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August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
Finding the right creator partners in a mature market like the Netherlands requires more than just a large talent database; it demands a strategy that aligns with Dutch consumer behavior and strict local advertising regulations.
For D2C brands, the goal is no longer just "getting eyeballs" but driving measurable customer acquisition and building community trust through authentic, social-first content. Partnering with a specialized influencer marketing agency in the Netherlands allows you to navigate this landscape with precision, leveraging data-driven insights to identify creators who actually move the needle for your ROAS.
Whether you are looking to scale your TikTok presence, launch a performance-driven seeding campaign, or build long-term brand ambassadorships, the right agency act as an extension of your marketing team. These top-tier firms handle the heavy lifting, ensuring your creator spend delivers a tangible return.
In this article, we’ll explore the Top 10 Influencer Marketing Agencies in The Netherlands, exploring their key services, unique selling propositions, notable clients, and more.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Known for: IMA is recognized as a pioneer in the global influencer marketing space, having operated for over a decade. The agency is known for executing large-scale, cross-border campaigns that maintain a high degree of creative integrity. IMA excels at bridging the gap between digital storytelling and measurable brand awareness for international brands. They are widely respected for their professional talent management and their ability to activate diverse creator networks across multiple social platforms.
Location: Amsterdam, Netherlands
Key Services: * Influencer Strategy: Developing long-term roadmaps and campaign concepts tailored to specific brand goals.
Unique Selling Proposition: IMA stands out by combining a decade of "human-first" relationship building with sophisticated data analytics. Their deep roots in the fashion and lifestyle sectors allow them to deliver premium creative work that doesn't just look good but performs against global benchmarks.
Tech Enablement: IMA utilizes a proprietary data-driven platform that streamlines the discovery and vetting process, ensuring that creator selections are backed by verified audience insights. By integrating advanced tracking tools, they provide brands with real-time performance dashboards to measure campaign impact.
Notable Clients: Dyson, Diesel, Heineken, Samsung, Stella Artois, Under Armour, Farfetch, KLM.
Industry Focus: Fashion, Lifestyle, Beauty, Consumer Electronics, Travel, Food & Beverage.
Known for: NC Media is a top-tier Marketing-as-a-Service agency that functions as an on-demand growth partner for rapidly expanding brands. The team is highly experienced in executing large-scale influencer seeding and affiliate initiatives, frequently overseeing hundreds of creator partnerships every month. Their approach is firmly rooted in performance, prioritizing high-quality UGC that fuels paid social performance and drives trackable revenue.
Location: A fully remote agency with a global footprint, operating across New York, Singapore, Dubai, and London.
Key Services:
Unique Selling Proposition: NC Media offers a flat monthly pricing model, providing brands with access to a full-scale marketing team, without the overhead or complexity of an internal team.
Tech Enablement: The agency leverages Influencer Hero as its core platform for creator sourcing, automated outreach, campaign execution, and performance measurement, offering a unified CRM and clear, real-time ROI insights.
Notable Clients: Ondecor, Immersive Gamebox, NY State of Mind, Allyoos.
Industry Experience: NC Media has partnered with brands across numerous sectors, including D2C, lifestyle, streetwear, entertainment, technology, clean beauty, and more.
Known for: Scooperz is a prominent Dutch agency known for its dual expertise in influencer marketing and talent management. They are recognized for building long-term ambassador programs rather than one-off "shoutouts." Scooperz is known for its high-quality in-house production studio where creators and brands collaborate. The agency is also highly respected for its round-the-clock social media management and community engagement services.
Location: Netherlands
Key Services: * Social Media Marketing: Comprehensive strategy and content planning for all major social channels.
Unique Selling Proposition: Scooperz offers a unique 360-degree service model that includes a dedicated content studio and a managed talent roster. This allows them to control the quality of content from conception to distribution, ensuring maximum brand safety and creative alignment.
Tech Enablement: Scooperz employs a stack of professional social management and analytics tools to provide 7-day-a-week monitoring and reporting. Their tech-enabled approach ensures that community management is data-driven and that influencer ROI is clearly tracked.
Notable Clients: L'Oréal, Disney+, Gymshark, MyProtein, Air Up, NordVPN, Universal.
Industry Focus: Sports & Nutrition, Beauty, Entertainment, Technology, Lifestyle.
