Join Pricing & Review: Is It Worth the Cost?

Join pricing runs on quote-only, demo-gated plans, with entry subscriptions historically starting around €99/month billed annually.

Join is a Dutch creator marketplace, now part of Stellar Tech and merging with Creatorz to form the leading Benelux platform for nano, micro, and UGC creators.

That European, marketplace-first focus shapes both the pricing model and who it actually fits. Here's what's known about the cost, what you're paying for, and how it compares to Influencer Hero.

Join Pricing

Join sells brands an annual subscription, then takes a service fee on top of each creator deal you book.

Creators, by contrast, use Join completely free — no signup, collaboration, or payout fees. Join makes its money on the brand-side subscription plus the service fee skimmed from each negotiated collaboration.

Entry / SMB

• From ~€99/month, billed annually
• Access to the 30,000+ vetted creator marketplace
• AI keyword search and algorithmic content pricing

This is the historical starting point aimed at small and web-based businesses dipping into influencer marketing. It gets you into the creator database and campaign tools, but the annual commitment is locked in from day one. For a brand running only a handful of campaigns a year, that lock-in is the main risk.

Growth / Agency

• Custom quote, scaled to campaign volume and seats
• Agency-oriented workflows and reporting
• Same per-deal service fee structure

Higher tiers are priced on request and tailored to campaign scope and influencer volume. A verified Trustpilot reviewer cited roughly €845/month on an annual contract, which gives a rough sense of where agency-level plans can land. Because nothing is public, you'll need a sales call to get a real number.

API pricing: Join doesn't offer a public API for pulling creator data into your own stack — it's a closed marketplace.

Join Overview

Join is a creator marketplace platform from the Netherlands, founded in 2017 by Paolo Martorino and Edwin Knip, built to make brand-creator collaborations simple and transparent.

In September 2025 it was acquired by Stellar Tech, Europe's influencer marketing technology group, and is being merged with Creatorz (Stellar's Belgian marketplace) into a single Benelux platform. Its strength is regional: a deep, vetted pool of Dutch and Belgian nano, micro, and UGC creators rather than a global or celebrity-tier database.

Join Best Features

• AI keyword search and matching Join's discovery runs on a smart keyword search engine that matches creators to your brand, audience, and budget across Instagram, TikTok, and YouTube. The AI matching is the feature European users consistently praise for speed. It's built to surface relevant micro-creators you'd otherwise miss in a manual search.
• Algorithmic content pricing Join analyzes thousands of past collaborations to predict a fair price for creator content, so brands and creators skip drawn-out negotiations. Creators can accept Join's algorithmic rate or set their own, sometimes pricing lower to win more campaigns. For brands, it makes budgeting more predictable up front.
• Pitch or cherry-pick campaign flows When you launch a campaign, you choose whether creators pitch to your brief or you hand-pick collaborators in advance. This flexibility suits both brands that want inbound applications and those that prefer tight control over who represents them.
• Benelux creator depth With 30,000+ vetted creators and a combined Netherlands-plus-Belgium network under Stellar Tech, Join's regional density is its biggest edge. For brands targeting Dutch or Belgian audiences specifically, the local match rate beats most global tools. The flip side is limited reach outside Europe.
• Built-in payments and reporting Join handles secure creator payments, automatic administration, and real-time campaign reporting in-platform.

Join Reviews

Join has a thin public review footprint, which is itself a knock — there's no large G2 or Capterra body of verified reviews to lean on, unlike most competitors. The sentiment that does exist is mixed, and clusters around the contract terms rather than the technology.

The recurring complaint on Trustpilot is the annual lock-in: one reviewer described being bound to a full-year contract despite running only three campaigns. A few users also flag a limited influencer pool and concerns about inactive or low-quality accounts.

On the positive side, brands and creators alike call the interface easy to use, the campaign variety good, and communication quick. The takeaway: the product is well-liked, but the rigid annual commitment is the friction point to weigh before signing.

Join vs Influencer Hero Pricing

On paper Join's entry point looks cheaper, but the comparison is murky because Join hides its real pricing behind a quote and layers a service fee onto every creator deal. Its core strength is regional: if you're a Benelux brand chasing Dutch or Belgian micro-creators, that local depth is genuinely hard to match.

Influencer Hero plays a broader, more operational role. It pairs a global creator database across Instagram, TikTok, and YouTube with outreach automation, an influencer CRM, gifting and product seeding, affiliate management, native Shopify and WooCommerce integrations, and real-time ROI tracking.

Where Join is a regional marketplace with a year-long contract, Influencer Hero offers transparent pricing, a shorter three-month commitment, and the workflow tooling to scale a program internationally.

Final Thoughts

Join is a solid pick for one specific job: running influencer campaigns with Dutch and Belgian creators through a clean, AI-assisted marketplace.

The regional creator depth and algorithmic pricing are real strengths, and under Stellar Tech the Benelux network is only getting bigger. The catch is the opaque, demo-only pricing and the annual contract that several users wish they could exit.

For brands that want pricing transparency, global reach, and a full influencer operation in one system, Influencer Hero is the more complete alternative. To see how a transparent, all-in-one setup compares, book a demo with Influencer Hero.