Best influencer Marketing Agencies in Dubai

January 23, 2026
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January 23, 2026
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Updated
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Malena Garcia
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Best influencer Marketing Agencies in Dubai

Finding the best influencer marketing agencies in Dubai has become a priority for D2C brands and marketers looking to drive real growth—not just likes and views. Dubai has quickly turned into a global hub for influencer-led campaigns, offering access to diverse creator networks, strong regional buying power, and agencies that understand how to turn content into conversions, footfall, and revenue.

Whether you’re launching in the UAE, scaling across the GCC, or running performance-focused creator campaigns, choosing the right agency can make a measurable difference. In this article, we’ll explore the best influencer marketing agencies in Dubai, breaking down their key services, unique selling propositions, notable clients, and what makes each one stand out.

Top Influencer Marketing Agencies in Dubai

Comparison Criteria

1. Reputation And Expertise

This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.

2. Services Offered

This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.

3. Tools And Platforms

This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.

4. Industry Experience

This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.

5. Client Portfolio

This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.

6. Innovation And Technology

This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.‍

7. Local Market Expertise

This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.

Top Influencer Marketing Agencies in Dubai

1. YKONE 

Known for:

YKONE is known for executing large-scale, international influencer marketing campaigns while maintaining strong local cultural relevance. The agency specializes in luxury, fashion, and lifestyle brands that require high-quality storytelling and premium creator alignment. YKONE stands out for its ability to manage hundreds of influencers across multiple markets through a centralized strategy. Its hybrid model combines agency services, proprietary technology, and in-house production to deliver consistent global campaigns.

Location:

  • Dubai, UAE (MENA Hub opened in 2014)
  • Part of a global network with 16 offices worldwide, including Europe

Key Services:

  • Global Influencer Marketing Campaigns – Execution of multi-market influencer campaigns at scale
  • Luxury & Lifestyle Content Production – High-end visual content tailored to premium brands
  • Influencer Talent Management – Managing and coordinating large influencer rosters
  • Data-Driven Campaign Strategy – Using performance data to guide influencer selection and execution
  • In-House Production Capabilities – End-to-end content creation managed internally
  • Localized Market Activations – Campaigns adapted to local culture while maintaining global consistency

Unique Selling Proposition:

YKONE combines traditional agency expertise with proprietary technology, data, and in-house production under one roof. This allows brands to run global influencer campaigns that feel locally authentic while maintaining quality control and performance consistency across markets.

Tech Enablement:

YKONE operates its proprietary influencer marketing platform, Campaygn, designed for global lifestyle brands. The platform supports influencer discovery across Instagram, TikTok, and YouTube, budget negotiation, campaign management, and detailed performance reporting. This technology enables YKONE to manage complex international campaigns efficiently while optimizing ROI.

Notable Clients:

  • Marriott
  • Cybex
  • Cluse
  • Coty
  • Louis Vuitton

Industry Focus:

Luxury, fashion, beauty, lifestyle, travel

2. NC Media 

Known for:

NC Media is known for performance-driven influencer marketing that focuses on real business outcomes rather than vanity metrics. The agency has executed over 50,000 influencer partnerships and produced more than 120,000 pieces of high-quality UGC over 8+ years. NC Media specializes in turning influencer marketing into a predictable, repeatable growth channel for brands. It is particularly trusted by global and enterprise-level companies that require scale, structure, and measurable ROI.

Location:

  • Office in Dubai, with global operations (serving international and enterprise-level brands)

Key Services:

  • Influencer Marketing Strategy & Execution – End-to-end planning and execution focused on measurable performance
  • Creator Discovery & Matchmaking – Identifying and pairing brands with the right creators based on data and alignment
  • Affiliate & Gifting Campaigns – Driving performance through trackable affiliate and product gifting programs
  • Product Seeding Programs Seeding products to creators to generate authentic content at scale
  • Paid Influencer Campaigns – Running influencer content optimized for paid media amplification
  • UGC Production for Paid Ads – Producing high-quality creator content designed specifically for paid advertising

Unique Selling Proposition:

NC Media differentiates itself through a performance-first approach that combines data, technology, and creative execution. With extensive experience across enterprise brands, the agency removes operational complexity and helps brands scale influencer marketing into a reliable revenue-driving channel.

Tech Enablement:

NC Media operates with technology-powered internal workflows rather than a self-serve SaaS platform. Its toolset includes influencer discovery and matching tools, affiliate tracking and performance analytics, campaign management dashboards, UGC asset management, paid media optimization systems, and ROI reporting frameworks—all managed by NC Media’s internal team.

