Traackr vs Later vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Traackr, Later (formerly Mavrck), and Influencer Hero lies in how they cater to various business needs.
Traackr is built for enterprise-level companies, offering advanced influencer discovery and relationship management with robust analytics. Later, on the other hand, is more suitable for brands looking for an all-in-one social media management tool with influencer marketing capabilities. Influencer Hero stands out by providing a tailored platform for D2C businesses, offering a seamless solution for influencer discovery, outreach, and campaign tracking with integrated features like Shopify and CRM integrations.
In this article, we’ll dive deep into the comparison between Traackr, Later, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform is best suited for your brand’s influencer marketing needs.
Traackr vs Later vs Influencer Hero Comparison
Features
Traackr
Later (formerly Mavrck)
Influencer Hero
Influencer Discovery / Database
6M+ influencers globally.
10M+ database with filters based on location, niche, and performance
High-touch support with a focus on relationship management and campaign optimization
Proactive live chat, email support, detailed onboarding and guidance
Pricing
Custom, starting at $32,500/year
Custom, premium pricing structure for larger brands
Starts at $649/month for up to 1,000 creators, scalable pricing based on needs
Influencer Discovery & Database
Traackr offers access to over 6M influencers globally, with detailed filters for engagement, demographics, and past collaborations.
Later (formerly Mavrck) focuses on influencer engagement, with a 10M+ database based on performance, niche, and location.
Influencer Hero provides A 450M+ creator database, with additional features like fake follower detection and creator suggestions based on past campaigns.
Core Focus
Traackr is designed for performance tracking, ROI optimization, and influencer benchmarking, ideal for data-driven marketing.
Later centers around influencer engagement and multi-platform campaign management, focusing on scaling influencer relationships.
Influencer Hero combines a strong CRM with campaign management, automation, gifting, and affiliate tracking, making it perfect for high-volume D2C brands.
Best For
Traackr is best suited for brands prioritizing performance metrics and ROI analysis across their influencer campaigns.
Later is tailored for brands that need to manage influencer relationships and run campaigns at scale.
Influencer Hero excels for growing D2C brands and eCommerce teams needing deep automation and multi-platform influencer management.
Campaign Management & CRM
Traackr features a comprehensive influencer CRM, campaign tracking, and automated outreach for efficient collaboration.
Later focuses on multi-stage campaign management, offering automated workflows and communication tools for influencer engagement.
Influencer Hero provides a highly structured CRM with bulk actions, automated follow-ups, and a visual dashboard to track influencer performance at scale.
Customer Support
Traackr offers 24/7 customer support with in-depth resources and custom consultation for brands with complex needs.
Later provides high-touch support, particularly around campaign optimization and relationship management.
Influencer Hero offers proactive live chat and email support, along with detailed onboarding and strategic guidance.
Pricing
Traackr is a premium platform starting at $32,500 per year, with custom pricing based on brand needs.
Later also operates on a custom pricing model suited for larger brands requiring extensive campaign management features.
Influencer Hero offers more scalable pricing, starting at $649/month for up to 1,000 creators, with flexible options depending on brand needs.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Traackr and Later
Influencer Hero is chosen over Traackr and Later for its strong CRM capabilities and automated workflows that help brands manage high-volume influencer campaigns efficiently. Brands looking for deep Shopify integration for seamless gifting, affiliate tracking, and multi-platform support find Influencer Hero the best fit.
Unlike Traackr, which focuses primarily on performance tracking and ROI, Influencer Hero offers a comprehensive, all-in-one solution for influencer management, campaign execution, and content repurposing.
Later is often bypassed in favor of Influencer Hero because it lacks the same level of automation and customization for influencer relationships and campaigns, which are essential for growing D2C brands at scale.
Traackr Overview
Traackr is a sophisticated influencer marketing platform focused on performance analytics, influencer discovery, and campaign optimization. It’s built to help brands scale their influencer programs by offering tools to identify top-performing creators, manage collaborations, and accurately measure campaign ROI. Designed for brands seeking deep data insights, Traackr empowers marketing teams to make informed, performance-driven decisions.
Traackr Standout Features
Influencer Discovery and Advanced Filtering: Traackr gives brands access to a database of over 6 million global influencers with detailed filters covering engagement rates, audience demographics, past partnerships, and content performance. This makes it especially valuable for enterprise-level teams looking to pinpoint influencers that match their ideal customer profiles.
