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Turning Supercars into a 7 Figure Creative Agency

Peter Nettesheim talks with Robin Maeter about building viral brand campaigns, scaling a creative agency, and why bold storytelling still wins in influencer marketing.

September 15, 2025

Turning Supercars into a 7 Figure Creative Agency

In this podcast episode, Peter Nettesheim, Co-Founder of Influencer Hero, sits down with Robin Maeter, Founder & CEO of CREW10 - the creative agency behind some of the internet’s most viral marketing videos.

From securing a one-hour marketing meeting with Porsche by buying a GT4, to landing Nike through a bold Lamborghini-wrapped pitch, Robin shares how a clear vision, premium video production, and a strong personal brand helped CREW10 stand out in today’s crowded creator economy.

You’ll learn:

  • How a Lamborghini stunt led to a collaboration with Nike
  • The mindset behind scaling a creative agency from the ground up
  • Practical tips for growing your TikTok and Instagram audience faster
  • What’s working in influencer marketing in 2025 — and what strategies are already outdated
  • Why trust, branding, and storytelling still outperform algorithms

Speakers

Peter Nettesheim
CEO and co-founder of Influencer Hero
Peter Nettesheim scaled his own D2C brand, Nakano Knives, to 7 figures through influencer marketing. Today, Peter helps brands like Decathlon, Arabian Oud, and TCL streamline discovery and campaign tracking, with a passion for turning influencer programs into performance-driven revenue channels worldwide.
Robin Meter
Founder & CEO of Crew10
Robin Maeter is the CEO and co-founder of CREW10, a global video production and strategy agency he launched in 2020 with his best friend. Leading a team of 30+ creatives across projects in over 30 countries, Robin is known for his bold, proactive approach and unmistakable presence on social media.

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