Notable Clients:

  • Decathlon
  • TCL
  • Arsenal FC
  • Bower Collective
  • lululemon

Industry Focus:

Consumer brands, fashion & apparel, sports & fitness, beauty & wellness, consumer electronics, lifestyle and eCommerce brands

3. Grynow 

Known for:

Grynow is known for high-volume influencer campaign execution across multiple social platforms with a strong presence in Asia and the Middle East. The agency has delivered tens of thousands of influencer campaigns and large-scale video content for brands looking to maximize reach and visibility. Grynow is especially recognized for executing some of the biggest influencer campaigns by total views. Its approach blends scale, speed, and data-driven execution.

Location:

  • Dubai, UAE
  • India

Key Services:

  • Instagram Influencer Marketing – Campaigns focused on brand visibility and engagement
  • YouTube Influencer Marketing – Long-form and short-form video collaborations
  • TikTok Influencer Marketing – Trend-driven creator campaigns for reach and awareness
  • LinkedIn Influencer Marketing – Influencer partnerships for B2B credibility and thought leadership
  • User-Generated Content (UGC) – Creator-led content designed for paid and organic use
  • Social Media Management – Managing brand presence and performance across platforms

Unique Selling Proposition:

Grynow positions itself as one of the fastest-growing influencer marketing companies in Asia, with over 32,000 campaigns executed. Its strength lies in scale, execution efficiency, and the ability to deliver high volumes of influencer-generated video content backed by an AI-powered dashboard.

Tech Enablement:

Grynow uses an all-inclusive AI-powered dashboard to manage influencer discovery, campaign execution, and performance tracking. The platform supports campaigns across Instagram, YouTube, TikTok, and LinkedIn, enabling end-to-end management, analytics, and reporting through internal workflows.

Notable Clients:

  • Instacart
  • Crocs
  • Domino’s
  • Free Fire
  • H&M

Industry Focus:

Consumer brands, fashion & apparel, food & beverage, gaming & entertainment, lifestyle, eCommerce, B2B

How Influencer Marketing Programs Scale Successfully

Whether brands work with an agency or manage influencer marketing in-house, scaling campaigns requires more than strong strategy — it requires the right infrastructure. As programs grow, visibility, consistency, and performance tracking become critical to long-term success.

Platforms like Influencer Hero support both brands and agencies by centralizing creator discovery, outreach, relationship management, affiliate tracking, and reporting in one system — making influencer programs easier to manage, measure, and scale.

Why Teams Use Influencer Hero

  • Centralized influencer CRM for brands and agencies
  • Automated outreach, follow-ups, and creator workflows
  • Affiliate & promo code tracking with Shopify integration
  • Clear performance insights to measure ROI
  • Scalable infrastructure for long-term influencer programs
See how Influencer Hero supports scalable influencer programs →

4. Creative Media House 

Known for:

Creative Media House is known for blending influencer marketing with large-scale brand activations and experiential events. The agency focuses on turning physical brand experiences into digital conversations through influencer amplification. It is particularly strong in event-driven influencer campaigns that extend reach beyond the venue. Creative Media House operates as a fully integrated marketing and event management agency.

Location:

  • Dubai, UAE
  • Strong presence across UAE and KSA
  • Campaign delivery across Europe, Middle East, South East Asia, and North America

Key Services:

  • Brand Marketing – Building memorable brand identities through integrated campaigns
  • In-House Influencer Marketing Campaigns – Managing influencer partnerships internally
  • Brand Activations – Physical experiences designed to generate real-world and digital buzz
  • Content Production – High-impact creative and design for campaigns and events
  • Event Management – End-to-end planning and execution of brand events
  • Conference & Executive Roundtables – Curated matchmaking platforms and industry events

Unique Selling Proposition:

Creative Media House differentiates itself through experiential influencer marketing that prioritizes real-world engagement over static ads. By combining events, influencer partnerships, and content production, the agency helps brands create moments that spark conversation and lasting brand recall.

Tech Enablement:

Creative Media House relies on internally managed tools for influencer coordination, event execution, content production, and performance reporting. Influencer marketing is handled in-house, with tools supporting campaign management, creator coordination, and reporting tied to brand activations and events.

Notable Clients:

  • Edenred
  • SHRM
  • ST Engineering
  • Ellington Properties
  • FedEx Express

Industry Focus:

Brand marketing, events, B2B and enterprise brands, real estate, logistics, engineering, HR, corporate sectors

5. The Media Lab 

Known for:

The Media Lab is known for combining influencer marketing with video production and conversion-focused digital services. The agency helps brands move customers from awareness to purchase by aligning influencers, content, and performance-driven digital execution. It stands out for its structured influencer discovery process and its ability to support campaigns with strong creative and technical foundations. The Media Lab is often chosen by brands looking for both influencer reach and measurable outcomes.

