Finding the best influencer marketing agencies in the Middle East can make a real difference in how efficiently your brand grows across channels like Instagram, TikTok, and YouTube. For D2C brands and marketing teams, the right agency isn’t just about access to creators — it’s about campaign execution, performance tracking, creator quality, and the ability to scale without burning time or budget.
Whether you’re entering markets like Saudi Arabia, the UAE, or expanding across MENA, choosing an agency with strong regional expertise, proven processes, and the right technology behind the scenes is key.
In this article, we’ll explore the best influencer marketing agencies in the Middle East, breaking down their key services, unique selling propositions, notable clients, and what each agency is best suited for.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
2. Services Offered
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
3. Tools And Platforms
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
4. Industry Experience
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
5. Client Portfolio
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
6. Innovation And Technology
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
7. Local Market Expertise
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
Top Influencer Marketing Agencies in the MiddleEast
1. Brand Ripplr
Known for:
Brand Ripplr is known for operating one of the largest global influencer and celebrity networks available to brands in the Middle East. Brand Ripplr enables D2C brands and enterprise teams to execute influencer campaigns at scale without operational friction.
Brand Ripplr stands out for simplifying complex influencer workflows across creator sourcing, approvals, payments, and reporting. Brand Ripplr is also recognized for its data-backed ROI benchmarking built on insights from more than 6,000 campaigns.
Location:
Dubai, United Arab Emirates
Key Services:
Influencer Marketing Strategy & Execution – Brand Ripplr develops influencer strategies aligned with campaign goals, audience targeting, and platform-specific best practices. The agency executes campaigns end to end, managing creators, timelines, deliverables, and reporting.
Global Talent & Celebrity Partnerships – Brand Ripplr provides access to a global pool of influencers and celebrities across multiple regions and industries.
Campaign Planning & Management – The agency manages campaign workflows including briefing, influencer onboarding, content approvals, and activation scheduling. This structured approach helps brands stay on track while scaling campaigns efficiently.
Influencer & Celebrity Booking – Brand Ripplr handles creator outreach, negotiations, contracts, and payments through a centralized process.
Content Production & Influencer Shoots – The agency supports influencer-led content creation and campaign production where needed.
Multi-Platform Campaign Execution – Brand Ripplr activates campaigns across Instagram, TikTok, Snapchat, and YouTube. Each platform is approached with tailored formats and performance tracking.
Unique Selling Proposition:
Brand Ripplr combines global creator scale with a structured, fully managed execution model. Its data-driven approach allows brands to benchmark influencer performance and pricing while maintaining predictable ROI.
Tech Enablement:
Brand Ripplr operates a proprietary AI-powered influencer marketing platform integrated with major social media APIs. Brands can manage influencer selection, approvals, contracts, payments, live performance tracking, and reporting through a single end-to-end dashboard.
Notable Clients:
Nestlé
PepsiCo
Saudi Tourism Authority
Mars
Emirates
Industry Focus:
FMCG, government & tourism, beauty, parenting, gaming, fashion, fitness, automotive, telecom, hospitality, mobile, and consumer brands.
2. Catchers Agency
Known for:
Catchers Agency is known for its deep cultural understanding of the Saudi and Middle East influencer landscape. Catchers Agency focuses on precision-driven influencer marketing rather than large-scale volume campaigns.
Catchers Agency prioritizes long-term creator relationships and audience relevance to drive authentic engagement. Catchers Agency is especially recognized for delivering locally resonant campaigns that align with regional consumer behavior.
Location:
Saudi Arabia
Key Services:
Influencer Marketing Strategy Development – Catchers Agency designs influencer strategies based on brand objectives, market insights, and audience behavior.
Full Campaign Execution & Management – The agency manages influencer campaigns from briefing to content delivery and reporting. Dedicated campaign managers ensure smooth coordination and execution throughout the campaign lifecycle.
Creator Discovery & Matching – Catchers Agency carefully selects creators using data, market knowledge, and campaign learnings.
Influencer & Talent Management – The agency manages ongoing creator relationships and campaign participation. This allows brands to build consistency and trust across repeated influencer collaborations.
Content Conceptualization & Production – Catchers Agency leads content ideation to ensure influencer storytelling feels authentic and brand-aligned. The team supports creators in producing content that resonates with regional audiences.
Performance Analytics & ROI Reporting – Campaign performance is measured across engagement, reach, conversions, and ROI. Detailed reports help brands evaluate effectiveness and optimize future campaigns.
Unique Selling Proposition:
Catchers Agency differentiates itself through strong Saudi market expertise and a curated, quality-first approach to influencer selection. This enables brands to execute culturally relevant campaigns with measurable business impact.
