Instagram Influencer Search Tool: Influencer Discovery & Search Made Easy

With our Instagram influencer search tool, discover, analyze, and connect with Instagram influencers to amplify your brand's message – all in one powerful platform. Use advanced filters, in-depth audience insights, and built-in outreach tools to streamline your influencer marketing efforts. Begin your search for the ideal Instagram partner today!

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How it Works

Instagram Influencer Discovery

Find the right Instagram influencers with Influencer Hero search engine, with 5 simple steps:

4

Narrow Your Search With Specific Filters (Lookalikes, location, languages, engagement rate, keywords, etc.)

5

Add influencers to your campaign (You can bulk select, or select individually).

With influencer Hero, besides finding the right Instagram influencers you can fully manage your campaigns. Once you’ve selected the influencers you want to work with, you can add them in different campaigns, and start your influencer outreach.

Find The Right Instagram Influencers to Power Your Campaigns

Besides finding Instagram influencers, with Influencer Hero you can get access to in-depth analysis and other useful features that ensure you manage your influencer marketing campaigns from start to finish.

Whether you're scouting U.S. gaming creators or beauty influencers for Latin American markets, our filters simplify your search in seconds.

Filter and Find Instagram Influencers

With the Influencer Search feature, you can use 20+ advanced filters that allow you to find top Instagram creators that match with your brand.  Find the perfect creators for your campaign with detailed filters:

Keywords & Topics

Find influencers by niche, content focus, or specific interests.

Lookalikes

Type an ideal influencer and match with hundreds of similar profiles.

Location, Language, Age, Gender

Target creators based on demographics and regions that make sense with your brand.

Followers, Views, Engagement Trends

Set benchmarks for audience size and performance.

Recent Activity & Contact Info

Filter by latest posts and available outreach details.

Advanced Filters & User Matching

Use custom filters to refine your shortlist.

View Instagram Analytics

The best way to ensure you work with influencers that will perform is through analytics. With Influencer Hero, you get access to individual Instagram profile reports that provide the necessary insights to help you speed your decision-making process. Each report includes data such as engagement rate, follower growth trends, audience demographics and analysis (classifying each creator’s audience into different categories), content analysis, and more.

Streamlined Campaign Management Tools

Optimize your campaigns by using a single platform where you can have everything you need. Influencer Hero offers a centralized CRM useful not only to discover but to manage influencer outreach, negotiation and for building long-term relationships with Instagram influencers. You’ll also be able to track performance, payouts, gifting UGC and product sendouts from a single deal page.

Track What Matters: Key Instagram Metrics for Performance

For every creator, access detailed Instagram metrics including:

Real-Time Influencer Data

Evaluate every creator's analytics, including:
• Followers – Total number of subscribers or followers
• Engagements – Interactions like likes, comments, and shares
• Average Views – Gauge typical view counts per piece of content
• Performance Reports – Explore 15,000+ influencer profiles with full analytics

Discover Similar or Lookalike Creators Instantly

Use the Lookalikes feature to uncover creators with comparable audiences and content styles. By entering an ideal influencer, you’ll get hundreds of other influencers that match their style.

Smarter Campaign Workflow With Bulk Tools

Save time and stay organized with features built for efficient team collaboration:
• Bulk Select – Choose multiple creators with a single click
• Add to Campaign – Move them into outreach or activation groups instantly
• Saved Searches – Save your favorite filters to use again anytime

Discover Full Influencer Profiles

Click “View Analytics” to get an in-depth analysis of each Instagram influencer performance:
• Demographics – Age, gender, and location of their audience
• Engagement Trends – See how engagement has changed over time
• Past Performance – Explore view history and consistency
• Brand History – View previous collaborations to assess fit

See What Content Goes Viral

Explore an influencer’s top performing posts and understand why they worked:
• Browse viral content with thumbnails, captions, and engagement stats
• Identify what resonates based on views, likes, and comments
Example: A video with 1.5B views, 56M likes, and 115K comments helps you understand reach and style and what the audience is looking for.

