BrandBassador vs Heepsy vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Brandbassador, Heepsy, and Influencer Hero lies in how each platform approaches influencer marketing management. Brandbassador focuses on building and engaging a brand’s existing community through gamified “missions,” making it ideal for brands that already have a loyal customer base and want to convert them into ambassadors.
Heepsy, on the other hand, is a powerful influencer discovery tool designed for eCommerce teams that need access to a large global database and want to manage influencer outreach and affiliate tracking, especially through Shopify.
Influencer Hero stands out as a true all-in-one platform, combining advanced discovery, automated outreach, CRM, product seeding, and ROI tracking—perfect for D2C brands running multi-platform influencer campaigns at scale.
In this article, we’ll dive deeper into the comparison between Heepsy, Brandbassador, and Influencer Hero—exploring their features, pricing, and key differences to help you decide which platform best fits your brand’s needs.
BrandBassador vs Heepsy vs Influencer Hero Comparison
Feature
Brandbassador
Heepsy
Influencer Hero
Influencer Discovery / Database
No searchable influencer database. Brands recruit ambassadors from their own customers or followers through landing pages, social posts, and newsletters.
Large searchable database of ~50M influencers with advanced filters (location, niche, authenticity, engagement rate, audience demographics).
Advanced discovery engine with AI-assisted matching, fake follower detection, lookalike creators, and Chrome extension for real-time insights across 8 platforms (Instagram, TikTok, YouTube, etc.).
Core Focus
Community-driven ambassador marketing using gamified “missions.”
Influencer search, outreach, and performance tracking with optional Shopify integration.
End-to-end influencer marketing automation including discovery, outreach, CRM, gifting, UGC collection, affiliate tracking, and storefronts.
Best For
Brands with an existing loyal customer base that want to convert followers into brand ambassadors.
eCommerce and Shopify brands focused on data-driven influencer selection and affiliate sales tracking.
D2C brands and eCommerce teams looking for a scalable, all-in-one influencer marketing platform to manage campaigns across multiple social platforms.
Campaign Management & CRM
Centralized app for managing missions, content, and communication. Limited CRM customization.
List-based and Kanban-style campaign tracking board (emailed, shipped, paid, etc.).
Full-featured AI-powered CRM to manage large-scale campaigns with visual boards, smart filters, automated communication, and status tracking.
Customer Support
Weekly or bi-weekly support sessions depending on plan, onboarding guidance.
Onboarding calls, optional meetings, and customer success team support.
Dedicated account manager, live chat, email, strategic onboarding, and in-platform help desk with guides and tutorials.
Pricing
Growth: $2,000/month, Pro: $3,000/month (annual contract; 25% off for annual payment).
Plus: from ~$369/month (Advanced plan includes Shopify & affiliate tracking, discounts for 6- or 12-months).
Brandbassador doesn’t include a traditional influencer search feature—its model is built on recruiting existing customers and social followers through branded landing pages and social posts. Heepsy, in contrast, offers one of the largest influencer databases, ideal for brands that rely heavily on influencer discovery and analytics. Influencer Hero combines discovery with automation, using AI to suggest creators, detect fake followers, and even identify influencers who already follow your brand.
2. Core Focus
While Brandbassador focuses on community-driven ambassador marketing, Heepsy is centered around influencer discovery and data-driven performance tracking. Influencer Hero’s strength lies in providing an end-to-end workflow—from finding creators to managing outreach, gifting, and ROI tracking—all within one dashboard.
3. Best For
Brandbassador works best for brands that already have an engaged customer base ready to promote the brand. Heepsy suits Shopify and eCommerce teams looking to run affiliate-based influencer campaigns. Influencer Hero, based on our sales data, is the most flexible choice for D2C brands running multi-platform influencer campaigns with a need for automation and scalability.
4. Campaign Management & CRM
Brandbassador’s mission-based system keeps ambassador engagement organized but offers limited CRM customization. Heepsy provides a visual Kanban board for campaign tracking. Influencer Hero goes further with a full AI-powered CRM that automates follow-ups, task tracking, and creator communication—built to handle thousands of influencers simultaneously.
5. Customer Support
Brandbassador provides structured support sessions (weekly or bi-weekly), while Heepsy offers onboarding meetings and ongoing customer success support. Influencer Hero provides a dedicated account manager, live chat, and a built-in help center, ensuring quick guidance for brands scaling their influencer operations.
