Best Influencer Marketing Agencies in Bangkok

December 26, 2025
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Published
December 26, 2025
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Malena Garcia
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Best influencer Marketing Agencies in Bangkok

Bangkok has become one of Southeast Asia’s most competitive hubs for creator-led growth, with brands increasingly relying on influencers to drive awareness, trust, and sales. If you’re a D2C founder or marketer searching for the right influencer agency Bangkok, the challenge isn’t finding options—it’s choosing an agency that truly understands performance, local audiences, and how to turn creator partnerships into real business results.

The right agency can help you go beyond one-off posts, building structured influencer programs that support launches, scale ecommerce revenue, or strengthen brand positioning in Thailand and across APAC. 

In this article, we’ll explore the best influencer marketing agencies in Bangkok, breaking down their key services, unique strengths, notable clients, and the types of brands they work best with.

Top Influencer Marketing Agencies in Bangkok

  1. Primal
  2. Influencer Club
  3. Minimice Group
  4. Grey Alchemy
  5. NC Media
  6. M&C Saatchi Performance
  7. Ario Marketing
  8. AJ Marketing
  9. Kommune Agency
  10. Kolbase

Comparison Criteria

1. Reputation And Expertise

This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.

2. Services Offered

This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.

3. Tools And Platforms

This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.

4. Industry Experience

This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.

5. Client Portfolio

This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.

6. Innovation And Technology

This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.‍

7. Local Market Expertise

This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.

Top Influencer Marketing Agencies in Bangkok

1. Primal 

Known for:

Primal is known for running performance-focused influencer and KOL campaigns that tie directly to traffic, conversions, and revenue. Primal combines influencer marketing with paid media, SEO, CRO, and analytics, making it a strong option for brands that want measurable outcomes rather than pure awareness. 

The agency has deep experience working with Asia’s leading influencers across multiple verticals, helping brands build trust through social proof and word-of-mouth. Primal is especially recognized for integrating influencer content into broader growth strategies instead of treating influencer marketing as a standalone channel.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and execution: Builds structured influencer campaigns aligned with clear business goals.
  • KOL discovery, vetting, and campaign planning: Identifies and selects relevant influencers based on audience fit and brand alignment.
  • Sponsored content campaigns: Manages paid collaborations that feel native to influencer audiences.
  • Brand mention and shoutout campaigns: Drives awareness through organic-style brand mentions across social platforms.
  • Product review and seeding programs: Sends products to creators to generate authentic reviews and recommendations.
  • Micro-influencer and ambassador programs: Develops long-term creator relationships to support sustained growth.
  • Paid social amplification of influencer content: Boosts high-performing influencer content using paid media.
  • Campaign performance analysis and ROI reporting: Tracks results to measure impact and optimize campaigns.
  • Integrated influencer + paid media strategies: Aligns influencer activity with paid ads, SEO, and CRO efforts.

Unique Selling Proposition:

Primal positions itself as a performance-driven influencer agency focused on delivering measurable business results. By combining influencer marketing with paid media and optimization, Primal helps brands turn creator partnerships into scalable growth channels.

Tech Enablement:

Primal relies on influencer and KOL selection frameworks, audience and demographic analysis tools, and campaign performance tracking systems to guide decision-making. Campaigns are supported by paid media optimization tools across platforms like Facebook, Instagram, TikTok, Google, and LINE, alongside CRO and analytics platforms. 

Primal does not offer a self-serve influencer SaaS platform, instead delivering fully managed influencer and KOL marketing services through its internal team.

Notable Clients:

  • McDonald’s Thailand
  • Carnival
  • Le Cordon Bleu
  • M.K. Real Estate Development PLC
  • SpiceRoads Cycling

Industry Focus:

Ecommerce, FMCG, Retail, Health & Beauty, Luxury Goods, B2B, Education, Insurance, Real Estate, Travel & Hospitality, Finance & Banking.

2. Influencer Club 

Known for:

Influencer Club is known for its strong local influencer network across Thailand, connecting brands with both Thai and international creators. The agency focuses heavily on matching the right influencer to each campaign based on reach, demographics, and campaign objectives. 

