Webinar

The CRO Blueprint: How to Lower CAC & Increase ROAS

Learn how 7 & 8 figure D2C brands reduce CAC, improve ROAS, and scale faster with proven CRO strategies from Peter Nettesheim and Igor Silva.

April 7, 2026

The CRO Blueprint: How to Lower CAC & Increase ROAS

In this webinar, CRO expert Igor Silva from Vasta joins our co-founder Peter Nettesheim to reveal how 7 & 8 figure D2C brands lower CAC & increase ROAS through conversion rate optimization (CRO). 

From Igor’s journey building his 7-figure CRO agency Vasta to the key CRO implementations to improve your funnel, this conversation unpacks how high-performing D2C teams use conversion-optimization to win in 2025.

You’ll learn how to:

  • Identify when your brand is ready for CRO
  • Implement high-impact website tests
  • Improve your customer acquisition using advertorials
  • Prepare your store for BFCM success

Speakers

Peter Nettesheim
CEO and co-founder of Influencer Hero
Peter Nettesheim scaled his own D2C brand, Nakano Knives, to 7 figures through influencer marketing. Today, Peter helps brands like Decathlon, Arabian Oud, and TCL streamline discovery and campaign tracking, with a passion for turning influencer programs into performance-driven revenue channels worldwide.
Sambhav Chadha
CEO of Vasta
Igor Silva is the founder of Vasta, a CRO and Shopify growth agency helping D2C brands turn stalled growth into scalable systems. Since 2015, he has worked with 500+ Shopify brands, focusing on conversion rate optimization, Shopify development, and SEO to improve revenue, increase AOV, and build stronger customer acquisition funnels. His approach centers on fixing conversion infrastructure from the root—helping brands scale through measurable, revenue-driven improvements.

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Join 250+ brands & 50+ agencies. We help small businesses which are just starting out all the way to publicly traded companies working with Clients like Disney, TOYOTA and Samsung.

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