9 Best Free Engagement Rate Calculators for TikTok | A comparison

April 30, 2024
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13 Min
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Peter Nettesheim
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Top 9 Best Free Tiktok Engagement Rate Calculators

If you're the ultimate TikTok sensation, how do you know if your TikToks are really hitting the mark? That's where a TikTok engagement rate calculator swoops in to save the day!

First off, it's like having your personal TikTok performance tracker. You can see at a glance how your videos are doing—are they getting loads of likes, comments, and shares, or are they flying under the radar?

Additionally, a TikTok engagement rate calculator allows you to compare your performance to that of other creators in your niche. This benchmarking helps you understand where you stand relative to your peers and provides inspiration for refining your content approach.

TikTok engagement rate calculator isn't just a fancy tool—it helps improve your follower count.

9 Best Tiktok Engagement Rate Calculators

  1. Influencer Hero
  2. Phlanx
  3. Hypeauditor
  4. Collabstr
  5. InBeat
  6. Modash
  7. Grin
  8. InsightIQ
  9. Ubiwiz

Steps to Use All Below Tiktok Engagement Rate Tools

1. Input TikTok Username

Enter the TikTok username of the influencer whose engagement rate you want to calculate. Ensure that the username is spelled correctly to accurately retrieve the influencer's data.

2. Run the Calculation

Initiate the calculation process by clicking the "Calculate" or "Run" or “Check Account” button within the TikTok engagement rate calculator tool. The tool will then retrieve the necessary data and perform the calculation.

3. Review the Results

Once the calculation is complete, review the results provided by the tool. Pay attention to the engagement rate percentage, which indicates the level of interaction and engagement the influencer's content receives relative to their follower count.

1. Influencer Hero

<img src="Influencer-hero-tiktok-engagement-rate-calculator.png" alt="Influencer hero tiktok engagement rate calculator">

Data or Metrics provided:

  • Analysis of fake followers
  • Calculation and analysis of engagement rate
  • Viewer's audience growth monitoring
  • Analysis of audience location
  • Analysis of audience gender split (% female & male followers)
  • Analysis of audience average age
  • Forecast of estimated sales and EMV (Earned Media Value)

Daily free search:

Influencer Hero allows up to 15 free searches daily.

UI UX Quality:

The user interface and user experience at Influencer Hero are top-notch, rated at 95%. This high rating reflects a user-friendly and efficient design, providing an optimal experience for users.

Our Insights:

Influencer Hero is noted for its comprehensive data coverage. It is the only tool that forecasts sales and EMV, providing detailed insights not only into audience demographics but also the potential financial impact of your content. This tool is especially useful for influencers who need detailed analytics to refine their strategies.

2. Phlanx

<img src="phlanx-tiktok-engagement-rate-calculator.png" alt="Phlanx tiktok engagement rate calculator">

Data provided:

Calculation and analysis of engagement rate.

Phlanx provides more data/metrics when signed up:

  • Engagement calculators
  • Social Media Auditors
  • Brand Mentions
  • Influencer Directory
  • Engagement Calculator Manager
  • Campaign Manager
  • Competitor Tracker
  • Collaborations
  • Contracts
  • Dedicated User Accounts

Daily free search:

Phlanx offers 10 free searches per day.

UI UX Quality:

The Phlanx platform has a UI UX score of 60%. This score indicates a decent design that meets basic user expectations but may lack advanced features or a highly intuitive interface.

Our Insights:

Phlanx is straightforward, focusing solely on engagement rate calculations. This tool is ideal for users who need quick, basic engagement analytics without the need for detailed follower insights or growth trends.

3. Hypeauditor

<img src="hypeauditor-tiktok-engagement-rate-calculator.png" alt="Hypeauditor tiktok engagement rate calculator">

Data provided:

  • Analysis of fake followers
  • Calculation and analysis of engagement rate

Hypeauditor provides more data/metrics when signed up:

  • Audience check
  • Audience demographics
  • Follower growth
  • Brand mentions
  • Ad performance

Daily free search:

Hypeauditor provides 10 free searches each day.

UI UX Quality:

With a UI UX score of 15%, Hypeauditor might not offer the best design or usability among its competitors. This lower score suggests that users might find the interface less intuitive or visually appealing.

Our Insights:

Despite its low UI score, Hypeauditor is appreciated for providing essential data points like fake follower analysis and engagement rates. It is particularly useful for users who prioritize analytical depth over interface design.

4. Collabstr

<img src="collabstr-tiktok-engagement-rate-calculator.png" alt="Collabstr tiktok engagement rate calculator">

Data provided:

  • Analysis of fake followers
  • Calculation and analysis of engagement rate

Collabstr provides more data/metrics when signed up:

  • Detailed engagement rate calculator 
  • Wider influencer access
  • Influencer marketing tools

Daily free search:

Collabstr allows up to 5 free searches daily.

UI UX Quality:

Collabstr's user interface and user experience score at 45%. This rating suggests a moderate level of design quality, which may not be the most intuitive but serves the basic requirements of users.

Our Insights:

Although Collabstr provides limited information with a focus mainly on fake followers and engagement rates, its design doesn’t rank highly in aesthetics or functionality. This tool is suited for users who need specific insights into the authenticity of their follower base and basic engagement metrics.

5. InBeat

<img src="inbeat-tiktok-engagement-rate-calculator.png" alt="InBeat tiktok engagement rate calculator">

Data provided:

  • Analysis of fake followers
  • Calculation and analysis of engagement rate
  • Recent popular posts

Daily free search:

InBeat offers 5 free searches per day.

UI UX Quality:

InBeat scores highly with a 90% Ui UX rating. This excellent score indicates a user-friendly interface that enhances user interaction, making it both enjoyable and effective for navigating through features.

