over the past eight years.
NC Media is particularly strong in building repeatable influencer systems for brands rather than one-off campaigns. Their experience working with enterprise and global brands makes them a reliable partner for gaming and tech companies looking to scale influencer marketing efficiently.
NC Media’s main strength is turning influencer marketing into a predictable, scalable growth channel. By combining data, technology, and creative execution, the agency helps gaming and tech brands achieve consistent results without heavy internal workload.
NC Media uses influencer discovery tools, affiliate tracking systems, campaign dashboards, and ROI reporting frameworks to power its campaigns. While there is no self-serve SaaS platform, all workflows are technology-enabled and managed internally to ensure efficiency, accuracy, and scalability.
Consumer brands, fashion and apparel, sports and fitness, beauty and wellness, consumer electronics, lifestyle and eCommerce brands, with strong relevance for gaming, tech, and entertainment-focused campaigns.
Gushcloud is known for managing high-profile creator partnerships and large-scale gaming and entertainment campaigns globally. The company combines creator representation, licensing, and paid media into one unified offering.
Gushcloud frequently works with globally recognized talent, making it a strong option for gaming brands that need brand-safe reach at scale. Its campaigns often blend influencer marketing with premium media placements to maximize visibility and credibility.
Gushcloud’s key differentiator is its ability to combine creator management, licensing, and premium media into one offering. This makes it particularly effective for gaming and entertainment brands that need scale, brand safety, and global reach.
Gushcloud leverages AI-powered creator matching, sentiment analysis, performance analytics, and proprietary creator data platforms. All influencer and media campaigns are fully managed internally, with no self-serve platform, ensuring tight control over licensing, execution, and media amplification.
Entertainment and media, beauty and fashion, gaming and collectibles, consumer brands, finance and fintech, and global brands running large-scale gaming and entertainment campaigns.
Partipost is known for its performance-based influencer marketing approach with a strong focus on cost efficiency and scalability. The platform is widely used by brands and agencies looking to activate large volumes of nano and micro influencers, especially in gaming and entertainment categories.
Partipost enables marketers to test campaigns quickly, learn from performance data, and scale what works across multiple Asian markets. Its strength lies in combining self-serve flexibility with measurable ROI outcomes.
Partipost’s key advantage is its ability to turn influencer marketing into a scalable performance engine. By focusing on nano and micro influencers and providing self-serve tools, it enables gaming brands to test, iterate, and grow campaigns efficiently across Asia.
Partipost operates as a self-serve influencer marketing platform powered by its Smart Campaign Builder, influencer discovery tools, and analytics dashboards. Brands and agencies can manage campaigns end to end on the platform, with optional expert support layered on top for optimization.
Gaming and entertainment, consumer brands, retail and lifestyle, food and beverage, beauty and personal care, and brands targeting Asian markets through performance-driven influencer campaigns.
KOBE is known for running culturally relevant influencer campaigns that prioritize audience relevance over raw reach. The agency leverages its massive creator network to connect brands with niche gaming influencers who genuinely resonate with their communities.
KOBE has built a strong reputation for delivering engagement-driven campaigns rather than vanity metrics. Its work is especially effective for gaming and tech brands that want to become part of culture rather than interrupt it.
KOBE’s core differentiator is its focus on relevance over popularity, supported by proprietary AI and deep creator insights. This makes it a strong partner for gaming and tech brands that want authentic engagement and cultural impact.
KOBE uses proprietary AI-powered creator discovery, engagement analysis, and performance tracking tools. All campaigns are fully managed internally, with technology supporting strategy, execution, and optimization rather than being offered as a self-serve platform.
Consumer electronics, gaming and entertainment, technology and apps, lifestyle and retail brands, and regional or global brands targeting Southeast Asian gaming audiences.
Confetti is known for its strong focus on UGC and livestream commerce, especially within gaming and creator-led sales environments. The agency specializes in turning live engagement into direct revenue through platforms like TikTok Shop, Shopee, and Lazada.
Confetti has deep experience working with gaming influencers and Twitch creators who excel in live formats. This makes it particularly effective for performance-driven gaming campaigns tied to commerce.
Confetti stands out for combining UGC, livestream commerce, and gaming creators into one performance-focused offering. Its strength lies in turning creator engagement into measurable sales rather than awareness alone.