Influencer Club takes a hands-on approach, managing influencer relationships, negotiations, and contracts from start to finish. It is particularly well-suited for small and local Bangkok businesses looking for authentic, location-relevant influencer exposure.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and campaign planning: Designs influencer campaigns aligned with brand goals.
  • Micro-, macro-, and mega-influencer sourcing: Connects brands with creators of all sizes -including mega influencers- across Thailand.
  • Local and international influencer matchmaking: Matches brands with Thai and international influencers.
  • Content creation with influencers: Collaborates with creators to produce engaging branded content.
  • One-off influencer campaigns: Executes short-term influencer activations and promotions.
  • Influencer contracting and negotiation management: Handles contracts, negotiations, and influencer agreements.
  • Campaign coordination and execution: Manages timelines, deliverables, and influencer communication.
  • Performance measurement and KPI reporting: Tracks campaign results to inform future influencer strategies.

Unique Selling Proposition:

Influencer Club stands out for its local market knowledge and hands-on campaign management. The agency focuses on practical, goal-driven influencer campaigns that help smaller brands achieve meaningful results without overcomplicating execution.

Tech Enablement:

Influencer Club uses internal influencer discovery and segmentation processes combined with audience reach and demographic analysis frameworks. Campaign performance is tracked through reporting tools and manual workflows, allowing the team to manage influencer coordination closely. The agency does not offer a public self-serve influencer platform and operates fully as a managed service provider.

Notable Clients:

  • Not publicly disclosed
  • Primarily small and local Bangkok businesses

Industry Focus:

Spa & Wellness, Nightlife, Food & Dining, Bangkok Cafés, Hotels, Travel

3. Minimice Group 

Known for:

Minimice Group is known for its results-driven approach to digital and influencer marketing, with a strong focus on measurable growth. The agency positions itself around KPI-based execution, emphasizing lead generation and ecommerce performance. 

Minimice combines influencer marketing with SEO, paid search, and paid social to support full-funnel campaigns. It is often chosen by brands that want fast execution and clear performance accountability.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and execution: Runs influencer campaigns focused on awareness and conversions.
  • Full-funnel lead generation campaigns: Builds campaigns designed to capture and convert leads at scale.
  • Influencer-driven brand awareness campaigns: Uses creators to increase visibility and brand recall.
  • Ecommerce-focused influencer activations: Supports sales growth through influencer-led ecommerce initiatives.
  • SEO strategy and execution: Improves organic visibility through search optimization.
  • Google Ads and paid search campaigns: Drives immediate traffic and conversions via paid search.
  • Paid social media advertising: Scales campaigns across social platforms with targeted ads.
  • Data-driven campaign optimization: Adjusts campaigns based on performance data.
  • Performance tracking and KPI reporting: Measures results to ensure campaigns meet defined KPIs.

Unique Selling Proposition:

Minimice Group differentiates itself through a performance-first mindset and full-funnel execution. By combining influencer marketing with paid media and SEO, the agency helps brands accelerate growth with clear accountability.

Tech Enablement:

Minimice leverages SEO analytics and keyword tracking tools, paid media management platforms, and KPI tracking systems to support campaign execution. Audience targeting and data integration frameworks inform optimization decisions, while internal reporting dashboards provide visibility into results. The agency does not offer a self-serve influencer platform and delivers all services through its in-house team.

Notable Clients:

  • Yves Saint Laurent (YSL)
  • AP
  • DDproperty
  • Giftwise
  • TOA

Industry Focus:

Ecommerce, FMCG, Real Estate, Healthcare & Medical, Beauty & Cosmetics, B2B Services, Retail, Education

How Influencer Marketing Programs Scale Successfully

Whether brands work with an agency or manage influencer marketing in-house, scaling campaigns requires more than strong strategy — it requires the right infrastructure. As programs grow, visibility, consistency, and performance tracking become critical to long-term success.

Platforms like Influencer Hero support both brands and agencies by centralizing creator discovery, outreach, relationship management, affiliate tracking, and reporting in one system — making influencer programs easier to manage, measure, and scale.

Why Teams Use Influencer Hero

  • Centralized influencer CRM for brands and agencies
  • Automated outreach, follow-ups, and creator workflows
  • Affiliate & promo code tracking with Shopify integration
  • Clear performance insights to measure ROI
  • Scalable infrastructure for long-term influencer programs
See how Influencer Hero supports scalable influencer programs →

4. Grey Alchemy 

Known for:

Grey Alchemy is known for combining influencer marketing with creative storytelling and full-service digital execution. Grey Alchemy focuses on helping brands connect with audiences through content-led campaigns that balance brand building and performance. 

