If you’re searching for a social media influencer agency Dubai, chances are you’re not just looking for creators—you’re looking for results. For D2C brands and modern marketing teams, influencer marketing has become a core growth channel, whether the goal is driving sales, launching a new product, entering the Middle East market, or scaling user-generated content for paid ads.
The right agency can help you cut through the noise, connect with creators who actually convert, and turn influencer campaigns into a repeatable performance engine. Dubai is home to a wide range of influencer and social media agencies, each with a different focus—from full-service influencer campaign management and UGC production to celebrity endorsements and large-scale brand activations.
In this article, we’ll explore the best social media influencer agencies in Dubai, breaking down their key services, positioning, tools, and the types of brands they’re best suited for—so you can find the right partner for your business.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
2. Services Offered
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
3. Tools And Platforms
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
4. Industry Experience
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
5. Client Portfolio
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
6. Innovation And Technology
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
7. Local Market Expertise
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Top 10 Social Media Influencer Agencies In Dubai
1. Plug Media
Known for:
Plug Media is known for executing large-scale influencer marketing campaigns across Dubai and the wider MENA region with a strong focus on visibility and cultural relevance. The agency combines influencer storytelling with celebrity partnerships and event-led activations to help brands generate buzz at scale.
Plug Media emphasizes structured execution and performance oversight rather than one-off viral moments. It is often selected by brands looking to run high-impact influencer campaigns tied to major launches or events.
Location:
Dubai, UAE
Operating across the MENA region
Key Services:
Influencer Marketing Campaigns: Plug Media plans and executes influencer campaigns end to end, covering strategy, creator selection, briefing, execution, and reporting.
Influencer & Celebrity Endorsements: The agency manages influencer and celebrity partnerships to support brand launches and awareness initiatives. These collaborations are structured to align with brand positioning and regional market expectations.
Event-Based Influencer Activations: Plug Media integrates Dubai influencers into physical and hybrid events to extend campaign reach beyond the venue.
Content Creator Collaborations: The agency coordinates creator partnerships to produce platform-native content that feels authentic to audiences. Content formats are adapted to fit the platform and campaign objectives.
Digital Strategies & Brand Management: Plug Media supports brands with digital strategy planning that aligns influencer activity with overall brand messaging.
Global Campaign Execution: The agency executes campaigns across multiple markets while maintaining consistent messaging. This allows brands to scale influencer programs beyond Dubai without losing relevance.
Unique Selling Proposition:
Plug Media combines influencer storytelling, cultural insight, and large-scale execution to deliver highly visible influencer campaigns. Its strength lies in managing complex activations that require coordination across creators, events, and markets.
Tech Enablement:
Plug Media uses internal influencer management tools, campaign execution workflows, and reporting frameworks to manage campaigns end to end. There is no self-serve platform, with all influencer selection, content coordination, event activations, and performance tracking handled internally.
Notable Clients:
Dubai Mall
Les Benjamins
Industry Focus:
Fashion, retail, entertainment, lifestyle, and large-scale event-driven brand activations.
2. NC Media
Known for:
NC Media is known for performance-driven influencer marketing focused on measurable business results. The agency has executed over 50,000 influencer partnerships and produced more than 120,000 pieces of UGC over 8+ years.
NC Media specializes in turning influencer marketing into a predictable and scalable growth channel for D2C and enterprise brands. Its approach combines data, creative direction, and operational execution to reduce complexity for internal marketing teams.
Location:
Main office located in Dubai. Global operations with an international team available.
Key Services:
Influencer Marketing Strategy & Execution: NC Media manages influencer campaigns from planning to execution and reporting. Campaigns are structured around performance goals such as sales, engagement, and customer acquisition.
Creator Discovery & Matchmaking: The agency identifies and matches creators based on audience fit, content quality, and performance data. This ensures collaborations feel authentic while delivering consistent results.
Affiliate & Gifting Campaigns: NC Media runs affiliate-driven influencer programs and gifting initiatives at scale. These campaigns are designed to generate trackable conversions while building long-term creator relationships.
Product Seeding Programs: Structured seeding programs are used to distribute products to creators efficiently. The goal is to generate consistent UGC and influencer content beyond paid placements.
Paid Influencer Campaigns: NC Media manages paid influencer collaborations with clear performance benchmarks. Content direction and approvals are handled to ensure alignment with campaign objectives.
UGC Production for Paid Ads: The agency produces UGC specifically designed for paid media usage. Content supports creative testing, ad scaling, and performance optimization.