Tech Enablement:
Catchers Agency supports campaigns with a proprietary regional influencer database of 3,000+ vetted creator profiles. Campaign workflows, content approvals, analytics, and reporting are managed internally through technology-enabled systems while execution remains fully managed.
Notable Clients:
Ounass
Spotify
Philips
Jo Malone London
iHerb
Industry Focus:
Luxury and fashion, beauty and personal care, consumer electronics, health and wellness, lifestyle brands, retail and eCommerce, and global brands entering the Saudi and Middle East markets.
3. Above Limits
Known for:
Above Limits is known for combining influencer marketing with strong creative direction and branding expertise. Above Limits helps brands stand out through storytelling-driven campaigns focused on engagement and conversions.
Above Limits works closely with government and large regional organizations across Saudi Arabia and neighboring markets. Above Limits is recognized for delivering integrated campaigns that connect content, social media, and performance marketing.
Location:
Jeddah, Saudi Arabia
Riyadh, Saudi Arabia
Dubai, United Arab Emirates
Cairo, Egypt
Key Services:
Brand Strategy & Identity Development – Above Limits develops brand positioning, visual identity, and messaging frameworks. These elements are designed to create consistency across influencer, social, and digital campaigns.
Influencer & Social Media Marketing – The agency manages influencer collaborations and ongoing social media presence. They have a strong database of vetted Saudi Arabian Influencers, ready to collaborate with brands.
Content Creation & Production – Above Limits produces branded content, influencer assets, and campaign visuals. This ensures creative consistency while maintaining platform-native formats.
UGC Campaigns – The agency activates user-generated content to build trust and social proof. UGC is used to support both organic and paid campaign objectives.
Paid Media & Online Advertising – Above Limits runs digital advertising campaigns to amplify influencer and branded content. Paid media is optimized to support conversions and performance goals.
Event Marketing & Activations – The agency plans and executes physical and digital events to support campaign reach. Events are used to strengthen brand visibility and audience engagement.
Unique Selling Proposition:
Above Limits positions itself as a creative-first agency that blends storytelling with performance-driven execution. This integrated approach allows brands to deliver memorable campaigns while still focusing on measurable outcomes.
Tech Enablement:
Above Limits uses social media management platforms, content production tools, advertising optimization systems, and performance analytics dashboards. Influencer and social campaigns are executed as fully managed services, with reporting and optimization handled internally.
Notable Clients:
SELA
Ministry of Hajj and Umrah
Saudi Aviation Club
Royal Commission for Makkah City and Holy Sites
Royal Commission for AlUla
Industry Focus:
Government and public sector, tourism and culture, aviation and transportation, education, real estate and economic development, lifestyle brands, events, and regional Saudi organizations.
How Influencer Marketing Programs Scale Successfully
Whether brands work with an agency or manage influencer marketing in-house, scaling campaigns requires more than strong
strategy — it requires the right infrastructure. As programs grow, visibility, consistency, and performance tracking
become critical to long-term success.
Platforms like Influencer Hero support both brands and agencies by centralizing creator discovery,
outreach, relationship management, affiliate tracking, and reporting in one system — making influencer programs easier
to manage, measure, and scale.
Why Teams Use Influencer Hero
Centralized influencer CRM for brands and agencies
Automated outreach, follow-ups, and creator workflows
Affiliate & promo code tracking with Shopify integration
Clear performance insights to measure ROI
Scalable infrastructure for long-term influencer programs
NC Media is known for running performance-driven influencer marketing programs focused on measurable business outcomes rather than vanity metrics. NC Media has executed over 50,000 influencer partnerships and produced more than 120,000 pieces of UGC over the past 8+ years.
NC Media specializes in scaling influencer campaigns efficiently through repeatable frameworks and strong operational processes. NC Media is especially recognized for helping global and enterprise brands turn influencer marketing into a predictable growth channel.
Location:
Global operations
Office in Dubai, United Arab Emirates
Key Services:
Influencer Marketing Strategy & Execution – NC Media designs influencer strategies aligned with business goals and executes campaigns end to end. Campaigns are structured to deliver consistent, repeatable performance at scale.
Creator Discovery & Matchmaking – The agency identifies and matches creators based on audience relevance, performance data, and campaign objectives. This ensures strong alignment between brand messaging and creator audiences.
Affiliate & Gifting Campaigns – NC Media runs affiliate-driven and gifting-based influencer programs to support performance tracking. These campaigns are optimized for measurable ROI and scalable creator participation.