Audience Breakdown by Region & Language

Make sure you’re partnering with influencers who share your same audience. With this feature you’ll be able to see where an influencer’s followers are and what languages they speak:
• Spot top-performing regions (e.g., U.S., Brazil, India)
• Align creators to key campaign territories
• View language preferences for better targeting

Demographics & Lookalike Targeting

Get a clear picture of who’s behind the follow button—and how to find more like them:
• Gender Split – e.g., 72% male, 28% female
• Age Ranges – See distribution across age brackets
• Audience Match – Find creators with similar follower profiles to scale with precision

Verified Contact Info & Social Profiles

Connect faster with verified links across major platforms:
• Instagram
• Twitter
• Facebook
• Snapchat, and more

Instant Performance Snapshots & PDF Export

All the vital stats in one exportable view:
• Followers, likes, views, and engagement data
• Country of origin and average post metrics
• One-click PDF report download for your team or client pitches

Monitor Growth Trends Over Time

Track month-to-month growth or red flags with clear visualizations:
• Follower increases
• Sudden drops or spikes in views
• Consistency in likes and engagement

Your Instagram Growth Toolkit

87% of influencers prefer Instagram for brand collaborations, making the platform ideal for influencer marketing. Here are additional ways Influencer Hero can help you optimize your campaigns.

Instagram Influencer Search Engine
Looking for Instagram influencers that perfectly match with your brand? Through Influencer Hero’s search engine, you can find the right creators, using specific filters like lookalikes, engagement rate, growth, brand partnerships, and more.

Find Influencers

AI-Powered Instagram Influencer Outreach Tool
Through analyzing creator’s latest social media posts, Influencer Hero’s AI will formulate personalized emails to maximize reply rates. This allows you to automatically send hundreds of emails at once, while still keeping personalization on point.

Contact Influencers

Instagram Influencer CRM
From tracking performance to managing gifting, payouts, UGC or product sendouts, Influencer Hero allows you to easily manage your influencer marketing campaigns from a centralized CRM.

Manage Your Campaigns

Instagram Influencer Reporting and Analytics
Make sure your Instagram campaigns are bringing results with Influencer Hero’s detailed reporting. Check relevant metrics such as clicks and conversions, views, impressions to understand what’s working and maximize your ROI.

Measure Campaigns

Instagram Influencer Gifting
Interested in influencer gifting? With Influencer Hero you can send products directly from the platform. As it’s integrated with Shopify or WooCommerce, you can manage logistics from one single place.

Send Products

Free Influencer Marketing Tools
Discover additional tools that will help you evaluate any Instagram campaign. From fake follower analysis to Instagram Earned Media Value, explore our suite of free tools.

Explore Our Free Tools

what people say

Our users love us.

Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds.Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"

Drive ROI With Influencers
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FAQs

How do I find the right Instagram influencers for my brand?

To find the right Instagram influencers for your campaign you need to focus on what your goals are and your target audience. By using Instagram’s search features, relevant hashtags and influencer discovery tools like Influencer Hero you can discover potential partners. Make sure to evaluate their content quality, engagement rates and demographics to ensure they align with your brand.

What are the best tools to find Instagram influencers?

Several tools can assist in discovering Instagram influencers, including Influencer Hero, Modash, and Humanz. These platforms offer features like advanced search filters, audience analytics, and engagement metrics to help you find influencers that match your brand's niche and campaign goals.

What should I look for when choosing an Instagram influencer?

Forget about vanity metrics like follower count. Focus on what matters: Performance. The key factors to consider when evaluating an Instagram influencer are audience relevance, engagement rate, content quality, and alignment.

How do I approach Instagram influencers for collaboration?

Approach potential influencers by first engaging with their content to build rapport. Reach out with a personalized message that highlights why you believe they're a good fit for your brand, outlining the collaboration opportunity and mutual benefits. Clear communication and respect for their creative freedom are key to successful partnerships.

How can I measure the success of an influencer marketing campaign?

Measure the success of your influencer marketing campaign by tracking metrics such as engagement rates, website traffic, conversion rates, and overall return on investment (ROI). Utilize analytics tools to monitor these metrics and assess whether the campaign met your predefined goals.