Influencity vs Social Cat vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Influencity, Social Cat, and Influencer Hero lies in their approach to influencer marketing and the features they offer.
Influencity provides a comprehensive platform for data-driven influencer discovery and campaign management, perfect for businesses focused on analytics and influencer performance tracking. Social Cat, on the other hand, is a streamlined platform designed for brands seeking easy influencer partnerships with a focus on automation. Influencer Hero combines influencer search, campaign management, and analytics, catering to both startups and larger D2C brands, with strong integrations for e-commerce platforms like Shopify.
In this article, we’ll dive deep into the comparison between Influencity, Social Cat, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which is best for your brand.
Influencity vs Social Cat vs Influencer Hero Comparison
Features
Influencity
Social Cat
Influencer Hero
Influencer Discovery / Database
15M+ influencers, no opt-in required, AI-powered filters
Focuses on Instagram and TikTok, searchable by location, gender, engagement, etc.
Influencity: Offers access to a database of over 15 million influencers, utilizing AI-powered filters for discovery. It doesn't require influencers to opt-in, making it a broader platform for global searches.
Social Cat: Focuses primarily on Instagram and TikTok, with a strong emphasis on location, gender, and engagement filters. It’s ideal for smaller brands looking for specific creators on these two platforms.
Influencer Hero: Provides advanced filtering options across 8 major platforms. It also features lookalike creator suggestions powered by AI, which helps to identify creators who align closely with your brand.
2. Core Focus
Influencity: An all-in-one platform designed for complete influencer marketing management, from discovery to reporting. It's tailored for brands that need both campaign management and detailed influencer insights.
Social Cat: A simpler, more affordable solution, ideal for small and medium-sized brands. It focuses on influencer discovery and product seeding campaigns without the complexity of enterprise-level tools.
Influencer Hero: Specializes in high-volume influencer campaigns with powerful CRM and automation tools. It supports multi-platform campaigns and scales efficiently for eCommerce and D2C brands.
3. Best For
Influencity: Best for brands that require a comprehensive influencer marketing platform with a large influencer pool and campaign management capabilities.
Social Cat: Best suited for smaller brands or those just starting with influencer marketing, providing a user-friendly and cost-effective solution.
Influencer Hero: Ideal for D2C and eCommerce brands that need sophisticated campaign orchestration, automation, and multi-platform management.
4. Campaign Management & CRM
Influencity: Features a robust CRM with tagging, filtering, and in-depth campaign tracking, offering both manual and automated reports. It allows brands to track influencer performance over time.
Social Cat: Provides a simpler CRM, focusing on basic management features like in-app messaging, contracts, and content tracking. It’s less complex but sufficient for small-scale campaigns.
Influencer Hero: Stands out for its structured campaign boards and automated workflows that save time for large teams. It includes automated follow-ups and real-time reporting for scaling influencer programs.
5. Customer Support
Influencity: Offers comprehensive support, including onboarding help, but lacks in-platform messaging. Communication typically happens via email or external tools.
Social Cat: Provides in-app messaging and direct communication with influencers, plus community engagement. It’s suitable for those who prefer a straightforward, accessible support system.
Influencer Hero: Offers premium support with a dedicated customer success manager, onboarding sessions, and in-app help. Their white-glove support is designed for brands running large-scale campaigns.
6. Pricing
Influencity: Offers plans starting at $3,816/year, with custom pricing for larger brands. Its pricing structure caters to businesses that need a full suite of features for influencer management.
Social Cat: More affordable, with plans starting at $99/month for small-scale users. It’s designed to provide basic influencer marketing tools at a budget-friendly price point.
Influencer Hero: Pricing starts at $649/month for the Standard plan and goes up to $2,490/month for larger teams. The platform is priced to accommodate brands running extensive campaigns with many influencers.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Influencity and Social Cat
Influencer Hero is best for high-volume campaigns and advanced automation. Brands with large influencer programs appreciate its CRM, bulk actions, and AI-powered workflow automation, which streamline operations at scale.
Influencity is best for data-driven brands needing access to a vast database of influencers. Its comprehensive reporting and campaign management tools make it ideal for brands that require detailed analytics.
Social Cat is best for small or medium-sized brands looking for a cost-effective, easy-to-use influencer marketing solution. Its simplicity and affordability make it a go-to for brands just starting with influencer campaigns.