Location:

  • Dubai Silicon Oasis HQ Building, Dubai, UAE

Key Services:

  • Influencer Marketing – Identifying and managing Dubai influencers aligned with brand audiences
  • Video Production – Producing branded video content for campaigns and ads
  • Social Media Marketing – Managing brand presence and performance across platforms
  • Web Design – Designing websites aligned with brand identity and user experience
  • Landing Page Design & Development – Creating landing pages optimized for conversions
  • SEO Management – Improving search visibility and long-term traffic performance

Unique Selling Proposition:

The Media Lab differentiates itself by supporting influencer campaigns with strong video production, SEO, and conversion-focused digital infrastructure. This allows brands to extend influencer reach into measurable traffic and customer acquisition.

Tech Enablement:

The Media Lab uses an internal influencer database with access to 5,000+ influencers, supported by campaign coordination tools, video production systems, social media management platforms, and SEO performance tracking. Influencer campaigns are fully managed in-house without a self-serve SaaS platform.

Notable Clients:

  • Air Arabia
  • Government of Dubai
  • Danube Properties
  • Al Etihad Credit Bureau (AECB)
  • Swiss Arabian

Industry Focus:

Aviation, government, real estate, finance, luxury, lifestyle, consumer brands

6. Digital Gravity 

Known for:

Digital Gravity is known for full-stack influencer marketing across a wide range of social platforms. The agency focuses on structured influencer selection, content execution, and performance tracking. It places strong emphasis on research-driven strategy and measurable campaign metrics. Digital Gravity is often selected by brands looking for multi-platform influencer coverage with end-to-end management.

Location:

  • Dubai, UAE

Key Services:

  • Influencer Marketing – Full influencer campaign execution
  • Celebrity Brand Endorsements – Leveraging celebrity influence for brand visibility
  • Instagram Influencer Marketing – Campaigns focused on reach and engagement
  • YouTube Influencer Marketing – Long-form and creator-led video campaigns
  • TikTok Influencer Marketing – Trend-based campaigns for awareness and discovery
  • Performance Tracking & Reporting – Measuring engagement, reach, clicks, and conversions

Unique Selling Proposition:

Digital Gravity differentiates itself through its structured, research-first influencer approach and broad platform coverage. Its focus on performance metrics ensures campaigns are optimized beyond content creation alone.

Tech Enablement:

Digital Gravity uses internal tools for influencer discovery, campaign planning, content publishing, and performance tracking. Metrics tracked include engagement, reach, clicks, signups, downloads, and follower growth, all managed by the internal team.

Notable Clients:

  • GJ Properties
  • Capital Health Screening
  • Repair Plus
  • Roots Heritage (RH Realty)
  • RTS

Industry Focus:

Real estate, government & public sector, healthcare, education, hospitality

7. Starfish 

Known for:

Starfish is known as a micro-influencer–focused agency with its own proprietary influencer database. The agency emphasizes authenticity, data-backed influencer selection, and strong influencer relationships. Starfish is particularly effective for brands seeking trust-driven campaigns rather than mass reach. Its approach prioritizes genuine content and consistent campaign management.

Location:

  • Not publicly disclosed

Key Services:

  • Influencer Management – End-to-end campaign management with influencers
  • UGC Creator Sourcing – Providing creators for authentic, relatable content
  • Influencer Analytics – Selecting influencers based on performance data
  • Influencer Selection – Matching brands with relevant creators
  • Creative Strategy – Developing content concepts that drive engagement
  • Campaign Reporting – Delivering customized reports with insights

Unique Selling Proposition:

Starfish differentiates itself through its micro-influencer-first strategy supported by a database of 10,000+ influencers. Its focus on authenticity and data-driven selection helps brands build trust and engagement at scale.

Tech Enablement:

Starfish operates its own influencer database with analytics, campaign management workflows, and reporting tools. Influencer selection, management, and insights are handled internally without a self-serve platform.

Notable Clients:

  • Carrefour
  • Mirdif Hills Avenue
  • Hyundai
  • Airalo
  • Industry Focus:

Retail, real estate, automotive, technology, consumer brands, lifestyle

8. Expin 

Known for:

Expin is known for performance-focused influencer marketing that prioritizes revenue, ROAS, and market entry results. The platform blends enterprise strategy with fast creator activation. Expin is often used by brands looking to scale influencer campaigns quickly without long-term agency contracts. Its focus is on measurable business outcomes rather than vanity metrics.