UGC Production for Paid Ads – The agency produces influencer-generated content optimized for paid media usage. This allows brands to reuse high-performing assets across advertising channels.
Performance Tracking & ROI Reporting – Campaign results are tracked across engagement, conversions, and revenue impact. Reporting frameworks provide brands with clear insights into campaign effectiveness.
Unique Selling Proposition:
NC Media combines data, technology, and creative execution to help brands scale influencer marketing efficiently. Its focus on operational excellence and performance makes it a strong partner for brands looking to grow influencer programs sustainably.
Tech Enablement:
NC Media uses influencer discovery tools, affiliate tracking systems, campaign management dashboards, and UGC asset management workflows. While fully managed, campaigns are supported by internal technology that enables performance tracking, reporting, and optimization at scale.
Notable Clients:
Decathlon
TCL
Arsenal FC
Bower Collective
lululemon
Industry Focus:
Consumer brands, fashion and apparel, sports and fitness, beauty and wellness, consumer electronics, lifestyle, and eCommerce brands.
5. Expin
Known for:
Expin is known for combining influencer marketing with a strong focus on performance metrics such as ROAS and revenue growth. Expin enables brands to launch large-scale creator campaigns quickly while maintaining control over performance and brand consistency.
Expin is especially recognized for supporting market entry and scaling strategies through creator-led activations. Expin positions influencer marketing as a growth lever rather than a branding-only channel.
Location:
In5 Tech, Dubai Internet City, Dubai, United Arab Emirates
Key Services:
Influencer Marketing & Creator Partnerships – Expin connects brands with verified creators to run performance-driven influencer campaigns. Campaigns are designed to deliver measurable business outcomes.
Market Entry Campaigns – The platform supports brands entering new regional markets through creator activations. Influencer content is used to accelerate awareness and adoption.
Performance-Driven Influencer Activations – Expin structures campaigns around conversions and revenue rather than impressions alone. This helps brands track real commercial impact.
CRO Optimization – Expin integrates conversion rate optimization into influencer campaigns. This improves landing page and funnel performance.
Media Buying & Scaling – Influencer content can be amplified through paid media. This allows brands to scale high-performing creator assets efficiently.
Content Usage Rights Management – Brands receive full content usage rights for influencer-generated assets. This enables reuse across paid and owned channels.
Unique Selling Proposition:
Expin blends a proprietary creator platform with performance-focused execution to help brands scale influencer marketing quickly. Its emphasis on speed, flexibility, and measurable outcomes makes it well suited for growth-focused teams.
Tech Enablement:
Expin operates a proprietary influencer marketing platform with 20,000+ verified creators. Brands can launch campaigns quickly, select creators without long-term contracts, track conversions, and receive content live within short turnaround times.
Notable Clients:
Valentino
Karl Lagerfeld
Swiss Butter
Loewe
Bolt
Industry Focus:
Luxury, fashion, beauty, food and beverage, entertainment, mobility, lifestyle, and retail.
6. Perpetual
Known for:
Perpetual is known for merging influencer marketing with neuromarketing to understand how audiences truly respond to campaigns. Perpetual uses eye-tracking and EEG data to measure emotional and cognitive reactions to content. Perpetual helps brands reduce guesswork by basing decisions on real behavioral insights. Perpetual is especially recognized for insight-led strategies that improve recall, engagement, and performance.
Location:
Riyadh, Saudi Arabia
Key Services:
Influencer Marketing Strategy & Execution – Perpetual plans and runs influencer campaigns aligned with data-backed insights. Campaigns are optimized for attention and engagement.
Neuromarketing Research – The agency uses eye-tracking and EEG technology to measure subconscious responses, with the help from sensory marketing tools. These insights inform creative and media decisions.
Branding & Brand Positioning – Perpetual develops brand strategies based on consumer behavior analysis. This ensures messaging resonates at a psychological level.
Content Strategy & Creative Direction – Creative concepts are built using behavioral insights. This improves content effectiveness across platforms.
Social Media & Community Engagement – The agency manages social presence with a focus on audience interaction. Engagement strategies are designed to build long-term brand connections.
Paid Digital Advertising – Perpetual runs paid campaigns to amplify high-performing content. Media strategies are informed by neuromarketing insights.
Unique Selling Proposition:
Perpetual differentiates itself by combining science and creativity within influencer marketing. Its neuromarketing approach helps brands understand why campaigns work, not just how they perform.
Tech Enablement:
Perpetual uses eye-tracking systems, EEG-based analytics, influencer campaign management tools, and performance dashboards. Campaigns are fully managed through internal platforms supported by behavioral data.