The agency works closely with premium and global consumer brands, delivering cohesive campaigns across social, content, and paid media. Grey Alchemy is often chosen by brands that want influencer marketing to feel integrated, polished, and aligned with long-term brand positioning.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and execution: Plans and runs influencer and KOL campaigns aligned with brand objectives.
  • KOL and influencer partnerships: Builds collaborations with creators that match brand values and audiences.
  • Social media marketing: Manages brand presence across key social platforms.
  • Content marketing and creative storytelling: Produces and distributes content designed to engage and convert.
  • Branding and design services: Supports campaigns with strong visual identity and creative assets.
  • Google Ads (search, display, video, e-commerce): Drives traffic and conversions through paid Google channels.
  • SEO strategy and execution: Improves organic visibility and search performance.
  • Event marketing (online and offline): Promotes digital and physical brand events.

  • Email marketing and CRM support: Nurtures leads and strengthens customer relationships.
  • Marketing consulting and media buying: Provides strategic guidance and media planning support.

Unique Selling Proposition:

Grey Alchemy positions itself as a creative-first digital agency that blends influencer marketing with storytelling, branding, and performance media. It is well-suited for brands looking to build awareness while maintaining strong execution across channels.

Tech Enablement:

Grey Alchemy uses paid media and media-buying platforms, SEO and website performance analytics tools, and social media management systems to support campaigns. 

Performance tracking and analytics systems provide visibility into results, while creative production frameworks support consistent content delivery. Influencer marketing is delivered as a fully managed service with no self-serve platform.

Notable Clients:

  • Absolut
  • Alibaba
  • Amazon
  • Ajinomoto
  • Bioderma

Industry Focus:

Consumer Brands, Fashion & Apparel, Beauty & Skincare, Food & Beverage, Luxury Goods, Retail, Technology, Lifestyle & Hospitality

5. NC Media 

Known for:

NC Media is known for turning influencer marketing into a structured, performance-driven growth channel. NC Media focuses on executing influencer programs at scale, combining creator discovery, logistics, and UGC production with clear ROI tracking. 

The agency has executed tens of thousands of influencer partnerships and produced large volumes of paid-ad-ready UGC. NC Media is often chosen by brands looking for predictable, repeatable influencer results without operational complexity.

Location:

  • Global, with remote operations.

Key Services:

  • Influencer marketing strategy and execution: Designs scalable influencer programs tied to business goals.
  • Creator discovery and matchmaking: Identifies creators aligned with brand and audience needs.
  • Affiliate and gifting campaigns: Supports commission-based and seeding initiatives.
  • Product seeding programs: Distributes products to creators for authentic content creation.
  • Paid influencer campaigns: Manages paid collaborations at scale.
  • UGC production for paid ads: Produces high-performing creative for paid media.
  • Creative briefing and content direction: Guides creators with structured briefs.
  • Influencer logistics and product delivery: Handles shipping, coordination, and fulfillment.
  • Performance tracking and ROI reporting: Measures campaign impact.
  • Campaign timeline and approval management: Keeps campaigns on schedule.

Unique Selling Proposition:

NC Media stands out for its ability to operationalize influencer marketing at scale. The agency combines creative execution with performance tracking to deliver consistent growth outcomes for brands.

Tech Enablement:

NC Media uses influencer discovery tools, affiliate tracking systems, campaign dashboards, and UGC asset management tools to support execution. Reporting and ROI measurement systems provide transparency across campaigns, supported by influencer marketing technology platforms like Influencer Hero that help centralize creator data, workflows, and performance insights. All services are fully managed, with no self-serve SaaS offering.

Notable Clients:

  • Decathlon
  • TCL
  • Arsenal FC
  • Bower Collective
  • lululemon

Industry Focus:

Consumer Brands, Fashion and Apparel, Sports and Fitness, Beauty and Wellness, Consumer Electronics, Lifestyle and Ecommerce Brands

6. M&C Saatchi Performance 

Known for:

M&C Saatchi Performance is known for its performance-led approach to influencer marketing within a global media and technology framework. M&C Saatchi Performance integrates influencer campaigns with paid media, commerce, and programmatic advertising to drive measurable actions. 

The agency supports brands at every stage, from influencer discovery and contracting to paid amplification and reporting. It is typically chosen by brands looking for scalable, ROI-focused influencer programs.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and execution: Develops and runs performance-driven influencer campaigns.
  • Product placements and service demonstrations: Places products authentically within influencer content.
  • Influencer and talent sourcing, management, and contracting: Handles influencer relationships and agreements.
  • Creative strategy and influencer briefing: Aligns influencer content with brand messaging.
  • Audience and market research: Informs influencer selection and campaign planning.
  • Customer journey mapping: Aligns influencer touchpoints with buyer behavior.
  • Content creator partnerships (UGC for paid media): Produces content optimized for paid amplification.
  • Paid media amplification: Scales influencer content across search, social, programmatic, and streaming TV.
  • Affiliate marketing and commerce media: Supports performance tracking and revenue attribution for affiliate programs.
  • Measurement, analytics, and performance reporting: Evaluates ROI and optimization opportunities.