Known for: DEPT is a global digital powerhouse known for integrating influencer marketing into a much larger technological and creative ecosystem. They are recognized for their data-heavy approach to "Growth Marketing," treating influencers as a performance channel. DEPT is known for executing massive, multi-channel campaigns for some of the world’s largest brands. As a B Corp certified agency, they are also respected for their focus on sustainability and impact-driven marketing.
Location: Amsterdam, Netherlands
Key Services: * Creative: Blending storytelling with pioneering technology to build digital-first brands.
Unique Selling Proposition: DEPT’s USP is its ability to scale. Unlike niche agencies, DEPT connects influencer content directly to a brand’s digital infrastructure, from SEO to e-commerce checkout, providing a level of technical integration that few can match.
Tech Enablement: DEPT uses its proprietary AI-enabled marketing technology platform, ADA, to automate manual tasks and deliver personalization at scale. This tool helps them manage billions in media spend while utilizing data from millions of ads to inform influencer selection.
Notable Clients: Google, TikTok, KFC, Just Eat, Twitch, Patagonia, eBay, ASOS, Fitbit.
Industry Focus: Technology, E-commerce, Retail, Food & Beverage, Fashion, Automotive
Known for: The Cirqle is known as an "AI-native" creator platform that bridges the gap between organic influencer content and high-performance paid ads. They are recognized for their focus on "Creator Ads," which transform influencer posts into scalable social media advertisements. The Cirqle is known for providing one of the most transparent reporting suites in the industry, focusing on ROAS rather than just likes. They are a go-to for performance-driven D2C brands looking to scale their customer acquisition.
Location: Amsterdam, Netherlands
Key Services: * AI Creator Search: Finding creators based on historical ROAS scores and verified audience data.
Unique Selling Proposition: The Cirqle’s USP is its performance-first operating system. They move beyond the "traditional agency" model by using an AI-driven platform that treats influencer marketing with the same mathematical rigor as programmatic advertising.
Tech Enablement: The Cirqle operates an "All-in-One Influencer OS" that includes AI discovery engines, automated contracting, and deep API integrations with major social platforms. Their technology is specifically designed to eliminate spreadsheets and provide a single view of the creator economy.
Notable Clients: Loop Earplugs, Lyma, Zelesta, About You, Westwing, Samsung.
Industry Focus: D2C, E-commerce, Fashion, Health & Wellness, Home Decor.
Known for: MOOI The Agency is known as a boutique powerhouse specializing in the beauty, fashion, and lifestyle sectors. They are recognized for their high-end, aesthetic-driven approach to influencer marketing. MOOI is known for its strong relationships with mainstream media figures as well as niche "it-girl" creators. They are particularly skilled at creating "buzz" and luxury brand positioning within the Benelux market.
Location: Netherlands
Key Services:
Brand Strategy: Advising on market entry and positioning within the Dutch luxury landscape.
Unique Selling Proposition: MOOI’s USP is their "beauty-first" expertise and deep connections within the editorial world. They offer a sophisticated blend of PR and influencer marketing, ensuring that a brand is not just seen on social media but also discussed in the most influential lifestyle publications.
Tech Enablement: MOOI utilizes social media monitoring and influencer identification platforms to ensure their "high-aesthetic" partnerships are backed by actual audience relevance. They focus on tools that help track sentiment and brand equity alongside standard engagement metrics.
Notable Clients: Dyson, KIKO Milano, OMEGA, Rituals, Shiseido.
Industry Focus: Beauty, Fashion, Luxury Goods, Lifestyle.
Known for: First is known as an independent creative agency that specializes in making brands "the talk of the day." They are recognized for their creative bravery and for pushing the boundaries of traditional influencer campaigns. First is known for managing the "Kruidvat Squad," one of the most successful and longest-running influencer programs in the Netherlands. They are highly skilled at blending creator content with mainstream pop culture.
Location: Amsterdam, Netherlands
Key Services: * Creative Campaigning: Developing "talkable" concepts that blur the lines between people and brands.
Unique Selling Proposition: First’s USP is their ability to create cultural impact through "talkability." They excel at building massive influencer "squads" for retailers and FMCG brands, turning creators into genuine brand advocates that drive foot traffic and online sales.
Tech Enablement: First utilizes advanced influencer discovery and tracking platforms to manage their vast network of thousands of creators. They use data to identify rising stars and "micro-communities" that offer high engagement and brand alignment.