Brand Vitality Score (BVS): A unique Traackr feature, the BVS index merges visibility, influence, and trust metrics into one score. This helps large organizations and D2C brands assess their performance, benchmark against competitors, and evaluate their brand presence across platforms.
Campaign Performance Benchmarking: Through exportable reports that include CPC, CPE, CPV, engagement, reach, and ROI, brands can compare results across time and against competitors. This feature is highly beneficial for agencies and large companies aiming to optimize influencer spend and refine campaign strategies.
Gifting and UGC Tracking: The platform facilitates product seeding campaigns, enabling brands to track gifted product performance and user-generated content outcomes. It’s particularly useful for eCommerce and D2C businesses looking to boost organic reach through authentic influencer content.
Affiliate & Payments: Traackr supports affiliate link creation, commission management, and direct payouts to creators. These tools are ideal for D2C and eCommerce brands that need to streamline affiliate operations and influencer partnerships at scale.
Best For: Traackr is ideal for enterprise brands and agencies seeking robust influencer analytics, detailed ROI tracking, and large-scale campaign management. It’s perfect for teams prioritizing data accuracy and performance optimization.
Pricing & Contract Length
Starts at $32,500 per year for the Standard package, with pricing increasing depending on additional modules or features.
The platform operates on annual contracts, offering customization options tailored to each brand’s needs. Interested brands must contact Traackr directly for a personalized quote.
Pros
Extensive global database with 6M+ influencers.
Comprehensive analytics and performance tracking tools.
Proprietary Brand Vitality Score (BVS) for competitive benchmarking.
Lacks built-in tools for paid media amplification.
Slightly steep learning curve due to its advanced functionality.
Free Tools
Traackr does not offer free tools, but it does provide a free influencer analysis when you request a demo. It also offers a free Brand Vitality Score (BVS) and basic live campaign performance tracking, though many of its advanced features require a paid subscription
Later Overview
Later is an integrated social media management and influencer marketing platform that enables brands to plan, publish, and analyze content while discovering and collaborating with creators. It unites influencer discovery, campaign execution, and social scheduling in one interface — making it ideal for brands that want to merge social publishing with influencer partnerships.
inBeat Standout Features
Creator Discovery & Recruitment: Later provides access to a database of over 10 million influencers, allowing brands to search, filter, and connect with creators that fit their niche, especially beneficial for eCommerce brands targeting specific audiences.
End-to-End Campaign Workflow: The platform supports the entire influencer campaign process, from outreach and content approval to payments and tracking. This makes it particularly useful for mid-sized D2C teams seeking a single, streamlined tool for influencer operations.
Social Content Scheduling & Cross-Channel Publishing: In addition to influencer features, Later includes social scheduling for Instagram, TikTok, YouTube, and more, plus its well-known Link in Bio tool. This is valuable for brands managing both their social media presence and influencer collaborations in one place.
Performance & Analytics Metrics: Later offers insights into engagement, clicks, conversions, and Earned Media Value (EMV), along with benchmarking tools — helping brands accurately measure influencer ROI and campaign effectiveness.
Scalable Service & Managed Options: Brands can choose between self-service subscriptions or Later’s managed campaigns, which include strategy and execution handled by Later’s in-house team. This flexibility suits both hands-on and fully outsourced approaches.
Best For: Later is best suited for brands already running social media efforts that want to expand into influencer marketing. It’s ideal for mid-sized D2C businesses and marketing teams seeking a unified platform for social scheduling and creator collaboration rather than a complex enterprise influencer solution.
Pricing & Contract Length
Essentials: $28,500 per year
Pro: $42,000 per year
Premier: $60,000 per year
A $5,000 one-time onboarding fee applies for new customers.
Pros
Combines influencer workflows and social scheduling in a single platform.
Large influencer database with strong campaign management tools.
Detailed analytics for engagement, conversions, and EMV tracking.
Managed service options for brands preferring external support.
Highly intuitive interface with positive user feedback on usability.
Cons
Pricing for the influencer module isn’t fully transparent (requires vendor contact).
Influencer search filters are less detailed than enterprise-grade alternatives.