Unique Selling Proposition:

M&C Saatchi Performance differentiates itself through deep integration of influencer marketing with performance media and commerce channels. This makes it a strong option for brands focused on measurable growth at scale.

Tech Enablement:

The agency leverages media planning and buying platforms, paid search and programmatic ad tech, and advanced analytics systems. Audience research tools and attribution frameworks support performance measurement. Influencer marketing is delivered as a fully managed service with no self-serve platform.

Notable Clients:

  • Amazon
  • Amazon Kindle
  • Beam Suntory
  • SoundCloud
  • SEGA

Industry Focus:

Consumer Brands, Technology & Apps, Gaming & Entertainment, Ecommerce & Marketplaces, Media & Streaming, Lifestyle & Retail

7. Ario Marketing 

Known for:

Ario Marketing is known for offering influencer marketing as a standalone growth channel with flexible pricing models. Ario Marketing works with a wide range of creators, from micro-influencers to celebrity figures, making campaigns accessible for different budgets. 

The agency places strong emphasis on micro-influencer campaigns to drive cost-efficient engagement. Ario Marketing is often selected by brands running product launches, events, or short-term influencer activations.

Location:

  • Bangkok, Thailand
  • Rotherham, United Kingdom

Key Services:

  • Influencer and KOL marketing strategy: Designs influencer campaigns tailored to brand objectives.
  • Micro-, macro-, and celebrity influencer campaigns: Activates creators of all sizes depending on campaign needs.
  • Influencer discovery and matchmaking: Identifies influencers aligned with brand and audience.
  • Content creation for Instagram and YouTube: Produces platform-specific influencer content.
  • Product launch and event-based influencer campaigns: Supports brand launches and promotional events.
  • Campaign planning, execution, and coordination: Manages influencer timelines and deliverables.
  • Performance tracking and real-time optimization: Monitors results and adjusts campaigns as needed.
  • Flexible pricing models: Supports CPE, CPC, CPA, pay-per-post, and product seeding structures.

Unique Selling Proposition:

Ario Marketing stands out for its flexible campaign structures and strong focus on influencer-driven awareness and sales. The agency is well-suited for brands looking to experiment with influencer marketing without heavy upfront commitments.

Tech Enablement:

Ario Marketing uses influencer databases, engagement analysis tools, KPI tracking systems, and real-time monitoring workflows to support campaigns. SEO-supporting traffic and referral analysis tools help evaluate campaign impact. Influencer marketing is delivered as a fully managed service without a self-serve platform.

Notable Clients:

  • Suzuki
  • Toyota
  • Autodesk (AutoCAD)
  • Khon Kaen University
  • Rangsit University (RSU)

Industry Focus:

Automotive, Education, Ecommerce, Consumer Goods, Technology & Software, Healthcare, Retail, Lifestyle Brands

8. AJ Marketing 

Known for:

AJ Marketing is known for running influencer and celebrity campaigns across multiple Asia-Pacific markets from a single partner. AJ Marketing focuses on story-driven campaigns that activate creators across 10+ countries, including Thailand. The agency supports brands with creative production, influencer sourcing, and cross-market coordination. AJ Marketing is often chosen by brands planning regional APAC influencer launches.

Location:

  • Bangkok, Thailand
  • Asia-Pacific

Key Services:

  • Influencer marketing strategy and execution: Plans and executes influencer campaigns across APAC.
  • Celebrity and premium influencer campaigns: Activates high-profile creators.
  • Creative content production: Produces content optimized for social platforms.
  • End-to-end influencer campaign management: Handles planning through reporting.
  • Press releases and PR amplification: Supports campaigns with earned media.
  • Media buying and paid social support: Amplifies influencer content through ads.
  • Social media management: Manages brand social channels.
  • Video production: Produces short- and long-form video content.
  • Offline and experiential events: Supports physical activations and launches.
  • Cross-market APAC coordination: Manages campaigns across multiple countries.

Unique Selling Proposition:

AJ Marketing’s strength lies in its regional APAC reach and operational scale. It enables brands to run consistent influencer and celebrity campaigns across multiple markets with centralized execution.

Tech Enablement:

AJ Marketing uses influencer network management systems, campaign planning frameworks, and performance tracking tools across APAC markets. Paid media and creative asset workflows support campaign amplification. Influencer marketing is delivered as a fully managed service.

