August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
New York City is one of the most competitive and influential markets for creator-led growth in the world. From global consumer brands to fast-scaling DTC startups, companies increasingly rely on influencer talent agencies in NYC to drive awareness, credibility, and measurable revenue through creator partnerships.
If you’re a brand founder or marketer searching for the right influencer talent agency in New York, the challenge isn’t a lack of options—it’s identifying an agency that truly understands performance, creator economics, and how to turn influencer relationships into long-term business impact.
The right NYC agency can help you move beyond one-off collaborations by building structured influencer programs that support product launches, scale ecommerce sales, strengthen brand positioning, and create always-on creator pipelines across platforms like Instagram, TikTok, YouTube, and beyond.
In this article, we’ll break down the best influencer talent agencies in NYC, highlighting their core services, unique strengths, notable clients, and the types of brands they’re best suited for.
Top Influencer Talent Agencies in NYC
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Socially Powerful is known for running large-scale, culturally aligned influencer campaigns for global and Fortune 500 brands. The agency combines influencer marketing, paid social amplification, and performance measurement to help brands scale creator programs with transparency and control.
With a strong presence in New York City and international operations worldwide, Socially Powerful stands out for aligning creator selection with audience data and cultural relevance, ensuring influencer partnerships deliver measurable impact rather than surface-level reach.
New York City, United States (Global operations)
Socially Powerful differentiates itself through its proprietary technology and data-first approach, allowing brands to scale influencer marketing with predictable ROI. By combining cultural insight with real-time performance tracking, the agency removes guesswork from creator partnerships.
Socially Powerful operates using its proprietary ARIA technology, which supports influencer vetting, real-time campaign tracking, KPI reporting, and cross-platform performance measurement. Campaigns are fully managed by the agency rather than offered through a self-serve SaaS platform.
Technology, Fashion & Beauty, Food & Beverage, Lifestyle, Consumer Brands, Global Enterprises.
NC Media is known for turning influencer marketing into a structured, performance-driven growth channel. NC Media focuses on executing influencer programs at scale, combining creator discovery, logistics, and UGC production with clear ROI tracking.
The agency has executed tens of thousands of influencer partnerships and produced large volumes of paid-ad-ready UGC. NC Media is often chosen by brands looking for predictable, repeatable influencer results without operational complexity.
NC Media positions influencer marketing as an acquisition engine rather than a brand-only channel. By combining creator partnerships, UGC production, and performance tracking, the agency helps brands scale influencer marketing with consistency and measurable returns.
NC Media uses internal influencer discovery tools, affiliate tracking systems, campaign dashboards, and UGC asset management workflows. All campaigns are fully managed by the agency, with no standalone self-serve platform offered.
Consumer Brands, Fashion & Apparel, Sports & Fitness, Beauty & Wellness, Consumer Electronics, Ecommerce.
Socialfly is known for combining influencer marketing, social media management, and paid media into fully integrated, social-first growth strategies. Based in New York City, the agency helps brands build awareness, engagement, and conversion through creator partnerships that are tightly connected to broader marketing efforts.
Socialfly stands out for its ability to blend influencer campaigns with platform-native content strategies, including Instagram, TikTok, and pinterest influencer marketing, making it a strong partner for brands looking to grow across multiple social ecosystems.
New York City, United States
Socialfly’s strength lies in integrating influencer marketing into a broader social and paid media ecosystem. Rather than running isolated influencer campaigns, the agency helps brands amplify creator content across channels to maximize reach, engagement, and ROI.
Socialfly operates with agency-managed analytics, influencer tracking, paid media optimization, and reporting tools. Influencer campaigns are fully managed internally, with no self-serve influencer platform offered.
Beauty, Fashion, Lifestyle, Health & Wellness, Consumer Brands, Ecommerce.
Central Entertainment Group (CEG) is known for positioning influencer marketing as a performance-driven acquisition channel rather than a brand-only tactic. The agency pioneered its “partnership advertising” model, combining creator trust with paid media to lower CAC and increase LTV.
CEG specializes in transforming high-performing creator content into scalable ad assets across Meta, TikTok, and Google, helping brands move from one-off influencer activations to repeatable growth systems.
New York City, United States
CEG differentiates itself by merging influencer credibility with paid media precision. Its partnership advertising framework allows brands to scale creator content while retaining authenticity and measurable performance.
CEG uses paid media optimization tools, creator whitelisting frameworks, and performance dashboards across Meta, TikTok, and Google. Campaigns are fully managed in-house with no self-serve platform.
Health & Wellness, Beauty, Lifestyle, Subscription Brands, DTC Ecommerce.
AMP3 PR is known for its boutique, high-touch approach to influencer marketing, celebrity partnerships, and lifestyle public relations. Based in New York City, the agency blends traditional PR, influencer marketing, and experiential campaigns to build brand visibility and cultural relevance.
AMP3 stands out for its hands-on storytelling, media relationships, and ability to connect brands with fashion, beauty, and lifestyle tastemakers.