Confetti uses internal workflows for livestream commerce, UGC production, influencer sourcing, and sales attribution. Campaigns are fully managed in-house, with platform-specific optimization tools supporting live and short-form content execution.
Gaming and esports, livestream commerce, consumer electronics, home and lifestyle brands, travel and services, and performance-driven creator campaigns.
Hashmeta is known as an integrated digital growth partner rather than a single-service influencer agency. The company combines influencer marketing with AI consulting, data automation, and proprietary platforms.
Hashmeta is especially effective for brands that need influencer campaigns connected to broader digital and commerce strategies. Its ecosystem approach makes it suitable for gaming and tech brands operating at scale.
Hashmeta’s strength lies in its ecosystem-driven approach that blends influencer marketing with technology and automation. This makes it a strong partner for gaming and tech brands looking for long-term digital growth rather than isolated campaigns.
Hashmeta operates multiple proprietary platforms including StarNgage for influencer marketing. Campaigns can be managed through a hybrid model combining platform access and fully managed services, supported by CRM and automation integrations.
Consumer brands, education and EdTech, travel and hospitality, healthcare, government, technology and eCommerce, with relevance for gaming and tech-driven businesses.
Narrators is known as one of Southeast Asia’s early influencer marketing agencies with deep regional execution capabilities. The agency combines a large vetted influencer network with localized campaign management.
Narrators is particularly strong at running compliant, scalable campaigns across multiple Asian markets. Its fully managed model appeals to brands that want operational simplicity without sacrificing performance.
Narrators combines regional influencer expertise with a proprietary platform and fully managed execution. This makes it a strong choice for gaming and tech brands running campaigns across multiple Southeast Asian markets.
Narrators operates a proprietary influencer marketing platform for discovery, campaign management, analytics, and compliance. The platform is paired with dedicated account and influencer managers for end-to-end execution.
Consumer brands, technology and apps, travel and hospitality, telecommunications, food and beverage, and gaming or entertainment-focused regional campaigns.
Social Jet is known for its ROI-first approach to influencer marketing, with a strong emphasis on gaming and entertainment creators. The agency focuses on driving sales and conversions rather than impressions.
Social Jet is especially effective for brands that want fast campaign execution and measurable results. Its mix of done-for-you services and platform access offers flexibility for growing teams.
Social Jet’s key strength is its ability to deliver ROI-focused influencer campaigns quickly. Its strong gaming and entertainment creator network makes it a solid choice for performance-driven brands.
Social Jet offers an all-in-one influencer marketing platform with discovery, matching, live tracking, ROI analytics, and reporting. Brands can self-manage campaigns or leverage the internal team for full execution.
Gaming and entertainment, consumer goods and FMCG, health and wellness, home and lifestyle brands, and performance-focused influencer marketing across APAC.
Mediatropy is known as an integrated digital agency that blends performance marketing, creative, and influencer collaborations.
The agency focuses on turning visibility into measurable outcomes through data-backed execution. Mediatropy has strong experience supporting technology and gaming brands with complex marketing needs. Its agile structure allows for faster optimization and execution.
Mediatropy’s strength lies in its ability to combine influencer marketing with performance media, creative, and data under one roof. This makes it a strong partner for gaming and tech brands seeking integrated growth strategies.
Mediatropy uses performance marketing platforms, analytics dashboards, attribution tools, and internal workflows to manage influencer collaborations. All influencer activity is fully managed in-house as part of broader integrated campaigns.
Technology and electronics, gaming and entertainment, finance and fintech, consumer brands, and enterprise companies running performance-led digital campaigns.
Singapore’s gaming influencer marketing space offers a wide range of agency models—from performance-driven partners like NC Media and Partipost, to creator-led powerhouses such as Gushcloud and KOL Digital. Some agencies excel at large-scale, brand-safe campaigns, while others stand out for UGC, livestream commerce, or culturally relevant creator storytelling.
The key takeaway is that there’s no one-size-fits-all option—the best agency for you depends on your goals, whether that’s driving installs, scaling UGC for ads, launching regional campaigns, or turning creator engagement into revenue.
If you’re still exploring your options, browsing agencies side by side can make the decision much easier. On Influencer Hero, you can explore our agency directory to discover and compare influencer marketing agencies, social media agencies, paid ads specialists, and more—so you can find the right partner for your next gaming campaign.
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