Webinar

7&8 Figure TikTok Shop Blueprint + BFCM Debrief

Discover what's actually working on TikTok Shop — creator affiliate strategies, GMV Max ads, and hard-won Black Friday lessons for scaling D2C brands.

December 15, 2025

7&8 Figure TikTok Shop Blueprint + BFCM Debrief

In this webinar session, Peter Nettesheim sits down with Olly Hudson, Co-founder of For You Advertising, to break down what’s actually working on TikTok Shop - from creator affiliate strategies and GMV Max ads to creative testing and Black Friday learnings.

Olly shares real-world insights from managing high-growth D2C brands and explains why TikTok Shop has become one of the biggest opportunities for brands looking to scale in 2026.

You’ll learn:

  • Why TikTok Shop is one of the biggest growth channels for D2C brands right now
  • What products and offers convert best, including AOV, margins, and “wow factor”
  • How to recruit, manage, and scale creator affiliate programs effectively
  • Key Black Friday lessons from managing $40M+ in ad spend
  • The creative framework behind high-performing TikTok content, hooks, and conversion-driven videos
  • How to set up TikTok Shop correctly and use GMV Max with strong creative volume

Speakers

Peter Nettesheim
CEO and co-founder of Influencer Hero
Peter Nettesheim scaled his own D2C brand, Nakano Knives, to 7 figures through influencer marketing. Today, Peter helps brands like Decathlon, Arabian Oud, and TCL streamline discovery and campaign tracking, with a passion for turning influencer programs into performance-driven revenue channels worldwide.
Olly Hudson
Co-founder of Soar with Us & For You Advertising
Olly Hudson is the co-founder of Soar With Us & For You Advertising, where his team helps scale D2C brands to 7 and 8 figures. He believes that in 2026, having a great product is only the starting point. Scaling to £10M and beyond requires a simple but powerful roadmap for profitably attracting and converting customers at scale — and that’s exactly what his frameworks deliver.

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