Modash vs Influencer Hero: Features, Pricing & Key Differences
The main difference between Modash and Influencer Hero is that Modash focuses deeply on discovery and Shopify-centric workflows, while Influencer Hero offers a true end-to-end system with broader eCommerce integrations, automated outreach, AI-powered CRM, and built-in UGC repurposing tools.
For a small Shopify brand just starting influencer outreach, Modash’s lightweight setup and discovery engine can be ideal. But for D2C teams running multi-platform campaigns, managing thousands of creators, or needing ROI dashboards for leadership, Influencer Hero’s automation and CRM capabilities often deliver more value.
In this article, we’ll dive deeper into the comparison between Modash and Influencer Hero - exploring their features, pricing, and key differences - to help you decide which platform best fits your brand’s influencer marketing strategy.
Modash vs Influencer Hero Comparison
Feature
Modash
Influencer Hero
Supported Platforms
Instagram, TikTok, YouTube (limited insights for Snapchat, X/Twitter)
Modash is limited to Instagram, TikTok, and YouTube, with some light profile detection on Snapchat and X/Twitter. Influencer Hero covers eight platforms, including Facebook, Pinterest, Twitch, and Snapchat—making it more suitable for D2C brands running cross-channel campaigns.
Creator Database
Modash’s biggest strength is its 350M+ public creator profiles, one of the largest open databases with no opt-in required. Influencer Hero offers 450M+ millions of profiles but pairs this with AI-driven discovery, lookalike searches, and the ability to detect influencers already following your brand.
eCommerce Integrations
For gifting and affiliate tracking, Modash integrates only with Shopify. Influencer Hero goes further, supporting Shopify, WooCommerce, and even custom eCommerce setups via scripts—ideal for brands scaling beyond Shopify.
Outreach & CRM
Modash offers bulk email outreach (up to 400/month) and a lightweight CRM with basic status tracking. Influencer Hero, on the other hand, provides AI-personalized email automation, drip campaigns, and a visual CRM board to manage campaigns, contracts, and deliverables at scale.
UGC & Content Reuse
With Modash, brands can download influencer content, but licensing has to be handled manually in contracts. Influencer Hero automates UGC collection and tagging, making it simple to repurpose creator content for ads and organic campaigns.
Affiliate & Payments
Both platforms support affiliate programs, but execution differs. Modash enables tiered commissions and direct payouts to creators, while Influencer Hero integrates affiliate tracking with Shopify/WooCommerce for seamless discount code usage and automated payouts.
Pricing
Modash starts at a lower price point, with plans from $199/month (Essentials) to $499/month (Performance). Influencer Hero begins at $649/month for up to 1,000 creators and scales to $2,490/month for 10,000 creators, reflecting its all-in-one positioning.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash
If your brand is Shopify-first and focused on influencer discovery at scale, Modash is a strong fit. Its massive database of 350M+ creators and advanced search filters make it easy to find the right influencers quickly.
However, D2C brands choose Influencer Hero when they need a true all-in-one solution - covering discovery, outreach, CRM, campaign tracking, UGC reuse, and automated payments across multiple platforms. Unlike Modash, it supports Shopify, WooCommerce, and custom eCommerce integrations, making it better suited for scaling teams that run multi-platform campaigns and want ROI tracking baked in.
Modash Overview
Modash is an influencer marketing platform built to help brands discover, recruit, and manage influencers at scale, with a special focus on eCommerce. Its standout advantage is a 350M+ creator database across Instagram, TikTok, and YouTube, making it one of the most comprehensive search engines available for influencer discovery.
Modash is particularly strong for Shopify brands, since it integrates gifting, discount codes, affiliate links, and payouts directly into the workflow.
Modash Standout Features
350M+ Creator Database: Modash allows brands to search any public profile (no opt-in required), giving startups and global eCommerce brands access to one of the world’s largest influencer pools. This is particularly useful for D2C companies expanding into new regions.
AI & Lookalike Search: Brands can describe their ideal creator (e.g., “Japandi kitchen influencer”) or upload an image, and Modash will find creators with similar styles. The lookalike tool helps scale campaigns by identifying similar creators to top performers—ideal for fast-growing Shopify stores.
Shopify Integration: Modash integrates directly with Shopify to streamline product gifting, affiliate links, discount codes, and revenue tracking. For D2C startups and established Shopify brands, this eliminates back-and-forth with influencers and ties campaigns directly to sales.
Automated Affiliate Management: Modash enables brands to set commission tiers, track influencer-driven sales, and automate monthly payouts. This is a strong fit for companies scaling affiliate programs without needing separate software.
Fake Follower & Audience Analysis: Modash provides engagement benchmarking and fake follower detection so brands can verify creator quality before investing. This is crucial for enterprise teams managing global campaigns, where audience authenticity directly impacts ROI.
Best For
Modash is best for Shopify-based eCommerce and D2C brands looking to scale influencer and affiliate campaigns with a powerful discovery engine and built-in affiliate tracking.
Pricing & Contract Length
Essentials Plan: $199/month (focus on discovery, no Shopify integration)
Enterprise Plan: Custom pricing for larger teams and advanced needs
Pricing is billed annually, with discounts available for yearly commitments. Monthly billing is available but at a higher rate.
Pros
Access to 350M+ creators (largest open database)
Advanced discovery filters with AI and lookalike tools
Shopify-native gifting, discount code, and affiliate tracking
Automated affiliate commission payouts
Audience authenticity and fake follower analysis
Cons
Only integrates with Shopify (no WooCommerce, Magento, etc.)
