Traackr vs Heepsy vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Traackr, Heepsy, and Influencer Hero lies in their approach to influencer marketing.
Traackr is built for brands that need advanced performance tracking and ROI optimization, making it ideal for larger, more complex campaigns. On the other hand, Heepsy offers a simpler, more affordable solution with a focus on eCommerce brands, providing powerful influencer search features. Influencer Hero, meanwhile, stands out with its robust CRM, campaign automation, and multi-platform integration, making it perfect for growing D2C brands that need a scalable, all-in-one influencer marketing tool.
In this article, we’ll dive deep into the comparison between Traackr, Heepsy, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which is best for your brand’s needs.
Traackr provides access to 6M+ influencers worldwide with advanced filters for engagement, audience demographics, and past brand collaborations. Heepsy offers a larger 50M+ influencer database with strong search options, though advanced features are limited to premium plans. Influencer Hero supports discovery across 8 major platforms with built-in fake follower detection for quality assurance.
Core Focus
Traackr targets large brands needing detailed performance tracking and ROI analytics. Heepsy caters to eCommerce brands seeking a simple discovery and campaign tool without complex automation. Influencer Hero delivers an all-in-one solution for D2C brands, emphasizing campaign management, CRM, and multi-platform integration.
Best For
Traackr suits enterprise brands running large-scale influencer programs with advanced analytics. Heepsy is ideal for small to mid-sized eCommerce brands wanting an affordable discovery solution. Influencer Hero fits growing D2C and eCommerce brands needing scalable, automated campaign management.
Campaign Management & CRM
Traackr includes a powerful CRM for tracking long-term influencer relationships. Heepsy offers basic CRM features with limited automation. Influencer Hero stands out with a robust CRM, bulk actions, and structured campaign boards ideal for high-volume campaigns.
Customer Support
Traackr provides 24/7 support and enterprise onboarding. Heepsy offers email support and a help center. Influencer Hero delivers live chat, guided onboarding, and personalized assistance.
Pricing
Traackr starts at $32,500/year with custom enterprise plans. Heepsy begins at $399/month with tiered access. Influencer Hero starts at $649/month, offering scalable pricing as your business grows.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Traackr and Heepsy
Influencer Hero is best for brands looking for seamless Shopify integrations and automated campaign management at scale. Unlike Traackr, which is better suited for large enterprises needing advanced ROI tracking, and Heepsy, which offers a simpler solution, Influencer Hero provides a comprehensive all-in-one platform that caters to growing D2C and eCommerce brands with its robust CRM and multi-platform support.
Traackr Overview
Traackr is an advanced influencer marketing platform centered around data-driven insights, influencer discovery, and campaign optimization. It’s designed to help brands scale their influencer strategies by providing tools to identify top creators, manage collaborations efficiently, and track ROI with precision. Ideal for brands focused on analytics, Traackr enables marketing teams to make smarter, performance-based decisions.
Traackr Standout Features
Influencer Discovery and Advanced Filtering: Traackr offers access to a global database of over 6 million influencers, equipped with robust filters such as engagement rate, audience demographics, past collaborations, and content performance. This level of detail makes it especially valuable for enterprise teams aiming to find influencers who align with their target audiences.
Brand Vitality Score (BVS): A distinctive feature of Traackr, the Brand Vitality Score combines visibility, influence, and trust metrics into one comprehensive index. It allows brands to evaluate their overall performance, benchmark against competitors, and measure brand health across social platforms.
Campaign Performance Benchmarking: With in-depth reporting that covers CPC, CPE, CPV, engagement, reach, and ROI, Traackr enables brands to compare campaign results over time or against competitors. This functionality is particularly beneficial for agencies and large organizations optimizing influencer budgets and improving campaign efficiency.
Gifting and UGC Tracking: The platform streamlines product seeding campaigns, helping brands monitor the performance of gifted products and related user-generated content. This is especially valuable for eCommerce and D2C businesses looking to enhance organic reach and authenticity through influencer collaborations.
Affiliate & Payments: Traackr also supports affiliate management, including link generation, commission tracking, and direct creator payments. These tools make it ideal for brands managing large-scale influencer and affiliate programs.
