Webinar
BFCM Influencer Affiliate Case Study: $800K at 8.4X ROAS
See how one brand drove $814K in influencer-attributed BFCM revenue at an 8.4x ROAS, using only organic creator posts, affiliate links and discount codes.
September 1, 2026
BFCM Influencer Affiliate Case Study: $800K at 8.4X ROAS
In this session, Peter Nettesheim, Co-Founder of Influencer Hero, breaks down a real Black Friday Cyber Monday case study: $814K in influencer-attributed revenue at an 8.4x ROAS, generated entirely through organic creator posts tracked with affiliate links and discount codes. No paid amplification.
If you're a CMO, brand owner, or influencer marketer planning this year's BFCM, this session gives you the practical framework to replicate the strategy.
You’ll learn:
- How to identify high-performing creators
- How to structure creator compensation: affiliate, fixed fees, or a hybrid model
- How to incentivise creators through gamification, media awards, and tiered affiliates
- A step-by-step BFCM implementation strategy, including A/B-tested templates
- How to use FOMO and urgency to increase conversion and ROI
Speakers
Peter Nettesheim
CEO and co-founder of Influencer Hero
Peter Nettesheim scaled his own D2C brand, Nakano Knives, to 7 figures through influencer marketing. Today, Peter helps brands like Decathlon, Arabian Oud, and TCL streamline discovery and campaign tracking, with a passion for turning influencer programs into performance-driven revenue channels worldwide.
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Trusted by 1,200+ brands & 150+ agencies scaling creator programs with Influencer Hero.
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