Our Insights:

InBeat sets itself apart by not only analyzing followers and engagement rates but also by providing insights into recent popular posts. However, it requires users to follow their social media page to continue usage, which might be a minor inconvenience. This tool is ideal for those who appreciate in-depth analysis along with additional insights into content performance.

6. Modash

<img src="modash-tiktok-engagement-rate-calculator.png" alt="Modash tiktok engagement rate calculator">

Data provided:

  • Fake followers
  • Calculation and analysis of engagement rate
  • Recent popular posts

Modash provides more data/metrics when signed up:

  • Audience check
  • Audience demographics
  • Audience interest
  • Fake followers analysis
  • Contact details

Daily free search:

Modash provides 10 free searches each day.

UI UX Quality:

With a UI UX score of 85%, Modash offers a highly intuitive and aesthetically pleasing interface. This high rating signifies a well-designed tool that prioritizes user experience and functionality.

Our Insights:

Modash UI and UX looks great but they miss some of the crucial data points such as audience location and gender which you can only access through their paid subscription. 

7. Grin

<img src="grin-tiktok-engagement-rate-calculator.png" alt="Grin tiktok engagement rate calculator">

Data provided:

  • Engagement rate analysis
  • Fake followers detector
  • Fake influencers detector

Grin provides more data/metrics when signed up:

  • Detailed influencer analysis tool
  • Influencer comparison tool

Daily free search:

Grin provides significant tools and insights through its platform; however, the specifics of any free daily searches or trials are not detailed.

UI UX Quality:

Grin's UI and UX score is notably low at 10%. This low score may reflect a lack of functionality or poor design aesthetics, which could hinder user satisfaction and ease of use.

Our Insights:

Grin's free feature is sometimes inactive, displaying an error message instead of functioning features. This tool might not be suitable for users at this time due to its lack of available services and poor user interface design.

8. InsightIQ

<img src="insightiq-tiktok-engagement-rate-calculator.png" alt="insightIQ tiktok engagement rate calculator">

Data provided:

  • Calculation and analysis of engagement rate
  • Recent popular posts

Daily free search:

InsightIQ allows up to 10 free searches per day.

UI UX Quality:

With a UI UX score of 75%, InsightIQ provides a fairly good user experience that balances functionality with design. This score suggests that while there might be room for improvement, the platform generally meets user needs effectively.

Our Insights:

InsightIQ offers basic functionality with a focus on calculating engagement rates and showcasing recent popular posts. This tool is useful for users who are interested in tracking engagement trends over time and understanding which types of content perform best on TikTok.

9. Ubiwiz

<img src="ubiwiz-tiktok-engagement-rate-calculator.png" alt="Ubiwiz tiktok engagement rate calculator">

Data provided:

  • Calculation and analysis of engagement rate
  • Money calculator
  • Follower count

Ubiwiz provides more data/metrics when signed up:

  • Batch engagement rate calculator

Daily free search:

Ubiwiz provides 5 free searches each day.

UI UX Quality:

The UI UX score for Ubiwiz is also quite low at 10%, indicating significant limitations in terms of usability and design. This low rating suggests a user experience that might be frustrating or less engaging.

Our Insights:

Ubiwiz is very limited in its offerings, providing only engagement rate calculations without additional analytics or insights into audience demographics. This tool might appeal to users who need a straightforward measure of engagement but do not require depth in data or analysis.

What is the average engagement rate of Tiktok?

What to do if Tiktok engagement rate is lower? How to improve the engagement rate?

1. Analyze Content Performance

Review the performance of your TikTok content to identify patterns or trends. Determine which types of content resonate most with your audience and generate higher engagement. Focus on creating more of that type of content.

2. Experiment with Content Formats

Try experimenting with different content formats, such as challenges, tutorials, behind-the-scenes footage, or user-generated content. Keep track of how each format performs in terms of engagement and adjust your content strategy accordingly.

3. Optimize Posting Schedule

Analyze the times and days when your TikTok audience is most active and adjust your posting schedule accordingly. Posting during peak times can increase the likelihood of your content being seen and engaged with by your audience.

4. Engage with Your Audience

Actively engage with your TikTok audience by responding to comments, liking and sharing user-generated content, and participating in trends and challenges. Building a strong rapport with your audience can increase their engagement with your content.

5. Collaborate with Other Creators

Collaborate with other TikTok creators in your niche to expand your reach and tap into their audience. Cross-promoting each other's content can introduce your profile to new followers and potentially increase engagement.

6. Promote Your Content

Utilize TikTok's advertising features to promote your content to a wider audience. Investing in paid promotion can increase visibility and engagement with your content.

7. Optimize Your Profile

Ensure that your TikTok profile is fully optimized with a catchy profile picture, engaging bio, and relevant hashtags. A well-optimized profile can attract more followers and encourage them to engage with your content.

Insights from the Top 9 Free TikTok Engagement Rate Calculators

In conclusion, the best free TikTok engagement rate calculators offer diverse functionalities, from basic engagement metrics to comprehensive analytics including audience demographics and content performance. Tools like Influencer Hero and Modash stand out for their detailed insights and user-friendly interfaces, providing valuable data for influencers looking to optimize their TikTok strategy. Whether you're seeking simple engagement calculations or in-depth analysis, these top tools cater to a range of needs, ensuring every TikTok influencer can find a solution that suits their requirements.

FAQs
What is an engagement rate calculator for TikTok?
How do you calculate the engagement rate on TikTok?
What is the average engagement rate on TikTok?
Which TikTok engagement rate calculator is the best for analyzing influencers?
Can you measure TikTok engagement rates without an email or sign-up?

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