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Influencer marketing leverages social media influencers for online promotions, while traditional marketing uses offline advertising to reach a broad audience.
An influencer is a content creator who shapes opinions and drives purchasing decisions through social media presence. A Key Opinion Leader (KOL) is a trusted industry expert who builds authority through professional experience.
Influencer media kit is a professional document that showcases key details about an influencer, helping brands evaluate their suitability for collaborations.
Influencer endorsement refers to a brand promotion where an influencer publicly supports, recommends, or promotes a product or service to their audience.
A Brand Ambassador Program is a structured marketing initiative where a brand partners with individuals who authentically represent and promote the brand over an extended period.
Social media content creator with a small but highly engaged audience, typically ranging from 1,000 to 10,000 followers.
Content creator with 500K to 1 million followers on social media platforms like Instagram, YouTube, TikTok, and Twitter.
Influencer-Generated Content (IGC) refers to brand-related content created by influencers, such as social media posts, videos, reviews, and testimonials.
Influencer Relationship Management (IRM) is a strategic approach brands use to identify, engage, and maintain long-term relationships with influencers.
Influencer Relationship refers to the ongoing collaboration and mutual connection between a brand and an influencer.
Process of collecting, analyzing, and interpreting data related to an influencer's performance across social media platforms.
An Influencer with a follower count ranging from 100,000 to 500,000 with large and loyal audience on platforms like Instagram, TikTok, or YouTube.
An Influencer with a follower count ranging from 10,000 to 100,000.
Marketing strategy that involves collaborating with individuals who have loyal following on social media to promote products or services.
A Process of identifying fake or misleading activities within influencer marketing campaigns.
Performance marketing is a data-driven advertising strategy where brands pay for specific actions, such as clicks, leads, or sales.
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