Unique Selling Proposition:
NC Media focuses on transforming influencer marketing into a repeatable and scalable growth engine by combining creative execution with data and technology. It is particularly suited for brands that require reliability, scale, and performance transparency. It was already trusted by famous and trustworthy brands, such as Lululemon and Kaged.
Tech Enablement:
NC Media uses internal influencer discovery tools, affiliate tracking systems, campaign management dashboards, UGC asset management tools, and ROI reporting frameworks. There is no self-serve SaaS platform, with all technology-powered workflows managed by NC Media’s internal team.
Notable Clients:
Decathlon
TCL
Arsenal FC
lululemon
Kaged
Industry Focus:
Consumer brands, fashion and apparel, sports and fitness, beauty and wellness, consumer electronics, lifestyle, and eCommerce brands.
3. The Media Lab
Known for:
The Media Lab is known for combining influencer marketing with video production and performance-driven digital services. The agency focuses on building brand visibility while guiding audiences from awareness to conversion.
It places strong emphasis on matching brands with influencers who can authentically tell their story. This integrated approach makes it suitable for brands looking to connect influencer activity with measurable digital outcomes.
Location:
Dubai Silicon Oasis HQ Building, Dubai, UAE
Key Services:
Influencer Marketing: The Media Lab manages influencer campaigns with a focus on authenticity and brand alignment. Influencers are selected to support long-term storytelling as brand ambassadors.
Video Production: The agency produces and edits video content tailored for social platforms and digital campaigns. Content is designed to support engagement and conversion.
Social Media Marketing: Social media content planning and execution is handled to build consistent brand presence. Strategies support both organic and paid distribution.
Web Design: The Media Lab designs websites to support brand visibility and digital presence. These assets align with influencer and social campaigns.
Landing Page Design & Development: Landing pages are built to convert influencer-driven traffic into leads or sales. Pages are optimized for user experience and performance.
SEO Management: SEO services support long-term visibility and inbound growth. Performance tracking ensures alignment with business objectives.
Unique Selling Proposition:
The Media Lab combines influencer marketing, content creation, and conversion-focused digital services under one agency. This allows brands to manage awareness, engagement, and performance within a single partnership.
Tech Enablement:
The Media Lab uses an internal influencer database with access to 5,000+ influencers, along with influencer discovery and coordination tools. It also leverages video production workflows, social media management tools, web and landing page systems, and SEO performance tracking tools to support full-funnel execution.
Notable Clients:
Air Arabia
Government of Dubai
Danube Properties
Al Etihad Credit Bureau (AECB)
Swiss Arabian
Industry Focus:
Aviation, government, real estate, finance, luxury, lifestyle, and consumer brands.
How Influencer Marketing Programs Scale Successfully
Whether brands work with an agency or manage influencer marketing in-house, scaling campaigns requires more than strong
strategy — it requires the right infrastructure. As programs grow, visibility, consistency, and performance tracking
become critical to long-term success.
Platforms like Influencer Hero support both brands and agencies by centralizing creator discovery,
outreach, relationship management, affiliate tracking, and reporting in one system — making influencer programs easier
to manage, measure, and scale.
Why Teams Use Influencer Hero
Centralized influencer CRM for brands and agencies
Automated outreach, follow-ups, and creator workflows
Affiliate & promo code tracking with Shopify integration
Clear performance insights to measure ROI
Scalable infrastructure for long-term influencer programs
Creative Media House is known for designing and executing experiential brand campaigns that blend influencer marketing with physical and digital activations. The agency focuses on creating real-world brand experiences that translate into strong social amplification through influencer participation.
Rather than relying solely on paid media, Creative Media House builds campaigns that generate attention through moments, events, and shared experiences. It is often chosen by brands that want influencer marketing to feel immersive and memorable rather than transactional.
Location:
Dubai, UAE
Strong presence across the UAE and KSA, with campaigns delivered globally
Key Services:
Brand Marketing & Strategy: Creative Media House develops brand marketing strategies centered around experiences rather than traditional advertising. These strategies are designed to create emotional connections that can be extended through influencer-driven digital storytelling.
Content Production & Design: The agency produces visual and creative assets used across events, digital platforms, and influencer campaigns. Content is designed to be adaptable so it can live beyond the initial activation.
Influencer Marketing Campaigns: Influencers are incorporated into brand campaigns to amplify reach and credibility. Creator selection focuses on alignment with brand values and the ability to translate physical experiences into engaging digital content.
Brand Activations & Experiential Marketing: Creative Media House plans and executes physical brand activations, pop-ups, and experiential campaigns. These activations are designed to drive both in-person engagement and post-event digital visibility.