New York City, United States
AMP3 PR positions itself as a boutique alternative to large PR firms, offering customized strategies, direct client access, and storytelling precision without agency red tape.
AMP3 relies on media monitoring, influencer tracking, SEO and PPC analytics, and campaign reporting tools. All campaigns are fully managed by the internal team.
Fashion, Beauty, Luxury, Lifestyle, Consumer Culture.
Amra & Elma is known for engineering virality and authority through influencer marketing, PR, and paid media. Founded by influencers themselves, the agency brings a creator-first perspective to campaign strategy, negotiation, and execution.
The agency has executed hundreds of influencer campaigns, ranging from celebrity partnerships to large-scale consumer influencer programs designed to drive ROI.
New York City, United States
Amra & Elma differentiates itself by being founded by influencers, giving the agency firsthand insight into creator economics, pricing, and audience behavior.
The agency uses influencer reporting tools, paid media platforms, SEO analytics (including Ahrefs and Google Analytics), and performance dashboards. Campaigns are fully managed.
Luxury, Beauty, Fashion, Consumer Brands, Technology, Ecommerce.
Village Marketing is known for making influencer marketing a primary acquisition channel for major consumer brands. With years of collected data and hundreds of thousands of social posts executed, the agency focuses on performance, scale, and creator-led growth.
Village is especially recognized for its work with high-growth DTC brands and large-scale social programs.
New York City, United States
Village Marketing treats influencers as a core growth lever, not a brand experiment, helping companies turn creator partnerships into repeatable acquisition systems.
Village uses influencer analytics, affiliate attribution tools, and content usage management systems. Campaigns are fully managed internally.
DTC, Fitness, Wellness, Technology, Consumer Brands.
Kaplow Communications is known for combining influencer marketing with PR, brand strategy, and earned media. The agency takes a data-first yet high-touch approach, helping brands turn influencers into trusted advisors rather than one-off promoters.
Kaplow is particularly strong in regulated and trust-driven industries.
New York City, United States
Kaplow blends deep influencer relationships with PR credibility and data-driven planning, making it a strong partner for brands that require trust and precision.
Kaplow uses influencer vetting tools, campaign measurement systems, paid media optimization platforms, and affiliate tracking solutions. All programs are fully managed.
Beauty, Health & Wellness, Lifestyle, Retail, Nonprofit & CSR.
Obviously is known for executing influencer campaigns at massive global scale for Fortune 500 brands. The agency builds exclusive creator networks where brands retain ownership of first-party data while benefiting from enterprise-level execution.
With billions of impressions delivered and hundreds of thousands of content assets produced, Obviously specializes in always-on, high-volume influencer programs.
New York City, United States (Global reach)
Obviously differentiates itself through scale, proprietary AI, and first-party data ownership, allowing brands to run influencer marketing with enterprise-grade visibility and control.
Obviously operates using proprietary AI, real-time reporting dashboards, brand safety monitoring, and competitive benchmarking tools. All campaigns are fully managed.
Enterprise Consumer Brands, Retail, Beauty, Food & Beverage, Technology, Gaming.
Viral Nation is known for running large-scale, performance-driven influencer marketing campaigns for global brands, combining creator partnerships with paid media, talent management, and brand safety at enterprise level. With offices in New York City and operations worldwide, the agency supports brands looking to scale influencer programs across multiple markets while maintaining consistency and control.
Viral Nation stands out for treating influencer marketing as a full-funnel growth channel, blending influencer activations with paid amplification, analytics, and long-term creator partnerships to drive measurable business impact.
New York City, United States (Global operations)
Viral Nation differentiates itself by combining influencer marketing, talent management, and paid media under one roof. This integrated model allows brands to scale creator programs globally while maintaining brand safety, performance visibility, and ROI accountability.
Viral Nation operates with proprietary analytics, influencer vetting systems, brand safety tools, and real-time performance dashboards. Campaigns are fully managed by the internal team, with no self-serve influencer SaaS platform offered.
Consumer Brands, Technology, Gaming & Esports, Entertainment, Retail, Global Enterprises.
New York City stands out as one of the most influential markets for influencer marketing, home to a diverse mix of performance-focused agencies, enterprise-ready partners, PR-driven teams, and technology-led creator specialists. Brands of all sizes—from emerging DTC companies to global Fortune 500 players—turn to NYC agencies to build and scale creator-led strategies across a wide range of industries.
Whether you’re an ecommerce brand aiming to drive revenue, a beauty or lifestyle company focused on cultural impact, or a large organization running ongoing influencer programs, the agencies highlighted here support many different approaches. These range from product seeding and affiliate-based partnerships to paid UGC, ambassador programs, and high-volume creator campaigns designed for scale.
Ultimately, the right choice comes down to finding an agency that matches your objectives, budget, and growth phase. There’s no universal best option, but evaluating agencies side by side makes it far easier to identify the right fit. To simplify the process, you can browse our agency directory - spanning influencer marketing, talent management, PR, paid media, and more - within our agency directory and connect with partners based on their services, industry experience, and expertise for your next campaign.
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