Mailchimp

Mailchimp is a widely used email marketing and automation platform designed to help businesses create, send, and optimize email campaigns. It supports audience segmentation, automated workflows, and performance tracking to drive customer engagement and growth.

With the Influencer Hero integration, Mailchimp users can:

• Sync influencer-referred contacts directly into Mailchimp audiences
• Track email sign-ups generated by creator campaigns
• Segment subscribers by influencer, campaign, or referral source
• Attribute email-driven revenue back to influencers
• Measure long-term engagement of influencer-acquired customers

By connecting Mailchimp with Influencer Hero, brands can go beyond first-click attribution and better understand how influencer campaigns contribute to retention and lifetime value.