Notable Clients:

  • Mandiri
  • Adobe
  • Microsoft
  • Genshin Impact
  • Flare

Industry Focus:

Technology & Software, Finance & Banking, Gaming & Entertainment, Consumer Brands, Ecommerce, Lifestyle & Retail, Education

9. Kommune Agency 

Known for:

Kommune Agency is known for culture-led, viral influencer campaigns that resonate with Gen Z and Millennial audiences. Kommune Agency focuses on disruptive creative, community relevance, and attention-driven storytelling. The agency offers KPI-backed campaigns and is an official partner with Meta, Google, and TikTok. Kommune Agency is often chosen by brands seeking cultural impact and high engagement.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer marketing strategy and execution: Designs influencer campaigns with cultural relevance.
  • KOL sourcing, vetting, and campaign management: Selects creators with real community engagement.
  • Social media marketing and community building: Builds brand communities.
  • Viral and culture-led marketing campaigns: Drives attention and conversation.
  • Press relations (PR) and media outreach: Supports earned media exposure.
  • Event marketing and experiential campaigns: Activates online and offline experiences.
  • Creative content direction and production: Guides content creation.
  • Paid social amplification and optimization: Scales reach through ads.
  • Campaign reporting and KPI tracking: Measures engagement and performance.

Unique Selling Proposition:

Kommune Agency differentiates itself through culture-first influencer strategies and KPI-backed engagement guarantees. It is well-suited for brands targeting younger, social-first audiences.

Tech Enablement:

Kommune Agency relies on influencer vetting frameworks, social media management tools, and paid social optimization platforms. Campaign performance tracking systems support reporting and optimization. All influencer services are fully managed.

Notable Clients:

  • Microsoft
  • McDonald’s
  • Singha
  • Unilever
  • COSRX

Industry Focus:

FMCG, Food & Beverage, Beauty & Skincare, Consumer Brands, Lifestyle & Culture, Entertainment, Retail & Hospitality

10. Kolbase 

Known for:

Kolbase is known as a hybrid influencer marketing platform that combines self-serve technology with optional managed services. Kolbase enables brands to discover and collaborate with nano-to-mega influencers across TikTok, Pinterest, Meta, and YouTube. The platform focuses heavily on data-driven selection and real-time performance tracking. Kolbase is often chosen by teams that want more hands-on control over influencer campaigns.

Location:

  • Bangkok, Thailand

Key Services:

  • Influencer and KOL discovery: Searches creators across major social platforms.
  • Nano-, micro-, macro-, and mega-influencer campaigns: Supports campaigns of all sizes.
  • Campaign planning and influencer matchmaking: Matches brands with suitable creators.
  • Influencer outreach, negotiation, and contracting: Manages creator agreements.
  • Livestream influencer campaigns: Supports live commerce activations.
  • Real-time campaign tracking and analytics: Monitors performance during campaigns.
  • Custom reporting and KPI dashboards: Provides tailored insights.
  • Brand reputation and conversion-focused campaigns: Aligns influencer activity with results.

Unique Selling Proposition:

Kolbase stands out by offering both a self-serve influencer platform and strategic support. This hybrid approach makes it suitable for brands that want automation without losing access to expert guidance.

Tech Enablement:

Kolbase provides a self-serve influencer discovery platform with advanced filters, workflow automation, and real-time analytics dashboards. Brands can manage campaigns independently or work with Kolbase’s internal team for execution and optimization.

Notable Clients:

  • Sammontana
  • Cirio
  • WOW Park
  • Flora Food Group (Blue Band)
  • Tabi

Industry Focus:

FMCG, Food & Beverage, Ecommerce, Consumer Brands, Family & Entertainment, Retail, Lifestyle Brands

Final Thoughts on the Top Influencer Marketing Agencies in Bangkok

Bangkok has built a strong ecosystem of influencer marketing agencies, ranging from ROI-focused partners and large regional players to creative, culture-driven teams and tech-enabled solutions. 

No matter if you’re a D2C brand aiming to grow online sales, a Bangkok-based business looking to increase local reach, or a global company planning structured creator programs in Thailand, the agencies featured here support a wide mix of use cases—from product seeding and affiliate-led collaborations to paid UGC and influencer campaigns tailored to local culture.

What matters most is choosing an agency that aligns with your objectives, budget, and stage of growth. There’s no one-size-fits-all option, but comparing agencies side by side makes the decision far easier. To streamline your search, you can browse different types of agencies—covering influencer marketing, social media, paid media, and more—inside our agency directory and find partners based on their services, industry focus, and expertise for your next campaign.

FAQs
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