Best For: Traackr is best suited for enterprise brands and agencies that prioritize advanced analytics, in-depth ROI reporting, and large-scale campaign management. It’s an excellent choice for data-driven teams focused on performance optimization.
Pricing & Contract Length
Pricing starts at $32,500 per year for the Standard package, with costs increasing based on selected modules or added functionality. Traackr operates on annual contracts, and pricing is customized for each brand’s requirements. Interested users must contact Traackr directly for a tailored quote.
Pros
Extensive global influencer database (6M+ profiles).
Powerful analytics and ROI tracking capabilities.
Unique Brand Vitality Score (BVS) for benchmarking.
Integrated gifting and UGC tracking features.
Smooth integrations for streamlined workflows.
Cons
High entry price may deter smaller brands.
Lack of transparent pricing, custom quotes required.
No built-in paid media amplification tools.
Slightly complex interface due to its depth of features.
Free Tools
While Traackr doesn’t provide free tools, it does offer a complimentary influencer analysis during demo requests. Users can also access a free Brand Vitality Score (BVS) and limited live campaign tracking, though most advanced features are reserved for paid plans.
Heepsy Overview
Heepsy is an influencer marketing platform designed to help brands efficiently discover and evaluate influencers across major social networks like Instagram, YouTube, and TikTok. Its main focus lies in simplifying influencer search and profile analysis rather than managing full campaign workflows.
inBeat Standout Features
Advanced Search Filters & Audience Segmentation: Heepsy enables brands, especially small eCommerce businesses and Shopify startups, to find relevant nano and micro influencers through detailed filters such as location, niche, engagement rate, follower count, and language.
Influencer Authenticity & Fake Follower Detection: The platform provides analytics on follower growth, engagement ratios, and suspicious activity, helping D2C brands avoid investing in low-quality or fraudulent creators.
List Management & Data Export: Users can create influencer lists, tag collaboration stages (e.g., “contacted,” “proposal sent”), and export data to spreadsheets, ideal for small agencies or teams that need a light workflow system.
Basic Campaign Outreach Tools: While not a full automation suite, Heepsy includes practical outreach features such as contact information (based on plan), email templates, and campaign listings, suitable for smaller brands managing influencer communication manually.
Affordable and Flexible Pricing: Compared to enterprise solutions, Heepsy provides accessible plans focused on influencer discovery and analytics.
Best For: Small to mid-sized brands, agencies, and Shopify-based stores seeking reliable influencer discovery and vetting capabilities, without requiring advanced automation, product seeding, or deep eCommerce integrations.
Pricing & Contract Length
Free Plan: Basic access to influencer search and analytics.
Starter Plan $89/month: Up to 15K results, 50 profiles, and 50 outreach emails.
Plus Plan $249/month: 40K results, 1,000 advanced profiles, and 1,000 outreach emails, plus bulk outreach, contact exports, media gallery, and campaign reports.
Advanced Plan $369/month: 60K results, 3,000 profiles, and 3,000 outreach emails, including advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.
Pros
Simple, user-friendly setup that’s quick to start.
Excellent for influencer discovery and filtering by niche or geography.
More affordable than most enterprise influencer platforms.
Great for organizing lists, comparing influencers, and exporting data.
Well-suited for D2C and smaller brands not yet ready for full automation.
Cons
Lacks full end-to-end campaign capabilities (no logistics, affiliate tracking, or CRM automation).
Limited outreach tools in lower-tier plans, sometimes requiring manual processes.
Some users report weaker support and cancellation experiences.
May offer less depth for emerging or highly niche social platforms.
Not ideal for large-scale influencer programs requiring extensive automation and integrations.
Free Tools
Instagram ER Calculator
TikTok ER Calculator
YouTube ER Calculator
Instagram Follower Count Checker
TikTok Follower Count Checker
YouTube Subscriber Count Checker
Instagram Fake Follower Check
Instagram Audit Tool
YouTube Channel Analyzer
Instagram Pricing Calculator
TikTok Pricing Calculator
YouTube Pricing Calculator
Marketing ROI Calculator
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing platform designed to help D2C and eCommerce brands streamline their influencer discovery, campaign management, and affiliate tracking.
With powerful automation, a built-in CRM, and deep integration with platforms like Shopify and WooCommerce, Influencer Hero enables brands to scale their influencer marketing programs efficiently. It's perfect for growing businesses that want a unified tool to manage high-volume campaigns, track ROI, and foster long-term influencer relationships.