Location:

  • In5 Tech, Dubai Internet City, Dubai, UAE

Key Services:

  • Influencer Marketing – Creator-led campaigns focused on conversions
  • Creator Partnerships – Activating verified creators at scale
  • Market Entry Campaigns – Supporting brands entering the Gulf region
  • CRO Optimization – Testing and scaling creatives based on performance
  • Media Buying – Scaling winning influencer content through paid media
  • Performance Campaign Management – Tracking revenue and ROAS

Unique Selling Proposition:

Expin differentiates itself by offering a platform-driven model that enables brands to launch influencer campaigns in days. It combines creator access with performance optimization and cost efficiency.

Tech Enablement:

Expin operates a proprietary platform with 20,000+ verified creators. Creators apply directly through the app, campaigns go live within 48 hours, and brands receive full content usage rights with built-in performance tracking.

Notable Clients:

  • Valentino
  • Karl Lagerfeld
  • Swiss Butter
  • Loewe
  • Bolt

Industry Focus:

Luxury, fashion, beauty, food & beverage, entertainment, mobility, lifestyle, retail

9. Brand Ripplr 

Known for:

Brand Ripplr is known for operating one of the largest global influencer and celebrity networks. The platform supports large-scale influencer campaigns across multiple regions and industries. Brand Ripplr stands out for simplifying complex influencer workflows for brands. It is frequently used by companies running high-volume, multi-market campaigns.

Location:

  • Dubai, UAE

Key Services:

  • Global Influencer & Celebrity Campaigns – Access to large-scale creator networks
  • Campaign Strategy & Planning – Structuring campaigns with guaranteed KPIs
  • Influencer Selection & Approval – Reviewing audience data and authenticity
  • Content Production & Shoots – Managing influencer content creation
  • Campaign Activation & Publishing – Coordinating influencer execution
  • Live Performance Tracking – Monitoring campaign results in real time

Unique Selling Proposition:

Brand Ripplr combines global scale with structured campaign execution. Its platform-driven process simplifies influencer marketing while maintaining transparency and ROI benchmarking.

Tech Enablement:

Brand Ripplr operates a proprietary AI-powered dashboard integrated with Instagram, TikTok, and YouTube APIs. The platform supports influencer selection, content approvals, live tracking, analytics reporting, and contract management.

Notable Clients:

  • Nestlé
  • PepsiCo
  • Saudi Tourism Authority
  • Mars
  • Emirates

Industry Focus:

FMCG, government & tourism, beauty, parenting, gaming, fashion, fitness, automotive, telecom, hospitality, mobile

10. Plug Media 

Known for:

Plug Media is known for virality-driven influencer campaigns and large-scale brand activations. The agency focuses on turning cultural moments into high-performing influencer content. Plug Media emphasizes formula-based virality rather than one-off campaigns. It has extensive experience managing influencers, events, and creator-led brand storytelling.

Location:

  • UAE (Dubai-based; operating across the MENA region)

Key Services:

  • Influencer Marketing Campaigns – Managing creator-led brand campaigns
  • Celebrity & Influencer Endorsements – Partnering with well-known personalities
  • Event-Based Activations – Influencer-led physical and digital experiences
  • Content Creator Management – Coordinating creators across demographics
  • Digital Strategy – Aligning influencer campaigns with performance goals
  • Brand Building – Supporting long-term brand visibility and recognition

Unique Selling Proposition:

Plug Media differentiates itself through its focus on engineered virality. With 10+ years of experience and over 1B organic views generated, the agency positions virality as a repeatable strategy rather than chance.

Tech Enablement:

Plug Media relies on internal campaign management workflows for influencer coordination, content execution, event activations, and performance monitoring. All campaigns are fully managed by the internal team.

Notable Clients:

  • Dubai Mall
  • Les Benjamins
  • Hasbulla

Industry Focus:

Fashion, retail, entertainment, lifestyle, brand activations, event-driven campaigns

Final Thoughts on the Top Influencer Marketing Agencies Dubai

Dubai offers one of the strongest influencer marketing ecosystems in the region, with agencies that go far beyond basic creator outreach. From performance-driven platforms like NC Media and Expin to luxury-focused specialists such as YKONE, and virality-led players like Plug Media, each agency brings a distinct approach to scaling brands through creators. 

What stands out most is the range of execution styles—global campaign management, micro-influencer strategies, event-led activations, and tech-enabled platforms—all built to support real business outcomes.

Choosing the right partner comes down to your goals, budget, and growth stage. If you’re exploring different agency models or looking beyond influencer marketing, browse our Agency Directory to compare social media agencies, influencer marketing specialists, paid ads experts, and more—all in one place.

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