Event & Conference Management: The agency manages corporate events, conferences, and executive roundtables from planning through execution. Influencer amplification is often layered into these events to extend reach beyond attendees.
Campaign Reporting & Performance Tracking: Performance is measured across engagement, reach, and brand impact metrics. Reporting helps brands understand how experiential campaigns translate into digital performance.
Unique Selling Proposition:
Creative Media House combines influencer marketing with experiential brand activations to create campaigns that exist both online and offline. This approach helps brands generate lasting visibility rather than short-lived impressions.
Tech Enablement:
The agency uses internal tools for content production, event planning, influencer coordination, and performance reporting. Influencer marketing is fully managed in-house, with technology supporting execution rather than replacing agency oversight.
Notable Clients:
Edenred
SHRM
ST Engineering
Ellington Properties
FedEx Express
Industry Focus:
Brand marketing, events, B2B and enterprise brands, real estate, logistics, engineering, HR, and corporate sectors.
5. Grynow
Known for:
Grynow is known for executing influencer marketing campaigns at scale across multiple social platforms. The agency has delivered tens of thousands of influencer campaigns, making it one of the most execution-focused influencer companies in the region.
Grynow prioritizes data-driven planning and high-volume creator participation to generate significant reach and visibility. It is commonly selected by brands that need speed, scale, and consistent delivery across markets.
Location:
Dubai, UAE
India
Key Services:
Influencer Marketing Strategy & Execution: Grynow manages influencer campaigns from initial planning to final delivery across multiple platforms. Execution focuses on scale, consistency, and measurable outcomes.
User-Generated Content (UGC) Campaigns: The agency runs structured UGC programs to produce large volumes of creator content. This content can be used for organic distribution or repurposed for paid media.
Large-Scale Video Production: Grynow delivers high volumes of short-form and long-form video content through creator networks. Production is optimized to match platform requirements and audience behavior.
Social Media Management: The agency supports brands with social media execution aligned with influencer campaigns. This ensures consistent messaging across brand-owned and creator channels.
Platform-Specific Influencer Activations: Campaigns are tailored for Instagram, YouTube, TikTok, Twitch and LinkedIn based on platform dynamics. Execution varies to match content formats and engagement patterns.
Performance Tracking & Analytics: Grynow tracks campaign delivery using performance dashboards focused on reach, engagement, and output. Data is used to optimize ongoing and future campaigns.
Unique Selling Proposition:
Grynow’s core strength lies in its ability to execute influencer campaigns at scale while maintaining structured delivery. The agency is particularly suited for brands prioritizing reach, volume, and speed.
Tech Enablement:
Grynow operates an AI-powered internal dashboard that supports influencer discovery, campaign management, and performance tracking. Campaigns are managed internally rather than through a self-serve platform.
Notable Clients:
Instacart
Crocs
Domino’s
Free Fire
H&M
Industry Focus:
Consumer brands, fashion and apparel, food and beverage, gaming and entertainment, lifestyle, eCommerce, and B2B brands.
6. Digital Gravity
Known for:
Digital Gravity is known for delivering structured influencer marketing campaigns supported by research and performance tracking. The agency integrates influencer marketing into broader digital strategies rather than treating it as a standalone channel.
It emphasizes authenticity, audience alignment, and measurable results. Digital Gravity is often chosen by brands that want controlled execution and detailed reporting.
Location:
Dubai, UAE
Key Services:
Influencer Marketing Campaigns: Digital Gravity manages influencer campaigns across Instagram, TikTok, LinkedIn, and Snapchat. Campaigns are planned around clear objectives and execution timelines. This also includes partnerships with YouTube microinfluencers.
Celebrity Brand Endorsements: The agency supports celebrity partnerships for high-visibility campaigns. Endorsements are aligned with brand positioning and audience expectations.
Content Creation: Digital Gravity produces content to support influencer publishing and campaign messaging. This ensures consistency across multiple creators and platforms.
Campaign Strategy & Publishing: Influencer calendars and publishing workflows are planned in advance. Execution is monitored closely to ensure timely delivery.
Performance Tracking & Reporting: Campaign performance is tracked across engagement, reach, clicks, downloads, and follower growth. Reporting focuses on measurable outcomes rather than vanity metrics.
Unique Selling Proposition:
Digital Gravity combines influencer marketing with disciplined digital strategy and reporting. This makes it suitable for brands that value structure, transparency, and performance oversight.
Tech Enablement:
The agency uses influencer discovery tools, campaign planning frameworks, publishing systems, and performance dashboards. Influencer marketing is fully managed internally without a self-serve platform.