6. Pricing
Brandbassador operates on higher monthly plans starting at $2,000 with annual commitments. Heepsy offers more accessible monthly and seasonal pricing options starting at around $369 for its Advanced plan. Influencer Hero provides flexible monthly tiers beginning at $649, making it suitable for startups as well as enterprise D2C brands.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over BrandBassador and Heepsy
Influencer Hero is the best choice for brands that want a complete influencer marketing solution with automation, CRM, and real-time ROI tracking all in one platform. While Brandbassador focuses on engaging existing customers through missions and Heepsy provides influencer discovery tools, Influencer Hero combines both approaches with advanced AI and multi-platform support for Shopify, WooCommerce, and custom stores.
For D2C brands running multi-platform campaigns, Influencer Hero offers the scalability and control that Brandbassador and Heepsy lack. It allows marketing teams to manage outreach, gifting, and performance tracking for thousands of creators without relying on manual workflows or external tools.
When it comes to integrations and reporting, Influencer Hero stands out with seamless eCommerce connectivity and predictive analytics that tie influencer content directly to sales. Both Heepsy and Brandbassador provide valuable niche functions, but Influencer Hero delivers the end-to-end automation and insights modern brands need to scale efficiently.
BrandBassador Overview
Brandbassador is a community-driven ambassador marketing platform designed to help brands turn their existing customers, fans, and followers into active brand ambassadors. Instead of offering a public influencer database like traditional discovery tools, it enables brands to recruit directly from their own audience through landing pages, newsletters, and social channels.
The platform gamifies engagement through “missions,” rewarding ambassadors with free products, discounts, or commissions for completing specific promotional tasks—making it especially useful for eCommerce and D2C companies that already have a loyal customer base.
Brandbassador Standout Features
Gamified Missions: Brands can create “missions” for ambassadors to complete, such as posting an Instagram story or a TikTok video using the product. This feature keeps customers engaged and motivated, making it ideal for Shopify and D2C brands that thrive on community-driven content.
Ambassador Recruitment from Existing Customers: Instead of searching external databases, brands attract their own fans to become ambassadors via landing pages, newsletters, or social media posts. This is perfect for companies with loyal followers looking to organically expand brand awareness.
Centralized Mobile App: All ambassador activities—missions, communications, and rewards—happen inside the Brandbassador mobile app, providing a unified experience for both the brand team and creators. This is particularly useful for startups managing teams remotely or across multiple markets.
Automated Reward System: Brands can pre-load funds, and ambassadors automatically receive commissions or rewards once a mission is completed. For eCommerce teams running continuous campaigns, this automation streamlines payouts and keeps ambassadors engaged long-term.
Shopify Integration: Through Shopify, brands can easily manage product gifting, reward distribution, and discount code usage—all directly from the Brandbassador app. This integration simplifies ambassador product seeding for D2C brands selling physical goods online.
Brandbassador is best for eCommerce and D2C brands that already have an active customer base and want to build deeper brand loyalty through gamified ambassador campaigns rather than traditional influencer discovery.
Pricing & Contract Length
Brandbassador offers two paid plans with annual contracts (option for monthly payments or 25% discount for upfront yearly payment):
Growth Plan – $2,000/month: Includes weekly onboarding and monthly strategic support.
Pro Plan – $3,000/month: Adds bi-weekly strategic support and deeper assistance with mission creation and optimization.
Sales-Based Commission: Optional 5% commission on ambassador-driven sales if the affiliate feature is enabled.
Pros
Builds strong, community-based brand loyalty through ambassador engagement.
Fully app-based platform makes campaign management simple and centralized.
Automated commission and reward tracking for completed missions.
Seamless Shopify integration for product gifting.
Scalable for global campaigns with advanced ambassador segmentation.
Cons
No influencer discovery database — recruitment depends on existing followers or customers.
Lacks flexibility for traditional influencer outreach or large-scale campaign discovery.
High entry cost compared to smaller platforms.
Requires an annual commitment with limited flexibility for scaling down.
Focuses mainly on Instagram, TikTok, and YouTube, with no deeper integrations for other platforms.
Free Tools
Brandbassador does not offer any free tools for users. All features are available through their paid plans. They do provide free templates and guides.