Notable Clients: Kruidvat, Heineken, Melkunie, Arla Foods, Cetaphil, Staatsloterij, Leen Bakker.
Industry Focus: Retail, FMCG, Food & Beverage, Beauty, Entertainment
Known for: ACE is known as a "connected agency group" that houses multiple specialized labels, including a dedicated influencer and social team. They are recognized for their high-concept creative work and data-driven insights. ACE is known for its "culture-first" strategy, ensuring that influencer campaigns feel organic to the platform they live on. They are particularly strong in bridging the gap between traditional brand building and social-first performance.
Location: Amsterdam, Netherlands
Key Services: * Brand Strategy: Helping brands find their place in modern culture through social-first thinking.
Unique Selling Proposition: ACE’s USP lies in its "Connected Agency" model, which allows brands to tap into a full suite of services—from high-level strategy to technical execution—within a single ecosystem. This ensures that influencer marketing is never a siloed activity but part of a cohesive brand narrative.
Tech Enablement: ACE utilizes a combination of proprietary data tools and industry-standard platforms (like CreatorIQ or Grin) to vet influencers and measure campaign ROI. They focus on "predictive creativity," using data to forecast which concepts will resonate most with specific audiences.
Notable Clients: Unilever, Porsche, Under Armour, Samsung, YoungCapital.
Industry Focus: FMCG, Automotive, Sports, Technology, Recruitment.
Known for: Combo is known for being a specialized influencer marketing agency that prioritizes authenticity and long-term partnerships. They are recognized for their focus on "real" storytelling rather than overly polished advertisements. Combo is known for its hands-on approach, working closely with both brands and creators to ensure a perfect fit. They are highly regarded for their transparency and straightforward communication style.
Location: Amsterdam, Netherlands
Key Services: * Influencer Matchmaking: Connecting brands with creators who have a genuine affinity for the product.
Unique Selling Proposition: Combo’s USP is its focus on "The Human Connection." They pride themselves on being a boutique agency that offers highly personalized service, ensuring that every influencer partnership feels like a genuine collaboration rather than a transaction.
Tech Enablement: Combo uses specialized influencer marketing platforms to streamline the vetting and tracking process. Their tech stack is focused on identifying high-engagement micro-influencers and tracking the conversion path from creator content to brand action.
Notable Clients: Vinted, Zalando, Philips, Odido, Pathé.
Industry Focus: E-commerce, Electronics, Telecommunications, Entertainment, Fashion.
Known for: LIS The Agency is known for its expertise in the luxury and premium lifestyle sectors. They are recognized for their "Less is More" philosophy, focusing on high-quality, impactful partnerships over high-volume, low-quality reach. LIS is known for managing exclusive events and high-end influencer trips that generate significant social media buzz. They are highly respected for their aesthetic standards and their ability to elevate a brand’s digital image.
Location: Amsterdam, Netherlands
Key Services:
Influencer Trips: Curating and managing exclusive travel experiences for brand storytelling.
Unique Selling Proposition: LIS The Agency’s USP is its focus on the "Premium Experience." They specialize in a niche market where aesthetic and brand prestige are paramount, making them the ideal partner for luxury brands looking to enter or grow in the Dutch market.
Tech Enablement: LIS utilizes high-end social listening and aesthetic-focused analytics tools to ensure their partnerships maintain brand prestige. They use data-driven insights to select creators who not only have the right numbers but also the right visual DNA for premium brands.
Notable Clients: Moët & Chandon, Dior, Nespresso, Range Rover, G-Star RAW.
Industry Focus: Luxury, Fashion, Lifestyle, Spirits, Automotive.
For D2C brands, the key takeaway is that the "right" agency depends on your specific stage of growth: whether you need high-volume creator seeding to drive ROAS, or high-concept storytelling to build luxury brand equity.
Agencies like IMA and DEPT provide the global scale and technical infrastructure required for enterprise-level integration, while specialized shops like First and Scooperz excel at building community-centric "squads" that resonate with Dutch culture. Ultimately, successful creator marketing in the Netherlands now requires a mix of data-backed talent vetting, platform-specific content strategy, and a strict adherence to local compliance.
Ready to find the perfect partner to scale your brand? Browse our full agency directory to discover and compare top-rated firms specializing in influencer marketing, social media, paid ads, and more.
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