August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
Finding the right influencer marketing agency in Amsterdam is about more than just finding a partner with a big database; it’s about finding a team that knows how to turn cultural relevance into customer acquisition. For D2C brand owners and growth marketers, the goal is now to build "community-powered ecosystems." In a market as digitally mature as the Netherlands, the most successful brands prioritize high-velocity creator partnerships and data-backed seeding over one-off sponsored posts.
Whether you need to scale your monthly micro-influencer collaborations or require a high-end creative strategy to enter the European market, Amsterdam’s agency landscape offers a specialized mix of performance and PR. In this article, we’ll explore the best agencies in Amsterdam, examining their key services, unique selling propositions, and more to help you find the perfect fit for your brand's growth.
Here are the top 10 agencies we’ll explore:
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Known for: ACE is recognized as a premier "connected agency network" that seamlessly merges creative storytelling with high-level data and technology. They focus on building modern brands by connecting them to the heart of contemporary culture. By leveraging an integrated model, they ensure that influencer marketing is not just a siloed tactic but a core component of a brand's broader digital strategy. ACE is particularly known for its ability to scale campaigns across multiple touchpoints while maintaining a consistent and impactful brand voice.
Location: Amsterdam
Key Services:
Unique Selling Proposition: ACE operates as a connected network that unites culture, data, and technology to build brands that matter in the modern world. This holistic approach allows them to offer a "full-funnel" perspective that many specialized agencies lack.
Tech Enablement: ACE utilizes proprietary data frameworks for audience mapping and trend forecasting to ensure campaign precision. For talent management, they primarily use an internal network of vetted creators curated through their specialized division, ACE Accelerate.
Notable Clients: Under Armour, ABN AMRO, Unilever, YoungCapital, Rijksmuseum.
Industry Focus: Fashion, Finance, FMCG, and Lifestyle.
Known for: Combo is a specialist agency that prioritizes community-led marketing and cultural relevance over simple reach metrics. They are widely known for identifying and working with "community frontrunners", the individuals who actually shape subcultures. This approach ensures that brand collaborations feel authentic and organic rather than forced. Combo’s strength lies in its deep understanding of streetwear and youth culture, making them a favorite for brands looking to establish "cool" factor in the Dutch market.
Location: Amsterdam
Key Services:
Unique Selling Proposition: Combo differentiates itself by focusing on "community frontrunners" rather than just high-reach influencers. This strategy ensures deep cultural relevance by prioritizing the voices that communities actually listen to.
Tech Enablement: The agency employs advanced social listening tools to identify emerging niche subcultures. They manage their collaborations using a mix of proprietary internal databases and specialized vetting software to audit audience demographics.
Notable Clients: HBO Max, Tommy Jeans, Calvin Klein, JBL, Dr. Martens.
Industry Focus: Streetwear, Entertainment, and Youth Culture.
Known for: NC Media is a specialized influencer marketing agency renowned for helping brands execute performance-driven campaigns at a massive scale. They are widely known for their high-velocity execution. The agency specializes in performance-based scaling, shifting influencer marketing from a simple awareness tool into a direct revenue-generating channel. NC Media is highly respected for its ability to combine influencer seeding with professional UGC (User Generated Content) production to optimize paid advertising.
Location: Fully remote, with offices in New York, Singapore, Dubai and London.
Key Services:
Unique Selling Proposition: Known as "Marketing-as-a-Service," NC Media focuses on high-velocity execution, managing hundreds of collaborations monthly to build rapid brand "omnipresence".
Tech Enablement: NC Media leverages high-volume attribution workflows and data-driven creator scaling tools. They are an official partner of Influencer Hero, utilizing the platform to provide clients with automated outreach, affiliate tracking, and real-time ROI dashboards.
Notable Clients: Ondecor, Immersive Gamebox, NY State of Mind, allyoos.
Industry Focus: D2C e-commerce, Health & Wellness, Beauty, with experience working across a wide range of industries globally.
Known for: First is an Amsterdam-based agency that prioritizes authenticity and "Storytelling over Shouting." They are known for creating campaigns that feel like an organic part of a creator's existing content rather than a disruptive advertisement. By focusing on high-trust integrations, they help brands build genuine connections with their target audiences. Their approach is social-first, ensuring that every piece of content is optimized for the platform and the specific community it lives in.
Location: Amsterdam
Key Services:
Unique Selling Proposition: They specialize in "Storytelling over Shouting," focusing on high-trust, organic integration into a creator’s existing content style.
Tech Enablement: First utilizes real-time social engagement monitoring tools to track campaign performance as it happens. They manage their talent through an internal curated network and collaborate with external influencer discovery tools for wider reach.
Notable Clients: Philips, Heineken, Coca-Cola, Rituals.
Industry Focus: Consumer Goods, Beverages, and Tech.
Known for: We Are Social is a global powerhouse with a heavy-hitting Amsterdam office that leads the "social-first" marketing movement. They are known for combining massive global reach with hyper-local cultural insights, ensuring that large brands stay relevant in specific markets. The agency is a pioneer in integrating emerging technologies like AR and VR into social campaigns. They are the go-to for major enterprises looking for innovative, data-backed strategies that transcend traditional social media boundaries.
Location: Amsterdam
Key Services:
Unique Selling Proposition: Offers global reach with hyper-local cultural insights, serving as leaders in the "social-first" movement globally.
Tech Enablement: The agency uses We Are Social Studios and proprietary R&D tools for immersive tech like AR, VR, and AI. They manage global campaigns through We Are Social Influence, their internal division and platform for end-to-end tracking and co-creation.