Lower-tier social plans limit the number of posts or connected social profiles.
Lacks advanced influencer-specific tools like built-in affiliate or payment tracking unless customized.
Brands focused solely on influencer marketing may find the social features unnecessary.
Free Tools
Later offers a 14-day free trial for its social media scheduling plans. For influencer marketing, it provides a Free Instagram Engagement Rate Calculator to help brands evaluate creator performance before subscribing.
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing solution designed for eCommerce and D2C brands that want to manage their entire influencer ecosystem in one platform, from discovery and outreach to gifting, affiliate tracking, and performance analytics.
Unlike platforms that specialize only in certain areas like discovery or reporting, Influencer Hero unifies every step of influencer marketing. It helps brands find high-performing creators, automate communication, and measure ROI through direct Shopify and WooCommerce integrations. Built for automation and scalability, it empowers marketing teams to streamline workflows and achieve measurable growth.
Influencer Hero Standout Features
AI-Powered Multi-Platform Discovery: Find and analyze influencers across Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, X, and Snapchat. The AI engine recommends top-fit creators while detecting fake followers to ensure genuine engagement and reach.
Campaign-Based CRM Boards: Manage influencer relationships efficiently with drag-and-drop campaign boards and bulk management options. The built-in CRM is especially useful for D2C teams and agencies coordinating multiple partnerships simultaneously.
Automated Outreach & Email Sequences: Simplify communication with fully customizable, multi-step email sequences and automated follow-ups, ideal for Shopify-based brands looking to save time while keeping outreach personal.
Integrated Gifting, Affiliate & Payment Tools: Seamlessly connect to Shopify and WooCommerce to automate product gifting, monitor affiliate sales, and handle influencer payments, all within a unified interface.
Real-Time Reporting & ROI Insights: Access dynamic dashboards showing clicks, conversions, engagement metrics, and influencer-specific ROI to track performance and optimize campaigns.
Best For: Influencer Hero is best suited for eCommerce and D2C brands using Shopify or WooCommerce that want to efficiently scale influencer, affiliate, and UGC initiatives. It’s also ideal for agencies managing multiple clients and large-scale collaborations.
Pricing & Contract Length
Standard: $649/month
Pro: $1,049/month
Business: $2,490/month
Custom & Agency Plans: Pricing is flexible and tailored to campaign scale, influencer volume, and brand needs.
Pros
Complete end-to-end automation from discovery to payments
Deep integration with Shopify and WooCommerce
Unified, real-time analytics across platforms
Scalable CRM with advanced bulk outreach capabilities
Final Thoughts on Traackr vs Later vs Influencer Hero
Traackr is ideal for brands focused on performance tracking and ROI, offering advanced analytics for influencer benchmarking. Later excels at scaling influencer relationships and automating multi-platform campaigns but lacks the deep customization and CRM tools needed for high-volume management. While both platforms serve their purpose, Influencer Hero stands out as the best option for growing D2C brands.
With its powerful CRM, automation, and seamless Shopify integrations, Influencer Hero provides an all-in-one solution for managing influencer campaigns, gifting, and affiliate tracking at scale. It offers the flexibility and tools necessary for efficient campaign management, making it the perfect choice for brands looking to streamline their influencer marketing efforts.
Ready to see how it works? Book a free demo today and start optimizing your influencer marketing strategy.
FAQs
What is the main difference between Traackr and Later?
Traackr focuses on performance tracking, ROI, and influencer benchmarking, while Later excels in automating multi-platform campaigns and scaling influencer relationships.
Which platform is best for eCommerce brands?
Influencer Hero is the best choice for eCommerce brands due to its seamless Shopify integration for gifting, affiliate tracking, and campaign management.
Can I track influencer performance on all three platforms?
Yes, Traackr and Later provide detailed performance metrics, while Influencer Hero also offers robust campaign tracking, with a focus on content performance and ROI.
Which platform offers the best automation tools?
Influencer Hero stands out for its comprehensive automation features, including automated workflows and follow-ups, making it ideal for high-volume campaigns.
Which platform is more affordable for small businesses?
Influencer Hero offers more scalable pricing, starting at $649/month, making it a cost-effective choice for small to medium-sized businesses compared to Traackr's premium pricing model.