Notable Clients:
Savvy Games Group
Google
Bose
Saudi Cup
Al Hilal
Industry Focus:
Technology, gaming and entertainment, sports, consumer electronics, music and education, food and hospitality, government and cultural entities, lifestyle, and enterprise brands.
7. YKONE Middle East Creative
Known for:
YKONE Middle East Creative is known for executing large-scale international influencer campaigns while maintaining strong local relevance. YKONE works with global lifestyle and luxury brands that require consistent execution across markets. YKONE is recognized for its in-house production and talent management capabilities. YKONE specializes in culturally localized influencer activations across the Middle East.
Location:
Dubai, United Arab Emirates
Key Services:
Global Influencer Marketing Strategy & Execution – YKONE designs and executes influencer campaigns across multiple regions. Campaigns maintain consistency while adapting to local markets.
International Influencer Campaigns – The agency manages large-scale global activations involving hundreds of creators. This supports cross-market brand growth.
Content Creation & Broadcasting – YKONE produces influencer content internally. This ensures quality control and brand alignment.
Talent Management – Influencer relationships are managed through long-term partnerships. This enables consistent creator performance.
Data-Driven Campaign Planning – Campaigns are informed by data and performance benchmarks. This improves efficiency and ROI.
Localized Influencer Activations – Regional expertise ensures campaigns resonate culturally. This strengthens local audience engagement.
Unique Selling Proposition:
YKONE combines global reach with deep local execution, making it ideal for brands running multi-market campaigns. Its hybrid model blends agency services with proprietary technology and production.
Tech Enablement:
YKONE operates Campaygn, its proprietary influencer marketing platform. The platform supports influencer discovery, budget negotiation, campaign management, and performance reporting across markets.
Notable Clients:
Marriott
Cybex
Cluse
Coty
Industry Focus:
Luxury, fashion, beauty, lifestyle, and travel.
8. Infinity Corp
Known for:
Infinity Corp is known for delivering 360° marketing solutions across multiple MENA markets. Infinity Corp integrates influencer marketing into broader omnichannel strategies. Infinity Corp supports brands from strategy through execution under one agency structure. Infinity Corp is especially recognized for its regional expansion across Egypt, Kuwait, the UAE, and Saudi Arabia.
Location:
Egypt (Head Office)
Kuwait
United Arab Emirates
Saudi Arabia
Key Services:
360° Marketing Strategy & Execution – Infinity Corp delivers integrated campaigns managed from A to Z, including different social media platforms and email marketing. This ensures consistency across all channels.
Influencer Marketing Campaigns – Influencer programs are managed internally as part of broader strategies. Campaigns align with overall brand objectives.
Media Buying & Planning – The agency plans and executes paid media campaigns. This supports reach and performance goals.
Social Media Management – Infinity Corp manages brand presence across platforms. Content and engagement are optimized for growth.
Branding & Creative Storytelling – Creative concepts are developed to highlight brand differentiation. This strengthens brand identity.
Web & Mobile Development – The agency builds digital platforms to support campaign goals. Development is integrated with marketing strategy.
Unique Selling Proposition:
Infinity Corp delivers fully integrated marketing services across MENA markets. Its holistic approach helps brands execute cohesive campaigns at scale.
Tech Enablement:
Infinity Corp uses media buying platforms, analytics tools, content production systems, and reporting dashboards. Influencer marketing is managed in-house without a self-serve platform.
Notable Clients:
Abou El Sid
Abou Shakra
Amreyah Cement
Industry Focus:
Consumer brands, food and beverage, industrial and manufacturing, construction and real estate, government and public sector, events, retail, and digital-first brands.
9. Arabian Media
Known for:
Arabian Media is known for its extensive influencer network across the UAE and Qatar. Arabian Media focuses on delivering ROI-driven influencer and social media campaigns. Arabian Media helps brands amplify messaging through relevant creator partnerships. Arabian Media is recognized for serving e-commerce and retail-focused businesses.
Location:
Dubai, United Arab Emirates
Doha, Qatar
Key Services:
Influencer Marketing Campaigns – Arabian Media manages influencer collaborations from planning to execution. Campaigns are designed to drive engagement and reach.
Social Media Marketing & Management – The agency oversees brand presence across social platforms. Content and engagement are optimized for visibility.
Content Development & Production – Creative assets are produced to match brand objectives. Content is tailored to audience preferences.
SEO Services – Websites are optimized to improve search visibility. SEO supports long-term organic growth.
PPC Advertising – Arabian Media runs paid campaigns to generate traffic and conversions. Ads are optimized for performance.