Influencity Overview
Influencity is an all-in-one influencer marketing platform built to help brands and agencies optimize every stage of their influencer workflow, from discovery and campaign management to performance measurement. By leveraging publicly available data from Instagram, TikTok, and YouTube, the platform delivers a data-driven approach that enables small and mid-sized businesses to scale their influencer programs effectively and cost-efficiently.
Its mission is to make influencer marketing simpler and smarter through AI-powered discovery tools, automated outreach, and advanced analytics, all backed by flexible pricing plans that adapt to businesses of different sizes.
Influencity Standout Features
AI-Powered Discovery: Quickly identify top-performing creators with AI-assisted keyword searches and lookalike recommendations, perfect for targeting niche audiences like “sustainable skincare.”
Extensive Public Database: Access a library of over 15 million influencer profiles across major social networks, all without requiring creator opt-ins, ideal for startups and emerging brands seeking broad reach.
Shopify Integration: Manage affiliate campaigns, track conversions, and issue promo codes directly through Shopify, simplifying operations for eCommerce teams.
Customizable CRM & Segmentation: Organize and tag influencers based on region, performance, or content type to streamline relationship management.
Real-Time Tracking & Reporting: Get live insights into engagement, reach, and conversions to measure ROI and refine strategies in real time.
Best For: Small to medium-sized brands and agencies looking for an affordable, data-first platform to manage influencer collaborations. Its user-friendly interface and powerful capabilities make it particularly appealing to startups and eCommerce businesses aiming to scale efficiently.
Pricing & Contract Length
Professional Plan: $3,816 per year, offering 10,000 monthly searches, 150 influencer profile unlocks, 1,200 outreach emails per month, and complete Shopify integration.
Business Plan: Custom pricing based on specific organizational requirements.
Add-Ons: Auto-tracking tool available for approximately $660/year. All subscriptions are billed annually, with scalable options for larger teams and custom needs.
Pros
AI-powered search for faster, more accurate influencer discovery.
Shopify integration simplifies affiliate and sales tracking.
Custom CRM enables detailed filtering and segmentation.
Real-time analytics support data-driven decisions.
Competitive, scalable pricing structure.
Cons (H3)
No built-in chat or negotiation feature (requires external communication).
Limited platform reach, X analytics available, but outreach not supported.
Auto-tracking offered only as a paid add-on.
Lacks automation for UGC licensing or paid amplification.
Free Tools (H3)
Influencer Search Tool: Filter creators by engagement rate, niche, or location.
Fake Follower Checker: Evaluate audience authenticity before partnering.
Engagement Rate Calculator: Instantly calculate an influencer’s engagement rate.
Social Cat Overview
Social Cat is an influencer marketing platform built for small and mid-sized brands that want to simplify influencer discovery, relationship management, and product seeding campaigns. Its goal is to offer an easy-to-use, affordable solution for businesses seeking to collaborate with influencers, without the complexity or cost of enterprise-level software.
With Social Cat, brands can easily handle influencer outreach, campaign setup, and gifting workflows through a clean, beginner-friendly interface designed for teams new to influencer marketing.
inBeat Standout Features
Influencer Discovery & Prospecting Tool: Gain access to a searchable database of influencers with advanced filters such as location, gender, engagement rate, and content type.
Campaign Builder: Create and manage campaigns that are visible to influencers directly within the platform, streamlining matchmaking and collaboration.
Product Seeding Workflow: Once an influencer partnership is confirmed, brands can send products directly through the platform and monitor delivery and campaign progress, ideal for up-and-coming brands relying on gifting strategies.
In-App Messaging: Communicate with influencers directly via Social Cat’s built-in messaging system, removing the need for third-party apps or email threads.
Basic CRM Features: Includes a lightweight CRM to track collaborations, conversations, and campaign statuses, perfect for smaller teams or brands not needing complex management systems.
Best For: Small to medium-sized brands or startups entering influencer marketing who want a straightforward, budget-friendly platform for managing outreach, gifting, and collaborations on Instagram and TikTok.
Pricing & Contract Length
Social Cat operates on a flexible, no-commitment basis, brands can subscribe monthly without long-term contracts or annual obligations.
Starter Plan: $79/month, offering access to the influencer database, basic CRM tools, and in-app messaging.
Pro Plan: $149/month, includes all Starter features plus advanced filters, full campaign management, and product gifting tools.
Enterprise Plan: Custom pricing for brands running large-scale campaigns or needing specialized support.