Heepsy Overview
Heepsy is an influencer marketing platform built around discovery, outreach, and campaign tracking. Its main purpose is to help eCommerce and D2C brands—especially those using Shopify—find influencers that match their niche and manage campaigns efficiently from start to finish.
With a database of over 50 million influencers worldwide and detailed audience analytics, Heepsy gives marketing teams precise control over influencer selection, authenticity checks, and affiliate performance tracking. It’s especially valuable for brands that prioritize data-driven decisions over community engagement.
Heepsy Standout Features
Massive Influencer Database: With around 50 million profiles across Instagram, TikTok, and YouTube, Heepsy offers one of the largest influencer databases in the market. Brands can filter by country, niche, engagement rate, follower size, or audience demographics—making it ideal for startups or global Shopify brands looking to expand into new markets.
Advanced Filtering & Authenticity Checks: Heepsy includes powerful filters to assess influencer quality, including engagement rate, audience age, gender, and location. Its authenticity check detects fake followers with an estimated 85% accuracy, which is crucial for D2C marketers focused on ROI and credibility.
Visual CRM Pipeline: Brands can manage campaigns using a Kanban-style board that tracks every stage—from initial outreach to shipping, posting, and payments. This visual layout is great for small teams managing multiple influencer collaborations simultaneously.
Shopify & WooCommerce Integration (Advanced Plan): Heepsy’s Advanced plan connects directly to Shopify and WooCommerce, allowing brands to generate tracking links, discount codes, and monitor affiliate sales and conversions automatically. This makes it a strong choice for Shopify-based eCommerce brands running commission-driven influencer campaigns.
Bulk Outreach & Email Automation: Heepsy allows sending up to 3,000 outreach emails per month with follow-ups and preloaded templates. This feature saves time for teams running volume-based campaigns, like seasonal product launches or affiliate pushes.
Best For
Heepsy is best for Shopify and eCommerce brands that rely on influencer discovery and need a data-focused tool for tracking engagement, authenticity, and affiliate performance across multiple markets.
Pricing & Contract Length
Heepsy offers flexible monthly, 6-month, and annual plans with seasonal discounts.
Plus Plan: Includes influencer search, outreach, and campaign reports (no sales data).
Advanced Plan: Includes everything in Plus plus Shopify integration, affiliate tracking, lookalike search, and more outreach volume. Pricing (based on demo data):
Advanced Plan: $369/month standard price.
20% off for 6-month plans ($1,771/6 months).
35% off for yearly plans ($2,878/year).
Pros
Large and detailed influencer database for niche targeting.
Reliable fake follower and authenticity detection.
Shopify and WooCommerce integrations for sales and affiliate tracking.
Flexible plan options with seasonal discounts and no mandatory contracts.
Cons
No AI-generated outreach or response automation.
Sales tracking and affiliate features only available on Advanced plan.
Fake follower detection based on estimation, not full verification.
Lacks real-time predictive analytics or automation found in all-in-one tools.
Free Tools
Influencer Search Tool: Heepsy offers a free version of their influencer search tool, allowing brands to find influencers based on specific filters like location and engagement.
Fake Follower Checker: Heepsy’s free tool helps brands assess the authenticity of influencer audiences, which is crucial for filtering out influencers with fake followers.
Engagement Rate Calculator: Heepsy provides a free tool to calculate engagement rates, helping brands evaluate potential influencers before reaching out.
If you need more comprehensive features, such as full campaign management and advanced reporting, a paid plan would be necessary.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built for D2C and eCommerce brands that want to manage the entire influencer workflow—from discovery to outreach, CRM, gifting, affiliate tracking, and performance reporting—in one place. Unlike other tools that focus on a single aspect of influencer marketing, Influencer Hero combines automation, analytics, and multi-platform integrations, making it a complete solution for scaling campaigns efficiently. Based on our demo and sales data, it’s especially popular among Shopify and WooCommerce brands that need real-time tracking of influencer ROI and product seeding campaigns at scale.
Influencer Hero Standout Features
AI-Powered Influencer Discovery: Influencer Hero provides access to a verified database of influencers across Instagram, TikTok, YouTube, and other major platforms. Using AI filters, brands can identify high-performing creators based on engagement, audience demographics, location, and niche—ideal for D2C and Shopify brands running multi-market campaigns.
End-to-End CRM & Campaign Management: The built-in CRM allows teams to manage every stage of the influencer collaboration process visually, from first contact to post-tracking. D2C companies can manage hundreds or thousands of influencer partnerships, with automated tagging, deal status tracking, and campaign dashboards.