Notable Clients:
GJ Properties
Capital Health Screening
Repair Plus
Roots Heritage (RH Realty)
RTS
Industry Focus:
Real estate, government and public sector, healthcare, education, and hospitality.
7. Starfish
Known for:
Starfish is known for its micro-influencer–first approach and emphasis on authentic storytelling. The agency prioritizes long-term creator relationships and hands-on campaign management. Starfish focuses on trust, engagement quality, and audience relevance rather than sheer scale. It is often selected by brands that want influencer content to feel genuine and community-driven.
Location:
Dubai, UAE
Key Services:
Micro-Influencer Campaigns: Starfish executes campaigns using micro and mid-tier influencers selected for engagement quality. Campaigns are designed to build trust and credibility with target audiences.
UGC Creator Sourcing: The agency sources creators specifically for UGC production. Content is structured for reuse across brand-owned channels and paid media.
Influencer Analytics & Selection: Starfish uses analytics to evaluate creator performance and audience fit. This helps reduce risk and improve campaign outcomes.
Creative Strategy & Direction: The agency provides content direction to guide influencer output. This ensures consistency with brand tone and messaging.
Campaign Reporting & Insights: Custom reporting provides insight into influencer performance and consumer response. Brands gain visibility into both qualitative and quantitative results.
Unique Selling Proposition:
Starfish focuses on authenticity-driven influencer marketing powered by strong creator relationships. Its micro-influencer specialization allows brands to build trust at scale.
Tech Enablement:
Starfish operates a proprietary influencer database with 10,000+ creators, supported by analytics and campaign management workflows. All influencer campaigns are managed in-house.
Notable Clients:
Carrefour
Mirdif Hills Avenue
Hyundai
Airalo
Industry Focus:
Retail, real estate, automotive, technology, consumer brands, and lifestyle.
8. Expin
Known for:
Expin is known for combining influencer marketing with performance-focused execution. The platform is designed to help brands activate creator campaigns quickly while maintaining control over results. Expin emphasizes measurable business outcomes such as revenue and market penetration. It is often used by brands testing new markets or scaling creator programs efficiently.
Location:
In5 Tech, Dubai Internet City, Dubai, UAE
Key Services:
Influencer Marketing Campaigns: Expin enables brands to launch influencer campaigns within days rather than weeks. Campaigns focus on speed, flexibility, and performance.
Creator Partnerships: Creators apply directly through the platform, streamlining sourcing and onboarding. Brands maintain flexibility without long-term commitments.
Market Entry Campaigns: Expin supports brands entering new markets using creator-led activations. Campaigns focus on early traction and visibility.
Performance-Driven Activations: Campaigns are optimized around ROAS and revenue metrics. Vanity metrics are deprioritized in favor of business impact.
Media Buying & CRO Optimization: Influencer content is tested and optimized for conversion. Successful creatives are scaled through paid media.
Unique Selling Proposition:
Expin blends platform efficiency with enterprise-grade performance focus. It allows brands to move fast while maintaining measurable control.
Tech Enablement:
Expin operates a proprietary influencer marketing platform with 20,000+ verified creators. The platform supports creator applications, selection, conversion tracking, CRO testing, media scaling, and content rights management.
Notable Clients:
Valentino
Karl Lagerfeld
Swiss Butter
Loewe
Louis Vuitton
Industry Focus:
Luxury, fashion, beauty, food and beverage, entertainment, mobility, lifestyle, and retail.
9. YKONE Middle East Creative
Known for:
YKONE is known for executing global influencer marketing campaigns with strong local relevance. The agency specializes in luxury and lifestyle brands that require premium creator alignment. YKONE manages large influencer rosters across multiple regions while maintaining consistency. It is trusted by brands that need international scale with controlled execution.
Location:
Dubai, UAE
Global network with 16 offices worldwide
Key Services:
Global Influencer Marketing Campaigns: YKONE executes multi-market influencer campaigns at scale. Centralized coordination ensures consistency across regions.
Luxury & Lifestyle Content Production: The agency produces high-end content tailored to premium brand standards. Quality control is managed internally.
Influencer Talent Management: YKONE manages influencer sourcing, negotiations, and long-term relationships. This supports reliable execution at scale.
Data-Driven Campaign Strategy: Performance data guides influencer selection and optimization. Campaigns are refined throughout execution.
In-House Production: Content production is handled internally, allowing faster turnaround and tighter quality control.
Localized Market Activations: Campaigns are adapted to local culture while maintaining global brand consistency.