Pros
Affordable pricing: Accessible for small businesses and startups.
User-friendly design: Intuitive and easy to navigate, even for beginners.
Strong focus on Instagram and TikTok: Optimized for visual content campaigns.
Streamlined gifting workflow: Simplifies product shipping and influencer collaboration.
Transparent pricing: No hidden costs for messages or campaign creation.
Cons
Limited integrations: Only connects with Shopify, lacking support for other eCommerce platforms.
Basic functionality for large campaigns: Missing advanced CRM tools and AI-driven insights.
Manual content rights handling: Media usage rights must be managed outside the platform.
No AI automation: Lacks AI-powered influencer discovery or workflow automation available in some alternatives.
Free Tools
Influencer Search Tool: Filter influencers by engagement, niche, and location.
Fake Follower Checker: Evaluate audience authenticity before partnering.
Campaign Planning Tools: Free templates and guides to plan influencer campaigns effectively.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built for eCommerce and D2C brands that want to manage their entire influencer workflow in one place, from discovery and outreach to gifting, affiliate tracking, and performance analysis.
Unlike tools that focus only on discovery or analytics, Influencer Hero brings every stage of influencer marketing together. It enables brands to identify high-performing creators, automate outreach, and track ROI through direct Shopify and WooCommerce integrations. Designed for scalability and automation, it helps marketing teams streamline operations and drive measurable growth.
Influencer Hero Standout Features
AI-Powered Multi-Platform Discovery: Discover and evaluate influencers across Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, X, and Snapchat. The AI engine suggests the best-fit creators and detects fake followers to ensure authentic engagement.
Campaign-Based CRM Boards: Organize influencer relationships with intuitive drag-and-drop boards and bulk management options in an influencer CRM, ideal for D2C teams and agencies handling multiple collaborations.
Automated Outreach & Email Sequences: Manage communication through customized, multi-step email workflows with automated follow-ups, saving time while maintaining authenticity, especially valuable for Shopify brands.
Integrated Gifting, Affiliate & Payment Tools: Connect directly with Shopify and WooCommerce to automate gifting, track affiliate sales, and manage influencer payments seamlessly.
Real-Time Reporting & ROI Insights: Access unified performance dashboards that display clicks, conversions, engagement, and ROI by influencer.
Best For: Ideal for eCommerce and D2C brands using Shopify or WooCommerce that want to scale influencer, affiliate, and UGC programs efficiently. Also suitable for agencies managing multiple brand campaigns at scale.
Pricing & Contract Length
Standard: $649/month
Pro: $1,049/month
Business: $2,490/month
Custom & Agency Plans: Tailored for larger brands or agencies, with pricing based on influencer volume and campaign needs.
Final Thoughts on Influencity vs Social Cat vs Influencer Hero
When choosing between Influencity, Social Cat, and Influencer Hero, each platform serves different needs. Influencity is ideal for brands needing a large influencer database (15M+) and in-depth analytics for comprehensive campaign management. Social Cat, on the other hand, offers a simpler, more affordable platform for small to medium-sized brands, focusing on Instagram and TikTok with a user-friendly interface.
For brands looking to scale and manage high-volume influencer campaigns, Influencer Hero is the top choice. With advanced CRM, campaign automation, and multi-platform support, it’s designed to efficiently handle large influencer programs. Brands choose Influencer Hero for its automation tools, seamless Shopify integrations, and powerful reporting features.
Ready to see how it works? Book a free demo today and start optimizing your influencer marketing strategy.
FAQs
Which platform is best for small businesses?
Social Cat is the best option for small businesses or brands just starting with influencer marketing. It’s affordable, user-friendly, and focuses on Instagram and TikTok creators.
Which tool offers the most influencer data?
Influencity provides access to over 15 million influencers and offers detailed insights, making it ideal for data-driven brands that need comprehensive influencer analytics.
Does Influencer Hero support Shopify integrations?
Yes, Influencer Hero has robust Shopify integrations for seamless product gifting, affiliate tracking, and commission payouts, making it perfect for eCommerce brands.
Which platform is best for managing large influencer campaigns?
Influencer Hero is the best choice for managing large-scale influencer campaigns with its advanced CRM, campaign automation, and real-time performance tracking.
How affordable are these platforms?
Social Cat is the most affordable, starting at $99/month, followed by Influencity at $3,816/year. Influencer Hero starts at $649/month, designed for brands needing advanced features and high-volume campaign management.