Notable Clients: Samsung, Netflix, Google, Adidas, Pringles.
Industry Focus: Global Tech, Sports, and Entertainment.
Known for: MMBSY is recognized for its unique ability to blend traditional PR with modern influencer storytelling. They are known for their high-touch approach, which often includes physical event production and an active in-house showroom for creators to interact with brands. This physical presence helps build deeper relationships between brands, influencers, and the press. MMBSY excels in the lifestyle and beauty sectors, where physical experience and aesthetic storytelling are paramount.
Location: Amsterdam
Key Services:
Unique Selling Proposition: MMBSY seamlessly blends traditional PR with modern influencer storytelling and physical showrooms.
Tech Enablement: They use specialized DNA mapping tools to match influencer values with the brand's core values. The agency also maintains an extensive internal showroom and talent database to facilitate physical interactions and collaborations.
Notable Clients: Dyson, Disney, Kiko Milano, Timberland, O'Neill.
Industry Focus: Lifestyle, Beauty, Fashion, and Automotive.
Known for: LIS The Agency, which stands for "Life in Style," is a boutique agency known for its strong focus on aesthetic storytelling and authentic diversity. They represent a carefully curated roster of talent and are known for their ability to create visually stunning campaigns that resonate on a personal level. LIS is highly respected for its diversity consulting, ensuring that brand campaigns are inclusive and representative. They are a primary choice for fashion and beauty brands looking for a sophisticated, "Life in Style" aesthetic.
Location: Amsterdam
Key Services:
Unique Selling Proposition: Strong focus on "Life in Style" (LIS), prioritizing aesthetic storytelling and authentic diversity in talent selection.
Tech Enablement: LIS utilizes visual trend analysis and engagement auditing software to ensure their creators stay ahead of aesthetic trends. They collaborate with external platforms for deep-dive audience demographic verification to ensure influencer-brand alignment.
Notable Clients: My Jewellery, L'Oréal, various high-growth Dutch lifestyle startups.
Industry Focus: Fashion, Beauty, and "Mommy" influencers.
Known for: OONA/BAAS is known for its "community-first" philosophy, treating brands as participants in culture rather than just advertisers. They are widely recognized for their ability to connect brands with localized cultural hubs, particularly in the tech, beverage, and contemporary lifestyle sectors. By focusing on community communications and PR, they help brands build long-term loyalty from the "inside out." Their work is often centered around high-impact cultural moments and niche community engagement.
Location: Amsterdam
Key Services:
Unique Selling Proposition: They transform brands into "Community Heroes" by connecting with audiences from the inside out via localized cultural hubs.
Tech Enablement: They utilize a hybrid tech stack for impact measurement and social listening to monitor community sentiment. For management, they use internal community management systems combined with data-driven vetting.
Notable Clients: Bacardi, New Balance, PlayStation, IKEA, Spotify.
Industry Focus: Beverage, Tech, and Contemporary Lifestyle.
Known for: MOOI The Agency is a leader in the "Elevated Lifestyle" segment, specializing in high-end beauty, luxury wellness, and fashion. They are known for blending editorial-quality PR with strategic celebrity and influencer seeding. MOOI is particularly recognized for organizing sophisticated brand events that generate significant Earned Media Value (EMV). They are the preferred partner for luxury houses and premium lifestyle brands that require a high level of aesthetic execution and exclusive influencer networks.
Location: Amsterdam
Key Services:
Unique Selling Proposition: They specialize in the "Elevated Lifestyle" segment, blending editorial-quality PR with influencer brand ambassadorship.
Tech Enablement: MOOI provides detailed ROI reporting and utilizes social sentiment analysis tools to track brand perception. They maintain a proprietary network of premium lifestyle and high-fashion creators specifically for their clientele.
Notable Clients: Estée Lauder, Clinique, Dyson, OMEGA, Hunkemöller.
Industry Focus: Luxury Beauty, Wellness, and High-Fashion.
Known for: Onfluence is a performance-led agency that specializes in micro-influencer campaigns for D2C and e-commerce brands. They are known for their strategic focus on creators with smaller but highly engaged followings, which often leads to higher ROI and better conversion rates. Onfluence is highly efficient, using automated tools to manage large-scale campaigns across many creators simultaneously. They are an ideal choice for brands looking for a scalable, data-driven approach to influencer marketing that focuses on the bottom line.
Location: Amsterdam
Key Services:
Unique Selling Proposition: Strategic focus on micro-influencers to achieve higher engagement rates and better ROI for performance-led brands.
Tech Enablement: The agency uses automated campaign management and tracking tools to ensure high-velocity execution. They operate the Onfluence Platform, an in-house tool designed specifically for efficient campaign scaling and reporting.
Notable Clients: Various Dutch e-commerce retailers and FMCG brands.
Industry Focus: E-commerce, Retail, and Food & Beverage.
From the high-velocity, ROI-focused seeding strategies of NC Media to the community-led cultural storytelling of Combo, Amsterdam offers specialized partners for every brand stage. The common thread among these top players is a shift toward "trust-based" marketing, where authentic creator relationships and data-backed transparency replace traditional vanity metrics.
Whether you are a D2C brand scaling across Europe or a luxury house looking for elevated PR, Amsterdam’s agencies provide the creative and technological infrastructure to turn social engagement into measurable growth. Choosing the right fit simply comes down to aligning your specific KPIs with an agency’s unique cultural or performance niche.
Ready to find your next partner? Browse our full agency directory to discover top-rated experts across social media, influencer marketing, and paid ads tailored to your brand’s goals.
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