Automated Outreach & Follow-Up: Marketers can automate personalized outreach, follow-ups, and negotiations directly inside the platform. This saves hours of manual work and ensures consistent communication with large influencer lists—especially useful for brands running recurring gifting or ambassador programs.
Affiliate & Discount Code Tracking: Influencer Hero integrates directly with Shopify, WooCommerce, and custom stores to track discount code usage, affiliate link clicks, and actual sales. This feature is invaluable for eCommerce brands focused on performance-based campaigns, allowing them to measure ROI instantly.
UGC Collection & Content Library: The platform automatically gathers influencer-generated content, making it easy for brands to repurpose UGC across paid ads, emails, and social media. This feature is a game-changer for D2C marketing teams who want to build authentic, conversion-driven creatives without manual collection.
Best For
Influencer Hero is best for Shopify, WooCommerce, and D2C brands that want to manage influencer campaigns at scale, automate communication, and track actual sales impact from influencer collaborations—all from one centralized platform.
Pricing & Contract Length
Influencer Hero offers flexible pricing plans to suit growing brands:
Standard Plan: $649/month for up to 1,000 creators
Pro Plan: $1,049/month for up to 5,000 creators
Business Plan: $2,490/month for up to 10,000 creators
Custom & Agency Plans: Custom pricing tailored to brand needs
All plans include core features and can be scaled as your influencer program grows.
Pros
True all-in-one influencer marketing solution.
AI-powered discovery and multi-platform coverage.
Automated outreach, follow-ups, and CRM workflows.
Shopify and WooCommerce integrations for full ROI tracking.
Dedicated onboarding, customer success, and live support.
Centralized UGC management and analytics dashboard.
Cons
Pricing may be higher compared to platforms targeting smaller businesses
Some advanced features may require a learning curve
Final Thoughts on BrandBassador vs Heepsy vs Influencer Hero
While Brandbassador focuses on community engagement and Heepsy excels in influencer discovery and data analysis, Influencer Hero stands out as the only platform that brings everything together—from discovery to outreach, CRM, affiliate tracking, and performance analytics—in one seamless system. It’s designed for D2C and Shopify brands that want to move beyond fragmented workflows and manage influencer campaigns efficiently at scale.
For brands seeking measurable ROI, automated processes, and real-time sales tracking, Influencer Hero offers the most comprehensive and scalable solution. It not only simplifies influencer marketing operations but also empowers marketing teams to turn influencer collaborations into predictable, performance-driven revenue.
Are you ready to simplify your influencer marketing process and scale efficiently? Then, book a free demo with Influencer Hero to see how it can transform your brand’s growth.
FAQs
What makes Influencer Hero different from Brandbassador and Heepsy?
Unlike Brandbassador and Heepsy, which focus on specific parts of influencer marketing, Influencer Hero is a true all-in-one platform. It combines influencer discovery, automated outreach, CRM, affiliate tracking, and real-time ROI analytics—allowing brands to manage the entire influencer journey from one dashboard.
Which platform is best for Shopify and eCommerce brands?
Influencer Hero is built with Shopify and WooCommerce integrations at its core, enabling brands to automatically track sales, discount code usage, and affiliate performance. While Heepsy offers integrations in higher-tier plans, and Brandbassador emphasizes community missions, Influencer Hero provides a more seamless connection between influencer activity and eCommerce revenue.
Is Influencer Hero suitable for large-scale D2C campaigns?
Absolutely. Influencer Hero’s CRM and automation tools are designed for D2C brands managing hundreds or thousands of influencers. From bulk outreach to performance reporting, it eliminates manual processes that slow down campaign execution—something neither Heepsy nor Brandbassador fully automate.
Does Influencer Hero offer better tracking and reporting?
Yes. Influencer Hero gives brands real-time insights into which influencers are driving traffic and sales, thanks to its direct eCommerce integrations and analytics dashboard. In contrast, Heepsy focuses more on engagement data, and Brandbassador tracks community participation but not direct conversions.
Which platform provides the best long-term value?
For brands that prioritize measurable results and scalability, Influencer Hero offers the strongest ROI. It reduces the need for multiple tools, automates repetitive tasks, and provides transparent performance data—making it the most cost-efficient and growth-oriented solution among the three.
