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August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
Sydney has become a major hub for brands looking to scale creator-led growth, and choosing the right influencer marketing agency Sydney can have a direct impact on how well your campaigns perform. From product seeding and UGC for paid ads to long-term ambassador programs, Sydney-based agencies help D2C brands turn creator partnerships into measurable outcomes—not just reach or impressions.
If you’re a founder or marketer searching for hands-on strategy, creator management, and campaign execution, finding the right agency matters. In this article, we’ll explore the best influencer marketing agencies in Sydney, breaking down their key services, unique strengths, notable clients, and what makes each one a strong fit for different business goals.
In the sections below, we’ll take a closer look at each agency to help you compare approaches, specialties, and use cases—so you can choose the right partner for your influencer marketing strategy in Sydney.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Vamp is known for setting a high standard for creative quality in influencer marketing campaigns. Vamp differentiates itself by vetting every creator for strong photography and video skills, ensuring all influencer content is ready for paid and owned media use. Vamp is frequently chosen by brands that want influencer content to double as high-performing ad creative. Vamp combines creative excellence with structured campaign execution at scale.
Vamp stands out for its strict creator vetting process focused on production quality. This makes it a strong fit for brands that want influencer content that performs well both organically and in paid media.
Vamp uses its proprietary Campaign Calculator to forecast ROI before campaigns launch, helping brands plan spend and outcomes. Campaigns are managed through the Vamp App, a proprietary SaaS platform that handles creator briefing, approvals, and automated payments.
Adobe, Estée Lauder, Nestlé
Beauty, tech, FMCG
Social Soup is known as one of Australia’s original influencer marketing agencies, with a strong focus on community-led advocacy. Social Soup specializes in large-scale product sampling and word-of-mouth campaigns rather than celebrity endorsements. Social Soup has built long-term programs centered on trust, peer influence, and everyday consumers. Social Soup is widely recognized for driving influence through authentic community participation.
Social Soup’s core strength lies in its ability to drive influence at scale through trusted communities. Its advocacy-based approach is ideal for brands looking to build credibility and long-term consumer trust.
Social Soup operates its proprietary SMART Platform, which measures advocacy impact and campaign performance. Campaigns are executed through the Social Soup App, which connects brands with a community of over 170,000 vetted product triallers.
Blackmores, Huggies, Dyson, L’Oréal
CPG, health, retail
Hello is known for treating influencer marketing as a performance channel rather than a branding-only tactic. Hello integrates creators directly into full-funnel paid media strategies to drive measurable outcomes. Hello combines influencer partnerships with performance marketing and social strategy under one roof. Hello is often selected by brands that want accountability, testing, and scalable growth from influencer campaigns.
Hello differentiates itself by prioritizing performance metrics and funnel impact over vanity metrics. Its influencer programs are designed to drive measurable business outcomes rather than just reach.
Hello leverages advanced integrations with Meta Business Suite, along with custom sentiment analysis tools. The agency relies on direct talent relationships rather than a marketplace model, avoiding intermediary fees.
Uber, Amazon Prime, Paramount+, NSW Government
Entertainment, retail, government
NC Media Group is a globally active influencer and KOL marketing agency known for running multi-market campaigns with a strong focus on localization and cultural relevance. While NC Media operates internationally, the agency works closely with U.S.-based brands and maintains active campaign operations across North America, including regular collaborations with Austin-based D2C companies targeting both domestic and international audiences.
NC Media Group is a fully remote and global agency with offices in:
NC Media Group stands out for its ability to scale influencer campaigns globally while maintaining local relevance. The agency blends strategic oversight with cultural and market-specific expertise, making it well-suited for brands expanding across regions or running multi-country campaigns from a centralized strategy.
NC Media Group uses a custom-built analytics and tracking system to monitor influencer performance, audience behavior, and campaign outcomes. The agency also integrates with third-party influencer marketing platforms, including Influencer Hero, to support influencer discovery, campaign execution, and performance reporting when required by clients.
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, TCL, Arabian Oud
Beauty, fashion & retail, eCommerce, food & beverage, technology & apps, gaming, luxury, automotive, hospitality
Born Bred Talent is known for managing some of Australia’s most influential Gen Z and TikTok-first creators. Born Bred Talent focuses on trend-driven, high-velocity campaigns that move quickly with platform culture. Born Bred Talent works directly with creators it represents, giving brands immediate access to top talent without intermediaries. Born Bred Talent is often chosen by brands looking to tap into youth culture and fast-moving social trends.