Influencer Hero Standout Features
Comprehensive CRM and Campaign Automation: Influencer Hero offers a robust CRM with bulk actions, automated follow-ups, and multi-step email sequences, making it ideal for eCommerce brands with large teams and high-volume campaigns. The automated workflows reduce manual work and help brands manage hundreds of influencers at scale.
Seamless Shopify and WooCommerce Integration: With built-in integrations to Shopify and WooCommerce, Influencer Hero allows brands to track affiliate sales, manage product gifting, and monitor influencer-driven revenue in real-time. This feature is particularly useful for eCommerce businesses aiming to optimize their influencer marketing ROI.
Multi-Platform Support: Influencer Hero supports influencer marketing across Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, Twitch, and X (Twitter), making it the ideal platform for D2C brands targeting multiple channels and demographics.
AI-Powered Influencer Recommendations: Using AI, Influencer Hero suggests the best creators based on past campaign success and predictive analytics, helping startups and small businesses quickly identify influencers who align with their brand and audience.
Real-Time Performance Tracking and Reporting: With intuitive dashboards, Influencer Hero allows brands to track real-time performance metrics like engagement rates, sales, and ROI, helping enterprise teams make data-driven decisions and optimize ongoing campaigns.
Best For: eCommerce brands on Shopify or WooCommerce looking to scale their influencer marketing and affiliate campaigns. It is also perfect for D2C businesses that need a unified platform to manage influencer outreach, product seeding, and performance tracking.
Pricing & Contract Length
Standard Plan: $649/month (up to 1,000 creators)
Pro Plan: $1,049/month (up to 5,000 creators)
Business Plan: $2,490/month (up to 10,000 creators)
Custom & Agency Plan: Custom pricing based on needs
All plans are offered on a monthly or annual contract basis, with flexible scaling options as your influencer program grows.
Pros
Scalable and automated workflows for high-volume campaigns, saving time for eCommerce brands.
Deep Shopify and WooCommerce integrations, ideal for D2C businesses.
Multi-platform influencer management across major social channels.
AI-powered influencer recommendations streamline influencer discovery for startups and small businesses.
Real-time tracking of performance metrics helps brands optimize campaigns effectively.
Cons
Some automation features require onboarding time
Limited customization for some features like influencer outreach templates compared to other platforms with more flexibility.
Final Thoughts on Traackr vs Heepsy vs Influencer Hero
When comparing Traackr, Heepsy, and Influencer Hero, it’s clear that each platform serves a different need.
Traackr is ideal for brands looking to deeply analyze campaign performance, but it comes with a hefty price tag. Heepsy, on the other hand, offers a more affordable, straightforward solution, though it lacks the advanced features that can scale with growing brands.
However, Influencer Hero stands out as a great option for eCommerce brands and D2C businesses that want an all-in-one platform with seamless Shopify integration, campaign automation, and real-time performance tracking. It’s a scalable, cost-effective solution that simplifies influencer marketing and supports high-volume campaigns, making it ideal for growing brands looking for an easy-to-use, comprehensive tool.
Ready to see how Influencer Hero can transform your influencer marketing? Book a free demo today!
FAQs
Which platform is best for eCommerce brands?
Influencer Hero is the best for eCommerce brands due to its seamless integration with Shopify and WooCommerce, enabling easy affiliate tracking and campaign automation
How does Traackr compare to Heepsy in terms of influencer database?
Traackr offers access to 6M+ influencers with advanced filtering, while Heepsy has a larger database of 50M+ influencers but offers fewer advanced features unless on a premium plan.
Can I scale my influencer campaigns with Influencer Hero?
Yes, Influencer Hero is built for scaling, with features like bulk actions, automated workflows, and multi-platform support, making it ideal for growing D2C and eCommerce brands.
Which platform offers better customer support?
Influencer Hero offers proactive live chat, detailed onboarding, and personalized support, while Traackr provides 24/7 support and Heepsy offers mainly email assistance.
Is Traackr worth the high cost for small businesses?
Traackr may not be the best choice for small businesses due to its high starting price, while Heepsy and Influencer Hero offer more affordable options that scale with your needs.