No built-in content licensing or UGC repurposing agreements (handled manually)
No whitelisting or boosting paid ads with creator content
Limited support for non-Shopify eCommerce brands
Free Tools
Fake Follower Check: Brands can analyze a creator’s audience for suspicious or bot activity.
Engagement Rate Calculator: Quickly benchmark influencer engagement to compare performance.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed for eCommerce and D2C brands that want to manage the full influencer workflow in a single hub. Unlike tools that focus narrowly on discovery, Influencer Hero covers everything from finding creators and running outreach campaigns to managing contracts, tracking ROI, repurposing UGC, and automating payments.
With support for eight platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X/Twitter, and Twitch), it’s built for scaling teams who need a complete solution across multiple channels.
Influencer Hero Standout Features
End-to-End Campaign Management: Unlike tools that only focus on influencer discovery, Influencer Hero centralizes the entire workflow—from finding influencers to managing outreach, contracts, content approval, and payments. This is especially useful for startups and D2C companies that want a single tool to replace multiple disjointed apps.
Shopify & Amazon Integrations: The platform integrates directly with Shopify and Amazon, allowing brands to track influencer-driven sales in real time. For eCommerce teams, this means you can attribute revenue to specific creators, making it easy to scale campaigns with the highest ROI influencers.
Affiliate Program Automation: Influencer Hero allows brands to turn influencers into affiliates automatically, generating personalized codes and tracking links. This makes it a great fit for growing eCommerce businesses that want to build long-term partnerships with creators without additional manual setup.
Influencer CRM & Reporting Dashboard: With built-in CRM functionality, brands can manage influencer relationships, track communication, and monitor campaign performance in one dashboard. For enterprise teams, this enables multiple team members to collaborate seamlessly on campaigns.
Content & UGC Tracking: The platform automatically collects influencer-generated content and organizes it in one library, making it easy to repurpose across social media, ads, and websites. Brands running paid social campaignsbenefit by having ready-to-use UGC for scaling their ads.
Best For
Influencer Hero is best for D2C and eCommerce brands running multi-platform campaigns that want everything in one place—discovery, outreach, CRM, content repurposing, and ROI tracking.
Pricing & Contract Length
Standard Plan: $649/month – up to 1,000 creators
Pro Plan: $1,049/month – up to 5,000 creators
Business Plan: $2,490/month – up to 10,000 creators
Enterprise/Custom Plan: Tailored to brand needs
Pricing is billed annually, with monthly contracts available on request (slightly higher rates).
Pros
True all-in-one solution (discovery, outreach, CRM, UGC, ROI tracking)
Supports 8 social platforms (not just Instagram/TikTok)
When it comes to influencer marketing platforms, Modash excels at influencer discovery with its massive 350M+ creator database and Shopify-native workflows. It’s a strong fit for smaller D2C brands and Shopify stores that want to quickly find and reach out to creators, set up affiliate programs, and automate payouts.
However, its limitations — such as supporting only Shopify, offering no built-in UGC licensing, and lacking paid ad integration — mean that growing brands often hit a ceiling as they scale campaigns.
Influencer Hero, on the other hand, delivers a true all-in-one solution. Beyond powerful discovery, it combines multi-platform support (8 channels), advanced CRM and outreach automation, UGC repurposing, and ROI dashboards into one system.
With integrations not just for Shopify but also WooCommerce and custom storefronts, it’s built for scaling D2C brands that want measurable influencer ROI, cross-channel campaigns, and streamlined workflows from discovery through payments. For most eCommerce brands, this makes Influencer Hero the stronger long-term investment.
Ready to see how Influencer Hero can simplify and scale your influencer marketing? Book a free demo today and discover how it can drive growth for your brand.
FAQs
Which platform has the larger influencer database, Modash or Influencer Hero?
Modash boasts a massive open database of 350M+ public creator profiles, making it one of the largest discovery engines. Influencer Hero, while not focused on raw volume, combines a large database with AI-powered discovery, lookalike search, and brand follower detection, helping brands find more relevant influencers rather than just more influencers.
Can Modash and Influencer Hero integrate with eCommerce platforms beyond Shopify?
No - Modash integrates only with Shopify for gifting, discount codes, and affiliate tracking. Influencer Hero goes further with Shopify, WooCommerce, and custom eCommerce integrations, making it the better fit for brands that operate across multiple storefronts or international markets.
Which tool is better for managing influencer relationships and outreach?
Modash offers bulk email outreach and a basic CRM for tracking statuses. Influencer Hero provides a full visual CRM, AI-personalized email automation, drip campaigns, and contract management, making it the stronger option for brands managing large-scale or multi-market influencer programs.
How do the pricing models of Modash and Influencer Hero compare?
Modash starts at $199/month (Essentials) and $499/month (Performance), with custom pricing for enterprise. Influencer Hero’s plans begin at $649/month (Standard) and scale up to $2,490/month (Business), reflecting its broader feature set and multi-platform coverage.
Which platform is better for repurposing UGC and tracking R
Modash allows downloading influencer content but requires brands to handle licensing manually. Influencer Hero automates UGC collection, tagging, and reuse, plus offers ROI dashboards tracking sales, affiliate revenue, and discount code usage—a major advantage for growth and performance marketing teams.