Unique Selling Proposition:
YKONE combines agency expertise, proprietary technology, and in-house production to deliver scalable global influencer campaigns. This hybrid model supports both quality and efficiency.
Tech Enablement:
YKONE operates its proprietary platform, Campaygn, which supports influencer discovery, campaign management, ROI optimization, and reporting across major platforms.
Notable Clients:
Marriott
Cybex
Cluse
Coty
Industry Focus:
Luxury, fashion, beauty, lifestyle, and travel.
10. Brand Ripplr
Known for:
Brand Ripplr is known for operating one of the largest global influencer and celebrity networks. The agency simplifies complex influencer campaigns for enterprise brands. Brand Ripplr emphasizes structured execution, benchmarking, and ROI transparency. It is often chosen by brands managing multi-market campaigns at scale.
Location:
Dubai, UAE
Key Services:
Influencer Marketing Strategy & Execution: Brand Ripplr manages influencer campaigns from planning to activation. Campaigns are structured for scale and consistency.
Celebrity & Talent Booking: The agency handles influencer and celebrity partnerships, including negotiations and contracts. This reduces complexity for brands.
Content Production & Shoots: Brand Ripplr coordinates influencer shoots and content production. Output aligns with campaign and brand guidelines.
Campaign Management & Approvals: Structured workflows manage briefing, approvals, and publishing. This ensures operational efficiency.
Performance Tracking & Reporting: Campaigns are tracked using benchmarking and ROI analytics. Reporting supports optimization and accountability.
Contract & Payment Management: Legal and payment processes are handled internally. This simplifies large-scale influencer operations.
Unique Selling Proposition:
Brand Ripplr combines global reach with structured execution and ROI benchmarking. Its scale and operational support make it suitable for enterprise brands.
Tech Enablement:
Brand Ripplr provides an AI-powered influencer marketing dashboard supporting influencer selection, campaign management, analytics, and contract workflows.
Notable Clients:
Nestlé
PepsiCo
Saudi Tourism Authority
Mars
Emirates
Industry Focus:
FMCG, government and tourism, beauty, parenting, gaming, fashion, fitness, automotive, telecom, hospitality, and consumer brands.
Final Thoughts on the Top Social Media Influencer Agencies In Dubai
Dubai and the wider UAE offer a strong mix of influencer and social media agencies, each catering to different business needs. Some agencies stand out for large-scale, high-visibility campaigns and celebrity activations, while others focus on performance-driven influencer programs, UGC production, or immersive brand experiences.
What’s clear is that there’s no one-size-fits-all option—the right agency depends on whether your priority is reach, conversions, content volume, or long-term brand building.If you’re a brand comparing partners or still exploring your options, it helps to see agencies side by side and understand where each one fits best.
To make that easier, you can browse our agency directory, where brands can discover and compare different types of agencies—from social media and influencer marketing to paid ads and performance-focused partners—all in one place.
FAQs
What does a social media influencer agency in Dubai actually do?
A social media influencer agency in Dubai helps brands plan, execute, and manage influencer campaigns from start to finish. Agencies like Plug Media, NC Media, and Grynow handle creator discovery, campaign strategy, content coordination, approvals, and performance reporting. Many also support UGC production, affiliate campaigns, or influencer-led brand activations depending on their focus.
How do I choose the right influencer marketing agency for my brand in the UAE?
Choosing the right agency depends on your goals. If you need performance and scalable UGC, agencies like NC Media or Expin are strong options. For large-scale visibility, celebrity partnerships, or event-based activations, Plug Media or Creative Media House may be a better fit. Brands should also consider industry experience, execution model, and reporting transparency.
Are influencer marketing agencies in Dubai focused on awareness or sales?
It depends on the agency. Some agencies, such as Creative Media House and YKONE, focus more on brand awareness and premium storytelling. Others, like NC Media, Expin, and Grynow, are more performance-driven and design campaigns around conversions, ROI, and paid media usage. Many agencies now offer hybrid approaches combining both.
Do Dubai influencer agencies provide their own technology or platforms?
Most agencies use internal tools rather than offering public self-serve platforms. However, some operate proprietary systems, such as Expin’s creator activation platform or YKONE’s Campaygn technology. These tools support influencer discovery, campaign management, and performance tracking while keeping execution fully managed by the agency.
What industries do influencer marketing agencies in the UAE typically specialize in?
Agencies in Dubai work across a wide range of industries, including fashion, beauty, lifestyle, eCommerce, real estate, hospitality, FMCG, and B2B. For example, Brand Ripplr and Grynow work heavily with consumer and global brands, while Digital Gravity and Creative Media House often support real estate, corporate, and enterprise clients.
