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Performance marketing is a data-driven advertising strategy where brands pay for specific actions, such as clicks, leads, or sales.
Social media content creator with a small but highly engaged audience, typically ranging from 1,000 to 10,000 followers.
An Influencer with a follower count ranging from 10,000 to 100,000.
Content creator with 500K to 1 million followers on social media platforms like Instagram, YouTube, TikTok, and Twitter.
An Influencer with a follower count ranging from 100,000 to 500,000 with large and loyal audience on platforms like Instagram, TikTok, or YouTube.
An influencer is a content creator who shapes opinions and drives purchasing decisions through social media presence. A Key Opinion Leader (KOL) is a trusted industry expert who builds authority through professional experience.
Influencer Relationship Management (IRM) is a strategic approach brands use to identify, engage, and maintain long-term relationships with influencers.
Influencer Relationship refers to the ongoing collaboration and mutual connection between a brand and an influencer.
Influencer media kit is a professional document that showcases key details about an influencer, helping brands evaluate their suitability for collaborations.
Influencer marketing leverages social media influencers for online promotions, while traditional marketing uses offline advertising to reach a broad audience.
Marketing strategy that involves collaborating with individuals who have loyal following on social media to promote products or services.
Influencer-Generated Content (IGC) refers to brand-related content created by influencers, such as social media posts, videos, reviews, and testimonials.
A Process of identifying fake or misleading activities within influencer marketing campaigns.
Influencer endorsement refers to a brand promotion where an influencer publicly supports, recommends, or promotes a product or service to their audience.
Process of collecting, analyzing, and interpreting data related to an influencer's performance across social media platforms.
A Brand Ambassador Program is a structured marketing initiative where a brand partners with individuals who authentically represent and promote the brand over an extended period.
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