Born Bred Talent stands out for its exclusive access to Australia’s biggest creators. Its direct talent management model allows brands to move fast and stay culturally relevant.
Born Bred Talent uses TikTok API integrations and a creator-centric CRM to manage campaigns and creator relationships. Influencer access is handled through an exclusive talent stable rather than a marketplace.
Disney, Pepsi, Glassons, Uber Eats
Gen Z, fashion, gaming
The Right Fit is known for disrupting the traditional influencer agency model through transparency and automation. The Right Fit allows brands to book vetted influencers, models, and actors directly through its platform. The Right Fit removes traditional agency markups by enabling self-serve talent booking. The Right Fit is frequently used by brands that want speed, control, and cost efficiency.
The Right Fit differentiates itself by removing agency opacity and pricing markups. Its marketplace model gives brands direct access to vetted talent with full transparency.
The Right Fit operates its proprietary Marketplace platform, powered by an AI matching algorithm that aligns brands with suitable talent. It is one of Australia’s largest talent databases.
Canva, Ogilvy, Koala, Toyota
Startups to enterprise
We Are Social is known for delivering large-scale, culturally relevant social and influencer campaigns for global brands. We Are Social’s Sydney office plays a key role in executing high-budget, social-first activations. We Are Social blends influencer marketing with deep cultural insights and creative storytelling. We Are Social is often selected for campaigns that require scale, impact, and cultural relevance.
We Are Social stands out for its ability to translate cultural insights into high-impact influencer campaigns at scale. Its global network supports brands running complex, multi-market programs.
We Are Social uses Statshot Reports and proprietary global discovery tools for creator vetting and campaign planning. The agency relies on internal social data and analytics rather than a public marketplace.
Samsung, Adidas, Netflix, Kayo Sports
Tech, sport, global brands
Hoozu is known for its data-driven approach to influencer marketing and conversion tracking. Hoozu focuses on ensuring influencer activity translates into measurable business outcomes. Hoozu blends creative execution with performance measurement. Hoozu is often chosen by ecommerce and retail brands focused on ROI.
Hoozu differentiates itself by emphasizing data, attribution, and conversion rather than vanity metrics. Its approach is well-suited for performance-focused brands.
Tech Enablement:
Hoozu operates Hoozu Hub, an end-to-end workflow and ROI tracking system, alongside its internal Hoozu Marketplace of vetted creators.
HelloFresh, Bunnings, Woolworths, Ryobi
E-commerce, DIY, food
Sling & Stone is known for integrating influencer marketing with PR and communications. Sling & Stone specializes in supporting challenger brands, startups, and tech companies. Sling & Stone uses influencer credibility to build trust and awareness for emerging brands. Sling & Stone often works at the intersection of media, creators, and public relations.
Sling & Stone stands out for its ability to blend PR credibility with influencer reach. Its approach is particularly effective for challenger brands looking to build trust quickly.
Sling & Stone uses proprietary PR impact measurement tools and relationship-driven outreach. Influencer discovery is handled manually through curated creator relationships.
Google Cloud, Xero, Sendle, Lush, Moonpig
Tech, sustainability, fashion
MDRN is known for its strong focus on lifestyle branding and high-end creative execution. MDRN specializes in influencer campaigns that prioritize aesthetics and brand image. MDRN works closely with fashion, luxury, and spirits brands. MDRN is often chosen by brands that value visual storytelling and premium positioning.
MDRN differentiates itself through its focus on “magazine-quality” creative. Its boutique approach makes it ideal for brands prioritizing visual identity and premium perception.
MDRN operates within the UMM Creative Ecosystem, supported by an in-house editorial studio. Influencer vetting and outreach are handled through bespoke, manual curation.
Logitech, Tsingtao, Zonin Prosecco
Luxury, spirits, fashion
Sydney is home to a diverse mix of influencer marketing agencies, from creator-first platforms and community-led advocacy specialists to performance-driven and PR-integrated teams. As this list shows, the right agency depends on your goals—whether that’s high-quality creator content, measurable ROI, access to top talent, or large-scale social campaigns. Many Sydney agencies combine local market expertise with strong technology and creative execution, helping brands turn influencer partnerships into real business outcomes.
If you’re still comparing options or want to explore agencies beyond influencer marketing, visit our agency directory to browse vetted partners across social media, influencer marketing, paid ads, content production, and more—making it easier to find the right agency for your brand’s next stage of growth.
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