Logo Design & Branding – The agency develops visual identities for brands. Branding supports recognition and trust.
Unique Selling Proposition:
Arabian Media combines regional influencer relationships with performance-focused execution. Its strong network helps brands reach the right audiences efficiently.
Tech Enablement:
Arabian Media uses social media analytics, SEO tools, PPC platforms, and reporting dashboards. Influencer campaigns are fully managed without a proprietary SaaS platform.
Notable Clients:
Arabian Info Tech
Unifarma
Alcazar
Joyalukkas
Sun and Sand Sports
Industry Focus:
E-commerce, retail, health and wellness, technology, hospitality, and consumer brands.
10. Starfish
Known for:
Starfish is known for its micro-influencer–first approach and focus on authentic storytelling. Starfish operates its own database of over 10,000 influencers and content creators. Starfish emphasizes hands-on campaign management and strong creator relationships. Starfish is especially suited for brands prioritizing trust and engagement.
Location:
Dubai, United Arab Emirates
Key Services:
Influencer Management – Starfish manages influencer relationships and campaign participation. This ensures consistent creator performance.
Micro-Influencer Campaigns – Campaigns focus on smaller creators with high engagement. This supports authenticity and trust.
UGC Creator Sourcing – The agency sources creators for user-generated content. UGC supports both organic and paid campaigns.
Influencer Analytics & Selection – Data-backed selection ensures relevance and performance. This improves campaign outcomes.
Creative Strategy Development – Starfish develops campaign concepts and messaging. Creativity is aligned with brand goals.
Campaign Reporting – Custom reports provide insights into influencer and consumer performance. Reporting supports optimization.
Unique Selling Proposition:
Starfish differentiates through a micro-influencer–first model supported by strong data and creator relationships. This allows brands to run authentic campaigns at scale.
Tech Enablement:
Starfish uses a proprietary influencer database, analytics tools, campaign workflows, and reporting dashboards. All campaigns are fully managed in-house.
Notable Clients:
Carrefour
Mirdif Hills Avenue
Hyundai
Airalo
Industry Focus:
Retail, real estate, automotive, technology, consumer brands, and lifestyle.
Final Thoughts on the Top Influencer Agencies in the Middle East
Choosing the right influencer marketing agency in the Middle East comes down to how well they align with your growth goals, target market, and execution needs. Some agencies on this list stand out for large-scale, performance-driven campaigns, others for deep local market expertise in Saudi Arabia and the UAE, and others for strong creative, UGC, or technology-led approaches.
Whether you’re a D2C brand entering the region, scaling across MENA, or looking for more predictable ROI from influencer campaigns, the agencies covered here offer a wide range of strengths worth considering.
If you’re still exploring your options or want to compare agencies beyond influencer marketing, you can browse our agency directory to discover and evaluate different types of partners — including influencer marketing agencies, social media agencies, paid ads specialists, and full-service digital agencies — all in one place.
FAQs
What is the best influencer marketing agency in the Middle East?
The best influencer marketing agency in the Middle East depends on your goals, budget, and target market. Some agencies specialize in large-scale, performance-driven campaigns, while others focus on local market expertise in countries like Saudi Arabia and the UAE. Brands should compare agencies based on services offered, regional experience, technology used, and past client results.
How much do influencer marketing agencies charge in the Middle East?
Pricing varies widely depending on campaign scope, creator tier, platforms used, and whether campaigns are fully managed or performance-based. Some agencies focus on enterprise-level campaigns with higher budgets, while others work with D2C brands through more flexible, scalable influencer programs. Most agencies provide custom pricing rather than fixed packages.
Should I work with a local Middle East influencer agency or a global one?
Local agencies often offer stronger cultural understanding, creator relationships, and regional insights, especially in markets like Saudi Arabia and the UAE. Global agencies may be better suited for brands running multi-country campaigns or needing international reach. The right choice depends on whether your priority is local relevance, scale, or both.
What services do influencer marketing agencies in the Middle East usually offer?
Most influencer marketing agencies provide services such as influencer strategy, creator discovery, campaign management, content production, performance tracking, and reporting. Many also support UGC production, paid amplification, affiliate campaigns, and multi-platform execution across Instagram, TikTok, YouTube, and Snapchat.
How do influencer marketing agencies measure campaign success?
Agencies typically track performance using metrics like engagement rate, reach, conversions, revenue impact, and ROI. Some agencies focus heavily on performance data and affiliate tracking, while others also measure brand lift and content effectiveness. Understanding how an agency reports results is key before choosing a partner.